C10
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
C10 firmographics
Firmographics- Name
- C10
- Legal name
- La Centrale Européenne de Distribution - C10
- Website
- https://c10.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
C10 industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)
Keywords
Where C10 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
C10 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beverage Distribution Sales: C10 operates as a central purchasing network for independent beverage distributors. Members purchase collectively to negotiate better terms with suppliers, then resell to CHR establishments. Revenue generated through product margins on beer, wine, spirits, soft drinks, coffee, and water distribution.
- C10 Ads Advertising Revenue: Retail media advertising platform offering brands targeted B2B advertising on CHR ordering portals. Advertisers pay for visibility to establishment owners at the moment of purchasing decisions.
- Franchise Operations (Comptoir des Vignes, La Cervoiserie): Consumer-facing retail operations through owned and franchised specialty wine shops (Comptoir des Vignes - 59 locations) and craft beer cave-bars (La Cervoiserie - 33 establishments). Revenue from direct B2C sales of beverages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B beverage distribution pricing varies by customer segment and volume |
| Subscription | Annual | H2POP microfiltered water rental |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
C10 product offering
Product offeringCore offering
C10 is a cooperative-style network of independent beverage distributor-wholesalers that supplies the full range of alcoholic and non-alcoholic drinks — beers, wines, spirits, juices, soft drinks, waters, coffees, teas — to cafés, hotels and restaurants (CHR) across France through 230 regional warehouses. The offering is bundled with private-label brands (H2POP, Jus de Rêve, Bèl Arrangé, Norbert), dedicated national-chain account management with EDI integration, and the C10 Ads in-portal retail-media platform for brand advertising.
Product overview
C10 is a network of wholesale beverage distributors serving France's out-of-home market (CHR - cafés, hotels, restaurants). The offering is structured as a platform of product categories (beers, wines, spirits, non-alcoholic drinks, coffees) supplemented by 40+ proprietary brands. Key own brands include: H2POP (microfiltered water solution), Jus de Rêve (organic fruit juices, market leader with 70% CHR market share), Bèl Arrangé (artisanal rum punches), Norbert (mixology-focused juices), and C10 Ads (B2B retail media advertising). The network also operates retail franchises including Comptoir des Vignes (59 wine caves) and La Cervoiserie (33 craft beer cave-bars, acquired 2023). Distribution covers 230 warehouses nationwide with 46,000 product references serving 94,000 clients including national chains.
Differentiator
Problem solved
Functional benefit
Brands
- H2POP: Microfiltered water solution for CHR establishments - an eco-friendly alternative to bottled water
- Jus de Rêve
- Bèl Arrangé
- Norbert
- C10 Ads
- Comptoir des Vignes
- La Cervoiserie
Products and services
- Professional Beverage Distribution Network (CHR) Core distribution service supplying the full range of alcoholic and non-alcoholic beverages (beer, wine, spirits, soft drinks, water, coffee, tea) to 94,000 cafés, hotels and restaurants across France through 230 regional warehouses and 87+ independent distributor members. Includes daily delivery, product advice, equipment service and glass recycling.
- H2POP Microfiltered Water System Turnkey microfiltered water service for restaurants, cafés and hotels. Provides local tap water purified through microfiltration, removing impurities while preserving essential minerals. Available via annual rental of Top 30 (20-50 covers) and Top 65 (50-100 covers) fountain systems with 70cl carafes, periodic filter replacement and CO2 cartridges.
- Jus de Rêve Organic Fruit Juices C10's flagship organic juice brand for the out-of-home market. Offers 11+ references (orange, apple, strawberry, grapefruit, red grape, etc.) in 25cl glass bottles, all bio-certified, without added sugars, bottled in France. Includes a new red grape reference launched May 2023. Market leader in CHR bio-juice segment.
- Bèl Arrangé Rum Punches Artisanal rum punch line co-developed with Les Rhums de Ced', featuring Martinique agricultural rum, hand-cut seasonal fruits and Bourbon vanilla. 10+ flavors including Vanilla Bourbon (new December 2025), Poire Café, Orange Sanguine Menthe, and Mangue Passion. Distributed through CHR and Comptoir des Vignes caves.
- Norbert Mixology Juices Fruit juice brand dedicated to cocktail mixology. Offers 7+ flavors (Orange, Ananas, Pomme, Cranberry, Multifruits, Citron Vert, Mangue) used by bartenders for cocktail preparation. Present in nearly 50% of CHR establishments with 45% penetration rate in the 1L PET and glass juice market across all channels in 2021.
