Name

Oscar Mike Foundation

Legal name

Oscar Mike Foundation

Website

https://oscarmike.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adaptive Sports / Veteran Support Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Voluntary Health Organizations (813212)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Adaptive & Para-Sport Training Programs (MPAKAJAK)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Adaptive & Para-Sport Event Organizers (MPAKADAM), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Adaptive sports programs
• Veteran rehabilitation services
• Charitable apparel sales
• Monthly donation giving
• Disabled veteran support

Headquarters

HQ city

Marengo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Apparel Sales: USA-made apparel (t-shirts, hoodies, hats, outerwear) sold directly to consumers via e-commerce. All production done domestically to minimize nonprofit overhead.
2. Monthly Giving Program (Teammates): Recurring monthly donations at tiered levels ($25-$250/month) through the 'Carry the Weight' campaign. Goal of 20,000 monthly teammates.
3. One-Time Donations: Tax-deductible one-time donations to the 501(c)(3) nonprofit. Also includes vehicle donations via Vehicles for Veterans.
4. Corporate Partnerships: Custom shirt/donation campaigns, matching campaigns, cause marketing, and sponsorships with corporate partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Oscar Mike Foundation is a 501(c)(3) non-profit that delivers adaptive sports, expeditions, and rehabilitation programs to catastrophically injured post-9/11 veterans. Program delivery is funded through a USA-made apparel brand (Oscar Mike Apparel) sold direct-to-consumer, a tiered monthly Teammates giving program, one-time tax-deductible donations, vehicle donations, and corporate cause-marketing partnerships. Adaptive programs include week-long Clinics at the Rockford, Illinois Compound, Rocky Mountain National Park expeditions, Spartan Race obstacle course teams, and the all-veteran Oscar Mike Militia wheelchair rugby team.

Product overview

Oscar Mike Foundation operates a dual-purpose model combining an e-commerce apparel brand with adaptive sports and expedition programs for injured veterans. The core product is Oscar Mike Apparel, a USA-made clothing line (t-shirts, outerwear, hats, accessories) sold through their Shopify platform, with branch-specific collections for Army, Marines, and Navy. Their service portfolio includes Adaptive Clinics at their 9,000 sq ft Compound facility, Adaptive Expeditions in Rocky Mountain National Park, Team Oscar Mike Racing in Spartan events, and the Oscar Mike Militia wheelchair rugby team. The foundation is developing a 100-acre US Adaptive Sports and Innovation Center. Revenue from apparel sales and the Teammates monthly giving program (seeking 20,000 subscribers) funds all veteran programs, with zero suicides recorded in the Oscar Mike community.

Differentiator

Problem solved

Functional benefit

Products and services

• Oscar Mike Apparel USA-made apparel brand including t-shirts, hoodies, outerwear, hats, accessories, and yoga wear across men's, women's, kids', military-branch (Army, Marines, Navy), and partner-collections. Manufactured domestically to minimize non-profit overhead, with 100% of proceeds supporting Oscar Mike veteran programs.
• Oscar Mike E-Gift Cards Variable-amount digital gift cards redeemable on Oscar Mike Apparel purchases via the Shopify storefront.
• Adaptive Clinics Program Week-long adaptive sports programs hosted at the 9,000 sq ft Oscar Mike Compound in Rockford, Illinois. Includes motorsports/off-roading, flight lessons, equestrian therapy, marksmanship, skydiving, physical training, adaptive triathlon, golf, and fishing. Delivered free to catastrophically injured post-9/11 veterans.
• Adaptive Expeditions Program Custom mountain expeditions in Rocky Mountain National Park offering adaptive camping, fly-fishing, hiking, and guided interpretive tours for disabled veterans using accessible backcountry camp spots.
• Team Oscar Mike Racing Adaptive athlete teams competing in Spartan Race obstacle courses, with veteran participants supported to complete races. The Spartan partnership also hosts the annual Wheelchair Rugby National Championships.
• Oscar Mike Militia (Wheelchair Rugby) All-veteran wheelchair rugby team — the only all-veteran wheelchair rugby team in the United States — providing competitive sports opportunities for disabled veterans under head coach Joe DeLegrave (2X Paralympic medalist).
• US Adaptive Sports and Innovation Center (planned) Planned 100-acre first-of-its-kind adaptive campus including a 20,000 sq ft adaptive gym, 20,000 sq ft accessible lodging with 24 beds, wheelchair sports courts, off-roading track, obstacle course, accessible trails, and marksmanship lanes. $30M capital raise in progress.
• Teammates Monthly Giving Program Recurring monthly donation program with four tiers: Teammate ($25/mo), Wingman ($50/mo), Team Leader ($100/mo), Squad Leader ($250/mo). Goal of 20,000 monthly teammates to sustainably fund veteran programs.
• Meta Ray-Ban AI Glasses (assistive tech deployment) AI-powered assistive eyewear deployed to legally blind veterans, using voice commands to identify objects, read documents aloud, answer calls, and assist navigation. Part of a 130,000-unit deployment through a Meta partnership.

Quantifiable outcome

• Zero suicides of any Oscar Mike Veterans - no veteran in the Oscar Mike community has ever taken their own life
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core, flagship and minor.

