FreeSpirit Fabrics
FreeSpirit Fabrics is a Charlotte, NC-based wholesale fabric supplier, part of Jaftex Brands, that distributes premium quilting cotton, cotton lawn, cotton duck, and minky fabrics — featuring 47+ exclusive designer collections — through sales reps and distributors to independent quilt shops across the U.S. and Canada.
- Company typePrivate
- Founded2001
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FreeSpirit Fabrics does
FreeSpirit Fabrics, founded in 2001 and headquartered in Charlotte, North Carolina, is a wholesale supplier of premium quilting and craft fabrics operating as part of the Jaftex Brands conglomerate alongside sibling brands StudioE, Blank Quilting, A.E. Nathan, Henry Glass, and Fabric Editions. The company distributes quilting cotton, cotton lawn, cotton duck, minky, pre-cut bundles, and 108-inch wide quilt backing fabrics across the U.S. and Canada through a three-tier wholesale channel — regional sales representatives, U.S. distributors, and international distributors — selling exclusively to verified quilt shops and fabric retailers via a BigCommerce-powered, account-gated B2B website priced in USD and CAD.
FreeSpirit's core differentiator is its designer portfolio: exclusive collaborations with 47+ international artists including Kaffe Fassett, Brandon Mably, Philip Jacobs, Tula Pink, Tim Holtz, and The Original Morris & Co., with the Kaffe Fassett Collective operating as a signature sub-brand that releases collections twice yearly. The company extends beyond fabric wholesale into content and community assets — a 711+ project design library, 163+ catalogs (including re-order catalogs), the Tim Holtz Palette color program, the Posh Seasonal Club membership, and event programs such as the 25th Anniversary Block Party, the Kaffe & Brandon Tour 2026, the Kaffe Fassett Mystery Quilt, and the Circle of Makers ambassador program — all of which reinforce retailer and end-consumer engagement without direct-to-consumer retail.
Revenue is generated through wholesale fabric sales to quilt shops and retailers, supplemented by licensing/royalty-style economics on its designer collections. The business is privately held under Jaftex Brands with Scott Fortunoff serving as CEO and President, no disclosed funding rounds or revenue figures, and no public listing.
FreeSpirit Fabrics firmographics
Firmographics- Name
- FreeSpirit Fabrics
- Legal name
- FreeSpirit Fabrics
- Website
- https://freespiritfabrics.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FreeSpirit Fabrics is a Charlotte, NC-based wholesale fabric supplier, part of Jaftex Brands, that distributes premium quilting cotton, cotton lawn, cotton duck, and minky fabrics — featuring 47+ exclusive designer collections — through sales reps and distributors to independent quilt shops across the U.S. and Canada.
- Ownership category
- akta.pro rank
FreeSpirit Fabrics industry classification
Industry- Product category
- Quilting Fabric Wholesale
- NAICS
- Broadwoven Fabric Mills (31321)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Greige Woven Fabric Mills (IMAOABAA)
- akta.pro secondary industries
- Nonwoven & Technical Fabrics (CRAAAMAD), Quilting & Patchwork Shops (CRALADAB)
Keywords
Where FreeSpirit Fabrics is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FreeSpirit Fabrics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Wholesale Fabric Sales: Wholesale distribution of high-quality fabrics to quilt shops, independent retailers, and fabric stores. Products include quilting cotton, cotton lawn, cotton duck, minky, pre-cuts, kits, and wide quilt backing fabrics.
- Designer Collections Licensing: Fabric lines designed by a global portfolio of over 47 designers including Kaffe Fassett, Brandon Mably, Tula Pink, Tim Holtz, and Martha Negley, generating revenue through exclusive designer collaborations and licensed collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale B2B pricing for verified retailers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
FreeSpirit Fabrics product offering
Product offeringCore offering
FreeSpirit Fabrics is a wholesale fabric supplier that designs, sources, and distributes premium quilting cotton, cotton lawn, cotton duck, and minky fabrics to quilt shops and fabric retailers. The company sells an extensive portfolio of designer collections, pre-cut bundles, 108-inch quilt backs, and re-order basics under sub-brands including the Kaffe Fassett Collective, Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and Designer Essentials, supported by a project library, catalogs, and seasonal clubs.
Product overview
FreeSpirit Fabrics is a wholesale fabric supplier and part of the Jaftex family of brands (alongside StudioE, Blank Quilting, A.E. Nathan, Henry Glass, and Fabric Editions). The company offers an extensive portfolio of fabric products organized into fabric types (Cotton Duck, Cotton Lawn, Minky), pre-cut and kit offerings (Pre-Cuts & Kits, 108" Quilt Backs), and designer collaborations. Its core designer brands include the Kaffe Fassett Collective (featuring Kaffe Fassett, Brandon Mably, Philip Jacobs, and Martha Negley starting February 2027), Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and Designer Essentials. Beyond fabric products, the company provides a Projects library with 711+ designs, 163+ Catalogs, the Posh Seasonal Club membership, and event/community programs including the 25th Anniversary Block Party, Kaffe & Brandon Tour 2026, and Circle of Makers ambassador program. Products are distributed wholesale through a network of sales representatives, U.S. distributors, and international distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Kaffe Fassett Collective: A collective of designers including Kaffe Fassett, Brandon Mably, Philip Jacobs, and Martha Negley featuring vibrant fabric collections.