- C10 Ads Retail Media Platform B2B retail-media platform that allows beverage brands to advertise directly to CHR establishment owners during the ordering process. Integrated into 57 ordering portals reaching 100,000 monthly page views with 10% national coverage of CHR establishments.
- Comptoir des Vignes (Specialty Wine Cave Chain) Chain of 59 specialty wine caves (city concept up to 60m² and classic concept up to 150m²) selling wines, champagnes, spirits, craft beers, teas, coffees and fine groceries to consumers. Ranked on the podium of 'Best Cavist Shops in France' by Statista/Capital for four consecutive years.
- La Cervoiserie (Craft Beer Cave-Bar Franchise) Network of 33 craft beer cave-bars founded in 2004, each offering a library of 500+ beer and spirit references (300+ on tasting counter). First outlet opened in Puilboreau near La Rochelle; now operating across France under franchise model since 2010, with C10 acquiring 100% of the share capital in March 2023.
Quantifiable outcome
- 94,000 CHR clients served with 230 warehouses across France
- +4 more outcomes
Companies that use C10
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
C10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
C10 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- 1000 Cafés (Groupe SOS)minorPartnership to support rural café revival in France. 1000 Cafés works with municipalities to open multi-service cafés in villages under 3,500 inhabitants. C10 members provide beverage distribution to these establishments, helping recreate social services and community gathering places in underserved areas.
- Les Rhums de Ced'coreCo-development partnership creating Bèl Arrangé rum punch brand (renamed from Le Petit Rhum Arrangé in 2021). Les Rhums de Ced' handles production at Saint-Hilaire-de-Chaléons (44) with 10 employees, producing 8 flavors using artisanal methods with Martinique agricultural rum, seasonal fruits, and Bourbon vanilla. C10 distributes exclusively through CHR and Comptoir des Vignes caves.
- Château de l'Aumérade / Famille Fabre-GrimaldicoreLongstanding partnership since 2008 for Hauts de Masterel private label wine brand. The family-owned estate in Pierrefeu-du-Var covers 300 hectares including 80 hectares of Cru Classé. Produces 85% rosé wines from Cinsault, Grenache, and Syrah grapes. C10 distributes exclusive AOP Côtes-de-Provence wines through its network.
- Fédération Nationale des Boissons (FNB)minorPartnership with FNB for sustainable development certification (Ecocert Environment). FNB's label is based on ISO 26000 requirements adapted to beverage distributor-wholesaler specifics. C10 encourages member distributors to pursue this certification.
- Domaine Francis Abecassis / ABK6coreExclusive partnership since 2005 for ABK6 Cognac distribution. With 380 hectares, Domaines Francis Abecassis is one of the largest independent Cognac producers, offering Single Estate Cognac from privileged appellation locations.
- Kuentz BascoreExclusive partnership for over 25 years. Kuentz Bas creates authentic Alsace wines for nearly 200 years, with each wine reflecting its cepage or terroir. Distributed exclusively through C10 network to restaurants across France.
- Champagne Charles Mignon / Louis TolletcoreExclusive partnership since 1995 for Louis Tollet Champagne. Family house based in Épernay, member of Union des Maisons de Champagne since 2003, with over 200 international awards.
- Chavin / OPIAminorPartnership since 2019 for OPIA alternative wine beverages - NOLO (No/Low) products without alcohol or fermentation, certified organic, meeting growing demand for alcohol-free dining options.
- Cellini CaffèminorPartnership for over 15 years for Cellini coffee products. Italian-style coffee blends with rigorous grain selection and slow roasting. C10 provides distribution and barista training to CHR establishments.
- Baronny'sminorPartnership since 2009 for Baronny's tea and infusion brand. Based in Buis-les-Baronnies, Drôme, with packaging facility in Sablet, Vaucluse. C10 distributes tea products to CHR establishments.
- Lotus Bakeries / BiscoffminorExclusive distribution since 2018 for Biscoff L'Unique specialty biscuits. Created in 1932, the unique taste and crunch complement coffee service in CHR establishments.
- Les Vignerons de Puisseguin / Roc de GiraudonminorExclusive distribution for Roc de Giraudon wine from Lussac Saint-Émilion. Producer since 1938 of accessible, pleasant wines from seven prestigious Bordeaux AOC including Lussac Saint-Émilion.
- Vins BellierminorExclusive distribution for Cheverny appellation wines. Family vineyard of approximately 40 hectares producing white, red, and rosé wines. Certified Terravitis since 2011 and HVE since 2016.
