Studio E Fabrics

Name

Studio E Fabrics

Legal name

Studio E Fabrics

Website

https://studioefabrics.net

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fabric Sales: Studio E Fabrics generates revenue through wholesale sales of quilting fabrics, flannel, Minky, pre-cuts (fat quarters, charm packs, jelly rolls), and quilt backing fabrics (108 inch and 118 inch widths) to approved retail accounts. The company sells through an account-based B2B model with minimum order requirements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Studio E Fabrics designs and distributes wholesale quilting and craft fabrics—including cotton, flannel, Minky, wide-width quilt backs (108" and 118"), and pre-cut formats (fat quarters, jelly rolls, charm packs)—through an approved wholesale account model. The company operates as part of Jaftex Brands and supplies independent quilt shops, e-commerce fabric retailers, manufacturers, designers, and longarm businesses via a BigCommerce B2B platform plus a network of U.S. and international distributors and regional sales representatives.

Product overview

Studio E Fabrics is a wholesale quilting and craft fabric company operating as part of the Jaftex Brands family, which includes Blank Quilting, FreeSpirit, A.E. Nathan, Henry Glass, Fabric Editions, and Sew It Yourself. The company offers an extensive portfolio of fabric collections including proprietary designer series like the Huggable & Loveable series (featuring soft books, bibs, and baby gift panels by Sandra Magsamen spanning editions 6 through 16), color-coordinated collections under the I've Got Hue, Babe program with limited-edition seasonal colorways, character collections like Classic Winnie (available in both cotton and flannel), themed collections such as In The Thicket (woodland), Bar Harbor (coastal), Garden Park (floral), and seasonal offerings like Treeline and Small Talk. Products are offered in various formats including full-width fabrics, pre-cuts (fat quarters, jelly rolls/2.5 inch strips, charm packs/5x5 squares, and 10 inch squares), with some collections available in digital formats. The company also provides free downloadable quilt and craft project patterns to inspire customers. Studio E Fabrics serves fabric retailers, quilt shops, and crafters through wholesale distribution, with products shipped from a contract warehouse in Seneca, S.C., and offices located in Manhattan, New York. Most quilting fabrics are produced in South Korea, with some produced in Pakistan.

