Hear Canada
- Company typePrivate
- Founded1989
- HeadquartersGuelph, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
Hear Canada firmographics
Firmographics- Name
- Hear Canada
- Legal name
- HearCANADA
- Website
- https://hearcanada.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hear Canada industry classification
Industry- Product category
- Hearing Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Where Hear Canada is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Hear Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hearing Aid Sales: One-time purchase revenue from prescription hearing aids. Customers purchase hearing aids from brands including Widex, Signia, and Rexton through retail hearing centres. Price match guarantee available.
- Hearing Services: Revenue from hearing assessments, earwax removal, hearing aid repairs, tinnitus services, and consultations. Services provided at retail hearing centres.
- Batteries and Accessories: Disposable zinc air batteries sold in packs ($14 per card). Rechargeable hearing aid accessories including remote controls, TV streamers, phone streamers, and cleaning/maintenance products. Service plan holders receive 4-year battery supply and 50% discount thereafter.
- In-House Financing: Interest-free financing on Signia and Widex hearing aids with monthly payments over 3-, 6-, 12-, 24-, or 36-month terms. $10 monthly administrative fee. No credit checks required. Available on qualifying purchases.
- Custom Earplugs: Custom molded earplugs for swimming, sleeping, musicians, shooting, and noise protection. Made to fit individual ear shapes through impressions taken at hearing centres.
- Government Program Assistance: Assistance with government funding applications including ADP (Ontario), VAC (Veterans Affairs), Workers Compensation programs, and Indigenous health benefits. Helps clients navigate provincial assistance programs across Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Summer Promo - 30% off hearing aids |
| Unit Pricing | Pay-as-you-go | Battery pricing - $14 per card |
| Hybrid | Monthly | In-house financing - 3 to 36 month terms |
| Other | Pay-as-you-go | Price match guarantee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hear Canada product offering
Product offeringCore offering
Hear Canada is a Canadian hearing healthcare retailer that sells prescription hearing aids from Signia, Widex, and Rexton brands and delivers professional hearing care services through over 110 owned retail hearing centres across Canada. The company provides in-person hearing assessments, hearing aid fitting and adjustments, tinnitus management, earwax removal, repairs, Telehearing Care remote appointments, and custom earplugs, supported by financing, government funding assistance, and a 4-year bundled battery and maintenance care plan.
Product overview
HearCANADA is a Canadian hearing healthcare retailer offering a portfolio of prescription hearing aids, hearing services, and related products through over 110 retail hearing centres across Canada. The core product portfolio centres on branded hearing aids from three manufacturers — Signia, Widex, and Rexton — available in multiple form factors (BTE, RIC/RITE, ITE, ITC, CIC, IIC). Supporting the hardware are proprietary hearing aid accessories (remote controls, TV/audio streamers, Bluetooth streamers), Assistive Listening Devices (amplified phones, alert systems), and custom earplugs for swimming, sleep, musicians, and noise protection. The service layer includes hearing assessments, tinnitus evaluation, earwax removal, hearing aid repairs, Telehearing Care (remote tuning), hearing loss counseling, and pediatric hearing care. Financial products include in-house interest-free financing (Signia and Widex only), government funding assistance navigation, and purchase protections including a 60-day money-back guarantee and price match guarantee. A Hearing Aid Care Plan bundles 4-year battery supply and discounts. The company also offers a 1-week free trial program for risk-free product evaluation.
Differentiator
Problem solved
Functional benefit
Brands
- HearCANADA: Primary brand name and trading name for the company's hearing healthcare services across Canada.
Products and services
- Hearing Aids (Signia, Widex, Rexton) Prescription hearing aids from Signia, Widex, and Rexton offered in Behind-the-Ear (BTE), Receiver-in-Canal (RIC), In-the-Ear (ITE), In-the-Canal (ITC), Completely-in-Canal (CIC), and Invisible-in-Canal (IIC) styles with Bluetooth connectivity, rechargeable lithium-ion batteries, and advanced speech enhancement. Sold through retail hearing centres across Canada.
- Signia Integrated Xperience Hearing Aid Platform Signia's multi-stream hearing aid platform featuring RealTime Conversation Enhancement that tracks head movements and shifting speaker positions, delivering 22% better speech understanding in noisy group conversations. Available across multiple Signia IX hearing aid models including Motion Charge&Go IX, Pure Charge&Go BCT IX, Active Pro IX, Silk Charge&Go IX, Styletto IX, and Insio IX.
