C10

Name

C10

Legal name

La Centrale Européenne de Distribution - C10

Website

https://c10.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Professional beverage distribution
• CHR wholesale supply
• Wine and spirits distribution
• Beer wholesale network
• Foodservice beverage logistics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution Sales: C10 operates as a central purchasing network for independent beverage distributors. Members purchase collectively to negotiate better terms with suppliers, then resell to CHR establishments. Revenue generated through product margins on beer, wine, spirits, soft drinks, coffee, and water distribution.
2. C10 Ads Advertising Revenue: Retail media advertising platform offering brands targeted B2B advertising on CHR ordering portals. Advertisers pay for visibility to establishment owners at the moment of purchasing decisions.
3. Franchise Operations (Comptoir des Vignes, La Cervoiserie): Consumer-facing retail operations through owned and franchised specialty wine shops (Comptoir des Vignes - 59 locations) and craft beer cave-bars (La Cervoiserie - 33 establishments). Revenue from direct B2C sales of beverages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

C10 is a cooperative-style network of independent beverage distributor-wholesalers that supplies the full range of alcoholic and non-alcoholic drinks — beers, wines, spirits, juices, soft drinks, waters, coffees, teas — to cafés, hotels and restaurants (CHR) across France through 230 regional warehouses. The offering is bundled with private-label brands (H2POP, Jus de Rêve, Bèl Arrangé, Norbert), dedicated national-chain account management with EDI integration, and the C10 Ads in-portal retail-media platform for brand advertising.

Product overview

C10 is a network of wholesale beverage distributors serving France's out-of-home market (CHR - cafés, hotels, restaurants). The offering is structured as a platform of product categories (beers, wines, spirits, non-alcoholic drinks, coffees) supplemented by 40+ proprietary brands. Key own brands include: H2POP (microfiltered water solution), Jus de Rêve (organic fruit juices, market leader with 70% CHR market share), Bèl Arrangé (artisanal rum punches), Norbert (mixology-focused juices), and C10 Ads (B2B retail media advertising). The network also operates retail franchises including Comptoir des Vignes (59 wine caves) and La Cervoiserie (33 craft beer cave-bars, acquired 2023). Distribution covers 230 warehouses nationwide with 46,000 product references serving 94,000 clients including national chains.

Differentiator

Problem solved

Functional benefit

Brands

• H2POP: Microfiltered water solution for CHR establishments - an eco-friendly alternative to bottled water
• Jus de Rêve
• Bèl Arrangé
• Norbert
• C10 Ads
• Comptoir des Vignes
• La Cervoiserie

Products and services

• Professional Beverage Distribution Network (CHR) Core distribution service supplying the full range of alcoholic and non-alcoholic beverages (beer, wine, spirits, soft drinks, water, coffee, tea) to 94,000 cafés, hotels and restaurants across France through 230 regional warehouses and 87+ independent distributor members. Includes daily delivery, product advice, equipment service and glass recycling.
• H2POP Microfiltered Water System Turnkey microfiltered water service for restaurants, cafés and hotels. Provides local tap water purified through microfiltration, removing impurities while preserving essential minerals. Available via annual rental of Top 30 (20-50 covers) and Top 65 (50-100 covers) fountain systems with 70cl carafes, periodic filter replacement and CO2 cartridges.
• Jus de Rêve Organic Fruit Juices C10's flagship organic juice brand for the out-of-home market. Offers 11+ references (orange, apple, strawberry, grapefruit, red grape, etc.) in 25cl glass bottles, all bio-certified, without added sugars, bottled in France. Includes a new red grape reference launched May 2023. Market leader in CHR bio-juice segment.
• Bèl Arrangé Rum Punches Artisanal rum punch line co-developed with Les Rhums de Ced', featuring Martinique agricultural rum, hand-cut seasonal fruits and Bourbon vanilla. 10+ flavors including Vanilla Bourbon (new December 2025), Poire Café, Orange Sanguine Menthe, and Mangue Passion. Distributed through CHR and Comptoir des Vignes caves.
• Norbert Mixology Juices Fruit juice brand dedicated to cocktail mixology. Offers 7+ flavors (Orange, Ananas, Pomme, Cranberry, Multifruits, Citron Vert, Mangue) used by bartenders for cocktail preparation. Present in nearly 50% of CHR establishments with 45% penetration rate in the 1L PET and glass juice market across all channels in 2021.
• C10 Ads Retail Media Platform B2B retail-media platform that allows beverage brands to advertise directly to CHR establishment owners during the ordering process. Integrated into 57 ordering portals reaching 100,000 monthly page views with 10% national coverage of CHR establishments.
• Comptoir des Vignes (Specialty Wine Cave Chain) Chain of 59 specialty wine caves (city concept up to 60m² and classic concept up to 150m²) selling wines, champagnes, spirits, craft beers, teas, coffees and fine groceries to consumers. Ranked on the podium of 'Best Cavist Shops in France' by Statista/Capital for four consecutive years.
• La Cervoiserie (Craft Beer Cave-Bar Franchise) Network of 33 craft beer cave-bars founded in 2004, each offering a library of 500+ beer and spirit references (300+ on tasting counter). First outlet opened in Puilboreau near La Rochelle; now operating across France under franchise model since 2010, with C10 acquiring 100% of the share capital in March 2023.

