What Orange County Choppers does

Orange County Choppers (OCC) is a privately held custom motorcycle manufacturer founded in 1999 by Paul Teutul Sr. and headquartered at 10575 49th Street North, Clearwater, Florida. The company designs, engineers, and fabricates bespoke chopper motorcycles for high-net-worth individual collectors, celebrities, and corporate clients including major corporations and sports teams. Each motorcycle is a one-of-a-kind, handcrafted build with custom frames and components, produced by a small specialized workforce of approximately 15-25 employees. The company operates manufacturing in Florida (with historical operations in New York) and serves customers globally.

The company's product surface extends beyond physical motorcycles into media and consumer goods. OCC has been the center of the Discovery Channel reality series "American Chopper" (10+ seasons, aired in 160+ countries with subtitles in 35 languages) and relaunched as "Orange County Choppers Original" on Discovery GO. Paul Sr. Unchained, a personal YouTube channel, provides direct-to-fan content. OCC also sells branded merchandise including apparel, accessories, and the OCC Motorcycle Ceramic Coating Paint Sealant through shopocc.store and Amazon Marketplace. The OCC Road House & Museum in Clearwater, co-located with Bert's Barracuda Harley-Davidson, functions as a visitor destination, retail showroom, and museum.

OCC generates revenue through three streams: quote-based custom motorcycle builds (one-time, bespoke transactions), hardware merchandise sales via e-commerce and Amazon, and media/licensing revenue from TV production and corporate promotional partnerships. The company is founder-owned with no disclosed external investors or PE/VC backing, led by Founder and CEO Paul Teutul Sr., CEO Joan Kay, and COO Jim Kerr. Distribution is primarily direct-to-consumer, supplemented by event-driven and media-driven brand building through TV appearances, social media (approximately 2.75M combined followers across Facebook, Instagram, and Twitter), and selective corporate sponsorships.

Name

Orange County Choppers

Legal name

Orange County Choppers Inc.

Website

https://orangecountychoppers.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange County Choppers is a Florida-based custom motorcycle manufacturer founded in 1999 by Paul Teutul Sr., designing handcrafted choppers for affluent collectors and corporate clients. The company also operates the OCC Road House & Museum in Clearwater and produces motorcycle-themed television and branded merchandise.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Other Motor Vehicle Parts Manufacturing (336390), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industries

Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Custom motorcycle manufacturing
• Bespoke chopper fabrication
• Branded motorcycle merchandise
• Custom motorcycle painting
• Motorcycle museum tours

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Motorcycle Sales: Bespoke custom chopper motorcycles built to individual customer specifications. These are high-value, one-time purchase transactions with prices determined by custom design complexity and client requirements.
2. Merchandise Sales: OCC-branded merchandise including apparel, accessories, and the OCC Motorcycle Ceramic Coating Paint Sealant sold through shopocc.store and Amazon.
3. Media and Licensing: Revenue from TV show production ('American Chopper', 'Orange County Choppers Original' on Discovery), brand licensing, and promotional partnerships with corporations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Orange County Choppers designs, engineers, and hand-builds custom chopper-style motorcycles to individual customer specifications, and sells OCC-branded merchandise, accessories, and related consumer products (including a motorcycle ceramic coating paint sealant). The company also operates the OCC Road House & Museum in Clearwater, Florida, combining a working fabrication shop, retail store, and visitor attraction, and produces the OCC Original TV series and Paul Sr. Unchained video content.

Product overview

Orange County Choppers (OCC) is a world-famous custom motorcycle manufacturer founded in 1999 by Paul Teutul Sr. The company's core offering is custom chopper motorcycles, which they design, engineer and manufacture. OCC has expanded beyond physical motorcycles into media/entertainment with their TV series (OCC Original on Discovery GO) and Paul Sr. Unchained YouTube channel. They also operate the OCC Road House & Museum in Clearwater, Florida, and sell branded merchandise including the OCC Motorcycle Ceramic Coating Paint Sealant. The company gained global recognition through the hit reality series 'American Chopper' which aired for more than 10 seasons across 160+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Paul Sr Unchained: Paul Teutul Sr.'s personal YouTube channel featuring behind-the-scenes content, bike builds, and personal life content.

Products and services

• Custom Chopper Motorcycles One-of-a-kind, hand-built chopper-style motorcycles designed and fabricated by Orange County Choppers to individual customer specifications. Sold primarily to affluent individuals and collectors, with corporate/sports-team themed builds also produced.
• OCC Road House & Museum A working OCC fabrication shop combined with a motorcycle museum and a branded retail store selling OCC merchandise and accessories, located at 10575 49th Street North, Clearwater, FL 33762. Targets fans of the OCC television shows, motorcycle enthusiasts, and Clearwater-area tourists.
• OCC Motorcycle Ceramic Coating Paint Sealant An OCC-branded consumer ceramic coating / paint sealant formulated for motorcycles, sold through OCC's online store and via Amazon to motorcycle owners seeking a branded protection product.

