Luna
Unity Grow is Unity Technologies' mobile app marketing and growth platform, offering AI-powered user acquisition, ad mediation, monetization, and on-device engagement tools for mobile game developers and device manufacturers globally.
- Company typePublic
- Founded2010
- HeadquartersRamat Gan, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Luna does
Unity Grow is Unity Technologies' mobile app marketing and growth platform, providing an end-to-end stack that addresses user acquisition, ad monetization, ad quality, and player engagement for mobile game developers and adjacent verticals. The platform's core products are Unity Ads (an AI-powered user acquisition network), LevelPlay (an ad mediation solution integrating 25+ leading ad networks), Ad Quality (ad review and brand safety tooling), Tapjoy (an offerwall marketplace driving 100M+ monthly event conversions), Aura (a native on-device platform integrated into 2.3B+ devices as of June 2025), Supersonic (publishing technology for game scaling), Unity Programmatic Solutions, and Unity CTV (connected TV extension). Underlying the suite is Vector, a self-learning AI/ML system that leverages Unity ecosystem data to dynamically adapt to player behavior and optimize ROAS for advertising spend.
The business operates on multiple revenue streams: advertising spend from app developers (Unity Ads), revenue share and take rates from mediation integrations (LevelPlay), engagement-driven monetization on the offerwall (Tapjoy), and device-level advertising placements through OEM partnerships (Aura). Go-to-market combines a self-serve product-led growth motion for individual developers and SMBs with an enterprise field-sales motion featuring personalized game consultants and success plans for larger partners. The customer base is anchored in mobile gaming — Unity Grow solutions are used by 85% of the top 100 mobile games by downloads — and extends to device manufacturers through Aura OEM integrations and to adjacent verticals via Unity CTV. Note on data: firmographic fields in the input (private company, Israel, 101-250 employees, founded 2010, "Luna" brand) conflict with the substantive body of evidence, which consistently describes Unity Technologies as a publicly traded NYSE-listed company; this analysis is grounded in the substantive Unity evidence.
Luna firmographics
Firmographics- Name
- Luna
- Legal name
- Unity Technologies
- Website
- https://luna.is.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Unity Grow is Unity Technologies' mobile app marketing and growth platform, offering AI-powered user acquisition, ad mediation, monetization, and on-device engagement tools for mobile game developers and device manufacturers globally.
- Ownership category
- akta.pro rank
Luna industry classification
Industry- Product category
- Mobile AdTech & App Marketing Platform
- NAICS
- Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
- akta.pro secondary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
Keywords
Where Luna is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Luna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Unity Ads - User Acquisition: AI-powered ad network enabling game developers to acquire high-value users at scale. Revenue generated through advertising spend from app developers seeking to grow their user base.
- LevelPlay Ad Mediation: Ad mediation platform connecting app developers with 25+ ad networks. Revenue model based on revenue share and take rates from network integrations.
- Tapjoy Offerwall: Rewarded marketplace generating revenue through user engagement with offers and advertisements. Revenue based on user-initiated actions and engagement.
- Aura Device Platform: On-device platform integrated during device manufacturing/lifecycle, monetizing through user engagement and advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Professional Support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Luna product offering
Product offeringCore offering
Luna is described as the world's first purpose-built platform for cross-channel app marketing, providing a comprehensive suite of mobile app marketing and growth solutions. Its core offering combines AI-powered user acquisition via Vector, ad mediation across 25+ networks through LevelPlay, rewarded engagement via the Tapjoy Offerwall, and on-device user engagement through the Aura platform integrated into 2.3B+ devices. The platform targets mobile game developers and device manufacturers with end-to-end tools for user acquisition, monetization optimization, and player retention across the app lifecycle.
Product overview
Unity Grow is a comprehensive mobile app marketing and growth platform that provides a suite of integrated solutions designed to drive incremental scale and revenue for apps. The platform is built around Unity Ads (powered by Vector AI for user acquisition optimization), Unity LevelPlay (ad mediation with 25+ networks), Ad Quality (ad review and protection), Unity Programmatic Solutions, Tapjoy from Unity (offerwall marketplace), Aura from Unity (on-device platform reaching 2.3B+ devices), Supersonic from Unity (publishing technology), and Unity CTV (connected TV advertising). These products work together to help developers acquire users, monetize through ads and in-app purchases, and optimize player experiences across the entire app lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Unity Ads: AI-powered advertising platform for user acquisition and growth
- LevelPlay
- Ad Quality
- Aura
- Tapjoy from Unity
- Supersonic from Unity
- Unity Programmatic Solutions
- Unity CTV
- Vector
Products and services
- Unity Ads AI-powered advertising platform that enables game developers to acquire high-quality users and reach global audiences, with optimization tools powered by Vector AI for ROAS campaign goals. Includes engaging ad formats and competitive bids from leading advertisers and demand partners.
- Unity LevelPlay Ad mediation solution that maximizes revenue and optimizes monetization operations, integrating 25+ leading ad networks with A/B testing capabilities and real-time transparency reporting for app developers.
