Blank Quilting
Blank Quilting is a B2B wholesale quilting fabric distributor, part of the Jaftex Brands conglomerate, selling 438+ fabric lines from 63+ independent designers through US/Canadian sales reps and eight international distributors to independent quilt shops.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blank Quilting does
The Blank Quilting Corp. is a B2B wholesale quilting fabric manufacturer and distributor operating as a subsidiary brand within the Jaftex Brands conglomerate (which also includes StudioE, FreeSpirit, A.E. Nathan, Henry Glass, and Fabric Editions). Headquartered at 148 W 37th St, 11th Floor, New York, the company maintains a catalog of 438+ fabric lines generated through a network of 63+ independent designers, released on a quarterly cadence (January, April, July, October). The product surface spans standard cotton quilting fabrics, basics/blenders, Minky, pre-cut bundles (fat quarters, charm packs, jelly rolls), and wide-back formats at 108" and 118". Blank Quilting also distributes the Stof Fabrics sub-brand in North America.
The company sells exclusively through wholesale channels: dedicated sales representatives covering all US regions and Canadian provinces, eight international distributor partners (Denmark, UK, Spain, Australia, New Zealand, Taiwan, Czech Republic), and brick-and-mortar quilt shops and online-only authorized retailers. Pricing is gated behind a retailer login; no public pricing is displayed. The company is led by CEO and President Scott Fortunoff.
Beyond fabric, Blank Quilting operates a content-and-community layer including five concurrent Block of the Month programs (Bijou, Dreamweaver, Starstruck, Vintage Jewel, I've Got Hue Babe), a library of 750+ free project patterns and instructions (315 current plus 435 archived), digital catalogs and lookbooks distributed via Issuu, downloadable retailer assets, and a consumer-facing store locator. These programs lock participating retailers into multi-month fabric purchase commitments and create a marketing flywheel that drives recurring wholesale demand.
Blank Quilting firmographics
Firmographics- Name
- Blank Quilting
- Legal name
- The Blank Quilting Corp.
- Website
- https://blankquilting.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blank Quilting is a B2B wholesale quilting fabric distributor, part of the Jaftex Brands conglomerate, selling 438+ fabric lines from 63+ independent designers through US/Canadian sales reps and eight international distributors to independent quilt shops.
- Ownership category
- akta.pro rank
Blank Quilting industry classification
Industry- Product category
- Quilting Fabrics
- NAICS
- Broadwoven Fabric Mills (313210)
- SIC
- Broadwoven Fabric Mills, Cotton (2211)
- akta.pro primary industry
- Quilting & Patchwork Shops (CRALADAB)
- akta.pro secondary industry
- General Fabric & Textile Stores (CRALADAA)
Keywords
Where Blank Quilting is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blank Quilting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Fabric Sales: Blank Quilting sells quilting fabrics and related products through a B2B wholesale model to quilt shops, fabric retailers, and independent sellers. Orders are placed through a retailer login system with pricing available only to authorized accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B Wholesale - Account Required |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Blank Quilting product offering
Product offeringCore offering
Blank Quilting is a B2B wholesale cotton quilting fabric manufacturer and distributor that designs, produces, and supplies quilting fabric collections to independent quilt shops and fabric retailers across North America and international markets. Its portfolio includes 438+ fabric lines from 63+ independent designers spanning Basics, Minky, Pre-Cuts, wide Quiltbacks (108" and 118"), and themed collections, with the Stof Fabrics sub-brand distributed in North America. Complementary offerings include Block of the Month programs, free project patterns, digital catalogs, and downloadable media assets for retailers.
Product overview
The Blank Quilting Corp is a quilting fabric wholesale distributor operating as part of the Jaftex Brands family (alongside StudioE, FreeSpirit, A.E. Nathan, Henry Glass, and Fabric Editions). The company offers a portfolio of quilting fabrics through multiple channels: fabric collections organized by status (What's New, Coming Soon, In Shops Now, While Supplies Last), specialty categories (Basics, Minky, Pre-Cuts, Quiltbacks 108" & 118"), and the distributed Stof Fabrics brand. Beyond fabrics, Blank Quilting provides complementary services including free quilting project patterns, designer collections from over 60 independent artists, digital catalogs and lookbooks, Block of the Month programs (Bijou, Dreamweaver, Starstruck, Vintage Jewel, I've Got Hue Babe), downloadable media assets, a store locator, and sales rep/network support across the US and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Fabric Lines Core wholesale offering of quilting fabric collections from over 60 independent designers, sold to quilt shops and fabric retailers in formats including yardage, fat quarters, charm packs, jelly rolls, and pre-cut bundles.