- Widex Allure Hearing Aid Platform Widex Allure platform with PureSound ZeroDelay technology for clear and natural sound, Speech Enhancer Pro for speech clarity with noise reduction, Dynamic Feedback Controller to minimize whistling, and a dedicated streaming compressor for music and podcast streaming without volume changes.
- Hearing Aid Batteries Disposable zinc air batteries in four sizes (10/Yellow, 312/Brown, 13/Orange, 675/Blue) and rechargeable lithium-ion batteries. Sizes 10/312/13 ship 8 cells per card at $14; Size 675 ships 4 cells per card at $14. Service plan holders receive a 4-year battery supply and a 50% discount thereafter.
- Hearing Aid Accessories and Assistive Listening Devices Proprietary accessories including remote controls (Widex RC-DEX, Signia miniPocket), audio streamers (Widex COM-DEX, Signia StreamLine TV, Signia StreamLine Mic), remote service link devices (Widex REMOTE LINK), cleaning/maintenance tools, and standalone Assistive Listening Devices such as amplified phones, TV streamers, and amplified alert systems for doorbells, alarms, and smoke detectors.
- Custom Earplugs Custom-molded earplugs for swimming, sleeping, musicians, shooting, industrial noise protection, and motorcycle riding. Made from ear impressions taken at hearing centres, with soft comfortable fit, waterproofing options, and long durability.
- Online Hearing Screening Free 5-minute online hearing test using wired/wireless headphones plugged into a phone, tablet, or computer. Evaluates hearing across multiple frequencies and tones with results emailed to the user; serves as the primary lead-generation tool.
- Hearing Assessments Comprehensive hearing evaluations conducted in soundproof booths, including visual ear examination, full hearing tests with tones and speech at various pitches and volumes, diagnosis, and personalized solution recommendations. Available across 110+ hearing centres.
- Tinnitus Services Evaluation and treatment for tinnitus (ringing, buzzing, hissing in ears), including questionnaires, hearing assessments, pitch match tests, and management options such as hearing aids and Tinnitus Retraining Therapy.
- Hearing Loss Counselling Counseling services addressing the practical and emotional repercussions of hearing loss, including mental health impacts of hearing impairment.
- Telehearing Care Remote appointment service enabling hearing aid adjustments and tuning via internet connection and smartphone or tablet, designed for patients with mobility issues or those traveling.
- Earwax Removal Professional earwax removal service performed by hearing care professionals at hearing centres.
- Hearing Aid Repairs Maintenance and repair services for hearing aids, including adjustments and examination to ensure optimal functioning.
- In-House Hearing Aid Financing Interest-free monthly payment plans on Signia and Widex hearing aids with 3-, 6-, 12-, 24-, or 36-month terms, a $10 monthly administrative fee, no credit checks, and early repayment without penalty.
- Government Funding Assistance Eligibility determination and application assistance for Canadian government funding programs including Ontario ADP ($500 per hearing aid every 5 years), Veterans Affairs Canada (every 4 calendar years), Indigenous NIHB, provincial assistance programs (e.g., Nova Scotia Affordable Hearing Aids for Seniors Act), and Workers' Compensation boards.
- Hearing Aid Care Plan Service bundle automatically included with hearing aid purchase, featuring a 4-year battery supply, discounts on batteries afterwards, and discounts on Assistive Listening Devices.
- 1-Week Free Trial Program Risk-free at-home trial allowing customers to test hearing aids for one week at no cost and no obligation before deciding to purchase.
- 60-Day Money-Back Guarantee Risk-free purchase policy allowing customers to return hearing aids within 60 days of purchase for a full refund, excluding custom earmold and impression fees.
- Price Match Guarantee Commitment to match lower competitor pricing on Signia, Widex, and Rexton products of comparable technology level when a competitor quote is presented at the time of purchase.
Companies that use Hear Canada
Customer profileSegments5 records
Ideal customer profiles1 record
Hear Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hear Canada partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- WidexcoreWidex is a hearing aid brand partner offering products including the Widex Allure platform with PureSound technology, ZeroDelay technology, Speech Enhancer Pro, and Dynamic Feedback Controller. HearCANADA sells and services Widex hearing aids across their Canadian retail network.
- SigniacoreSignia is a hearing aid brand partner providing products including Pure Charge&Go BCT IX, Insio IX, Styletto IX, Motion Charge&Go IX, and Active Pro IX. HearCANADA offers exclusive in-house financing on Signia products.
- RextoncoreRexton is a hearing aid brand available through HearCANADA. Products are tested in demanding situations and included in price match guarantee program.
