Martins Brand House

What Martins Brand House does

Martins Brand House is an Australian creative and brand development agency founded in 1984 and headquartered in Norwood, Adelaide, with approximately 40 staff. The company delivers an integrated suite of services across four pillars — Brand Services (strategy, identity, marketing, governance), Creative Services (campaign ideation, design, photography, film, animation, copywriting), Customer Experience Services (placemaking, sales and experience centre design, spatial/interior design, signage, wayfinding, public art), and Digital Services (web development, CRM integration, content strategy, custom software, hosting). Its proprietary product, Sensoreal©, is an immersive sensory experience platform that transforms off-plan property visions into sales-ready environments with real-time CRM syncing, lead capture, and multilingual capabilities. The agency serves enterprise clients primarily in Australian property development, with additional work in sports institutions, government infrastructure, tourism destinations, and luxury real estate across Australia, the Middle East, and Asia.

Revenue is generated through fixed-price project engagements and retainer arrangements for ongoing brand management, with new business sourced via direct enterprise outreach led by Brett Williams, supplemented by inbound enquiries, referrals, and a public portfolio at martins.com.au. Notable enterprise clients include Mirvac, Walker Corporation, AVID Property Group, Santos, Australian Naval Infrastructure, Adelaide Oval, Majid Al Futtaim (Al Mouj Muscat), Al Barari, and Zhengzhou International Autodrome. The company is independently owned and founder-led, with no disclosed external funding, parent company, or subsidiary relationships. Its go-to-market is direct enterprise sales targeting long-term brand transformation mandates rather than transactional or volume-based work.

Name

Martins Brand House

Legal name

Martins Brand House

Website

https://martins.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Martins Brand House is an Australian creative agency founded in 1984, delivering integrated brand strategy, placemaking, and immersive property sales experiences (via its Sensoreal© platform) to enterprise clients in property development, sports, government, and tourism across Australia, the Middle East, and Asia.

Ownership category

akta.pro rank

Product category

Creative and Brand Agency Services

NAICS

Graphic Design Services (54143), Industrial Design Services (541420), Interior Design Services (541410)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Creative agency services
• Placemaking and wayfinding
• Property sales experience
• Immersive experience technology

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand and Creative Services: Project-based professional services including brand strategy, identity design, marketing campaigns, customer experience design, placemaking, sales and experience centre design, digital development, and signage/wayfinding. Revenue generated through fixed-price project engagements and retainer arrangements for ongoing brand management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Martins Brand House is a creative agency that builds and transforms brands and places through integrated strategy, identity, creative, digital, placemaking, and customer experience services. Its proprietary Sensoreal© platform delivers immersive sensory sales experiences for property developers, while broader service pillars span brand strategy, design, photography, film, signage, wayfinding, and custom digital development for enterprise clients.

Product overview

Martins Brand House is a creative agency offering an integrated suite of brand development and placemaking services. The core proprietary product is Sensoreal©, an immersive sensory experience platform for property sales. Beyond this, they offer four main service pillars: Brand Services (strategy, identity, marketing), Creative Services (design, photography, video, animation), Customer Experience Services (placemaking, signage, interior design), and Digital Services (web development, CRM integration, software development). The company operates as a single unified offering combining these capabilities for property developers, sporting institutions, tourist destinations, and other clients seeking place and brand transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Sensoreal: World-leading interactive sensory experience technology that transforms off-plan visions into sales reality. A global leader in proptech that revolutionises how the property sector connects with consumers through immersive showroom experiences.

Products and services

• Sensoreal©

Quantifiable outcome

• SkyRidge achieved 40% price growth over two years with valuations supporting pricing, every release being a sellout.
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WOHA (Singapore-based architects)minorStrategic or Co-development PartnerMartins developed close working relationship with Singapore-based architects WOHA while collaborating on Asian projects. The firms worked together on The Hyde project in Sydney to create a unique sales and display centre capturing the essence of Hyde Park.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interbrand: Global brand consultancy providing brand strategy, identity design, and brand experience services. Comparable in delivering enterprise brand transformations with measurable business outcomes across multiple industries.
• HASSELL: International architecture and design practice with significant experience in placemaking, interior design, and integrated environments. Comparable to Martins' spatial and customer experience design services across property, sports, and cultural projects.
• Landor & Fitch: Global brand consulting and design firm with deep property, place, and experience design expertise. Directly comparable to Martins in offering integrated brand strategy and identity services to enterprise clients across property, sport, and government.
• Jack Morton Worldwide: Global experiential brand experience agency delivering immersive experiences, environments, and events for major brands. Directly comparable to Martins' experience centre and placemaking work, including sales gallery environments.
• George P. Johnson Experience Marketing: Experience marketing agency designing brand experiences, events, and immersive environments. Comparable to Martins' customer experience and sales centre design services for property developers and major brands.
• FutureBrand: Brand consultancy and design firm specialising in brand strategy, visual identity, and experience design. Closely comparable to Martins' placemaking-led brand transformation work for major property and infrastructure clients.
• Imagination Group: Global brand experience agency delivering immersive brand experiences, environments, and digital storytelling. Closely comparable to Martins' integrated work on immersive customer experiences and experience centre design for property and destination clients.

Regional players

• Thinkerbell: Australian-founded creative agency combining brand, marketing, and PR. Comparable in being an Australian independent creative agency serving enterprise clients with measurable business outcomes, though less focused on placemaking.
• BMF: Award-winning Australian creative agency with strong brand and campaign work. Comparable as an Australian independent creative house, but more focused on advertising campaigns than placemaking or experience centre design.

Broad incumbents

• R/GA: Global agency combining brand, design, technology, and consulting. Comparable to Martins' integrated service offering spanning brand strategy through digital and experience design, but operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/martins-brand-house
• Pinterestpinterest.com.au/martinsbrandhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martins Brand House