What RT Software does

RT Software Ltd is a UK-based, privately held broadcast graphics technology vendor founded in 2004 as a spin-off from the BBC's 3D Graphics Department and headquartered in London. The company develops real-time broadcast graphics rendering and telestration software, organised around two product families: the Swift line (graphics editors Swift CG/CG+, the multi-format Swift Engine renderer, Swift Live control interface, Swift News for newsrooms, Swift Studio virtual studios, Swift Screens videowalls, and the new Swift NxT browser-based platform) and the Tactic line (Tactic Pro AI sports telestrator, Tactic Draw touchscreen telestration, Tactic Live for live events). The technology stack supports SDI, NDI, and ST2110 video standards, runs on Windows and containerised Linux with Kubernetes orchestration, and integrates with VMware virtualisation and NVIDIA vGPU for cloud and on-premise hybrid deployments.

The company's AI capabilities focus on the sports telestration workflow, with proprietary models for player detection, automatic pitch calibration across multiple sports, and AI-driven keying that adapts to camera panning and changing light conditions; the company claims these AI functions perform technical tasks 60-150x faster than human operators. RT Software monetises through a mix of perpetual software licences with USB hardware dongles, subscription/renewal fees for upgrades, professional services and training, and OEM/white-label licensing that embeds the Swift engine into third-party broadcast equipment such as Grass Valley AMPP, Pebble playout systems, DBi media workflow products, NewTek 3Play, and ANC videowalls. Go-to-market combines direct enterprise sales, a self-serve free trial channel, OEM distribution, and a presence at NAB (Las Vegas) and IBC (Amsterdam).

RT Software serves broadcasters across sports, news, entertainment, and channel branding use cases, with named customers including BBC, Sky Sports, Sky News, TNT Sports, Eurosport, Bell Media, SABC, TVNZ, ESPN Brazil, AMP VISUAL TV, and NBC Universal, spanning Europe, North America, South America, Africa, and Oceania. The company operates with 11-50 employees, has no external funding rounds disclosed, and appears to be founder/management-owned.

Name

RT Software

Legal name

RT Software Ltd

Website

https://rtsw.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RT Software is a privately held UK broadcast graphics technology vendor developing real-time rendering software (Swift family) and AI-powered sports telestration tools (Tactic family) sold to global Tier 1 broadcasters and embedded via OEM into third-party broadcast equipment.

Ownership category

akta.pro rank

Product category

Broadcast Graphics Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Broadcast graphics software
• Sports telestration systems
• Virtual studio graphics
• Newsroom graphics production
• Channel branding automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licenses (perpetual): Perpetual software licenses for Tactic and Swift product families, available with software license keys or USB hardware dongles (HL). Customers purchase a license for specific products and versions.
2. Software Subscription / Renewal: License renewals and updates for existing customers. Network license options support multiple concurrent users with remote/VPN access capability.
3. Professional Services: Training courses, support packages, and consulting services. Formal training overview and free online video tips are available, with formal courses also offered.
4. OEM / White-label Licensing: Graphics technology licensed to OEM partners (vision mixers, playout automation, replay servers, NLE editors, videowall providers) for embedding in their own products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RT Software develops and sells real-time broadcast graphics software for sports telestration, newsroom graphics, virtual/augmented reality studios, channel branding, and live playout. Its two flagship product lines — Swift (graphics creation, rendering, control, and newsroom integration) and Tactic (AI-enhanced sports analysis and interactive presentations) — are deployed by tier-one broadcasters worldwide and also licensed as OEM graphics technology embedded in third-party broadcast equipment.

