The Country Hen
The Country Hen is a privately held, vertically integrated organic shell egg producer in Hubbardston, MA, marketing USDA-certified, Omega-3-enriched, cage-free eggs nationally via retail grocers, its farm store, and Amazon Fresh.
- Company typePrivate
- Founded1997
- HeadquartersHubbardston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Country Hen does
The Country Hen is a privately held, vertically integrated organic shell egg producer headquartered in Hubbardston, Massachusetts. Founded by George Bass in 1997 on the back of an on-farm organic feed mill that has operated since 1988, the company raises hens cage-free and markets shell eggs carrying a 6x Omega-3 nutritional claim relative to conventional eggs. Its portfolio comprises USDA-certified organic eggs in four size variants plus a premium "Heirloom Eggs" sub-line, and it carries four third-party certifications (USDA Organic, Certified Humane, NFC Organic, and OU Kosher) that collectively define its premium shelf positioning.
The company's underlying technical differentiator is its proprietary on-farm organic feed mill, which provides vertical control over the highest-variable-cost input in egg production and underpins both the organic claim and the Omega-3 nutritional attribute. Production is concentrated at a single Massachusetts farm, with output distributed through three channels: (1) national retail via Whole Foods Market and other regional and independent natural food grocers across 30+ U.S. states, (2) the on-site Country Trails Store for direct farm-to-consumer sales, and (3) Amazon Fresh home delivery for online grocery shoppers.
The business model is a branded wholesale-and-direct premium consumer-goods operation. The company generates revenue by producing, packing, and shipping branded organic shell eggs at premium ASPs (typical of the organic-Omega-3 segment), monetized primarily through grocery retail slotting and secondarily through direct and online channels. The firm is founder-owned and operates with a stated 1-10 employee headcount, indicating a deliberately sub-scale, craft-positioned model rather than industrial commodity competition.
The Country Hen firmographics
Firmographics- Name
- The Country Hen
- Legal name
- The Country Hen
- Website
- https://countryhen.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Country Hen is a privately held, vertically integrated organic shell egg producer in Hubbardston, MA, marketing USDA-certified, Omega-3-enriched, cage-free eggs nationally via retail grocers, its farm store, and Amazon Fresh.
- Ownership category
- akta.pro rank
The Country Hen industry classification
Industry- Product category
- Organic Eggs
- NAICS
- Chicken Egg Production (11231), Chicken Egg Production (112310)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)
- akta.pro primary industry
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
- akta.pro secondary industries
- Free-Range/Cage-Free Egg Production Systems (AFAEADAK), Layer Hen Egg Production (Table Eggs) (AFAEADAB), Organic Poultry & Egg Production (AFAEAMAC)
Keywords
Where The Country Hen is headquartered
LocationHeadquarters
- HQ city
- Hubbardston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Country Hen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Egg Sales: Direct product sales of organic, Omega-3 enriched eggs through retail grocery stores, health food stores, and direct farm sales. Products include various egg sizes (Medium, Large, Extra Large, Jumbo) and Heirloom Eggs in mixed colors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic Large Eggs - Standard product line |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
The Country Hen product offering
Product offeringCore offering
The Country Hen produces and sells Certified Organic, Certified Humane, cage-free eggs enriched with Omega-3s (DHA, EPA, ALA), Lutein, Choline, and Vitamin D through on-farm milling of a proprietary organic, non-GMO feed. Offerings include four standard egg sizes (Medium, Large, Extra Large, Jumbo) plus a Heirloom Eggs line of heritage-breed eggs in blue, green, and chocolate colors, distributed via retail grocery chains, independent health food stores, an on-farm store, and Amazon Fresh.
Product overview
The Country Hen produces a portfolio of Certified Organic, Certified Humane, cage-free Omega-3 enriched eggs in four sizes (Medium, Large, Extra Large, and Jumbo), plus a Heirloom Eggs line featuring blue, green, and chocolate colored eggs from traditional heritage breeds. All eggs contain elevated levels of Omega-3 fatty acids (DHA, EPA, and ALA), Lutein, Choline, and Vitamin D. The company also produces its own proprietary organic, non-GMO feed milled on-site at the Hubbardston, MA farm, which is the foundation of the egg quality and nutritional profile.
Differentiator
Problem solved
Functional benefit
Brands
- Heirloom Eggs: Premium quality, Certified Organic, Certified Humane Omega-3 enriched eggs in beautiful blue, chocolate, and mixed colors from traditional bird breeds.
Products and services
- Organic Medium Eggs Certified Organic, Certified Humane cage-free eggs enriched with Omega-3s (240mg DHA, EPA, and ALA), Lutein + Zea (480mcg), Choline (140mg), and Vitamin D (110IU) per egg.
- Organic Large Eggs Certified Organic, Certified Humane cage-free eggs enriched with Omega-3s (300mg DHA, EPA, and ALA), Lutein + Zea (550mcg), Choline (160mg), and Vitamin D (125IU) per egg.
