What Coachall does

Coachall BV is a Belgian private software integration and development firm headquartered in Hasselt (Limburg region), founded in 2020 and operating with 1-10 employees. It serves more than 200 small and mid-sized businesses across six verticals — construction, wholesale, digital agencies, freelancers and consultants, manufacturing, and green energy — by implementing and customizing standard ERP/CRM platforms and layering proprietary automation and AI agents on top of them.

The company's technical core is built around two partner platforms: Odoo, a modular open-source cloud ERP covering CRM, marketing automation, project management, invoicing, and product management; and Teamleader Focus, a cloud-based CRM and business management tool for SMEs. On top of these, Coachall develops custom integrations and a portfolio of named AI "medewerkers" (workers), including Leadpusher for automated lead categorization from email lead platforms, Ticket Samenvatter for helpdesk ticket summarization, Projectplanner for quote-to-project-plan conversion, Kennis Assistent for knowledge retrieval, and Offerte Helper for quote generation. Notable integrations include the 2Solar Teamleader Connector and Odoo 2Solar Connector, distributed globally via the Teamleader Marketplace and Odoo App Store, plus webhook-based SMS automation and barcode-scanning inventory solutions.

Coachall generates revenue primarily through professional services: custom software development, Odoo and Teamleader Focus implementation and configuration, and KMO-Portefeuille-recognized training and advisory (where Belgian SMEs receive up to 30% government subsidy). A secondary revenue stream comes from marketplace-listed extensions, and the firm uses a consultative, partner-supported go-to-market with a dedicated contact person across the customer journey. Distribution is anchored by direct regional sales in Limburg and beyond, amplified by official Teamleader Service Partner and Odoo Ready Partner status, the VanRoey portfolio partnership (effective April 2024), and marketplace listings that reach the global user base of the underlying platforms.

Name

Coachall

Legal name

Coachall BV

Website

https://coachall.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Coachall BV is a Belgian software integration firm that implements Odoo and Teamleader Focus ERP/CRM platforms and builds custom AI agents and connectors for 200+ small and mid-sized businesses in construction, wholesale, digital agencies, and green energy sectors.

Ownership category

akta.pro rank

Product category

ERP and CRM Implementation Services

NAICS

Custom Computer Programming Services (541511), Professional and Management Development Training (611430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• ERP implementation services
• CRM customization
• AI workflow automation
• Custom software integration
• Business process digitization

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Coachall develops custom software solutions tailored to specific client business processes, built on top of standard ERP/CRM platforms (Odoo, Teamleader Focus). This includes bespoke applications, AI agents, integrations, and automations.
2. ERP/CRM Implementation Services: Implementation and configuration of Odoo and Teamleader Focus platforms for clients, including analysis, deployment, training, and ongoing support.
3. Marketplace Extensions: Coachall distributes integrations (2Solar connectors) through Teamleader Marketplace and Odoo App Store, generating revenue from extension sales.
4. Training and Advisory Services: Training programs and advisory trajectories recognized under KMO-Portefeuille (SME Portfolio), allowing clients to receive up to 30% government subsidy on investments in independent advice and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coachall BV is a Belgian software integration and development firm that implements and customizes Odoo ERP and Teamleader Focus CRM platforms for small and mid-sized businesses, and builds bespoke AI-driven automation agents, connectors, and workflow tools (e.g., Leadpusher, Ticket Samenvatter, Projectplanner, 2Solar connectors) tailored to specific sector processes. Revenue is driven primarily by professional services — implementation, customization, custom development, and training/advisory — with a smaller stream from marketplace-listed extensions.

Product overview

Coachall is a software integration and development company offering a platform-plus-services model. The core products are Odoo (full cloud ERP with modular apps for CRM, marketing, project management, and invoicing) and Teamleader Focus (cloud-based business management for SMEs), supplemented by custom AI-medewerkers (AI workers) including Leadpusher for lead categorization, Ticket Samenvatter for helpdesk automation, Projectplanner for quote-to-project conversion, Kennis Assistent for knowledge retrieval, and Offerte Helper for quote generation. Coachall also develops custom connectors like the 2Solar Teamleader Connector and Odoo 2Solar Connector, alongside bespoke software development services across sectors including construction, wholesale, digital agencies, freelancers/consultants, manufacturing, and green energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Odoo Implementation & Customization Implementation, configuration, and customization of the Odoo open-source ERP platform — covering CRM, marketing automation, project management, invoicing (including Peppol), accounting, and product/article management — for Belgian SMBs across sectors such as construction, wholesale, and digital agencies.
• Teamleader Focus Implementation & Customization Implementation, configuration, and customization of the Teamleader Focus cloud CRM/ERP platform for SMEs, covering CRM, project management, time tracking, planning, and invoicing. Includes automations such as SMS notifications, document delivery, and AI-driven lead capture.
• AI-medewerkers (AI Workers) Suite of custom AI agents that automate and optimize specific business processes — including lead categorization from email (Leadpusher), helpdesk ticket summarization (Ticket Samenvatter), conversion of quotes into project plans (Projectplanner), retrieval of internal business-procedure knowledge (Kennis Assistent), and generation of base quotes from meeting notes (Offerte Helper).
• Leadpusher AI Agent Standalone AI agent that recognizes customer information in incoming lead emails from lead platforms (Bobex, Homedeal, Solvari) and automatically adds the lead to Teamleader Focus with the correct source label.
• Ticket Samenvatter (AI Helpdesk Medewerker) Standalone AI agent that automatically categorizes helpdesk tickets, summarizes their content, and places the summaries in the correct location in the ERP system (e.g., Teamleader Focus or Odoo).
• Projectplanner AI Agent Standalone AI agent that takes a quote and converts it into a detailed project plan with goals, tasks, and time estimates within the client's ERP.
• Kennis Assistent (Knowledge Assistant) Standalone AI assistant that answers questions about company business procedures and retrieves relevant data from connected business information systems.
• Offerte Helper (Quote Helper) Standalone AI agent that generates a base quote in the client's CRM or ERP based on meeting notes or historical quote data.
• 2Solar Teamleader Connector Marketplace-listed Teamleader Focus application that synchronizes data between 2Solar (solar panel sales/design platform) and Teamleader Focus bidirectionally, including quotes, layouts, technical specifications, and customer data, and automatically creates invoices and deals from signed 2Solar quotes.
• 2Solar Odoo Connector Marketplace-listed Odoo application that creates 2Solar projects from the Odoo CRM application with bidirectional synchronization between the platforms.
• Custom Software Development Services Bespoke software integration and development services tailored to specific business needs — process automation, digital transformation, custom applications (e.g., Odoo Blokplanning app, custom lead platforms), barcode-scanning solutions, and system integration — across construction, wholesale, digital agencies, manufacturing, and green-energy sectors.
• Training & Advisory Services (KMO-Portefeuille) Subsidized training programs and advisory trajectories recognized under the Flemish KMO-Portefeuille (SME Portfolio), enabling Belgian SMEs to claim up to 30% government subsidy on independent advice and training investments.

