On-Line Residential
On-Line Residential (OLR) operates a proprietary NYC residential real estate data platform serving brokers, landlords, and management companies with building directories, listing management, and integrated marketing services across the metropolitan area.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
On-Line Residential firmographics
Firmographics- Name
- On-Line Residential
- Legal name
- On-Line Residential, Inc.
- Website
- https://olr.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On-Line Residential (OLR) operates a proprietary NYC residential real estate data platform serving brokers, landlords, and management companies with building directories, listing management, and integrated marketing services across the metropolitan area.
- Ownership category
- akta.pro rank
On-Line Residential industry classification
Industry- Product category
- Real Estate Data and Marketing Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where On-Line Residential is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On-Line Residential business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription Access: Subscription-based access to the OLR data platform for residential brokerage firms and agents in the NYC metropolitan area. Provides tools for listing management, building directory, floor plans, and market reports.
- Advertising: Advertising opportunities on OLR.com login page and dashboard targeting 15,000+ real estate professionals. Limited ad spots for landlords, developers, and brokerages.
- Marketing Services: Photography, videography, virtual staging, virtual reality tours (Matterport), floor plans, email marketing campaigns, and direct mailing postcards through Web2Print.
- Market Stat Reports (MSR): Customizable market statistics reports sold as an add-on service to subscribers.
- Web Development: Website design, development, and hosting services for real estate firms. Includes custom sites and template customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Postcard printing starting price |
| Unit Pricing | Pay-as-you-go | Showsheet printing starting price |
| Unit Pricing | Pay-as-you-go | Standard Delivery |
| Subscription | Monthly | Agent/Broker Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
On-Line Residential product offering
Product offeringCore offering
On-Line Residential operates the OLR Data Platform, a proprietary Windows-based relational database providing NYC residential brokers with building directory, listing management, floor plans, comparable sales reports, CRM, and market analytics. The company also delivers an integrated suite of professional marketing services including photography, videography, Matterport virtual tours, virtual staging, email marketing, Web2Print postcards/showsheets, and custom web development for brokerage firms.
Product overview
On-Line Residential (OLR) is a real estate data technology company offering a platform-plus-services model centered on the OLR Data Platform. The core product is a proprietary Windows-based relational database that has served NYC residential brokers for 25+ years, providing building directory, listing management, floor plans, comp sales reports, CRM, and market analytics. This platform is accessible via web, mobile app (iOS/Android), and API feeds to third-party sites. OLR complements its data platform with an integrated suite of marketing services including photography, videography, Matterport virtual tours, virtual staging, email marketing, and Web2Print postcards/showsheets. The company also provides custom web development services for brokerage firms and operates Linecity, a consumer-facing listings portal. The ecosystem is designed as a one-stop shop where agents can manage listings, order marketing materials, and syndicate content across multiple channels.
Differentiator
Problem solved
Functional benefit
Brands
- Linecity: Consumer-facing residential listings portal launched in 2019
- OLR Marketing Center
- OLR Data Platform
- Web2Print
- Market Stat Reports (MSR)
- Key Logger
Products and services
- OLR Data Platform A proprietary Windows-based relational data platform that serves as the foundation of OLR's business, providing building directory, listing management, floor plan library, comparable sales reports, market analytics, and CRM tools to residential brokers in NYC.
- OLR Mobile App A mobile application available on iOS and Android that enables residential real estate agents to access listing data, building information, and market updates while on the go.
- Photography Services Professional property photography including residential, commercial, custom elevations, virtual staging, headshots, retouching, common areas, and views with over 32,000 apartments photographed and 100,000+ building elevation photos.
- Floor Plan Services Professional floor plan creation for residential, commercial, townhouses, redraws, and new developments, requiring on-site visits from experienced draftsmen.
- Virtual Reality Tours (Matterport) Immersive 3D virtual tours powered by Matterport technology, allowing buyers to experience properties online with realistic spatial walkthroughs.
- Videography Services Property video production including neighborhood videos, narrated property videos, and agent/company videos, with a library of 19 NYC neighborhood films.
- Virtual Staging Digital furniture and decor compositing service that transforms empty apartments into furnished spaces using a library of real apartment furnishings.
- Email Marketing (Elistings) Email blast campaigns targeting 30,000+ NYC brokers for promoting individual listings, new developments, rental buildings, and open houses.
- Web2Print Web-based printing solution for creating customized postcards and showsheets with 24-hour delivery across the five boroughs, with prices starting at $0.50 per postcard.
- Web Development Services Custom real estate website design and development services for brokerage firms, including stand-alone portals, template customization, and integration with the OLR data platform.
- Market Stat Reports (MSR) AI-powered market analytics combining 26 years of NYC real estate data with data processing teams to generate customizable market reports for agents and firms.