Products and services
- Cotton Duck A durable cotton duck fabric line suitable for high-demand applications such as bags, totes, home décor, and garment sewing including jackets and aprons, expanding FreeSpirit's assortment beyond traditional quilting cotton.
- Cotton Lawn A premium lightweight cotton lawn fabric offering softness and beautiful drape, used in special collections such as Festival, Kaffe Fassett, Legendary, and Morden Cotton Lawn.
- Minky Soft plush minky fabric available in 60-inch and 90-inch widths, offered in solid colors, printed patterns, dots, and specialty lines including Baby Modo, Love in the Wild, and Prince Charming Déjà Vu. Minimum 2 bolts per order required for retailers.
- Pre-Cuts & Kits Pre-cut fabric bundles and quilting kits including fat quarters, fabric packs, design rolls and strips, 5-inch and 10-inch charm packs, mini charms, and project kits for quilting convenience.
- 108" Quilt Backs Extra-wide 108-inch backing fabric designed specifically for quilt backing, featuring prints from multiple collections including Stamped Blueprint, Bedford Park, Morden, Hue, and various designer lines.
- Re-Order Fabrics Re-orderable fabric basics and classics including Designer Essential Solids, Textures, and re-orders of popular Kaffe Fassett Collective, Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and other designer lines.
- Kaffe Fassett Collective A signature designer collective featuring fabric collections from Kaffe Fassett, Brandon Mably, Philip Jacobs, and Martha Negley (joining February 2027), releasing new collections twice yearly in February and August with Classics, Stash, Pre-Cuts, Shot Cotton, Woven Stripes, and Quilt Backs sub-lines.
- Tim Holtz Eclectic Elements A designer fabric line by Tim Holtz featuring Eclectic Elements collections including Abandoned, Alchemy, Cracked Shadow, Foundations, Monochrome, Provisions, and Worn Croc, with dedicated re-order and quilt back offerings.
- Morris & Co. Heritage fabric brand including The Original Morris & Co. and Bedford Park, Bexleyheath, and Morden collections, featuring re-order quilt backs and collaborations with Kaffe Fassett (Kaffe x Morris & Co.).
- Tula Pink Fabric collections by Tula Pink offered as Pre-Cuts, Quilt Backs, and True Colors lines, available for re-order.
- Designer Essentials Essential solid and textured fabrics designed for all quilters and sewists, providing foundational materials for quilting and sewing projects.
Quantifiable outcome
- 163+ fabric catalogs available for wholesale ordering
- +2 more outcomes
Companies that use FreeSpirit Fabrics
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
FreeSpirit Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FreeSpirit Fabrics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- NestminorNonprofit partner for commemorative quilt auctions. Proceeds from the 25th Anniversary Block Party quilt and the Between the Lines auction benefit Nest, a nonprofit empowering artisans worldwide through creativity and opportunity.
- AurifilminorPrize sponsor for the 25th Anniversary Block Party, providing thread products as prizes for winning participants valued at specified amounts.
- BrewerminorPrize sponsor for the 25th Anniversary Block Party, contributing sewing notions and accessories as prizes.
- ByAnnieminorPrize sponsor for the 25th Anniversary Block Party, providing pattern products as prizes valued at approximately $150 USD.
- C&T PublishingminorPrize sponsor for the 25th Anniversary Block Party, providing quilting books, calendars, and crafting tools as prizes.
- CloverminorPrize sponsor for the 25th Anniversary Block Party, providing sewing notions bundle valued at approximately $200 USD.
- Hobbs Bonded FibersminorPrize sponsor providing batting products including cotton, wool, and cotton/wool blend options for quilting projects.
- OlisominorPrize sponsor providing project irons and pressing accessories valued at approximately $130 USD.
- Renaissance RibbonsminorPrize sponsor for the 25th Anniversary Block Party, providing ribbon assortments as prizes.
- SCHMETZ NeedlesminorPrize sponsor providing sewing needles bundle valued at approximately $60 USD.
- Sew Kind of WonderfulminorPrize sponsor providing piecing ruler templates and patterns for the 25th Anniversary Block Party prizes.
- Jaftex BrandscoreParent company of FreeSpirit Fabrics along with StudioE, Blank Quilting, A.E. Nathan, Henry Glass, and Fabric Editions brands. Provides shared corporate infrastructure and brand portfolio strategy.
- Quilter on Fire (Brandy Maslowski)minorPartnership with Brandy Maslowski of Quilter on Fire for the My FreeSpirit Story Challenge, featuring podcast appearances and creative collaboration.
- MadeiraminorPrize sponsor providing Sensa Green Sustainable Quilting Thread collections in multiple colors for challenge prizes.
- Yazzii InternationalminorPrize sponsor providing quilter's project bags with multiple compartments for challenge winners.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FreeSpirit Fabrics competitors and assessment
Company assessmentDirect peers
- Riley Blake Designs: Riley Blake Designs is a wholesale fabric manufacturer and distributor focused on designer quilting cotton, cotton panels, and licensed collections. Competes directly with FreeSpirit for shelf space at independent quilt shops and on designer-roster exclusivity.
- Andover Fabrics: Andover Fabrics is a wholesale designer-fabric converter supplying quilting cotton and licensed collections (including Liberty collaborations) to quilt shops. Overlaps with FreeSpirit on premium licensed designer positioning.
- Moda Fabrics: Moda Fabrics is a Dallas-based wholesale fabric designer and distributor serving quilt shops with licensed designer lines (e.g., Moda designers, Fig Tree & Co.). Direct head-to-head competitor to FreeSpirit in the designer-quilting-cotton wholesale channel with overlapping designer rosters and similar B2B go-to-market.
- Art Gallery Fabrics: Art Gallery Fabrics is a modern designer-quilting-cotton wholesaler serving quilt shops and the maker community with curated, design-forward collections. Overlaps with FreeSpirit's Kaffe Fassett, Tula Pink, and contemporary designer positioning.
- Robert Kaufman Fabrics: Robert Kaufman Fabrics is one of the largest US wholesale fabric converters and distributors, supplying quilting cotton, flannel, and apparel fabrics to retailers. Broad-line competitor with similar B2B wholesale model and substantial designer roster.
- Marcus Fabrics: Marcus Fabrics (formerly Marcus Brothers Textiles) is a wholesale fabric supplier with a heritage in reproduction and designer quilting cotton. Competes in the same quilt-shop B2B channel with overlapping vintage and designer collections.
- Windham Fabrics: Windham Fabrics is a wholesale quilting-cotton converter with designer collections and basic fabric lines sold through quilt shops. Direct B2B peer competing for retailer shelf space and designer relationships.
- Henry Glass & Co. Henry Glass is a sister Jaftex Brands company supplying quilting cotton and designer collections to the same quilt-shop channel as FreeSpirit. Direct peer operating under shared corporate infrastructure with overlapping customer base.
- Northcott Fabrics: Northcott Fabrics is a Canadian wholesale fabric distributor with deep quilting cotton, batik, and Stonehenge designer lines. Competes with FreeSpirit on designer-licensed quilting cotton and shares Canadian distribution overlap.
- Timeless Treasures: Timeless Treasures is a broad-line wholesale fabric converter offering quilting cotton, novelty prints, and designer lines through independent quilt shops and chain retailers. Overlaps with FreeSpirit on cotton quilting SKUs and shop-channel distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FreeSpirit Fabrics social profiles
Digital presenceFreeSpirit Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreeSpirit Fabrics leadership team
Management profileNumber of profiles
Profiles1 record
FreeSpirit Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreeSpirit Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreeSpirit Fabrics
What does FreeSpirit Fabrics do?
FreeSpirit Fabrics is a wholesale fabric supplier that designs, sources, and distributes premium quilting cotton, cotton lawn, cotton duck, and minky fabrics to quilt shops and fabric retailers. The company sells an extensive portfolio of designer collections, pre-cut bundles, 108-inch quilt backs, and re-order basics under sub-brands including the Kaffe Fassett Collective, Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and Designer Essentials, supported by a project library, catalogs, and seasonal clubs.
Is FreeSpirit Fabrics a public or private company?
FreeSpirit Fabrics is a private company. It is classified as corporate owned and is currently operating.
When was FreeSpirit Fabrics founded?
FreeSpirit Fabrics was founded in 2001. It employs 11 to 50 people.
Where is FreeSpirit Fabrics based?
FreeSpirit Fabrics is headquartered in Charlotte, United States, in the North America region.
How does FreeSpirit Fabrics make money?
Two revenue lines are on record. Wholesale Fabric Sales are the primary driver. The others are designer Collections Licensing.
Who are FreeSpirit Fabrics's main competitors?
Direct peers on record are Riley Blake Designs, Andover Fabrics, Moda Fabrics, Art Gallery Fabrics, Robert Kaufman Fabrics, Marcus Fabrics, Windham Fabrics, Henry Glass & Co., Northcott Fabrics and Timeless Treasures.
Does FreeSpirit Fabrics have an API?
No public API is recorded for FreeSpirit Fabrics.
What industry is FreeSpirit Fabrics in?
FreeSpirit Fabrics's product category is Quilting Fabric Wholesale. Its primary akta.pro industry code is IMAOABAA, Greige Woven Fabric Mills, with a secondary code of CRAAAMAD, Nonwoven & Technical Fabrics. Its NAICS code is 31321 and its SIC code is 5130.