Househam

What Househam does

Househam Group Ltd is a UK-based, family-owned manufacturer of self-propelled, trailed, and specialty crop sprayers, founded in 1970 in Lincolnshire and now led by Managing Director Robert Willey (full owner since 1995). Its core product line comprises four self-propelled platforms — the entry-level Spirit (3,000L), the versatile Air-Ride (4,000–6,000L, up to 36m booms), the latest-generation Harrier, and the high-capacity Predator — supported by a specialist range covering strawberry, high-clearance (sunflower/maize/cotton), vegetable (Veg Boss), direct-injection, and spreader applications, plus the EcoStar2 trailed sprayer built at its Hungarian subsidiary Househam Kft.

The company's technical platform is built around a set of proprietary, in-house-developed modules unified across the range: the TMC (Total Machine Control) touchscreen console for application rate, engine, and hydrostatic drive management; the bespoke NavGuide GPS mapping and section-control software (Gatekeeper-compatible, Google Earth export); HITS intelligent transmission control; Spray Pilot hydraulic autosteer; ultrasonic Boom Height Control; Auto Nozzle Select; Individual Nozzle Control on up to 13 boom sections; Dynamic Boom Control; and NORAC boom levelling. The emphasis across the platform is low soil compaction via monocoque low-weight chassis design, precision application (claimed up to 10% chemical reduction via individual nozzle control), and operator comfort (CLAAS Jaguar cab across the range).

Revenue is generated through hardware sales of new self-propelled and trailed machines, pre-owned machine resales with Househam Pre-Owned Approved warranty, multi-year ProtectPlus fixed-cost service contracts (up to 5 years / 5,000 hours), parts sales (24,000+ SKUs covering Househam and competitor brands), NSTS sprayer testing services, and customer finance with part-exchange options. The business goes to market via direct UK sales from its Woodhall Spa and Leadenham sites, a UK dealer network of more than a dozen partners, and an international dealer footprint spanning 30+ countries across Europe and Rest of World (including Estonia, Serbia, Sweden, Austria, Ireland, Australia, New Zealand, Ukraine, Kenya, Zambia, and Israel). End customers are primarily arable farmers and spray contractors, with named users such as Forman Contracting, R&L Anthony, BHE Agricultural Contractors, and V J Thomas & Son. A 2025 corporate restructuring placed operating assets under a new group entity, Househam Group Ltd, with two additional board directors joining Robert Willey, and a strategic bundling partnership with Nitrasol (Brineflow Limited) extends the UK offering into complete liquid-fertiliser systems.

Name

Househam

Legal name

Househam Group Ltd

Website

https://househamsprayers.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Househam Group Ltd is a UK family-owned manufacturer of self-propelled, trailed, and specialty crop sprayers, serving arable farmers and spray contractors globally via direct UK sales, a UK dealer network, and 30+ international distributors across Europe, Australasia, and Africa.

Ownership category

akta.pro rank

Product category

Agricultural Crop Sprayers

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)

Keywords

• Agricultural sprayer manufacturing
• Self-propelled crop sprayers
• Precision farming technology
• Agricultural machinery equipment
• Specialty crop sprayers

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Self-Propelled Sprayer Sales: Sale of new self-propelled crop sprayers including Spirit, Air-Ride, Harrier, and Predator models with various tank capacities and boom options.
2. Specialist/Bespoke Sprayer Sales: Custom-built machines tailored to specific customer requirements including high clearance, strawberry sprayers, vegetable sprayers, dual boom, direct injection systems, and spreaders.
3. Pre-Owned Sprayer Sales: Sale of quality pre-owned machines, many comprehensively serviced and inspected with Househam Pre-Owned Approved warranty.
4. ProtectPlus Service Contracts: Fixed cost servicing and maintenance contracts covering essential maintenance items to full machine cover, up to 5 years or 5000 hours.
5. Parts Sales: Sale of spare parts for Househam, Spraycare, and other manufacturers' machines. Over 24,000 line items in stock with same-day dispatch available.
6. Service and Repair: Service, repair and maintenance for all makes of crop sprayers worldwide. Includes NSTS sprayer testing and slug pellet applicator testing.
7. Finance Services: Finance packages available subject to status across the range, with attractive finance packages and generous part exchange allowances.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Househam Group Ltd designs, manufactures, and supplies self-propelled, trailed, and specialty agricultural crop sprayers (Spirit, Air-Ride, Harrier, Predator plus EcoStar2, Veg Boss, Strawberry and High-Clearance machines) equipped with proprietary precision technology such as TMC touchscreen control, NavGuide GPS guidance, HITS intelligent transmission, and Individual Nozzle Control. The company also offers NSTS sprayer testing, ProtectPlus fixed-cost service contracts, over 24,000 spare part lines, pre-owned approved machines, and finance arrangements to UK and international agricultural buyers.