- Linecity A consumer-facing residential listings portal launched to give agents full control over their listings and provide an alternative to other public listing portals.
- OLR Advertising Advertising opportunities on the OLR login page and dashboard targeting 15,000+ real estate professionals, including leaderboard banners and center panel ads.
Quantifiable outcome
- More than 12,000 agents in the metropolitan area use OLR subscription access
- +2 more outcomes
Companies that use On-Line Residential
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
On-Line Residential technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
On-Line Residential partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MatterportcoreMatterport technology used for Virtual Reality Tours. OLR provides immersive 3D showcase experiences for property listings using Matterport cameras and cloud platform.
- Various Third-Party Listing Portals (30+ sites)coreOLR provides data feeds to major real estate listing portals. These sites receive listing data from OLR's platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
On-Line Residential competitors and assessment
Company assessmentDirect peers
- BoomTown: End-to-end CRM, IDX website, and lead generation platform for residential real estate teams and brokerages. Comparable to OLR in providing an integrated data + marketing platform targeting residential agents, though operating nationally rather than NYC-specific.
- ShowingTime: Showing management and market analytics platform for MLSs and residential brokerages. Comparable to OLR in providing scheduling, market data, and analytics tools integrated into the residential brokerage workflow.
- Real Geeks: Provides IDX-based real estate websites, CRM, and lead generation tools to residential agents and brokerages. Comparable to OLR as a SaaS platform focused on equipping individual agents and small brokerages with marketing and data tools.
- Lone Wolf Technologies: Provides back-office, transaction management, and CRM software for real estate brokerages and agents. Comparable to OLR as a technology vendor serving residential brokerages with workflow and data infrastructure.
- Propertybase (by Pleasr Technologies): Salesforce-based CRM, marketing, and websites platform for real estate brokerages. Comparable to OLR as an integrated data and marketing platform for residential brokerages, with a focus on agent productivity and lead conversion.
Broad incumbents
- CoStar Group (Homes.com): Operates Homes.com and Apartments.com, plus CoStar's commercial real estate data platform. Comparable as a large, data-driven real estate platform targeting agents, brokers, and consumers — though with vastly broader geographic and vertical scope than NYC-only OLR.
- Zillow Group: Consumer-facing real estate marketplace with Premier Agent advertising, MLS integration, and listing distribution. Comparable to OLR as a platform that aggregates listing data and monetizes through agent-facing tools and advertising, but at national rather than NYC-only scale.
- Compass: Tech-enabled residential real estate brokerage with proprietary agent platform for listings, CRM, and marketing. Highly active in NYC. Comparable to OLR as it builds internal technology tools that compete with third-party platforms like OLR for agent mindshare.
Others
- Bright MLS: Large multiple listing service serving the Mid-Atlantic US. Comparable to OLR as a listing-data infrastructure provider to residential brokers, though OLR's role is as an overlay data/technology provider rather than the underlying MLS.
Emerging players
- Cubicasa: Provider of AI-driven floor plan and 3D scanning solutions for real estate agents. Comparable to OLR's floor plan and Matterport offerings as a technology-enabled service provider in the residential listing workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
On-Line Residential social profiles
Digital presenceOn-Line Residential financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-Line Residential leadership team
Management profileNumber of profiles
Profiles3 records
On-Line Residential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-Line Residential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-Line Residential
What does On-Line Residential do?
On-Line Residential operates the OLR Data Platform, a proprietary Windows-based relational database providing NYC residential brokers with building directory, listing management, floor plans, comparable sales reports, CRM, and market analytics. The company also delivers an integrated suite of professional marketing services including photography, videography, Matterport virtual tours, virtual staging, email marketing, Web2Print postcards/showsheets, and custom web development for brokerage firms.
Is On-Line Residential a public or private company?
On-Line Residential is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On-Line Residential founded?
On-Line Residential was founded in 1995. It employs 11 to 50 people.
Where is On-Line Residential based?
On-Line Residential is headquartered in New York, United States, in the North America region.
How does On-Line Residential make money?
Five revenue lines are on record. Subscription Access are the primary driver. The others are advertising, marketing Services, market Stat Reports (MSR) and web Development.
Who are On-Line Residential's main competitors?
Direct peers on record are BoomTown, ShowingTime, Real Geeks, Lone Wolf Technologies and Propertybase (by Pleasr Technologies). Broad incumbents are CoStar Group (Homes.com), Zillow Group and Compass. Bright MLS is listed as an others. Cubicasa is listed as an emerging player.
Does On-Line Residential have an API?
No public API is recorded for On-Line Residential.
What industry is On-Line Residential in?
On-Line Residential's product category is Real Estate Data and Marketing Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 5312 and its SIC code is 6531.