Product overview

RT Software is a broadcast graphics technology provider offering a modular platform architecture centered on its Swift and Tactic product families. The Swift line encompasses graphics creation and rendering: Swift CG and Swift CG+ serve as creative design editors (2D and 3D respectively), Swift Engine provides the underlying render engine supporting SDI, NDI, and ST2110 video standards, Swift Live and Swift Panels serve as control interfaces for triggering graphics to air, Swift News empowers journalists in newsrooms, and Swift Studio and Swift Studio Lite deliver virtual studio and augmented reality capabilities. Swift NxT is the company's next-generation browser-based platform integrating editing, playout control, and workflow management with Kubernetes cloud deployment. The Tactic family addresses sports telestration and interactive presentations: Tactic Pro is the AI-powered sports analysis platform, Tactic Draw serves touchscreen news and entertainment telestration, and Tactic Live applies AR and virtual graphics to live events. Supporting products include DataServer for centralized infrastructure management, MediaWatcher and Repository for asset and project management, API Control for programmatic graphics control, and an OEM Graphics Library for embedding in partner products. The company operates as a platform-plus-modules vendor with both standalone and integrated deployment options.

Differentiator

Problem solved

Functional benefit

Brands

• Swift: Product line including Swift CG (graphics editor), Swift CG+, Swift Engine (render engine), Swift Live (control interface), Swift News, Swift Screens, Swift Studio, Swift Studio Lite
• Tactic
• Swift NxT

Products and services

• Swift CG Swift CG is RT Software's standard creative graphics design tool used across the entire Swift product range. It allows designers to create broadcast graphics templates where fields can be fixed or dynamic, with final text entries populated by automation or operators, and supports integration with external data sources for real-time dynamic updates.
• Swift CG+ Swift CG+ is the comprehensive 3D broadcast graphics editor for the most demanding projects, delivering tickers, straps, and full 3D virtual studio sets with built-in charts and tables, plus blending between Swift Screens video walls and augmented reality overlays.
• Swift NxT Swift NxT is RT Software's fully browser-based, next-generation broadcast graphics platform integrating graphics editing, playout control, and workflow management within a tab-based interface, with cloud deployment via containerized Kubernetes render engine.
• Swift Engine Swift Engine is RT Software's multi-format, modular render engine supporting SDI, NDI, and ST2110 video standards, delivering frame-accurate graphics rendering with a small footprint for high-density deployment on standard IT servers, scalable from HD NDI/HDMI through UHD, HDR, and custom videowall resolutions.
• Swift Live Swift Live is RT Software's browser-based control interface for triggering live graphics to air, displaying only the controls necessary for current graphic templates and designed for newsrooms, channel playout, and sports galleries.
• Swift News Swift News empowers journalists to use the creative power of Swift for live news shows through an HTML journalist interface that integrates directly inside newsroom systems like Octopus Newsroom 12, allowing journalists to drive on-air graphics using predefined templates with full animated previews.
• Swift Screens Swift Screens is RT Software's cost-effective solution for scalable video walls, allowing any shape or size of layout to be defined and rendered live, with advanced features merging action between real screens and virtual sets for a fully immersive studio environment.
• Swift Studio Swift Studio provides full multi-camera virtual studios complete with Unreal Engine support, delivering high-impact virtual studios and augmented reality graphics for quiz shows, chat shows, lottery draws, and weekly entertainment programming.
• Swift Studio Lite Swift Studio Lite is a highly cost-effective single fixed-camera virtual studio system providing virtual studio capabilities at a lower entry point for productions that do not require multi-camera virtual studio setups.
• Tactic Pro Tactic Pro is RT Software's leading sports telestrator platform for AI-enhanced sports analysis and presenter-led sports presentations, available in Standard and AI versions, with player tracking, pitch calibration, AI auto-keying, and multi-select graphics functionality for professional sports broadcasts.
• Tactic Draw Tactic Draw is RT Software's touchscreen telestrator designed for live interactive presentations and telestration for news and entertainment, allowing presenters to add graphics, pointers, and annotations to video clips, maps, and web pages via tablet or large touchscreen with a fully rebranded interface.
• Tactic Live Tactic Live applies Tactic's expertise in virtual studios and augmented reality to live events, enabling graphics insertion for live sports events anywhere, with distance markers and sponsor logos overlaid directly into sporting action.
• Channel Branding / Playout CG RT Software's channel branding and playout CG solution delivers reliable, frame-accurate graphics rendering for channel branding operations, supporting simple logos, tickers, and straps through to complex 3D DVE squeezebacks and external data feeds for 24/7 playout automation.
• OEM Graphics Library RT Software's OEM graphics technology is embedded within partner products including vision mixers/switchers, playout channel branding systems, replay servers, NLE editors, and videowall solutions, offered to technology providers as a component for integration into their existing product ranges.

