Robertson's Flowers
Robertson's Flowers is a family-owned Philadelphia florist, founded in 1927, operating retail storefronts in Chestnut Hill and Bryn Mawr with a Wyndmoor design studio, selling flowers, orchids, gourmet gifts, and sympathy arrangements, and offering same-day local delivery, wedding and event floristry, and orchid subscription programs.
- Company typePrivate
- Founded1927
- HeadquartersPhiladelphia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Robertson's Flowers does
Robertson's Flowers is a family-owned retail florist founded in 1927 and headquartered in the Philadelphia area, operating as a direct-to-consumer and local-service business across both e-commerce and brick-and-mortar channels. The company sells fresh-cut flower arrangements, live plants (with an emphasis on orchids grown in a private greenhouse), succulent gardens, gourmet gift baskets, themed new-baby baskets, sympathy and funeral flowers, and digital gift cards, alongside recurring orchid subscription programs (3-, 6-, and 12-month terms at $135/month). Service offerings include full-service wedding and corporate event floristry through a dedicated division (robertsonsweddings.com), Garden Expressions container planting, holiday decorating, tablescape rentals, and concierge corporate gifting; the company also runs the Generosity Blossoms charitable program and a Petal Points loyalty scheme with a date-reminder service.
The underlying platform is a standard e-commerce storefront (robertsonsflowers.com) with WCAG 2.2 accessibility compliance, a ZIP-code-based catalog personalization that surfaces only products deliverable to a recipient's address, a customer-account system with reward tracking, and online ordering with timed delivery windows. Distribution combines two retail showrooms (Chestnut Hill and Bryn Mawr), a dedicated design studio in Wyndmoor, same-day local delivery across Greater Philadelphia, phone ordering with designer assistance, and nationwide wire-out delivery through partner florist networks for orders outside the local service area.
The business is privately held with no external funding, no parent company, and no disclosed institutional ownership, and the input material does not provide a revenue figure. The customer mix is dominated by long-tail individual consumers purchasing for personal occasions (birthdays, anniversaries, get-well, sympathy, new baby, holidays), with secondary segments in weddings, corporate gifting, and institutional delivery destinations such as hospitals, senior living communities, funeral homes, and cemeteries. Pricing is unit-based, spanning roughly $65 for small succulents to $650 for premium casket sprays, with the wedding/events division operating on a custom-quote professional services model.
Robertson's Flowers firmographics
Firmographics- Name
- Robertson's Flowers
- Legal name
- Robertson's Flowers
- Website
- https://robertsonsflowers.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Robertson's Flowers is a family-owned Philadelphia florist, founded in 1927, operating retail storefronts in Chestnut Hill and Bryn Mawr with a Wyndmoor design studio, selling flowers, orchids, gourmet gifts, and sympathy arrangements, and offering same-day local delivery, wedding and event floristry, and orchid subscription programs.
- Ownership category
- akta.pro rank
Robertson's Flowers industry classification
Industry- Product category
- Retail Florist Services
- NAICS
- Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Robertson's Flowers is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Robertson's Flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Floral Products: One-time sales of fresh cut flower arrangements, bouquets, rose arrangements, and custom floral designs sold through e-commerce and retail locations with same-day delivery available
- Plants and Orchids: Sale of potted plants including orchids, succulent gardens, green plants, and blooming plants. Includes subscription programs like 3-month, 6-month, and 12-month orchid delivery programs at $135/month
- Gourmet and Gift Baskets: Specialty food gift products including gourmet cheese trays, charcuterie trays, fruit baskets, coffee and tea trays, and custom gift baskets ranging from $85-$200
- New Baby Gift Baskets: Themed gift baskets for new babies featuring stuffed animals, blankets, books, and baby items ranging from $140-$180
- Wedding and Event Services: Full-service wedding floristry including bridal bouquets, ceremony decor, reception centerpieces, and corporate event design through dedicated wedding division website
- Floral Subscriptions: Recurring floral delivery programs including the Floral Subscription service and orchid subscription programs (3, 6, 12 months) offering regular plant deliveries
- Special Services: Holiday decorating, Garden Expressions container planting services, Tablescape rentals, and Concierge gifting services for corporate and personal clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Designer Custom Flower Arrangements |
| Unit Pricing | Pay-as-you-go | Orchid Plants and Gardens |
| Unit Pricing | Pay-as-you-go | Gourmet Gift Baskets and Trays |
| Unit Pricing | Pay-as-you-go | Rose Arrangements |
| Unit Pricing | Pay-as-you-go | New Baby Gift Baskets |
| Unit Pricing | Pay-as-you-go | Succulent Gardens |
| Unit Pricing | Pay-as-you-go | Sympathy and Funeral Flowers |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Robertson's Flowers product offering
Product offeringCore offering
Robertson's Flowers is a family-owned retail florist operating since 1927 that designs and sells custom fresh flower arrangements, potted plants and orchids, gourmet gift baskets, sympathy and funeral flowers, and new baby gifts. The company operates three Philadelphia-area locations (Chestnut Hill, Bryn Mawr, Wyndmoor Design Studio), provides same-day local delivery, and runs a dedicated wedding and event floristry division. It also offers floral subscription programs and a Petal Points customer rewards program.