Quantifiable outcome

• 94,000 CHR clients served with 230 warehouses across France
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• 1000 Cafés (Groupe SOS)minorStrategic or Co-development Partner · 1 January 2019Partnership to support rural café revival in France. 1000 Cafés works with municipalities to open multi-service cafés in villages under 3,500 inhabitants. C10 members provide beverage distribution to these establishments, helping recreate social services and community gathering places in underserved areas.
• Les Rhums de Ced'coreStrategic or Co-development Partner · 1 January 2018Co-development partnership creating Bèl Arrangé rum punch brand (renamed from Le Petit Rhum Arrangé in 2021). Les Rhums de Ced' handles production at Saint-Hilaire-de-Chaléons (44) with 10 employees, producing 8 flavors using artisanal methods with Martinique agricultural rum, seasonal fruits, and Bourbon vanilla. C10 distributes exclusively through CHR and Comptoir des Vignes caves.
• Château de l'Aumérade / Famille Fabre-GrimaldicoreStrategic or Co-development Partner · 1 January 2008Longstanding partnership since 2008 for Hauts de Masterel private label wine brand. The family-owned estate in Pierrefeu-du-Var covers 300 hectares including 80 hectares of Cru Classé. Produces 85% rosé wines from Cinsault, Grenache, and Syrah grapes. C10 distributes exclusive AOP Côtes-de-Provence wines through its network.
• Fédération Nationale des Boissons (FNB)minorStrategic or Co-development PartnerPartnership with FNB for sustainable development certification (Ecocert Environment). FNB's label is based on ISO 26000 requirements adapted to beverage distributor-wholesaler specifics. C10 encourages member distributors to pursue this certification.
• Domaine Francis Abecassis / ABK6coreChannel Partner/ Reseller/ DistributorExclusive partnership since 2005 for ABK6 Cognac distribution. With 380 hectares, Domaines Francis Abecassis is one of the largest independent Cognac producers, offering Single Estate Cognac from privileged appellation locations.
• Kuentz BascoreChannel Partner/ Reseller/ DistributorExclusive partnership for over 25 years. Kuentz Bas creates authentic Alsace wines for nearly 200 years, with each wine reflecting its cepage or terroir. Distributed exclusively through C10 network to restaurants across France.
• Champagne Charles Mignon / Louis TolletcoreChannel Partner/ Reseller/ DistributorExclusive partnership since 1995 for Louis Tollet Champagne. Family house based in Épernay, member of Union des Maisons de Champagne since 2003, with over 200 international awards.
• Chavin / OPIAminorChannel Partner/ Reseller/ DistributorPartnership since 2019 for OPIA alternative wine beverages - NOLO (No/Low) products without alcohol or fermentation, certified organic, meeting growing demand for alcohol-free dining options.
• Cellini CaffèminorChannel Partner/ Reseller/ DistributorPartnership for over 15 years for Cellini coffee products. Italian-style coffee blends with rigorous grain selection and slow roasting. C10 provides distribution and barista training to CHR establishments.
• Baronny'sminorChannel Partner/ Reseller/ DistributorPartnership since 2009 for Baronny's tea and infusion brand. Based in Buis-les-Baronnies, Drôme, with packaging facility in Sablet, Vaucluse. C10 distributes tea products to CHR establishments.
• Lotus Bakeries / BiscoffminorChannel Partner/ Reseller/ DistributorExclusive distribution since 2018 for Biscoff L'Unique specialty biscuits. Created in 1932, the unique taste and crunch complement coffee service in CHR establishments.
• Les Vignerons de Puisseguin / Roc de GiraudonminorChannel Partner/ Reseller/ DistributorExclusive distribution for Roc de Giraudon wine from Lussac Saint-Émilion. Producer since 1938 of accessible, pleasant wines from seven prestigious Bordeaux AOC including Lussac Saint-Émilion.
• Vins BellierminorChannel Partner/ Reseller/ DistributorExclusive distribution for Cheverny appellation wines. Family vineyard of approximately 40 hectares producing white, red, and rosé wines. Certified Terravitis since 2011 and HVE since 2016.
• Le Clos du Vigneau / Domaine JametminorChannel Partner/ Reseller/ DistributorExclusive distribution for Les Terres Noires cuvée. Historic house in Saint Nicolas de Bourgueil, with the Jamet family working the vines since 1820. Partnership with C10 since 2012.
• 1000 Cafés (Groupe SOS)minorStrategic or Co-development Partner1000 Cafés initiative to revive rural cafés in villages under 3,500 inhabitants. C10 member distributors provide beverage supply, helping create social gathering spaces in areas that have lost their local café.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Booker Group: UK's largest cash & carry wholesaler (Tesco-owned), serving pubs, restaurants, and small retailers. Comparable B2B foodservice distribution model with beverage assortment for hospitality, though operating in a different geography.

