Team Fitz Graphics

What Team Fitz Graphics does

Team Fitz Graphics, LLC is a Cincinnati, Ohio-based custom athletic graphics manufacturer founded in 2005, serving high schools, middle schools, colleges and universities, booster clubs, and youth sports organizations across the United States. The company designs and produces a portfolio of physical products organized into five core categories: record boards (Slide-In, Laid-Vinyl, and Velcro-Panel systems for tracking athletic records), banners and flags (championship, windscreen, recognition, and field/stadium/feather flags), dry erase and recognition boards for coaching and athlete recognition, facility signage (wall graphics, stadium branding, gym graphics, ADA signs, 3D foam letters), and helmet decals for football, lacrosse, baseball, and softball. Notable product features include 20-mil thick decal material, anti-glare UV laminate, and update-strip systems that enable schools to refresh records without replacing the board. The company operates a sub-brand called JackWraps for lacrosse helmet wraps and added PPE Face Shields during the COVID-19 pandemic.

The business model is direct-to-customer with no intermediaries or resellers. Pricing is unit-based and varies materially by product type, size, and material — record boards range from $670 for indoor laid-vinyl up to $3,495 for large-format velcro-panel outdoor units, while decals and yard signs are priced in the $1–$30 range with quantity breaks. Free custom design mockups and quotes are included with no setup or art charges. Go-to-market is sales-led and inside-sales driven: a Director of Sales plus approximately eleven Sales Representatives handle inbound inquiries via phone (855-356-8550), email, and website contact forms, targeting athletic directors and coaches. Marketing is conducted through content (blog posts on coaching and facility planning), organic social (Facebook, Instagram, Twitter, LinkedIn, plus JackWraps channels), and HubSpot-powered email marketing. The company describes itself as a "small entrepreneurial company" that is "rapidly-growing", with approximately 22–25 team members including leadership (President/CEO Shaun Fitzgibbons, CFO David House), an in-house design team, production staff, and administrative roles. No external investors, parent companies, or funding rounds are disclosed.

Name

Team Fitz Graphics

Legal name

Team Fitz Graphics, LLC

Website

https://teamfitzgraphics.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Fitz Graphics is a Cincinnati-based custom athletic graphics manufacturer producing record boards, banners, helmet decals, windscreens, and facility signage for high schools, colleges, and athletic programs across the United States.

Ownership category

akta.pro rank

Product category

Custom Athletic Graphics

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYEDAEAIAG

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYCRAMAEAL

Team Sports Training Aids & Coaching Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Custom athletic graphics
• Record boards
• Helmet decals
• Facility signage
• Championship banners

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Athletic Graphics Products: One-time product sales of custom athletic graphics including record boards, banners, flags, windscreens, decals, and facility signage. Products are custom-designed per customer specifications. No setup fees, art charges, or hidden costs.
2. PPE Face Shields: One-time sale of PPE face shields during COVID-19 pandemic. $5.00 per shield for orders of 5-500 shields. Production capacity of thousands per week.
3. Record Updates and Reorders: Future record updates sold separately for record boards. Updates are pre-spaced adhesive-backed strips or panels that update existing boards when records are broken.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Team Fitz Graphics designs, manufactures, and sells custom athletic graphics and signage products for schools, universities, and youth sports organizations. Its core product lines are record boards (slide-in, laid-vinyl, and velcro-panel systems), championship banners, windscreens, custom facility signage, helmet decals, and recognition boards, all custom-designed with school colors and logos. Products ship directly to customers with free design mockups and no setup fees.