Product overview
Robertson's Flowers is a family-owned Philadelphia florist since 1927 offering same-day flower delivery. The company operates a unified e-commerce platform for direct consumer ordering with two retail locations (Chestnut Hill and Bryn Mawr) and a design studio (Wyndmoor). The core product portfolio consists of custom flower arrangements (seasonal, luxury, rose, and designer collections), live plants including orchids and succulents, floral subscription programs (3/6/12-month orchid deliveries), gourmet gift baskets (cheese, charcuterie, fruit, specialty dietary), new baby gifts, sympathy and funeral flowers, and gift cards. Service offerings include full-service wedding and event floral design, Garden Expressions container planting services, holiday decorating, and concierge business gifting. The company also operates Generosity Blossoms charitable giving and a Petal Points reward program.
Differentiator
Problem solved
Functional benefit
Brands
- Robertson's Weddings & Events: Dedicated wedding floral and event services division with its own website at robertsonsweddings.com
Products and services
- Flower Arrangements
- Plants & Orchids
- Floral Subscriptions
- Gourmet Gift Baskets
- New Baby Gift Baskets
- Sympathy & Funeral Flowers
- Weddings & Events Floral Design
- Garden Expressions Container Planting
- Holiday Decorating
- Concierge Gifting
- Gift Cards
- Petal Rewards Program
Companies that use Robertson's Flowers
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Robertson's Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Robertson's Flowers partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Robertson's Flowers competitors and assessment
Company assessmentBroad incumbents
- Harry & David: Established national gifting brand for gourmet gift baskets, fruit, and flowers. Comparable to Robertson's in the gourmet gift basket and corporate gifting segments, with national catalog reach.
- 1-800-Flowers.com: National online florist and gift retailer offering fresh flowers, plants, and gift baskets across the U.S. Comparable to Robertson's as a direct competitor in flower delivery and gift basket categories, but operating at national scale with a much broader assortment and brand portfolio.
- FTD (BloomNet): Historic floral wire service and online flower delivery brand now part of a broader gifting network. Competes with Robertson's for both direct-to-consumer orders and out-of-area delivery through local florist partnerships.
Emerging players
- UrbanStems: DTC online florist focused on modern designs, same-day delivery in major U.S. metros, and corporate gifting. Comparable to Robertson's in product (curated arrangements, plants, gifts) and target occasions, with stronger national digital positioning.
- BloomNation: Online marketplace that empowers local florists (including independents) to sell directly to consumers with their own storefronts. Highly relevant as both a peer and a potential channel for Robertson's, given the shared local-florist DNA.
- The Bouqs Company: DTC online florist with farm-to-vase sourcing model, strong digital brand and subscription offering. Comparable to Robertson's as a modern flower delivery competitor targeting similar occasion-based purchases, but with national digital marketing reach.
- Venus et Fleur: Luxury DTC floral brand known for preserved and premium rose arrangements. Comparable to Robertson's in the luxury flower segment ($250–$650 price points), targeting gifting and special occasions through a digital-first model.
Direct peers
- Teleflora: Florist delivery network that connects local florists to fulfill orders nationwide. Directly comparable to Robertson's as it serves the same consumer occasions (birthdays, anniversaries, sympathy) and uses a similar local-florist fulfillment model, just at much greater scale.
- ProFlowers: Online flower and plant retailer offering arrangements, plants, and gift baskets for occasions. Directly comparable product mix and channel model to Robertson's e-commerce operations, operating nationally rather than regionally.
- Afloral: Online retailer specializing in artificial flowers, silk florals, and home botanical décor. Comparable to Robertson's in the plants and décor category, particularly relevant given Robertson's succulent and indoor plant offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Robertson's Flowers social profiles
Digital presenceRobertson's Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robertson's Flowers leadership team
Management profileNumber of profiles
Robertson's Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robertson's Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robertson's Flowers
What does Robertson's Flowers do?
Robertson's Flowers is a family-owned retail florist operating since 1927 that designs and sells custom fresh flower arrangements, potted plants and orchids, gourmet gift baskets, sympathy and funeral flowers, and new baby gifts. The company operates three Philadelphia-area locations (Chestnut Hill, Bryn Mawr, Wyndmoor Design Studio), provides same-day local delivery, and runs a dedicated wedding and event floristry division. It also offers floral subscription programs and a Petal Points customer rewards program.
Is Robertson's Flowers a public or private company?
Robertson's Flowers is a private company. It is classified as family owned and is currently operating.
When was Robertson's Flowers founded?
Robertson's Flowers was founded in 1927. It employs 51 to 100 people.
Where is Robertson's Flowers based?
Robertson's Flowers is headquartered in Philadelphia, United States, in the North America region.
How does Robertson's Flowers make money?
Seven revenue lines are on record. Retail Floral Products are the primary driver. The others are plants and Orchids, gourmet and Gift Baskets, new Baby Gift Baskets, wedding and Event Services, floral Subscriptions and special Services.
Who are Robertson's Flowers's main competitors?
Broad incumbents on record are Harry & David, 1-800-Flowers.com and FTD (BloomNet). Emerging players are UrbanStems, BloomNation, The Bouqs Company and Venus et Fleur. Direct peers are Teleflora, ProFlowers and Afloral.
Does Robertson's Flowers have an API?
No public API is recorded for Robertson's Flowers.
What industry is Robertson's Flowers in?
Robertson's Flowers's product category is Retail Florist Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931 and its SIC code is 5940.