- Le Clos du Vigneau / Domaine JametminorExclusive distribution for Les Terres Noires cuvée. Historic house in Saint Nicolas de Bourgueil, with the Jamet family working the vines since 1820. Partnership with C10 since 2012.
- 1000 Cafés (Groupe SOS)minor1000 Cafés initiative to revive rural cafés in villages under 3,500 inhabitants. C10 member distributors provide beverage supply, helping create social gathering spaces in areas that have lost their local café.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
C10 competitors and assessment
Company assessmentRegional players
- Booker Group: UK's largest cash & carry wholesaler (Tesco-owned), serving pubs, restaurants, and small retailers. Comparable B2B foodservice distribution model with beverage assortment for hospitality, though operating in a different geography.
Broad incumbents
- Bunzl plc: UK-listed international distribution and outsourcing group operating across foodservice, hospitality, and retail. Adjacent to C10 in B2B distribution scale, route-to-market expertise, and value-added supplier services for hospitality.
- Southern Glazer's Wine & Spirits: The largest beverage alcohol distributor in the US, supplying wines and spirits to on- and off-premise customers. Comparable in scale, customer segmentation (CHR / hospitality), and category leadership in alcohol distribution.
- Sysco Corporation: Global foodservice distribution leader serving restaurants, hotels, and healthcare. Overlaps with C10 in beverage distribution to hospitality customers, though Sysco's primary play is broad-line foodservice rather than beverage specialization.
- Transgourmet France: French foodservice cash & carry and delivery specialist (Cooperative U Group subsidiary) serving restaurants and caterers. Competes with C10 for the professional CHR customer across broad-line foodservice including beverages.
- Promocash: Cash & carry network (part of Auchan Retail) serving independent food retailers and restaurants in France. Adjacent competitor to C10 for foodservice beverage supply, particularly for independent retailers and small restaurants.
- METRO France: Cash & carry wholesaler serving restaurants, hotels, and independent retailers across France with broad food and beverage assortment. Competes with C10 for the CHR customer wallet but at much broader assortment (food, equipment, non-food) and via cash-and-carry rather than delivery.
- Performance Food Group: Major US foodservice distributor with growing beverage alcohol capabilities through Vistar. Comparable business model as a multi-category distributor to restaurants and hospitality, with parallel diversification into retail media and proprietary brands.
Direct peers
- Castel Group: One of France's largest wine and spirits producers and distributors with significant on-trade and off-trade distribution. Overlaps with C10 in wine/spirits categories and CHR supply, particularly through its Castel Frères and Baron de Lestac brands.
- France Boissons: France Boissons is the principal direct competitor to C10: a Coca-Cola-affiliated beverage distributor serving the French CHR (café/hotel/restaurant) channel with national logistics. Comparable in customer base, beverage categories distributed, and out-of-home distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
C10 social profiles
Digital presenceC10 compliance and trust
Trust signalCompliance4 records
C10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
C10 leadership team
Management profileNumber of profiles
Profiles4 records
C10 subsidiaries and ownership
Company hierarchySubsidiaries2 records
C10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C10
What does C10 do?
C10 is a cooperative-style network of independent beverage distributor-wholesalers that supplies the full range of alcoholic and non-alcoholic drinks — beers, wines, spirits, juices, soft drinks, waters, coffees, teas — to cafés, hotels and restaurants (CHR) across France through 230 regional warehouses. The offering is bundled with private-label brands (H2POP, Jus de Rêve, Bèl Arrangé, Norbert), dedicated national-chain account management with EDI integration, and the C10 Ads in-portal retail-media platform for brand advertising.
Is C10 a public or private company?
C10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C10 founded?
C10 was founded in 2004. It employs 1,001 to 5,000 people.
Where is C10 based?
C10 is headquartered in Paris, France, in the Europe region.
How does C10 make money?
Three revenue lines are on record. Beverage Distribution Sales are the primary driver. The others are C10 Ads Advertising Revenue and franchise Operations (Comptoir des Vignes, La Cervoiserie).
Who are C10's main competitors?
Booker Group is listed as a regional player. Broad incumbents are Bunzl plc, Southern Glazer's Wine & Spirits, Sysco Corporation, Transgourmet France, Promocash, METRO France and Performance Food Group. Direct peers are Castel Group and France Boissons.
Does C10 have an API?
No public API is recorded for C10.
What industry is C10 in?
C10's product category is Beverage Distribution. Its primary akta.pro industry code is AFAIAGAB, Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea). Its NAICS code is 4248 and its SIC code is 5180.