Product overview

Team Fitz Graphics is a custom athletic graphics manufacturer offering a comprehensive portfolio of physical products for athletic facilities across all competition levels from youth to professional. The product portfolio centers on five core categories: (1) Record Boards including Slide-In, Laid-Vinyl, and Velcro-Panel styles for tracking athletic records across sports; (2) Banners & Flags including Championship banners, Add-A-Year banners, Windscreen banners, and various flag types; (3) Dry Erase and Recognition Boards for coaching, team goals, and athlete recognition; (4) Facility Signs including wall graphics, stadium branding, yard signs, and ADA compliance signage; and (5) Helmet Decals including football, lacrosse, baseball, and softball helmet graphics plus car decals/magnets. The company also offers custom tent graphics, 3D foam letters and logos, and die-cut championship/mascot/jersey signs. A notable expansion was the 2020 launch of PPE Face Shields during COVID-19. Products are custom-designed with customer logos and colors, and all feature easy-update systems for records and names. The company operates from Cincinnati, OH and serves athletic directors and coaches nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Slide-In Record Boards Most popular record board style featuring easy-to-change slide-in record strips that insert into channels behind an acrylic face, designed for indoor installations with viewing distances of 25 feet or less. Available in multiple sizes from 2.5' x 4' to 5' x 7.5'.
• Laid-Vinyl Record Boards Record boards using adhesive-backed record strips placed over old records, available in aluminum for outdoor use or PVC for indoor display. Designed for viewing distances of 25 feet or less.
• Velcro-Panel Record Boards Grand-format record boards with industrial-grade Velcro mounting system for record panels, designed for viewing distances greater than 25 feet. Available in aluminum for outdoor use or PVC for indoor installations, with anti-glare laminate and UV light blocker.
• Add-A-Name Boards Recognition boards designed to highlight multiple athletes in a running list with adhesive-backed pre-spaced updates. Available in indoor PVC or outdoor aluminum construction. Used for state champions, All-state athletes, Hall of Fame, 1000 Point Club, and similar recognition.
• Championship Banners Championship display banners for gymnasiums and facilities. Options include traditional single-win banners and Add-A-Year banners for multiple championships. Available in various sizes for ceiling/rafter or wall installation.
• Dry Erase Boards Custom dry erase boards including Field & Court boards for play diagrams, Calendar boards, Depth Chart boards, Team Goal boards, Mobile boards, Basketball boards, and Fitness whiteboards. Used in locker rooms and coaching areas.
• Windscreen Banners Custom fence windscreens for baseball, softball, and tennis facilities. Improves ball visibility, blocks distractions, and reduces crosswinds. Available as mesh banners for fencing applications including outfield batter's eyes.
• Flags Custom flags including Field Runner flags for football sidelines, Stadium flags for pole mounting, and Feather flags for indoor/outdoor versatility. Used for branding, team spirit, and directional signage.
• Facility Signs Custom facility signage including Large Format Wall Graphics, Stadium Graphics & Branding, Gym Graphics, Motivational Signs, Campus Signs, A-Frame Signs, Outfield Distance Markers, Locker Nameplates, Yard Signs, and ADA Compliance Signs.
• Helmet Decals Custom helmet decals for football, lacrosse, baseball, and softball helmets. Includes side decals, stripe decals, and full helmet wraps (JackWraps for lacrosse). Made from 20-mil thick material for durability.
• Number Decals Helmet number decals in standard 1-inch round format (sheets 00-99) or die-cut format from 1.5" to 3" tall. Made from 20-mil thick material. Three font styles available with optional chrome and matte finishes.
• Flag Decals American flag and international/state flag decals for sports helmets. Made from 20-mil thick material. Includes 40 decals per sheet at 1.5" x 1" each, priced at $25 per sheet.
• Award Decals Custom helmet award decals in round or die-cut shapes for individual and team accomplishments. Made from 20-mil thick material. Minimum 10 sheets at 25 decals per sheet with volume pricing.
• Car Decals & Magnets Custom car decals, magnets, and static clings for booster club sales and team fundraisers. Available in up to 14 and 25 square inch sizes with weather-resistant materials. Includes window decals, car magnets, and static cling options.
• PPE Face Shields COVID-19 response product. Face shields made with optically-clear Lexan Polycarbonate, latex-free elastic bands with metal rivets, and padded forehead band. Custom branding available. Designed for single-user limited use with a production capacity of thousands per week.
• Business Signage & Graphics Custom business signage including PVC, aluminum, and coroplast signs, vinyl banners, A-frame signs, window graphics, floor decals, retractor banners, and feather flags. Includes social distancing signage and COVID-19 related graphics for non-athletic business customers.
• JackWraps Lacrosse Helmet Wraps Proprietary lacrosse helmet wrap product providing full helmet coverage wraps for lacrosse helmets. Part of the helmet decals product line under the JackWraps sub-brand.

Quantifiable outcome

• Geneva High School broke all but four school records since installing track record board
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Fathead: Fathead produces large-format sports wall graphics, player decals, and team-branded décor for fans and athletic facilities. It directly overlaps Team Fitz Graphics' core categories of wall graphics, helmet decals, and team-branded visual products, though Fathead skews more consumer/retail.
• Boelter Brands: Boelter Brands is a major supplier of custom-imprinted glassware, signage, banners, and promotional products to sports teams, schools, and stadiums. It is comparable to Team Fitz Graphics in serving the athletic/education vertical with custom visual and recognition products.
• Crown Awards: Crown Awards manufactures and sells trophies, plaques, medals, and recognition products with strong penetration into schools, athletic programs, and booster clubs. It competes with Team Fitz Graphics' Add-A-Name boards and recognition displays for the same athletic recognition budget.
• Awards.com: Awards.com provides custom awards, trophies, plaques, and recognition products for schools and athletic teams. It competes with Team Fitz Graphics in the athletic recognition category, particularly for hall of fame displays and athlete recognition boards.
• Sticker Mule: Sticker Mule is an online custom decal and sticker printer with strong adoption among sports teams, schools, and booster clubs. It overlaps Team Fitz Graphics' helmet decal, flag decal, and car decal product lines on the lower-complexity end of the market.

Broad incumbents

• BuildASign: BuildASign is an online custom sign and banner printer offering banners, decals, and yard signs to businesses and consumers. It is comparable to Team Fitz Graphics in product categories (banners, facility signage) but competes as a broad online print platform rather than an athletic-specialist.
• Signs.com: Signs.com is a large online custom sign manufacturer producing banners, yard signs, decals, and facility signage. It overlaps Team Fitz Graphics' facility signs and banner product categories but does not specialize in athletic recognition products or sports-specific designs.
• BannerBuzz: BannerBuzz is an online custom banner, flag, and sign manufacturer. It competes with Team Fitz Graphics in the windscreen, championship banner, and field-runner flag categories as a broader online banner specialist without athletic vertical focus.
• Vistaprint: Vistaprint (Cimpress) is a mass-customization platform offering business signage, banners, decals, and promotional products. It overlaps Team Fitz Graphics on general signage and decals, but lacks the athletic-specialist positioning and custom design service.

Others

• Avery Dennison: Avery Dennison is a major manufacturer of pressure-sensitive label and vinyl materials, including the films used in athletic decals and signage. It is comparable as an upstream supplier/ecosystem participant rather than a direct competitor to Team Fitz Graphics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Team_Fitz
• Facebookfacebook.com/TeamFitzGraphics
• LinkedInlinkedin.com/company/team-fitz-graphics
• Instagraminstagram.com/teamfitz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Fitz Graphics