Quantifiable outcome

• More than 200 companies have used Coachall's services
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VanRoeycoreStrategic or Co-development Partner · 1 April 2024Strategic partnership where Coachall assumed responsibility for all existing and future Teamleader Focus customers of VanRoey and EuroSys starting April 1, 2024. Both companies share values around personal approach and customer service. The partnership made Coachall one of the largest Teamleader Service Partners in Limburg.
• Vlaamse Overheid - KMO-PortefeuilleminorOthers · 25 March 2024Coachall is recognized as an approved KMO-Portefeuille service provider (codes DV.O249419 for training, DV.A249418 for advisory), enabling Belgian SMEs to receive up to 30% government subsidy on Coachall's services.
• 2SolarcoreTechnology or Integration · 19 February 2024Coachall developed and maintains official integrations (connectors) between 2Solar (solar panel sales/design platform) and both Teamleader Focus and Odoo. These marketplace-listed plugins enable bidirectional synchronization of quotes, customer data, layouts, and technical specifications. Available on Teamleader Marketplace (2Solar Teamleader Connector) and Odoo App Store (2Solar Odoo Connector).
• Leadpusher.aicoreTechnology or Integration · 1 January 2024AI integration partner for automated lead capture. Leadpusher.ai is an AI model specially trained to recognize customer information from emails from lead platforms (Bobex, Homedeal, Solvari) and automatically add leads to Teamleader Focus with source labels.
• TeamleadercoreTechnology or IntegrationOfficial Teamleader Service Partner. Coachall implements, customizes, and supports Teamleader Focus CRM/ERP for clients. Access to Teamleader Marketplace for distributing custom integrations.
• OdoocoreTechnology or IntegrationOfficial Odoo Ready Partner. Coachall implements, customizes, and supports Odoo ERP for clients. Access to Odoo App Store for distributing custom modules.
• AsbestexpertsminorStrategic or Co-development PartnerCustomer reference partner currently implementing AI employees in their business to increase efficiency. Quote from Jordan Rose, Zaakvoerder Asbestexperts praising the smooth collaboration with Coachall.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Flexso: Belgian SAP and enterprise ERP/CRM implementation partner with a similar boutique model: certified partner status, vertical customization, and close customer engagement. Comparable in geography and partner-led GTM.
• AFAS Software: Dutch SMB-focused ERP/HR/payroll software with an extensive partner-implementation ecosystem. AFAS's partner-led GTM closely mirrors Coachall's positioning as a Belgian SMB software implementation partner.
• Cronos Group: Belgian IT consulting and software services group with multiple specialized subsidiaries covering ERP, CRM, and custom development. Comparable Belgian footprint and SME/mid-market customer orientation.
• NSI (Néonitrini Software Industrial / CEGEKA-adjacent): Benelux IT services firm providing ERP, CRM, and digital transformation to mid-market clients. Similar service-led model with Belgian/Luxembourg roots and SME/mid-market customer base.

Broad incumbents

• Odoo: Global open-source ERP/CRM platform that Coachall implements and customizes. Coachall is an Odoo Ready Partner and sells custom connectors on the Odoo App Store, making Odoo the underlying ecosystem in which Coachall operates.
• Teamleader: Belgian-origin SMB CRM/ERP/work-management platform that Coachall implements, customizes, and extends. Coachall is an official Service Partner with marketplace listings; the platforms share go-to-market in Belgian SME segments.
• Inetum (Realdolmen): European IT services group with strong Belgian presence (including Realdolmen) offering enterprise application services, ERP implementation, and digital transformation. Overlaps with Coachall in Belgian ERP/CRM services.
• Visma: Northern European SMB business software group (accounting, ERP, HR) with extensive partner network. Comparable in targeting SME customers and providing partner-implemented ERP/CRM solutions.
• Sage Group: Global SMB-focused accounting and ERP software provider with large partner-led implementation channel. Comparable target segment (SMB back-office) and reliance on regional implementation partners.

Regional players

• Exact: Dutch-origin cloud business software for SMBs (accounting, ERP) with a Benelux-led partner ecosystem. Similar SME focus and partner-implemented delivery, with primary geographic concentration in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachall