Red Rooster

What Red Rooster does

Red Rooster (Red Rooster Foods Pty Ltd) is an Australian quick-service restaurant franchise founded in 1972 in Sydney and now headquartered in Perth (with a corporate office in Sydney). It operates a national network of franchisee-owned restaurants concentrated in major metros — Sydney, Melbourne, Perth, Adelaide, and Brisbane — alongside regional locations, serving individual consumers, families, and event caterers. Its menu is differentiated in Australia by dual specialization in both roast chicken and fried chicken, supplemented by burgers, wraps, box meals, shared meals, kids meals, sides, sauces, desserts, and drinks, with Halal certification on the core chicken range and limited vegan/vegetarian options.

Revenue is generated through multiple streams: in-restaurant transactions (dine-in, takeaway, drive-thru), online/app orders, proprietary delivery, third-party delivery via Uber Eats and DoorDash, catering orders ranging from $60 to $1,000, and franchise/transaction economics flowing to the corporate entity. Pricing is transactional with a $25 minimum on delivery and a 10% surcharge on public holidays. The digital infrastructure consists of a customer-facing website (redrooster.com.au), a native iOS/Android mobile app integrating ordering and loyalty, and the Red Royalty multi-tier loyalty program (Red/Silver/Gold/Platinum) that rewards repeat spend with progressively better earn rates and birthday perks. Underlying marketing analytics are powered by Microsoft Clarity and Microsoft Advertising.

The legal entity is privately held, with related bodies corporate including Oporto Holdings Pty Ltd (trading as Oporto) and Australian Fast Foods Pty Ltd (trading as Chicken Treat), suggesting a broader Australian QSR group structure, though no parent company, external private equity, or controlling investor is disclosed in the source material.

Name

Red Rooster

Legal name

Red Rooster Foods Pty Ltd

Website

https://redrooster.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Red Rooster is an Australian quick-service restaurant franchise founded in 1972, serving roast and fried chicken through a national network of franchisee-owned stores, complemented by app-based loyalty, proprietary and third-party delivery, and event catering.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant (Chicken Fast Food)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Quick service restaurant
• Roast chicken takeaway
• Fried chicken meals
• Fast food franchise
• Chicken catering service

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Restaurant Sales: Revenue generated from customer purchases at Red Rooster restaurant locations, including dine-in, takeaway, and drive-thru orders. Each restaurant is independently owned and operated by a franchisee.
2. Delivery Orders: Revenue from delivery orders placed through the Red Rooster website, app, Uber Eats, and DoorDash platforms. Own delivery service plus third-party marketplace integration.
3. Loyalty Program (Red Royalty): Red Royalty loyalty program drives repeat purchases through tiered rewards (Red, Silver, Gold, Platinum tiers). Members earn Red Royalty Dollars based on spend, redeemable for free food. The program incentivizes frequency and increases customer lifetime value.
4. Catering Orders: Catering service for events with minimum orders of $60 up to $1000. Catering orders must be collected from restaurants. Generates incremental revenue from larger group orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Red Rooster is an Australian quick-service restaurant chain operating as a nationwide franchise network, selling roast chicken, fried chicken, burgers, wraps, kids meals, sides, sauces, desserts, and beverages. Customers access the offering via dine-in, takeaway, and drive-thru at franchise restaurants, own-delivery and third-party delivery (Uber Eats, DoorDash), online ordering (website and mobile app), and a catering service for events with orders ranging from $60 to $1,000. The Red Royalty loyalty program rewards repeat purchases through four membership tiers.