- Ad Quality Solution that protects app user experience by allowing developers to review the ads users see, identify creatives that cause friction, troubleshoot negative reviews, and receive notifications about problematic ad content.
- Unity Programmatic Solutions Programmatic advertising solutions powered by ironSource and Unity Ads Exchange, providing full visibility into programmatic performance to scale app success with quality ads from major brands.
- Tapjoy from Unity Offerwall marketplace that enables developers to reach new audiences of high-intent users, diversify revenue, and boost engagement through user-initiated rewarded experiences. Generates 100M+ monthly event conversions.
- Aura from Unity Native on-device platform integrated into device operating systems, engaging high-quality users from device unboxing throughout the full device lifecycle. Integrated into over 2.3 billion devices as of June 2025.
- Supersonic from Unity Advanced publishing technology offering full transparency and expert team support to profitably scale games, used by publishers such as EOGAMES to scale titles like Screw Master 3D Pin Puzzle.
- Unity CTV Connected TV advertising solution that expands reach to wider audiences by combining TV streaming advertising with app user acquisition.
Quantifiable outcome
- 85% of top 100 mobile games (by downloads) use Unity growth solutions
- +4 more outcomes
Companies that use Luna
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Luna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Luna partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 25+ Ad Networks (LevelPlay Partners)coreLevelPlay ad mediation platform integrates with 25+ leading ad networks including Unity Ads, ironSource Ads, and other major demand partners to provide comprehensive fill rates and eCPM optimization for app developers.
- Device Manufacturers (Aura Partners)coreAura on-device platform is integrated into device operating systems during manufacturing, engaging users from device unboxing throughout the full device lifecycle. Integrated into 2.3B+ devices.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Luna competitors and assessment
Company assessmentBroad incumbents
- AppLovin: Major public mobile ad-tech and monetization platform with AXON-based UA, mediation, and Adjust attribution—operates across the full stack Luna serves but at much larger scale and breadth.
- Unity Technologies: Publicly traded engine and Grow Solutions operator providing AI-powered UA (Vector), LevelPlay mediation, ironSource, Tapjoy and Aura on-device platform—the likely upstream ecosystem partner or counterparty for Luna's product data.
Emerging players
- Airship: Mobile engagement, messaging, and in-app channel orchestration platform—comparable cross-channel app marketing capability focused on retention/CRM rather than pure UA.
Direct peers
- Moloco: Programmatic UA and monetization platform built on ML, offering demand-side bidding and supply-side monetization for app developers—competes in the same AI-driven mobile UA space.
- AppsFlyer: Israeli mobile measurement and attribution platform serving the same developer base with cross-channel app marketing analytics and SKAdNetwork support—direct competitor in the MMP/UA measurement category Luna operates in.
- Adjust: Mobile measurement and fraud prevention platform (acquired by AppLovin) providing attribution, UA analytics, and campaign optimization for app developers—direct competitor in cross-channel app marketing measurement.
- Kochava: Omnichannel measurement and attribution company for app marketers, providing similar UA analytics, fraud prevention, and cross-channel performance data services.
- Singular: Cross-channel app marketing attribution and analytics platform offering unified ROI measurement across UA channels—direct competitor serving the same mobile developer audience.
- Liftoff: Mobile UA and ad monetization company combining programmatic bidding and creative optimization—a direct operating peer in mobile app user acquisition and monetization.
- Branch (Branch Metrics): Mobile linking and attribution platform focused on deep linking, measurement, and user journeys across channels—a comparable cross-channel app marketing infrastructure provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Luna social profiles
Digital presenceLuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna leadership team
Management profileNumber of profiles
Profiles11 records
Luna subsidiaries and ownership
Company hierarchySubsidiaries4 records
Luna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna
What does Luna do?
Luna is described as the world's first purpose-built platform for cross-channel app marketing, providing a comprehensive suite of mobile app marketing and growth solutions. Its core offering combines AI-powered user acquisition via Vector, ad mediation across 25+ networks through LevelPlay, rewarded engagement via the Tapjoy Offerwall, and on-device user engagement through the Aura platform integrated into 2.3B+ devices. The platform targets mobile game developers and device manufacturers with end-to-end tools for user acquisition, monetization optimization, and player retention across the app lifecycle.
Is Luna a public or private company?
Luna is a public company. It is classified as unknown and is currently operating.
When was Luna founded?
Luna was founded in 2010. It employs 101 to 250 people.
Where is Luna based?
Luna is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Luna make money?
Four revenue lines are on record. Unity Ads - User Acquisition is the primary driver. The others are levelPlay Ad Mediation, tapjoy Offerwall and aura Device Platform.
Who are Luna's main competitors?
Broad incumbents on record are AppLovin and Unity Technologies. Airship is listed as an emerging player. Direct peers are Moloco, AppsFlyer, Adjust, Kochava, Singular, Liftoff and Branch (Branch Metrics).
Does Luna have an API?
No public API is recorded for Luna.
What industry is Luna in?
Luna's product category is Mobile AdTech & App Marketing Platform. Its primary akta.pro industry code is MPAFAKAK, Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops), with a secondary code of MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its NAICS code is 54181 and its SIC code is 7311.