- What's New Fabric Collections Newest fabric collections released by Blank Quilting multiple times per year, available to authorized quilt shop retailers.
- Coming Soon Fabric Collections Upcoming fabric collection releases previewed for retailers before general availability.
- In Shops Now Fabric Collections Fabric lines currently in stock and available at authorized quilt shop retailers.
- While Supplies Last Fabrics Discontinued fabric collections offered while remaining wholesale inventory lasts.
- Basics Collection Foundational solid and blender fabrics in coordinating colors used as a base for quilting projects.
- Minky Fabrics Soft Minky fabric prints and solids targeted at plush quilting projects and baby items.
- Pre-Cut Bundles Pre-cut fabric bundles including Fat Quarters, 5" and 10" Charm Packs, Design Rolls & Strips, and Scrap Bags for retail sale.
- Quiltbacks 108" and 118" Wide-back fabrics in 108-inch and 118-inch widths sold for use as quilt backings.
- Stof Fabrics Danish-designed fabric collection distributed by Blank Quilting in North America, available in Pre-Order and Available categories.
- Bijou Block of the Month Seven-month Block of the Month quilt-along program featuring the Lower The Volume collection, sold through participating quilt shops.
- Dreamweaver Block of the Month Seven-month Block of the Month program available in four colorway versions (Brights, Neutrals, Christmas, Coastal Blues) using Blank's basics collections.
- Starstruck Block of the Month Seven-month Block of the Month program featuring 13 SKUs from the Starlet Collection, distributed through participating quilt shops.
- Vintage Jewel Block of the Month Block of the Month program featuring Jot Dot fabrics, with kitting instructions and a participating shop list.
- I've Got Hue, Babe Color-focused program with 21 curated colorways intended to help quilters find shades for appliqué and other projects.
- Wholesale Retailer Account Access Login-gated wholesale ordering portal where authorized quilt shop retailers access wholesale pricing and place orders for Blank Quilting products.
- Digital Collections Download Collection images and patterns available for digital download directly from the Blank Quilting website, supporting both end users and designers.
Companies that use Blank Quilting
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Blank Quilting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blank Quilting partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- ADLICO TEXTILES ApScoreInternational distributor covering Denmark, handling distribution of Blank Quilting products in the Scandinavian market.
- EQS LTD.coreInternational distributor based in Leicester, England covering the UK market.
- STOF A/S DENMARKcoreDanish fabric brand whose products are distributed by Blank Quilting in North America. Mutual relationship where Blank Quilting handles US/Canada distribution for Stof products.
- VICTORIAN TEXTILEScoreInternational distributor based in Dingley Village, Victoria, Australia covering the Australian market.
- Long Teh Trading Co., Ltd.coreInternational distributor based in Taichung City, Taiwan covering the Taiwanese market.
- Taiwan Cheer Champ Co., Ltd.coreInternational distributor based in New Taipei City, Taiwan covering the Taiwanese market.
- CASTELLTORTcoreInternational distributor based in Barcelona, Spain covering the Spanish market.
- J. PUJOL MAQ CONF S.A.coreInternational distributor based in Barcelona, Spain covering the Spanish market.
- TRENDY TRIMS LTD / ABBEY BUTTONScoreInternational distributor based in Auckland, New Zealand covering the New Zealand market.
- LATKY MRAZ s.r.ocoreInternational distributor based in Prague, Czech Republic covering the Czech market.
- Jaftex BrandsflagshipParent company umbrella organization that includes Blank Quilting along with other fabric brands including StudioE, FreeSpirit, A.E. Nathan, Henry Glass, and Fabric Editions.
