Gene Butman Ford

What Gene Butman Ford does

Gene Butman Ford is a privately held, family-owned Ford franchise dealership headquartered at 2105 Washtenaw Avenue in Ypsilanti, Michigan, founded by Gene Butman in 1957 and operated under second-generation family leadership with Ken Butman as President since 1980. The company sells the full Ford lineup including trucks (F-150, Super Duty, Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport), cars (Mustang), electric vehicles (Mustang Mach-E, E-Transit), and commercial vans (Transit, F-650/F-750), alongside pre-owned and certified pre-owned vehicles. Its core products comprise new and used vehicle sales, certified Ford service and parts, a state-of-the-art collision center, and vehicle financing through Ford Credit. The dealership has won the Ford President's Award — one of Ford's highest dealer honors — seven times.

The business model combines transactional revenue from vehicle sales and F&I attach with recurring service and parts income across the vehicle ownership lifecycle. Five revenue streams are reported: new vehicle sales, used vehicle sales, service and parts, collision repair, and finance and insurance. Convenience layers include Ford Mobile Service and Ford Pickup & Delivery, and a Ford Custom Garage personalization program. The dealership employs over 80 professionals across sales, service, parts, and body shop functions, and maintains a dedicated commercial fleet center with commercial finance applications for enterprise buyers. Go-to-market is a hybrid dealer model: a physical showroom and service facility on Washtenaw Avenue supported by an online storefront with inventory search, payment calculator, pre-approval, and trade appraisal tooling, plus SEO, email, and social media marketing targeting Ypsilanti, Ann Arbor, Saline, Dearborn, and Detroit.

The strategic position rests on a multi-decade operating history, a seven-time President's Award performance distinction, OEM alignment with Ford's product, technology, and electrification roadmap (including BlueCruise, Co-Pilot360, and the Ford Connectivity Package), and a switching-cost moat via full-lifecycle service capture. The dealership does not disclose financials, has no institutional capital or parent entity, and operates entirely within Southeast Michigan with a single retail point.

Name

Gene Butman Ford

Legal name

Gene Butman Ford

Website

https://butmanford.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Gene Butman Ford is a family-owned Ford franchise dealership in Ypsilanti, Michigan, founded in 1957, selling new and used Ford vehicles, certified service, collision repair, OEM parts, and Ford Credit financing to retail consumers and commercial fleets across Southeast Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Ypsilanti

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including trucks, cars, SUVs, and electric vehicles
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles
3. Service and Parts: Certified Ford service, repairs, maintenance, and genuine Ford parts sales including accessories
4. Collision Center: State-of-the-art collision repair services
5. Finance and Insurance: Vehicle financing, leasing, and F&I products through Ford Credit

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gene Butman Ford is an authorized Ford franchise dealership that sells new Ford vehicles (trucks, SUVs, cars, EVs) and pre-owned/certified pre-owned vehicles. It operates a certified service and repair department, a state-of-the-art collision center, a parts department with genuine Ford accessories, and vehicle finance and insurance services through Ford Credit, with a dedicated commercial fleet sales division for business customers.

Product overview

Gene Butman Ford is a family-owned Ford dealership offering a comprehensive automotive retail ecosystem. The core offering consists of new Ford vehicle sales (including trucks, SUVs, cars, and electric vehicles) and pre-owned vehicle sales. These are supported by certified service and repair operations, a fully stocked parts department, collision center, and finance services. Convenience features include mobile service and pickup & delivery programs. The dealership also offers a Ford Custom Garage program for vehicle personalization with genuine Ford accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicle Sales

Quantifiable outcome

• Ford President's Award - highest Ford dealer honor - won 7 times
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer representing the full lineup of Ford vehicles including trucks, cars, SUVs, and electric vehicles. Receives factory training, access to genuine Ford parts and accessories, and Ford marketing support.
• FordDirectmajorTechnology or IntegrationFordDirect provides advertising and related services, including analytics and tracking technologies deployment on dealership properties. Also provides data practices and privacy management.
• Ford CreditmajorChannel Partner/ Reseller/ DistributorFinancing partner providing vehicle financing and leasing options to customers. Offers competitive rates, pre-qualification tools, and commercial finance applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Suburban Collection: Large Michigan-headquartered dealership group operating multiple rooftops across Metro Detroit, including Ford franchises. Directly comparable as a competing Ford dealer group in the same Southeast Michigan trade area, but at materially greater scale.

Direct peers

• Jack Demmer Ford: Authorized Ford franchise dealer located in Wayne, Michigan, serving the western Detroit suburbs. Directly comparable as another independent Ford dealer competing for the same Southeast Michigan consumer base and operating similar new, used, service, and parts functions.
• Bill Brown Ford: Long-established Ford franchise dealer in Livonia, Michigan, serving the Metro Detroit area. Directly comparable as a family-era Ford dealer with similar new, used, service, parts, and F&I offerings competing in adjacent Southeast Michigan zip codes.
• Friendly Ford: Authorized Ford dealer serving Monroe and surrounding Southeast Michigan communities. Directly comparable as a single-OEM Ford franchise with full sales, service, and parts operations competing in the same broader regional market as Gene Butman Ford.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with hundreds of franchises across multiple brands including Ford. Comparable as a competing new and used vehicle retailer with collision, service, parts, and F&I capabilities, but at national scale with materially different cost structure and digital sophistication.
• Lithia Motors: Large public U.S. auto retailer operating hundreds of new vehicle franchises including Ford. Comparable as a competing franchised dealer with similar service, parts, and F&I operations but at scale and with aggressive M&A-driven growth that places pressure on independent operators.
• Group 1 Automotive: Public U.S. and U.K. automotive retailer with extensive new and used vehicle, service, and parts operations across multiple brands. Comparable as a multi-brand franchised dealer group with overlapping new, used, service, parts, and F&I revenue streams.
• Penske Automotive Group: Diversified public automotive retailer with new and used vehicle dealerships, commercial truck dealerships, and F&I operations. Comparable as a competing franchised dealer with strong commercial fleet and service capabilities, particularly relevant to Gene Butman Ford's commercial division.
• Asbury Automotive Group: Large U.S. franchised automotive retailer with new vehicle, used vehicle, service, parts, and F&I operations across multiple brands including Ford. Comparable as a multi-rooftop competitor with similar revenue mix and ongoing acquisition strategy targeting independent operators.
• Holman Automotive: Large private U.S. automotive group operating franchised dealerships, fleet services, and parts distribution. Comparable as a competing franchised retailer and fleet services provider, particularly relevant to Gene Butman Ford's commercial fleet center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/genebutmanford
• Xx.com/BUTMANFORD
• LinkedInlinkedin.com/company/gene-butman-ford-sales-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gene Butman Ford