Product overview

Red Rooster is an Australian fast-food chain operating as a franchise network, specializing in both roast and fried chicken. The product portfolio centers on a unified online ordering platform that encompasses multiple service modes: takeaway, delivery (via both proprietary and third-party channels including Uber Eats and DoorDash), and catering. The core product suite includes signature items like The Rooster burger and roast chicken offerings, complemented by fried chicken, box meals, shared meals for groups, rolls/wraps/burgers, kids meals, sides, sauces, desserts, and drinks. The digital ecosystem is anchored by the Red Rooster Mobile App integrated with the Red Royalty loyalty program featuring four membership tiers (Red, Silver, Gold, Platinum), while Microsoft Clarity and Microsoft Advertising power customer analytics and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Red Royalty: Red Rooster's loyalty program that rewards customers with Red Royalty Dollars for free food, exclusive offers, and birthday rewards. The program has four tiers: Red, Silver, Gold, and Platinum based on visit frequency.

Products and services

• Red Rooster Online Ordering Platform Customer-facing web platform at redrooster.com.au enabling takeaway orders, delivery orders, and catering orders across all Red Rooster locations in Australia. Allows customers to browse menus by location, customise orders, apply promo codes, and earn Red Royalty loyalty rewards.
• Red Rooster Mobile App Native iOS and Android app enabling faster ordering, exclusive app-only offers and discounts, Red Royalty loyalty rewards collection and redemption, and digital loyalty card scanning in-restaurant. Available on Google Play Store and Apple App Store.
• Red Royalty Loyalty Program Free multi-tiered loyalty program with four membership levels (Red, Silver, Gold, Platinum) offering progressively better earning rates ($1 reward per $20 spent at Red tier to $1 per $15 at Platinum), birthday gifts, exclusive rewards, and promotional offers. Members earn and redeem Red Royalty Dollars at participating restaurants and online, driving repeat purchases and customer lifetime value.
• Catering Service Bulk food ordering service for events and gatherings, with minimum orders of $60 and maximum of $1,000. Lead-time requirements vary: 2 hours' notice for $60-$199 orders, 24 hours for $200-$399 orders, and 48 hours for $400+ orders. Orders are collected from participating restaurants.
• Roast Chicken Range Signature roast chicken menu offering including Whole, Half, and Quarter Chicken, Classic Roast Combo, Half Chicken Combo, Quarter Chicken Combo, and sharing meals such as Rooster Feed, Wholesome Roast, and Aussie Favourite.
• Fried Chicken Range Crispy fried chicken available in 1, 6, 12, and 18 piece quantities and in formats including Fried Combo, Hot Honey Fried Combo, Reds Hot Fried Combo, nuggets (6, 10 piece), buttermilk wings, chicken pops, and tenders.
• The Rooster Signature Burger Flagship signature burger featuring fried chicken, special sauce, and premium toppings.
• Box Meals Value meal combinations including Chicken Pie Box, Flayva Wrap Box, Reds Box, Rippa Box, Rooster Box, Trop Box, Tenders Box, Spicy Box, BBQ Bacon Box, Picklebird Box, Hot Honey Satisfryer, Satisfryer, and Reds Hot Satisfryer.
• Shared Meals Group meal packages designed for sharing, including Burger Pack, Fried Pack, Rooster Feed, Wholesome Roast, Aussie Favourite, Burger Bundle, Big Feast, Bigger Burger Bundle, Hot Honey Fried Pack, Reds Hot Fried Pack, and Roast Chicken & Chips Deal.
• Rolls, Wraps & Burgers Sandwich, wrap, and burger offerings including Rippa Roll, Chilli Aioli Rippa Roll, Honey BBQ Rippa Roll, Rooster Roll, Flayva Wrap, Reds Burger, BBQ Bacon Burger, Spicy Burger, Picklebird Burger, Picklebird Veggie Burger, and Reds Veggie Burger.
• Kids Meals Child-friendly meal options including Kids Cheeseburger Meal, Kids 3 Nuggets Meal, Kids 6 Nuggets Meal, Kids 3 Cheesy Nuggets Meal, Kids 6 Cheesy Nuggets Meal, Kids Snack Sub Meal, Kids Chicken Pops Meal, and Kids Tender Meal.
• Sides Accompaniment items including Chips, Sweet Potato, Crunchy Potato, Crunchy Slaw, Pineapple Fritter, Snack Subs, Kids Cheeseburger, Battered Corn Wheels, Garlic Bread, Gravy, Mash & Gravy, and Peas (includes vegan-friendly options).
• Desserts Sweet treats including Chocolate Mousse, Strawberry Cheesecake, and Vanilla Slice Bites.
• Drinks Beverage options including 4 Cans for $10, 2 Cans for $5, 375mL drinks, 600mL drinks, 1.25L drinks, and other drinks.