- 63+ Independent DesignerscoreNetwork of independent fabric designers including Alison Woodside, Jessica Dayon, Danielle Murray, and others who create exclusive collections for Blank Quilting.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blank Quilting competitors and assessment
Company assessmentDirect peers
- Robert Kaufman Fabrics: Robert Kaufman Fabrics is a major cotton fabric manufacturer serving quilting, apparel, and craft end markets via wholesale channels. It directly competes with Blank Quilting in the quilting cotton segment with overlapping designer partnerships and customer base.
- FreeSpirit Fabrics: FreeSpirit is a sister brand to Blank Quilting under Jaftex Brands, producing quilting and craft fabrics with notable designer collaborations. Despite common ownership, the brands compete for the same retailer accounts within the Jaftex portfolio.
- Windham Fabrics: Windham Fabrics is a quilting fabric manufacturer and wholesaler with a designer-driven product line sold through the same independent quilt shop channel. It is closely comparable to Blank Quilting in business model and target customers.
- Moda Fabrics: Moda Fabrics is one of the largest US-based quilting cotton fabric manufacturers and wholesalers, with a large independent designer roster and the same B2B wholesale model serving independent quilt shops — directly comparable to Blank Quilting in product, channel, and customer.
- Riley Blake Designs: Riley Blake Designs manufactures and wholesales cotton quilting fabrics through designer collections, sold via the same independent quilt shop channel that Blank Quilting serves. The two compete head-to-head for retailer shelf space and reorder dollars.
- StudioE Fabrics: StudioE is a Jaftex Brands sister brand manufacturing cotton quilting fabrics. While under common ownership, it operates with overlapping customer bases and product offerings, making it a direct intra-portfolio competitor to Blank Quilting.
- Timeless Treasures: Timeless Treasures is a wholesale quilting fabric supplier offering cotton prints distributed through similar retail channels. It is a direct competitor to Blank Quilting for independent quilt shop customers and shelf space.
- Maywood Studio: Maywood Studio is a quilting fabric manufacturer with cotton print offerings distributed through wholesale channels to independent quilt shops, directly comparable to Blank Quilting's core business model and customer base.
- Stof: Stof is a Danish quilting fabric brand whose North American distribution is handled by Blank Quilting under a mutual partnership. The brands overlap in product offering and compete for similar Scandinavian-influenced designer-style collections.
- Henry Glass Fabrics: Henry Glass is a quilting fabric wholesaler under the Jaftex Brands umbrella with similar B2B distribution to independent quilt shops. It competes directly within the parent company's portfolio for retailer reorder dollars and designer exclusivity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blank Quilting social profiles
Digital presenceBlank Quilting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blank Quilting leadership team
Management profileNumber of profiles
Profiles1 record
Blank Quilting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blank Quilting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blank Quilting
What does Blank Quilting do?
Blank Quilting is a B2B wholesale cotton quilting fabric manufacturer and distributor that designs, produces, and supplies quilting fabric collections to independent quilt shops and fabric retailers across North America and international markets. Its portfolio includes 438+ fabric lines from 63+ independent designers spanning Basics, Minky, Pre-Cuts, wide Quiltbacks (108" and 118"), and themed collections, with the Stof Fabrics sub-brand distributed in North America. Complementary offerings include Block of the Month programs, free project patterns, digital catalogs, and downloadable media assets for retailers.
Is Blank Quilting a public or private company?
Blank Quilting is a private company. It is classified as corporate owned and is currently operating.
When was Blank Quilting founded?
Blank Quilting was founded in 2014. It employs 51 to 100 people.
Where is Blank Quilting based?
Blank Quilting is headquartered in New York, United States, in the North America region.
How does Blank Quilting make money?
One revenue line is on record: wholesale Fabric Sales.
Who are Blank Quilting's main competitors?
Direct peers on record are Robert Kaufman Fabrics, FreeSpirit Fabrics, Windham Fabrics, Moda Fabrics, Riley Blake Designs, StudioE Fabrics, Timeless Treasures, Maywood Studio, Stof and Henry Glass Fabrics.
Does Blank Quilting have an API?
No public API is recorded for Blank Quilting.
What industry is Blank Quilting in?
Blank Quilting's product category is Quilting Fabrics. Its primary akta.pro industry code is CRALADAB, Quilting & Patchwork Shops, with a secondary code of CRALADAA, General Fabric & Textile Stores. Its NAICS code is 313210 and its SIC code is 2211.