Quantifiable outcome

• AI performs telestration tasks 60 to 150 times faster than human operators, automating player tracking and pitch calibration.
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• NVIDIA (Holoscan for Media)coreTechnology or Integration · 1 September 2025RT Software was one of the very few graphics companies showing live demos on NVIDIA Holoscan for Media at IBC 2025. Swift Engine demonstrated running on the NVIDIA platform alongside Grass Valley AMPP and Matrox Origin as part of emerging media framework integration.
• Grass ValleycoreTechnology or Integration · 1 January 2024Long-standing partnership spanning 15+ years. RT Software's Swift graphics technology is a key component of the GV AMPP (Alliance Media Processing Platform) universe. Swift Edit and Swift Live are deployed as web-based tools within the AMPP browser. Supports migration from legacy GV ICE playout to GV Playout X.
• PebblecoreTechnology or Integration · 1 January 2024Swift graphics technology is offered as an optional component alongside Pebble's Integrated Channel device. Available as 2D or 3D option (Swift CG or Swift CG+) integrated within Pebble's playout automation products.

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Vizrt: Vizrt is the largest independent broadcast graphics vendor, offering real-time 3D graphics, virtual sets, telestration, and channel branding used by tier-1 broadcasters globally — directly comparable to RT Software's Swift and Tactic product families across sports, news, and playout.
• Chyron (ChyronHego): ChyronHego provides broadcast graphics, sports telestration (Paint), real-time rendering, and playout branding — the closest direct competitor to RT Software across news, sports, and channel branding workflows.
• Ross Video: Ross Video offers broadcast graphics (XPression), virtual sets, and production switchers widely deployed at tier-1 broadcasters, making it a direct competitor in real-time broadcast graphics and integrated production workflows.
• Zero Density: Zero Density provides real-time broadcast graphics and virtual studio/AR solutions (Reality Engine, TRAXIS) that compete with RT Software's Swift Studio and Swift Studio Lite for virtual set and AR workflows.
• Pixotope: Pixotope delivers real-time graphics, virtual sets, and AR for broadcast and live events using Unreal Engine, directly overlapping with RT Software's Swift Studio and Swift Live offerings in sports and entertainment production.
• Brainstorm: Brainstorm specializes in real-time 3D graphics, virtual sets, and AR (InfinitySet) for broadcast, comparable to RT Software's virtual studio and AR capabilities for entertainment and news.

Emerging players

• Singular.live: Singular.live is a cloud-native broadcast graphics overlay platform — an emerging competitor focused on lower-cost, cloud-delivered graphics that intersects with RT Software's Swift cloud/Kubernetes direction and Tactic Live insertion use cases.
• disguise: disguise provides real-time visual production platforms (render engines, media servers, AR) for live events, broadcast, and immersive environments — adjacent to RT Software's Swift Engine and videowall capabilities for large-scale live and venue productions.

Broad incumbents

• Grass Valley: Grass Valley is a broad incumbent in broadcast infrastructure (switchers, playout, newsroom) and a key OEM partner of RT Software via AMPP. It is comparable as an established industry platform, even though RT Software's graphics are embedded within it rather than competing head-on.
• EVS: EVS is a broad broadcast incumbent in live production (replay, highlights, media infrastructure) used by tier-1 sports broadcasters, comparable as a deeper-pocketed ecosystem participant whose replay and live workflows intersect with RT Software's Tactic telestration and Swift Live graphics insertion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RTSoftware
• YouTubeyoutube.com/user/democlipsrtsw
• Facebookfacebook.com/RTSoftwareLtd
• LinkedInlinkedin.com/company/rt-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RT Software