RSMB
RSMB Solutions is a UK-based data science firm providing audience measurement, methodology validation, and data enrichment to media JICs (Barb, RAJAR, IPA), broadcasters, agencies, and advertisers, anchored by its RSMB Fusion data fusion platform.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RSMB does
RSMB Solutions is a UK-based data science and audience measurement firm headquartered in London, founded in 1987 (per firmographics) and operating with 11–50 employees. The company provides audience measurement, methodology validation, and data enrichment services to media owners and platforms, media agencies, measurement vendors, and advertisers. Its client base includes the UK's principal joint industry committees (Barb, RAJAR, IPA) as well as broadcasters and brands (Sky, Samsung).
The company's flagship product is RSMB Fusion, a proprietary data fusion platform that enables clients to combine, model, and enrich datasets in-house. RSMB Fusion is distributed as a Native App on the Snowflake Marketplace (since March 2025) and on the Microsoft Azure Marketplace (since May 2025), and underpins operational products such as Barb's Data Hub, Barb Ads Hub, and successive phases of Barb's API. Supporting service lines — Measurement Solutions, Validation Services, and Data Enrichment — address cross-platform viewership measurement, independent methodology auditing, and dataset enhancement for advertising strategy and ROI work.
RSMB operates a B2B services model with custom enterprise pricing, multi-year contracts, and quote-based sales. GTM is consultative field sales segmented by client type, supplemented by content marketing via blog, LinkedIn presence, and industry event participation. Revenue is not publicly disclosed; no funding rounds, acquisitions, or institutional investors are recorded in available data, and the company appears to be independently held. Operating geographies extend beyond the UK to Germany, Italy, the Netherlands, and Sweden.
RSMB firmographics
Firmographics- Name
- RSMB
- Legal name
- RSMB Solutions
- Website
- https://rsmb.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RSMB Solutions is a UK-based data science firm providing audience measurement, methodology validation, and data enrichment to media JICs (Barb, RAJAR, IPA), broadcasters, agencies, and advertisers, anchored by its RSMB Fusion data fusion platform.
- Ownership category
- akta.pro rank
RSMB industry classification
Industry- Product category
- Media Audience Measurement and Data Science Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)
Keywords
Where RSMB is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RSMB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Science and Measurement Services: RSMB provides data science solutions including audience measurement, methodology validation, and data enrichment services to media industry clients. The company appears to operate on a project-based and ongoing service model targeting broadcasters, agencies, and advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B services with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RSMB product offering
Product offeringCore offering
RSMB provides data science solutions for television and cross-platform audience measurement, methodology validation, and data enrichment to media industry clients. Its flagship product, RSMB Fusion, is a proprietary data fusion platform that enables clients to combine datasets seamlessly and reliably in-house, available on Microsoft Azure Marketplace and Snowflake Marketplace. Supporting service lines include audience measurement, independent methodology validation, and data cleaning/modeling/enrichment for broadcasters, media agencies, measurement vendors, and advertisers.
Product overview
RSMB offers a unified portfolio of data science and audience measurement solutions. The core offering is RSMB Fusion, a cutting-edge data fusion platform that enables clients to combine datasets seamlessly and reliably in-house. Supporting this are Measurement Solutions for audience tracking, Validation Services for methodology verification, and Data Enrichment for dataset enhancement. RSMB serves diverse client segments including advertisers, measurement vendors, media agencies, and media owners/platforms, with notable work for Barb, RAJAR, Sky, Samsung, and the IPA.
Differentiator
Problem solved
Functional benefit
Brands
- RSMB Fusion: Cutting-edge fusion solution enabling businesses to combine datasets seamlessly and reliably in-house.
Products and services
- RSMB Fusion Cutting-edge data fusion platform that enables clients to combine, model, and enrich datasets seamlessly and reliably in-house for audience measurement and media analytics. Available on Microsoft Azure Marketplace and Snowflake Marketplace.