Quantifiable outcome

• TV show broadcast in 160+ countries with subtitles in 35 languages
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Discovery Channel / Discovery GOflagshipStrategic or Co-development PartnerLong-standing partnership with Discovery Channel for 'American Chopper' series (10+ seasons) and current 'Orange County Choppers Original' show available on Discovery GO streaming app. American Chopper aired in 160+ countries.
• CMTcoreStrategic or Co-development PartnerCMT aired 'Orange County Choppers' show, extending the company's television presence beyond Discovery Channel.
• Paul Sr. Unchained YouTube ChannelcoreGTM or Marketing PartnerPaul Sr.'s personal YouTube channel providing behind-the-scenes content, bike builds, and unscripted life content to engage fans and drive brand awareness.
• OCC Road HousecoreChannel Partner/ Reseller/ DistributorFlagship visitor experience location in Clearwater, FL featuring museum, tours, and retail. Partnership with Paul Sr. and business executive Keith Overton.
• Bert's Barracuda Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorAdjacent motorcycle dealership located next to OCC Road House, creating a combined visitor destination in Clearwater, FL. Managed by Bert, a supporter of military and first responders.
• Various Corporate SponsorsminorGTM or Marketing PartnerCompanies featured in TV show and promotional content: Dr. Pepper, AOL, Napa Auto Parts, Dominoes Pizza, HP, Go Daddy, Zaxby's, GMC Truck. Additional print partnerships with Wall Street Journal, Street Chopper, V-Twin, American Iron, Iron Works.
• Oscar MikeminorOthersFeatured on OCC 'Check Out Our Friends' page - organization supporting veterans.
• Operation Healing Heroes FoundationminorOthersFeatured on OCC 'Check Out Our Friends' page - foundation supporting healing heroes.
• Hudson Valley SPCAminorOthersFeatured on OCC 'Check Out Our Friends' page. Joan Kay has served as President for 15 years, overseeing rescue of over 10,000 animals.
• Demons Behind Me / BobheadminorGTM or Marketing PartnerFeatured on OCC 'Check Out Our Friends' page. Collaboration gear available at demonsbehindme.com.
• Jesse James / Outlaw TVminorStrategic or Co-development PartnerPaul Sr. collaborating with Jesse James and Billy Lane on 'Outlaw TV' content initiative.
• Charity WirelessminorGTM or Marketing PartnerPaul Sr. partnership with Charity Wireless for influencer campaign to help rescue animals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• West Coast Customs: Custom vehicle manufacturer best known for TV-based brand (Pimp My Ride). Closely comparable to OCC in combining bespoke vehicle builds, celebrity-driven TV content, merchandise, and a lifestyle brand targeting enthusiasts.
• Gas Monkey Garage: Dallas-based custom car shop made famous by 'Fast N' Loud' on Discovery Channel. Same template as OCC: celebrity-builder custom fabrication, multi-season reality TV, and lifestyle brand monetization.
• Roland Sands Design: California-based custom motorcycle and parts brand with apparel and accessories lines. Comparable custom motorcycle DNA plus branded merchandise — though with a more performance/café-racer orientation.
• Big Dog Motorcycles: Manufacturer of custom-styled high-displacement motorcycles (though now primarily parts/service after exiting new production). Comparable custom-chopper DNA and enthusiast customer base to OCC.
• Count's Kustoms: Las Vegas custom car/motorcycle shop fronted by Danny Koker, featuring the 'Counting Cars' TV series. Directly comparable custom-fabrication business model plus TV-driven brand and merchandise sales.
• West Coast Choppers (Jesse James): Pioneer custom chopper manufacturer founded by Jesse James. Closely comparable bespoke chopper fabrication business with its own TV content (Monster Garage, Outlaw Garage) and apparel brand.
• Paul Jr. Designs: Custom motorcycle shop founded by Paul Teutul Jr. after his split from OCC. Directly comparable custom chopper fabrication business with the same family craftsmanship DNA and parallel celebrity-builder brand.

Emerging players

• Confederate Motorcycles (now Curtiss Motorcycles): High-end, limited-production custom motorcycle brand. Comparable ultra-premium bespoke positioning to OCC's custom choppers, with a smaller artisan footprint.

Broad incumbents

• Harley-Davidson: Mass-market American motorcycle manufacturer with extensive custom accessories, branded merchandise, and the Harley-Davidson Museum. Overlaps with OCC in enthusiast customer base, custom culture, and brand-monetization playbook, but at vastly larger scale.
• Indian Motorcycle: American V-twin motorcycle manufacturer owned by Polaris. Competes for the same custom/cruiser enthusiast dollars as OCC and shares a similar lifestyle-brand and dealer-experience model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PaulSrUnchained
• Instagraminstagram.com/paulteutulsr
• Xx.com/OCChoppers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange County Choppers