Broad incumbents

• Bunzl plc: UK-listed international distribution and outsourcing group operating across foodservice, hospitality, and retail. Adjacent to C10 in B2B distribution scale, route-to-market expertise, and value-added supplier services for hospitality.
• Southern Glazer's Wine & Spirits: The largest beverage alcohol distributor in the US, supplying wines and spirits to on- and off-premise customers. Comparable in scale, customer segmentation (CHR / hospitality), and category leadership in alcohol distribution.
• Sysco Corporation: Global foodservice distribution leader serving restaurants, hotels, and healthcare. Overlaps with C10 in beverage distribution to hospitality customers, though Sysco's primary play is broad-line foodservice rather than beverage specialization.
• Transgourmet France: French foodservice cash & carry and delivery specialist (Cooperative U Group subsidiary) serving restaurants and caterers. Competes with C10 for the professional CHR customer across broad-line foodservice including beverages.
• Promocash: Cash & carry network (part of Auchan Retail) serving independent food retailers and restaurants in France. Adjacent competitor to C10 for foodservice beverage supply, particularly for independent retailers and small restaurants.
• METRO France: Cash & carry wholesaler serving restaurants, hotels, and independent retailers across France with broad food and beverage assortment. Competes with C10 for the CHR customer wallet but at much broader assortment (food, equipment, non-food) and via cash-and-carry rather than delivery.
• Performance Food Group: Major US foodservice distributor with growing beverage alcohol capabilities through Vistar. Comparable business model as a multi-category distributor to restaurants and hospitality, with parallel diversification into retail media and proprietary brands.

Direct peers

• Castel Group: One of France's largest wine and spirits producers and distributors with significant on-trade and off-trade distribution. Overlaps with C10 in wine/spirits categories and CHR supply, particularly through its Castel Frères and Baron de Lestac brands.
• France Boissons: France Boissons is the principal direct competitor to C10: a Coca-Cola-affiliated beverage distributor serving the French CHR (café/hotel/restaurant) channel with national logistics. Comparable in customer base, beverage categories distributed, and out-of-home distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/C10Boissons
• LinkedInlinkedin.com/company/c10boisson

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C10