- Measurement Solutions
Companies that use RSMB
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
RSMB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
RSMB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Microsoft AzurecoreRSMB Fusion became available on Microsoft Azure Marketplace in May 2025, enabling wider distribution of their data fusion solution through Azure's cloud platform ecosystem.
- SnowflakecoreRSMB Fusion is available as a Native App on Snowflake Marketplace, providing data science and fusion capabilities to Snowflake's enterprise customer base.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
RSMB competitors and assessment
Company assessmentBroad incumbents
- Comscore: Comscore provides cross-platform audience measurement and analytics for media sellers, agencies, and advertisers, competing with RSMB in digital and cross-media measurement solutions.
- Nielsen: Nielsen is the global leader in media and audience measurement, providing panel-based and electronic TV/AMR ratings, comparable in audience measurement services though at vastly greater scale across many markets.
- GfK: GfK (now part of NIQ) provides consumer and media audience measurement and panel-based data, comparable to RSMB in audience insight and media research methodology work for European markets.
- Kantar: Kantar runs media audience measurement (including in the UK via Kantar Media) and provides data and analytics for advertisers and agencies, overlapping with RSMB's measurement and validation work for JICs and broadcasters.
Direct peers
- Dynata: Dynata is a large first-party data and panel-operations provider used by media research organisations, structurally similar to RSMB's panel management, audience measurement, and data enrichment roles for JICs.
- Ipsos: Ipsos is both a co-contractor to RSMB on the Barb Establishment Survey and a global audience and survey measurement provider; it overlaps directly in audience measurement, panel operations, and data enrichment for media clients.
- YouGov: YouGov operates panel-based audience and brand measurement in the UK and globally, overlapping with RSMB's panel methodology, audience measurement, and data-enrichment services for media agencies and advertisers.
Emerging players
- LiveRamp: LiveRamp operates a data collaboration network and identity-resolution platform for media measurement, comparable to RSMB Fusion's positioning as an in-house data fusion and connectivity layer between advertiser, agency, and broadcaster datasets.
- RealityMine: RealityMine provides passive, single-source cross-media measurement for broadcasters, agencies, and JICs — a niche peer to RSMB's audience measurement and methodology validation work for UK media organisations.
- Fivetran: Fivetran is a cloud data integration/ELT platform sold via Snowflake/Azure ecosystems, directly comparable to RSMB Fusion's marketplace-native data connectivity and combination positioning for analytics workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
RSMB social profiles
Digital presenceRSMB financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSMB leadership team
Management profileNumber of profiles
RSMB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSMB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSMB
What does RSMB do?
RSMB provides data science solutions for television and cross-platform audience measurement, methodology validation, and data enrichment to media industry clients. Its flagship product, RSMB Fusion, is a proprietary data fusion platform that enables clients to combine datasets seamlessly and reliably in-house, available on Microsoft Azure Marketplace and Snowflake Marketplace. Supporting service lines include audience measurement, independent methodology validation, and data cleaning/modeling/enrichment for broadcasters, media agencies, measurement vendors, and advertisers.
Is RSMB a public or private company?
RSMB is a private company. It is classified as unknown and is currently operating.
When was RSMB founded?
RSMB was founded in 2018. It employs 11 to 50 people.
Where is RSMB based?
RSMB is headquartered in London, United Kingdom, in the Europe region.
How does RSMB make money?
One revenue line is on record: data Science and Measurement Services.
Who are RSMB's main competitors?
Broad incumbents on record are Comscore, Nielsen, GfK and Kantar. Direct peers are Dynata, Ipsos and YouGov. Emerging players are LiveRamp, RealityMine and Fivetran.
Does RSMB have an API?
No public API is recorded for RSMB.
What industry is RSMB in?
RSMB's product category is Media Audience Measurement and Data Science Services. Its primary akta.pro industry code is HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 518210 and its SIC code is 7370.