Product overview

Househam Group Ltd is a UK-based manufacturer of advanced crop sprayers offering a portfolio of self-propelled sprayers (Spirit entry-level, Air-Ride versatile performer, Harrier latest-generation, and Predator high-capacity), specialty sprayers (strawberry, high clearance, direct injection, Veg Boss horticultural, and spreaders), and trailed sprayers (EcoStar2). The product line is unified by proprietary technology modules including TMC (Total Machine Control) touchscreen system, NavGuide GPS guidance, Spray Pilot autosteer, Boom Height Control, Auto Nozzle Select, Hydraulic Incline, Individual Nozzle Control, HITS transmission, and NORAC boom levelling. Support services include NSTS testing, ProtectPlus warranty contracts, parts supply, and finance options.

Differentiator

Problem solved

Functional benefit

Brands

• SprayCare: Trailed and mounted sprayers brand, acquired by Househam in 2005
• Househam Kft
• ProtectPlus
• TMC (Total Machine Control)
• NavGuide
• HITS (Househam Intelligent Transmission System)
• Fieldmaster
• AirRide
• Harrier
• Spirit
• Predator
• Merlin
• Veg Boss
• EcoStar
• Cotton Boss

Products and services

• Spirit Self-Propelled Sprayer Entry-level self-propelled crop sprayer with a 3000L tank capacity, designed for ease of use and incorporating the latest TMC control system and NavGuide GPS for arable farmers seeking precision application in a lighter footprint machine.
• Air-Ride Self-Propelled Sprayer Versatile self-propelled sprayer with active air suspension, low-weight chassis, and adaptive specifications ranging from 4000L to 6000L tank capacity for arable farms requiring high-capacity, low-compaction application.
• Harrier Self-Propelled Sprayer Latest-generation self-propelled sprayer developed from Merlin Mk II customer feedback, featuring high standard specification aimed at efficiency, reliability and comfort, with HITS transmission enabling up to 50 kph road speed and CLAAS Jaguar cab ergonomics.
• Predator Self-Propelled Sprayer High-capacity self-propelled sprayer with 4000–5000L tank, monocoque low-weight chassis for minimal soil compaction, NORAC boom levelling, and premium specification as standard.
• Strawberry Dual Boom Sprayer Specialist dual-boom self-propelled sprayer designed for strawberry crops, with narrow front-mounted air sleeve booms and up to 4000L tank capacity.
• High Clearance Self-Propelled Sprayer High-clearance self-propelled sprayer package for sunflower, maize, and cotton crops with booms up to 36m, ground clearance up to 180cm, and tank sizes from 2000–5000L.
• Direct Injection System Sprayer Self-propelled sprayer fitted with Raven Sidekick direct injection technology, enabling easier and safer chemical application with less waste and responsive controls.
• Veg Boss Horticultural Sprayer Specialist horticultural sprayer designed for vegetable crops, with air sleeve booms and an ultra-light tare weight for balance and agility in row-crop work.
• Self-Propelled Spreader Self-propelled spreader packages for fertiliser application and other spreading tasks, including lime and gravel, designed and configured to meet specific customer requirements.
• EcoStar2 Trailed Sprayer Trailed sprayer for smaller farms with a 3000L plastic tank, pulled by a standard tractor, featuring an Altek spray pump and TeeJet controller, manufactured at the Hungarian Househam Kft facility.
• ProtectPlus Service Contract Fixed-cost servicing and maintenance contract covering essential maintenance items to full machine cover for up to 5 years or 5,000 hours, including expert maintenance, repair, support services, and annual NSTS testing.
• NSTS Sprayer Testing National Sprayer Testing Scheme certification testing for all brands and sizes of crop sprayers, required by Red Tractor Farm Assurance Combinable Crops & Sugar Beet Scheme and the Sustainable Use Directive; pricing starts from £179.95 + VAT for sprayer testing and from £200 + VAT for slug pellet applicator testing.
• Pre-Owned Approved Sprayers Pre-owned Househam self-propelled, trailed, and third-party sprayers sold directly from the Woodhall Spa workshop, comprehensively serviced and inspected and supplied with the Househam Pre-Owned Approved warranty.
• Spare Parts Supply Sale of over 24,000 spare part line items for Househam, SprayCare, and other manufacturers' machines, with same-day dispatch available, sold through the househamparts.com online storefront.