• Cushman & WakefieldcoreImplementation/ SI/ Consulting PartnerTop project management firm providing expertise to help bring the adaptive facilities vision to life.
• GenslercoreStrategic or Co-development PartnerTop architectural design firm committed to designing the US Adaptive Sports and Innovation Center.
• McGuire WoodscoreOthersLegal representation for the foundation, ensuring proper legal counsel for operations and the capital raise.
• Google (YouTube)coreTechnology or IntegrationTechnology partner for the new facility project. Supports via donation matching campaigns, speaking engagements, ERG (VetNet) engagement, shirt campaigns, in-kind product donations, marketing support, media production, volunteerism, and event support.
• MetacoreTechnology or IntegrationTechnology partner providing support for the adaptive facilities project. Involved in technology solutions for the facility.
• Amazon (AWS)coreTechnology or IntegrationCloud infrastructure technology partner for the new adaptive facilities project.
• Veterans United Home LoansflagshipGTM or Marketing PartnerMajor supporter of the Annual Ball and major contributor at the highest levels of partnership.
• AmazonflagshipGTM or Marketing PartnerPartner featured prominently at the Annual Ball and in the 11 Strong partner category. Supporting via custom partnerships.
• StarbucksflagshipGTM or Marketing PartnerPartner featured prominently at the Annual Ball and in the 11 Strong partner category.
• Ford Motor CoflagshipGTM or Marketing PartnerFeatured partner at the Annual Ball, contributing at the highest levels.
• Spartan RacecoreStrategic or Co-development PartnerObstacle course race partner for Team Oscar Mike. Hosts the annual Wheelchair Rugby National Championships at Spartan events. Joe De Sena, founder of Spartan Race, has OSCAR MIKE tattoo and is personally invested in the mission.
• General MillsminorGTM or Marketing PartnerCorporate partner with custom partnership campaigns.
• Disabled American Veterans (DAV)coreStrategic or Co-development PartnerNon-profit veteran service organization partner supporting the mission.
• USWRAcoreStrategic or Co-development PartnerUnited States Wheelchair Rugby Association partner for the Oscar Mike Militia wheelchair rugby team.
• CDWminorGTM or Marketing PartnerCorporate partner supporting the foundation.
• Thermo FisherminorGTM or Marketing PartnerCorporate partner contributing to the foundation.
• Mission BBQminorGTM or Marketing PartnerRestaurant partner supporting veteran causes.
• Vehicles for VeteranscoreChannel Partner/ Reseller/ DistributorVehicle donation partner - accepts car donations on behalf of the foundation, processing vehicle contributions from donors.
• NBC Universal ComcastminorGTM or Marketing PartnerMedia partner providing coverage and visibility for the foundation.
• TargetminorGTM or Marketing PartnerRetail partner supporting the foundation.
• CVS HealthminorGTM or Marketing PartnerHealthcare partner supporting veteran wellness programs.
• Disney/Marvel/ABC/ESPNminorGTM or Marketing PartnerMedia and entertainment partner providing visibility and content opportunities.
• United AirlinesminorGTM or Marketing PartnerTravel partner supporting veteran transportation needs.
• UnileverminorGTM or Marketing PartnerConsumer goods partner supporting cause marketing.
• IAVA (Iraq and Afghanistan Veterans of America)minorStrategic or Co-development PartnerVeteran service organization partner.
• First Nation GroupminorGTM or Marketing PartnerService-disabled veteran-owned business partner.
• Kel-TecminorGTM or Marketing PartnerFirearms manufacturer partner supporting the foundation.
• CargillminorGTM or Marketing PartnerCorporate partner with custom partnership campaigns.
• Rocky Mountain National ParkcoreStrategic or Co-development PartnerProvides accessible backcountry camp spots for Oscar Mike adaptive expeditions.
• Orange County ChoppersminorGTM or Marketing PartnerCustom motorcycle builder partner supporting veteran causes.

Scale indicators10 records

Recent moves1 record

Broad incumbents

• Wounded Warrior Project: Large-scale veteran service organization offering wide-ranging programs (mental health, career transition, physical wellness). Broader incumbent serving the same injured-veteran population with much larger budget and national reach.
• Paralyzed Veterans of America: Veteran-focused non-profit with significant adaptive sports programming (wheelchair rugby, basketball, racing). Direct overlap in wheelchair rugby specifically; broader advocacy and benefits mission beyond adaptive sports.
• US Olympic & Paralympic Committee: National governing body for Olympic and Paralympic sports in the U.S. Comparable as a higher-tier entity organizing elite adaptive athletic competition, including wheelchair rugby and obstacle-style events.

Direct peers

• Move United (formerly Disabled Sports USA): National umbrella organization for adaptive sports, offering programs, events, and member-club network across the U.S. Comparable as the central organizing body for community-based adaptive sports.
• Challenge Athletes Foundation: Provides grants, equipment, and community to adaptive athletes. Direct peer in adaptive sports funding/participation model, though it serves a broader audience than veterans specifically.
• Help Heal Veterans: Non-profit providing therapeutic arts and adaptive recreation programs to veterans. Comparable adaptive-recreation focus on rehabilitation and recovery through structured programs.
• Achilles International: Non-profit enabling people with disabilities to participate in mainstream athletics including running, triathlon, and adventure events. Comparable adaptive-athlete community and event-driven model.
• Travis Mills Foundation: Non-profit supporting recalibrated veterans through adaptive programs, retreats, and rehabilitation at a dedicated facility. Direct comparable in mission, target population (catastrophically injured veterans), and adaptive sports/recreation programming model.
• Semper Fi & America's Fund: Provides immediate financial assistance and long-term support to critically wounded, ill, and injured veterans and their families. Comparable focus on catastrophically injured veterans and holistic rehabilitation.

Emerging players

• Team Rubicon: Veteran-led disaster response organization. Adjacent peer in the veteran-led non-profit space with strong brand and community identity; different primary mission (disaster response vs. adaptive sports).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WeAreOscarMike
• Xx.com/weareoscarmike
• Facebookfacebook.com/OscarMikeFoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar Mike Foundation