- Organic Extra-Large Eggs Certified Organic, Certified Humane cage-free eggs enriched with Omega-3s (310mg DHA, EPA, and ALA), Lutein + Zea (620mcg), Choline (180mg), and Vitamin D (140IU) per egg.
- Organic Jumbo Eggs Certified Organic, Certified Humane cage-free eggs enriched with Omega-3s (315mg DHA, EPA, and ALA), Lutein + Zea (690mcg), Choline (200mg), and Vitamin D (155IU) per egg.
- Heirloom Eggs Premium-quality Certified Organic and Certified Humane Omega-3 enriched eggs from traditional heritage breeds, producing blue, green, and chocolate colored eggs. Cage-free and free-range, available in mixed colors.
Quantifiable outcome
- Six times the Omega-3 content compared to regular eggs
- +4 more outcomes
Companies that use The Country Hen
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
The Country Hen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Country Hen partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Country Hen competitors and assessment
Company assessmentDirect peers
- Vital Farms: Pasture-raised and organic egg brand with nationwide U.S. retail distribution and a premium positioning. Closest direct competitor: similar Certified Humane, pasture-raised/cage-free marketing, multi-state grocery presence, and branded ethical-egg narrative.
- Pete & Gerry's Organic Eggs: Certified Humane, organic, free-range shell-egg brand sold nationally in U.S. grocery. Directly competes on the same organic + Certified Humane shelf, with similar small-farm sourcing story and premium pricing.
- Happy Egg Co. Free-range, pasture-raised egg brand emphasizing hen welfare and outdoor access, with nationwide U.S. retail presence. Directly comparable on Certified Humane positioning and premium-egg consumer messaging.
Broad incumbents
- Organic Valley: Large organic agricultural cooperative producing organic eggs (and dairy/meat) with farmer-owned branding. Competes in the same USDA Organic, pasture-raised egg aisles but at significantly broader scale and category breadth.
- Eggland's Best: Long-standing branded shell-egg company with nutritionally-enhanced variants (Omega-3, lutein) sold nationwide. Overlaps with Country Hen on Omega-3-enriched egg messaging but at much greater scale via independent producer network.
- Cal-Maine Foods: Largest U.S. shell-egg producer with broad conventional, cage-free, organic, and specialty egg brands. Anchors the broader category pricing and shelf competition Country Hen faces in retail.
Emerging players
- NestFresh: Producer of cage-free, organic, and pasture-raised shell eggs with non-GMO and humane certifications. Competes in the same premium organic-cage-free set though distributed more regionally than Country Hen.
- Handsome Brook Farm: Pasture-raised, organic-certified egg brand sold in major U.S. retailers (including Kroger banners). Comparable on organic + pasture-raised claims and premium-channel egg SKUs.
Regional players
- Crockett Farms: Pasture-raised egg producer in the Western U.S. Comparable on Certified Humane, pasture-raised positioning, but focused on California/West Coast grocery channels.
- Wilcox Farms: Pacific Northwest egg and dairy producer offering organic, cage-free, and free-range shell eggs. Comparable on production model and retail-channel egg offerings, though primarily serving Pacific Northwest markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Country Hen social profiles
Digital presenceThe Country Hen compliance and trust
Trust signalCompliance4 records
The Country Hen financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Country Hen leadership team
Management profileNumber of profiles
Profiles1 record
The Country Hen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Country Hen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Country Hen
What does The Country Hen do?
The Country Hen produces and sells Certified Organic, Certified Humane, cage-free eggs enriched with Omega-3s (DHA, EPA, ALA), Lutein, Choline, and Vitamin D through on-farm milling of a proprietary organic, non-GMO feed. Offerings include four standard egg sizes (Medium, Large, Extra Large, Jumbo) plus a Heirloom Eggs line of heritage-breed eggs in blue, green, and chocolate colors, distributed via retail grocery chains, independent health food stores, an on-farm store, and Amazon Fresh.
Is The Country Hen a public or private company?
The Country Hen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Country Hen founded?
The Country Hen was founded in 1997. It employs 1 to 10 people.
Where is The Country Hen based?
The Country Hen is headquartered in Hubbardston, United States, in the North America region.
How does The Country Hen make money?
One revenue line is on record: egg Sales.
Who are The Country Hen's main competitors?
Direct peers on record are Vital Farms, Pete & Gerry's Organic Eggs and Happy Egg Co.. Broad incumbents are Organic Valley, Eggland's Best and Cal-Maine Foods. Emerging players are NestFresh and Handsome Brook Farm. Regional players are Crockett Farms and Wilcox Farms.
Does The Country Hen have an API?
No public API is recorded for The Country Hen.
What industry is The Country Hen in?
The Country Hen's product category is Organic Eggs. Its primary akta.pro industry code is AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production, with a secondary code of AFAEADAK, Free-Range/Cage-Free Egg Production Systems. Its NAICS code is 11231 and its SIC code is 200.