Quantifiable outcome

• Individual nozzle control reduces chemical usage by up to 10% compared to basic section control
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nitrasol (Brineflow Limited)coreStrategic or Co-development PartnerUK partnership between Househam and Nitrasol liquid fertilisers offers a complete liquid fertiliser system from purchasing to application. Farmers can arrange liquid fertiliser tanks, purchase a sprayer and obtain information on application all the way to the nozzle. Robert Willey, Managing Director Househam states 'We sell our sprayers across the world but the UK farmer is our priority and being able to pull on the experience of Brineflow to complete the service can only be good news for our farming customers.'
• Agri ServiceminorChannel Partner/ Reseller/ DistributorAgri Service is a trusted and rapidly growing agricultural service provider based in Kent, announced as new official service partner in May 2025. Founded in 2020 by Michael and Nicky Lloyd-Yates, the partnership delivers outstanding customer support across the UK.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Case IH (CNH Industrial): CNH Industrial's sprayer brand offers the Patriot self-propelled range, directly competing with Househam in arable and large-acreage spraying. Similar high-capacity, precision-controlled machines and similar UK/European customer base of contractors and arable farmers.
• John Deere (Deere & Company): Global full-line agricultural OEM whose self-propelled sprayers (R4044, R4060) directly compete with Househam's Spirit, Air-Ride, Harrier, and Predator. Comparable target market (commercial arable farmers and contractors) and overlapping precision-agriculture technology stack (ExactApply, AutoTrac).
• Kverneland Group (Kubota): Norwegian-origin (now Kubota-owned) agricultural machinery manufacturer with a crop sprayer range (iXtrack, iXter) competing in the UK and European market. Comparable precision spraying technology and overlap in mid-to-large arable farmer segments.
• AGCO Corporation (Fendt / Massey Ferguson / Valtra): AGCO's Rogator and Fendt Rogator self-propelled sprayers are direct competitors to Househam's premium range, with overlapping precision agriculture technology and pan-European dealer coverage. Comparable on customer profile (mid-to-large arable farmers and contractors).

Direct peers

• Berthoud (Groupe Berthoud): French family-owned crop sprayer specialist producing self-propelled (Sprint, Tracker) and mounted/trailed sprayers. Comparable heritage manufacturer with similar product depth in crop spraying and a European dealer footprint.
• Hardi (EXEL Industries): Danish-origin sprayer specialist (now part of EXEL Industries) producing self-propelled, trailed, and mounted crop sprayers with comparable precision application technology. Most direct specialist competitor to Househam in Europe, serving similar arable and contractor segments.
• Bateman Sprayers: UK-based competitor specialising in self-propelled crop sprayers for arable farmers and contractors. Highly comparable product offering, customer base, and UK distribution model, making it the closest like-for-like domestic peer.
• Kuhn Group (KUHN-Blanchard): French-headquartered agricultural equipment manufacturer offering a significant crop sprayer range (including self-propelled and trailed models) across the UK and Europe. Comparable precision agriculture focus and customer overlap in the arable farming segment.
• Amazone: German agricultural machinery manufacturer with a major crop sprayer division (Panther, UX, UF) that competes head-to-head with Househam in the UK and European arable market. Comparable product range across self-propelled, trailed, and mounted sprayers with comparable precision technology investments.

Others

• TeeJet Technologies: US-based supplier of spray nozzles, controllers, and boom components used in crop sprayers, including Househam's Spirit model (TeeJet 844). Comparable through shared precision spraying ecosystem, even though it supplies rather than competes with Househam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtB04So4cz-As1vgmzEDt7A
• Facebookfacebook.com/househamgroup
• LinkedInlinkedin.com/company/househam
• Instagraminstagram.com/Househam.sprayers
• Xx.com/HOUSEHAMSPRAYER

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Househam