Crockett Farms

Name

Crockett Farms

Legal name

Crockett Farms, Inc.

Website

https://crockettfarms.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fresh Fruit & Gourmet Gift Baskets

NAICS

Other Specialty Food Retailers (44529), Fruit and Vegetable Retailers (44523)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Gift fruit shipping
• Texas citrus gifts
• Fresh fruit delivery
• Gourmet gift baskets
• Fruit subscription service

Headquarters

HQ city

Harlingen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. One-time Gift Fruit Purchases: Direct sales of premium Texas citrus, pears, apples, pecans, and specialty food items as one-time gift purchases through e-commerce website. Products include Ruby Red Grapefruit, Texas Oranges, gift boxes, and gourmet food items.
2. Subscription - Citrus Club Monthly Deliveries: Recurring monthly fruit club subscriptions delivering grapefruit and/or oranges on a recurring basis for 3-6 months. Includes various sizes from Six Pack to Full Bushel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crockett Farms is a direct-to-consumer e-commerce retailer of premium Texas-grown fruit and gourmet food gifts. The company cultivates, hand-picks, hand-packs, and ships Ruby Red Grapefruit, Texas oranges (Navel, Honeybell, Cara Cara, Mandarin), pears, apples, pecans, and seasonal produce, along with curated gift baskets, smoked meats, bakery items, and tamales. Sales are fulfilled nationally via the company website, print catalog, and toll-free phone order line using USPS Parcel Post and UPS/FedEx shipping during a seasonal November-through-April citrus shipping window.