Quantifiable outcome

• Red Royalty tier progression: Platinum members earn $1 reward for every $15 spent vs Red tier members who earn $1 for every $20 spent

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kill Boring Dead (KBD)coreGTM or Marketing Partner · 29 January 2026Kill Boring Dead appointed as Red Rooster's new social media partner as part of its 2026 marketing strategy. The partnership aims to make Red Rooster's social content feel more relevant and less polished by focusing on creativity and native social media ideas rather than traditional marketing approaches. KBD has already run a 'Festival of Creativity' campaign featuring drag performers, puppies, and a taco truck, with the first new campaign scheduled for release in Q1.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling Red Rooster to reach customers through the Uber Eats platform. Provides additional delivery capability to customers in areas covered by Uber Eats.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling Red Rooster to reach customers through the DoorDash platform. Provides additional delivery capability to customers in areas covered by DoorDash.
• Microsoft AdvertisingminorGTM or Marketing PartnerMicrosoft Advertising is used for digital advertising and marketing purposes, capturing website usage data through first and third-party cookies and other tracking technologies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grill'd: Grill'd is an Australian premium burger chain with national franchise footprint. While positioning skews higher-end burger, it competes for the broader Australian QSR dinner occasion against Red Rooster.
• McDonald's Australia: McDonald's Australia is the largest QSR chain in the country with national franchise and corporate locations. While broadly an incumbent competitor, it overlaps with Red Rooster on family meal occasions, lunch trade, and franchise economics.
• Subway Australia: Subway operates a national franchise network across Australia targeting quick lunch and takeaway occasions. While menu overlap is partial, its franchise model and footprint are structurally comparable to Red Rooster.

Direct peers

• KFC Australia: KFC Australia is the dominant chicken-focused QSR chain in Australia and Red Rooster's most direct competitor. Both target family/young adult consumers with fried chicken as a hero product, and both operate franchise networks across Australian metro and regional areas.
• Chicken Treat: Chicken Treat is an Australian chicken QSR chain identified as a related body corporate to Red Rooster (Australian Fast Foods Pty Ltd). Both target chicken QSR occasions and operate franchise networks in Australia, making them direct peers in category and channel.
• Oporto: Oporto is an Australian flame-grilled chicken QSR chain identified as a related body corporate (Oporto Holdings Pty Ltd). Like Red Rooster, it operates a franchise model across Australia with takeaway and delivery, and competes for the same QSR occasion.
• Hungry Jack's: Hungry Jack's is the Australian Burger King franchise and a top-tier QSR competitor with national network reach, drive-thru model, and family meal positioning closely comparable to Red Rooster.
• Nando's Australia: Nando's is a peri-peri chicken specialist QSR in Australia, competing directly for chicken QSR occasions against Red Rooster with dine-in and takeaway service nationwide.
• Domino's Pizza Enterprises: Domino's Pizza Enterprises (ASX:DMP) is an Australian-listed franchise QSR with strong delivery/app infrastructure, loyalty programs, and a multi-brand portfolio. It is comparable as a publicly-listed Australian franchise QSR facing similar delivery economics.

Emerging players

• Popeyes Australia: Popeyes is an emerging chicken QSR brand expanding into Australia through Restaurant Brands. It directly competes with Red Rooster on the fried chicken occasion and is growing rapidly from a smaller base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/redroosteraus
• YouTubeyoutube.com/channel/UCZ5tIoDOJxbq1WmKeTqKp3A
• Facebookfacebook.com/RedRoosterAU
• LinkedInlinkedin.com/company/red-rooster
• Instagraminstagram.com/redrooster

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rooster