Differentiator

Problem solved

Functional benefit

Products and services

• Huggable & Loveable Series Multi-edition fabric collection series designed by Sandra Magsamen featuring panels for soft books, bibs, and baby gifts; spans editions VI through 16.
• I've Got Hue, Babe Program Signature color-focused fabric collection program featuring coordinated colorways designed to inspire quilting projects, including limited edition seasonal releases such as Rocky Mountain High.
• Classic Winnie Fabric collection featuring Winnie the Pooh-inspired character designs including bears, piglets, bees, tigers, donkeys, and forest themes, available in both regular cotton and flannel variants and in pre-cut formats.
• In The Thicket Woodland-themed fabric collection by Nancy Archer featuring foxes, bears, rabbits, mushrooms, strawberries, acorns, and blooming flower motifs.
• Treeline Fabric collection with natural movement and flow, suitable for seamless borders, bindings, and striking quilt backs, also offered in a digital print format.
• Small Talk Modern fabric collection with a balanced look using soft, saturated tones including blush, clay, dusty blue, charcoal, and fresh neutrals.
• Bar Harbor Coastal-themed fabric collection by Chelsea DesignWorks featuring nautical designs, sea salt patterns, indigo florals, and chambray-inspired prints, available in multiple pre-cut formats.
• Garden Park Garden-themed fabric collection by Jennifer Brinley featuring floral, botanical, and critter motifs available in pre-cut formats.
• Beautiful Bowquets Floral fabric collection by Maureen Fiorellini featuring roses, cherries, and mini blossom patterns in pre-cut formats.
• Red, White and Blueberry Patriotic-themed fabric collection by Maureen Fiorellini featuring red, white, and blue color schemes with blueberry motifs, available in digital format with pre-cut options.
• Pre-Cuts (Fat Quarters, Jelly Rolls, Charm Packs) Pre-cut fabric formats including fat quarters (approximately 18x21 inches), jelly rolls (2.5 inch strips), charm packs (5x5 inch squares), and 10 inch charm squares, sold in packs of 21-42 pieces.
• Basics Fabric Line Core basics fabric range providing solid color and foundational fabrics including the Just Color! line for blending and supporting quilting projects.
• Minky Fabric Line Plush minky fabric line suitable for blankets, baby items, and soft craft projects.
• Quilt Backs 108" and 118" Wide-width quilt backing fabrics offered in 108 inch and 118 inch widths, including digital print options such as Tree Line 108 Digital.
• 3 Wishes Fabrics Sub-line of fabric offerings distributed under the 3 Wishes Fabrics branding as part of Studio E's catalog.
• Sandra Magsamen Designer Collection Licensed fabric collection featuring the designs of Sandra Magsamen, bestselling author, artist, and award-winning designer, spanning publishing, product design, and licensing partnerships with major retailers.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Jaftex BrandscoreStrategic or Co-development PartnerStudio E Fabrics is part of Jaftex Brands, a family of quilt fabric companies including FreeSpirit, Henry Glass, Blank Quilting Corp, A.E. Nathan, Fabric Editions, and Sew It Yourself. New wholesale accounts can access multiple Jaftex company sites with single approval. Henry Glass excludes Canada from the shared account system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Timeless Treasures: Timeless Treasures is a broadline U.S. converter supplying cotton prints, panels, and pre-cuts to independent quilt shops, overlapping with Studio E's core cotton quilting assortment and B2B wholesale motion.
• Windham Fabrics: Windham Fabrics designs and wholesales designer quilting cottons and pre-cuts through independent quilt shops and international distributors, mirroring Studio E's channel mix and assortment strategy.
• Henry Glass Fabrics: Henry Glass is a Jaftex sister brand offering designer quilting fabrics through U.S. wholesale and select international distributors, competing for the same indie quilt shop dollar as Studio E.
• Robert Kaufman Fabrics: Robert Kaufman is a U.S. fabric converter and wholesaler supplying cotton quilting fabrics, designer collections, and pre-cuts to independent quilt shops on a national wholesale basis, closely overlapping Studio E's assortment.
• Wilmington Prints: Wilmington Prints is a designer-licensed quilting cotton wholesaler serving independent quilt shops in the U.S. and abroad, directly comparable to Studio E on assortment depth and channel model.
• Northcott Fabrics: Northcott designs and distributes cotton quilting fabrics, panels, and pre-cuts through the same indie quilt-shop wholesale channel as Studio E, with overlapping designer series and assortment structure.
• Riley Blake Designs: Riley Blake Designs designs and distributes designer quilting cotton, flannel, and pre-cuts through U.S. and international quilt-shop wholesale, directly competing with Studio E for indie retailer shelf space.
• FreeSpirit Fabrics: FreeSpirit is Studio E's sister brand within the Jaftex Brands portfolio and sells designer-driven quilting fabrics through the same shared wholesale-account infrastructure, making it the closest internal comparable.
• Moda Fabrics: Moda Fabrics is a leading U.S. wholesaler of premium quilting cotton, designer collections, and pre-cuts, selling through independent quilt shops in the same channel as Studio E with a comparable designer-licensing and pre-cut assortment model.
• Blank Quilting: Blank Quilting is a Jaftex sister brand distributing quilting cotton and pre-cuts to the same independent quilt-shop channel as Studio E, with shared wholesale onboarding and overlapping designer portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/StudioeFabrics
• Facebookfacebook.com/StudioeFabrics
• Instagraminstagram.com/studio_e_fabrics
• Pinterestpinterest.com/studioefabrics
• Xx.com/StudioEFabrics
• LinkedInlinkedin.com/company/studioefabrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio E Fabrics