Product overview

Crockett Farms is a family-owned Texas citrus and gourmet food gift company established in 1961, operating from Harlingen, Texas in the Rio Grande Valley. The company operates as a single unified e-commerce platform offering a diverse portfolio of products organized into several categories: (1) Fresh citrus including Ruby Red Grapefruit, Texas Oranges, Honeybell Oranges, Cara Caras, and Mandarin Oranges sold in various pack sizes from 4-piece samplers to full bushels; (2) Seasonal produce including Kent Mangos, Bing Cherries, Texas Peaches, Texas 1015 SuperSweet Onions, and Avocados; (3) Fresh pears and apples including Bartlett, D'Anjou, Comice, and Ruby Red Pears along with Fuji and specialty apple varieties; (4) Texas Mammoth Pecans and pecan-based confections including chocolate-covered pecans, pecan pies, pecan tarts, and pecan butter cups; (5) Bakery items including Texas Rum Cakes, German Holiday Stollen, and various coffee cakes; (6) Smokehouse favorites including Texas Smoked Brisket, spiral hams, smoked turkey, and South Texas Tamales; (7) Sweet treats including jellies, gummies, and chocolate-covered fruits; (8) Subscription programs through the Citrus Club and Seasonal Harvest Clubs offering recurring monthly deliveries; and (9) Pre-assembled gift packs and sampler baskets combining multiple product categories. The company sells directly to consumers via its website and print catalog, with products shipped nationwide from its Texas orchards.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruby Red Grapefruit Premium Texas Ruby Red Grapefruit, the signature product of Crockett Farms. Hand-picked, tree-ripened citrus from the Rio Grande Valley, representing the top 5% of each harvest, sold by pack size or mixed with oranges.
• Texas Oranges (Navels & Specialty Varieties) Sun-ripened Texas oranges including Navel, Honeybell (Tangerine-Grapefruit hybrid), Cara Cara (pink-fleshed), Mandarin, and Valencia varieties. Most are seedless, shipped at peak maturity, and sold by pack size.
• Texas Citrus Gift Packs (Four Pack through Full Bushel) Tiered gift-ready cartons of Ruby Red Grapefruit and/or Texas Oranges in pack sizes from 4-piece samplers through a Full Bushel (~45 lb). Pricing starts at $24.95 for a Four Pack and increases by size, with grapefruit-only, orange-only, and mixed combinations available for individuals, couples, families, and large gatherings.
• Premium Pears (Bartlett, D'Anjou, Comice, Ruby Red) Premium pears hand-picked from orchards and rushed fresh to door. Bartlett and Comice pears are sold at $34.95 for 8 pears, D'Anjou starting at $34.95, and Ruby Red (red-fleshed) pears available in 8- or 16-count bundles starting at $32.95. Suitable for fresh eating, canning, or cooking.
• Premium Apples (Fuji, Apple Delight) Premium apples including a 8-count Fuji apple box ($34.95) prized for sweetness, crisp texture, and long-lasting freshness, and the Apple Delight gift box ($36.95) combining 2 each of Fuji, Honeycrisp, Gala, and Golden Delicious. Designed for those who cannot have grapefruit or as part of mixed apple-and-orange gifting.
• Seasonal Produce Collection (Kent Mangos, Bing Cherries, Texas Peaches, Texas 1015 Onions, Avocados) Seasonal non-citrus produce offerings including Kent Mangos (starting at $28.95, August), Bing Cherries ($42.95 for 2 lbs), Texas Freestone Peaches from Fredericksburg Hill Country (starting at $42.95, mid-June Express ship), Texas 1015 SuperSweet Onions from the Rio Grande Valley (starting at $27.95, late April–early June), and Avocados (starting at $32.95, winter months). Sold individually or as components of the Summer Harvest Club subscription.
• Texas Mammoth Pecans & Pecan Confections Premium Texas mammoth pecans sold in keepsake Texas containers and various pack sizes starting at $29.95, plus a confections line that includes Turtle Medallions (from $32.95), Chocolate Pecans (from $31.95), the Chocolate Lover's Pecan Trio (milk, dark, white chocolate; $34.95), Fancy Candied Pecans in Praline, Honey Toasted, Butter Toffee, and Amaretto Chocolate Covered varieties ($36.95), and Texas Pecan Butter Cups ($38.95).
• Pecan Pies & Bakery Goods Baked goods built around Texas pecans, including a 9-inch secret-recipe Texas Pecan Pie ($41.95), four-pack Texas Pecan Pie Minis ($49.95), Texas Rum Cakes made with 80-proof dark rum (from $39.95), traditional German Holiday Stollen studded with raisins, citron, and cherries ($29.95), Southern Pecan Cake with caramel and date pieces ($34.95), and Cinnamon Coffee Walnut Cake baked in a reusable tin (from $31.95).
• Smokehouse Meats & South Texas Tamales Hardwood-smoked Texas meats including 3-lb Smoked Brisket ($79.95), Smoked Peppered Ham (from $49.95), pre-sliced Spiral Ham in honey, brown sugar, or maple glaze (from $89.95), Smoked Turkey (from $55.95), Smoked Pork Tenderloin ($43.95), and Canadian Bacon ($39.95 for 2-3 lbs), plus holiday South Texas Tamales with beef, chicken, and pork in natural corn husk, shipped 2nd Day Air (from $54.95). Suitable for corporate gifts and family gatherings.
• Sweet Treats, Jellies & Dried Fruit Shelf-stable sweet and savory accompaniments including Taste of Texas Jellies (Honeybell Orange Marmalade, Peach Preserves, Mango Jalapeno Jelly in 10.5 oz jars from $34.95), Citrus Fruit Gummies in Grapefruit, Cherry, Peach, Lime, Orange, and Passion Fruit (from $26.95), Chocolate-Covered dried Bing Cherries and Blueberries (from $29.95), and the Nature's Best Fruit Tray with sun-dried dates, prunes, apricots, pears, pineapple, and cherries in a reusable wicker tray (from $34.95).
• Citrus Club Monthly Subscription Recurring monthly subscription delivering Ruby Red Grapefruit and/or Texas Oranges on a 3- to 6-month cadence. Available in grapefruit-only (Six Pack from $27.95 to Full Bushel $97.95/month) and mixed grapefruit-and-oranges tiers (Ten Pack Mixed from $39.95 to Four-Fifths Bushel Mixed $85.95/month). Targets consumers seeking predictable seasonal citrus deliveries and corporate gifting programs.
• Seasonal Harvest Club Subscription (Winter & Summer) Recurring seasonal produce subscriptions delivering a different selection each month: the Seasonal Harvest Club (12 months, $30.95/month, 10 selections from November to October), the Winter Harvest Club (6 months, November–April, $26.95/month), and the Summer Harvest Club (6 months, May–October, $34.95/month) featuring Kent Mangos, Bing Cherries, 1015 Onions, Bartlett Pears, Fuji Apples, and Texas Peaches.
• Pre-Assembled Gift Packs & Sampler Baskets Pre-assembled multi-item gift combinations spanning the full product portfolio: Tastes of Texas (Ruby Red Grapefruit, Pecan Halves, mini Pecan-Rum Cake, Orange Blossom Honey, $55.95), Deluxe Samplers (Ruby Red Grapefruit, Texas Oranges, Fuji Apples, Honeybell Marmalade, Strawberry candies, Pecan Halves, Chocolate Pecans, from $41.95), Texas Party Sampler with cheddar, summer sausages, mustards, crackers, olives, cashews, and cheese board ($65.95), Breakfast Baskets ($70.95), Texas Citrus & Avocado Salad with poppyseed dressing ($44.95), Texas Surprise ($44.95), House Favorites ($49.95), Ten-Plus Gift Pack ($48.95), and Deluxe Bountiful Baskets (from $54.95).
• Holiday Gift Collection Seasonal holiday gift baskets and towers including Santa's Basket, Gourmet Tower, Merry Citrus Tree, Snowman Treats, Holiday Party Sampler, and Festive Fruit Wreath, with prices ranging from $33.95 to $97.95. Designed for Thanksgiving, Christmas, and end-of-year corporate gifting.
• Brad's Hand-Woven Baskets of Fruit Hand-woven baskets imported from Mexico and filled with Ruby Red Grapefruit and/or Texas Oranges, starting at $36.95. A signature artisanal presentation suited for premium gift occasions.