- Veterans Affairs Canada (VAC)majorVAC covers hearing aids for eligible veterans every 4 calendar years, including repairs and batteries. HearCANADA assists veterans with VAC claim processing and paperwork completion.
- Ontario Assistive Devices Program (ADP)majorOntario's ADP program pays $500 per hearing aid (per ear) usually every 5 years for clients with Ontario health cards. HearCANADA helps clients apply and process ADP claims.
- Blue CrossminorPrivate health insurance provider. Extended health benefits through employer or individual plans may cover hearing aids at varying intervals. HearCANADA helps clients navigate coverage.
- GreenshieldminorPrivate health insurance provider offering extended health benefits that may cover hearing aids. HearCANADA helps clients determine eligibility and process claims.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hear Canada competitors and assessment
Company assessmentEmerging players
- Eargo: Direct-to-consumer online hearing aid brand selling self-fit, rechargeable hearing aids. Represents the emerging DTC competitive threat to clinic-based retailers like HearCANADA, particularly for mild-to-moderate hearing loss.
- Audicus: Online direct-to-consumer hearing aid retailer offering pre-programmed and remote-fitted devices at lower price points — comparable adjacent competitive threat to HearCANADA's traditional clinic dispensing model.
- Lexie Hearing: OTC-style hearing aid brand with self-fit and remote-support offerings — represents the same disruptive channel that threatens clinic-based hearing care retailers like HearCANADA.
Direct peers
- Connect Hearing: Owned by Sonova, Connect Hearing operates a large network of hearing care clinics across Canada, directly competing with HearCANADA in retail hearing assessments, hearing aid dispensing, and ongoing service.
- Miracle-Ear: Operates a large North American franchise and company-owned hearing aid centre network with in-clinic assessments, fittings, and ongoing service — directly comparable retail hearing care model including Canadian locations.
- Beltone: Operates a North American network of hearing care centres offering assessments, hearing aid fittings, and aftercare services — closely comparable clinic-based retail model with proprietary brand partnerships.
- Costco Hearing Aid Centers: Operates in-clinic hearing aid dispensing inside Costco warehouses across Canada, offering trade-in pricing on major hearing aid brands — directly competing for the same DIY-friendly, value-oriented consumer segment in overlapping geographies.
Broad incumbents
- Amplifon: Global leader in hearing care retail with thousands of clinics worldwide, including Canadian operations. Comparable business model (clinic-based hearing assessments, fitting, and dispense) and product portfolio across multiple manufacturers.
- Sonova: Parent of Connect Hearing and Phonak, Sonova is a vertically integrated hearing care major with both retail and proprietary brand portfolio — comparable to HearCANADA's WSA/Helix parent group in structure and competitive dynamics.
- WS Audiology (WSA): HearCANADA's ultimate parent group, WSA is one of the world's largest hearing care companies combining Widex and Signia brands with retail-like operations globally — relevant peer as the controlling parent and a benchmark for international growth paths.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hear Canada social profiles
Digital presenceHear Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hear Canada leadership team
Management profileNumber of profiles
Profiles1 record
Hear Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hear Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hear Canada
What does Hear Canada do?
Hear Canada is a Canadian hearing healthcare retailer that sells prescription hearing aids from Signia, Widex, and Rexton brands and delivers professional hearing care services through over 110 owned retail hearing centres across Canada. The company provides in-person hearing assessments, hearing aid fitting and adjustments, tinnitus management, earwax removal, repairs, Telehearing Care remote appointments, and custom earplugs, supported by financing, government funding assistance, and a 4-year bundled battery and maintenance care plan.
Is Hear Canada a public or private company?
Hear Canada is a private company. It is classified as corporate owned and is currently operating.
When was Hear Canada founded?
Hear Canada was founded in 1989. It employs 51 to 100 people.
Where is Hear Canada based?
Hear Canada is headquartered in Guelph, Canada, in the North America region.
How does Hear Canada make money?
Six revenue lines are on record. Hearing Aid Sales are the primary driver. The others are hearing Services, batteries and Accessories, in-House Financing, custom Earplugs and government Program Assistance.
Who are Hear Canada's main competitors?
Emerging players on record are Eargo, Audicus and Lexie Hearing. Direct peers are Connect Hearing, Miracle-Ear, Beltone and Costco Hearing Aid Centers. Broad incumbents are Amplifon, Sonova and WS Audiology (WSA).
Does Hear Canada have an API?
No public API is recorded for Hear Canada.
What industry is Hear Canada in?
Hear Canada's product category is Hearing Healthcare Services. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621340 and its SIC code is 8011.