Quantifiable outcome

• Only top 5% of harvest selected (40 lbs from 330 lbs per tree)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hale Groves: Florida-based citrus and fruit gift shipper selling gift packs, oranges, and grapefruit direct to consumers — same e-commerce, catalog, and seasonal subscription playbook as Crockett Farms but sourced from Florida groves.
• Pittman & Davis: Texas-based direct-to-consumer citrus and gourmet gift shipper with a nearly identical model — Ruby Red Grapefruit, Texas oranges, pecans, and seasonal fruit baskets sold online and shipped nationwide.
• The Fruit Company: Oregon-based premium fruit (pears, apples, cherries) and gourmet gift shipper serving individual and corporate gift buyers online — direct overlap in DTC fruit-gifting use case, tiered pack sizes, and subscription clubs.
• Florida Fruit Shippers: Florida citrus and tropical fruit gift specialist shipping oranges, grapefruit, and seasonal varieties nationwide via online and phone ordering — a near-analogous citrus DTC shipper with similar pricing tiers and seasonal cadence.
• Pearson Ranch: California citrus and orchard-fresh fruit gift shipper selling Navels, mandarins, and seasonal citrus online — competes in the same premium citrus gifting category with a comparable farm-to-door value proposition.

Broad incumbents

• Harry & David: Iconic American fruit-of-the-month and gourmet gift company (pears, apples, baked goods, smoked meats) operating at national scale with mature subscriptions — comparable catalog and use case, but vastly larger assortment, marketing, and infrastructure.
• Wine Country Gift Baskets: Large multi-category gourmet gift basket retailer with a wide portfolio of fruit, bakery, and savory gift assortments — overlaps with Crockett's gift-pack and sampler assortment, but with a much broader, non-citrus-led catalog.

Emerging players

• Goldbelly: Online marketplace curating iconic American regional and gourmet foods (smoked meats, baked goods, citrus, gift boxes) shipped nationwide — an emerging aggregator that competes for the same DTC gifting wallet with a much broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/crockettfarms
• Xx.com/crockettfarms
• Facebookfacebook.com/CrockettFarms
• LinkedInlinkedin.com/company/crockett-farms-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crockett Farms