What Bancobrás does

Grupo Bancorbrás is a privately held Brazilian diversified financial services and tourism group founded in 1983 and headquartered in Brasília, operating across tourism, consortium administration, and insurance brokerage under the holding entity Bancorbrás Empreendimentos e Participações S.A. The group serves individual consumers, families, and corporate clients through an integrated portfolio: Clube Bancorbrás (subscription-based tourism club offering 7 annual hotel nights redeemable across 80,000+ partner hotels in Brazil and abroad, with Executive and Superior plan tiers), Voalá (hybrid physical-and-digital travel agency combining storefronts and online booking for flights, hotels, packages, and car rentals), Zarpo (acquired online premium OTA with 7 million registered users), Trib Pass and Bancorbrás Corporativo (corporate travel benefits and management), Operadora Bancorbrás (B2B tour operator), Bancorbrás Consórcios (interest-free consortium administration for real estate, vehicles, and services regulated by Banco Central do Brasil), and Pluna Corretora de Seguros (insurance brokerage for life, auto, residential, business, and travel coverage).

The underlying technology stack comprises the Meu Clube Bancorbrás mobile app (iOS and Android) for membership management, the Voalá online booking platform, dedicated consortium and insurance portals, and a digital marketing/analytics layer built on RD Station, Google Analytics, Hotjar, Microsoft Clarity, and Facebook pixel with SSL-secured payment processing. Distribution is omnichannel: 13 company-owned physical stores across 7 Brazilian states (Brasília, Fortaleza, Anápolis, Goiânia, Caldas Novas, Belo Horizonte, João Pessoa, Rio de Janeiro), digital self-service platforms, direct field sales teams, a Central de Vendas (Sales Center), and a partner travel agency network. Total headcount is approximately 1,000+ employees.

The revenue model combines recurring subscription revenue from Clube Bancorbrás memberships (12-month installment billing with auto-renewal) with transaction-fee revenue from travel agency commissions, consortium administration fees (interest-free model charging fixed admin fees), insurance brokerage commissions, and a new FGTS withdrawal intermediation service for consortium clients. Customers can apply daily membership credits across the group's services, creating cross-segment economic linkage. Zarpo, acquired in July 2023, transacts approximately R$150 million annually, and Operadora Bancorbrás reported 150% growth in 2025. The group maintains over 130,000 active clients and 80,000+ business partners.

Name

Bancobrás

Legal name

Bancorbrás Empreendimentos e Participações S.A.

Website

https://bancorbras.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Bancorbrás is a privately held Brazilian financial services and tourism group offering subscription hotel clubs, online and retail travel agencies, interest-free consortium administration, and insurance brokerage to over 130,000 individual consumers, families, and corporate clients through 13 physical stores and digital platforms.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Travel Agencies (561510)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Preferred Hotel Program Design & Portfolio Strategy (THACAGAD), Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Subscription travel club
• Travel agency services
• Consortium administration
• Insurance brokerage
• Corporate travel management

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Club Membership / Subscription (Clube Bancorbrás): Annual subscription-based membership fees providing 7 hotel nights per year (per title), with plans in Executive and Superior tiers (2 or 3 person capacity). Plans paid over 12 monthly installments and auto-renew. Members can acquire multiple titles and access discounts on flights, car rentals, and other travel services.
2. Travel Agency Services (Voalá, Operadora Bancorbrás, Bancorbrás Corporativo, Zarpo): Commission-based revenue from flight bookings, hotel reservations, package tours, car rentals, cruise bookings, transfers, and sightseeing tours. Operates both B2C (direct consumers) and B2B2C (partner agencies) models. Zarpo transacted approximately R$150 million per year prior to acquisition.
3. Consortium Administration (Consórcio Nacional Bancorbrás): Administration fees charged to consortium group members. Services include issuance of credit letters for real estate, automobiles, trucks, buses, agricultural machinery, boats, aircraft, and services. Revenue from fixed administration fees rather than interest charges (consortium model is interest-free). Regulated and supervised by Banco Central do Brasil.
4. Insurance Brokerage (Pluna Corretora de Seguros): Commission revenue from sale and management of insurance products including life, auto, residential, business, and travel insurance. Acts as an intermediary between customers and insurance companies.
5. FGTS Withdrawal Intermediation Service: New service for consortium clients allowing use of FGTS funds for down payments or to complement credit for residential real estate purchases, with Bancorbrás handling document analysis, approval, and fund disbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Grupo Bancorbrás sells subscription-based tourism club memberships (Clube Bancorbrás) granting 7 hotel nights per title across 80,000+ partner hotels; operates online and physical travel agencies (Voalá, Zarpo, Operadora Bancorbrás) selling flights, hotels, packages, car rentals, and tours; delivers corporate travel management and benefits (Bancorbrás Corporativo, Trib Pass); administers interest-free consortium plans for real estate, vehicles, and services (Bancorbrás Consórcios); and brokers personal and commercial insurance (Pluna Corretora de Seguros). The portfolio is sold through 13 physical stores, digital platforms, partner travel agencies, and dedicated sales teams across Brazil.

Product overview

Grupo Bancorbrás operates as an ecosystem of complementary businesses across three main segments: tourism, consortiums, and insurance. The portfolio includes Clube Bancorbrás (subscription-based tourism club with hotel booking benefits), Voalá (hybrid travel agency), Zarpo (acquired online premium travel agency), TribPass (corporate travel benefits), Operadora Bancorbrás (B2B tourism operator), Bancorbrás Corporativo (corporate travel management), Bancorbrás Consórcios (consortium administration for property, vehicles, and services), and Pluna Corretora de Seguros (insurance brokerage). The group serves over 130,000 clients through 13 physical stores across Brazil, offering integrated solutions where membership benefits from one segment can be used to offset costs in others.

Differentiator

Problem solved

Functional benefit

Brands

• Voalá: Digital and physical travel agency that combines specialized human service with technology convenience for personalized travel planning and booking.
• Zarpo
• Trib Pass
• Operadora Bancorbrás
• Bancorbrás Corporativo
• Instituto Bancorbrás

Products and services

• Clube Bancorbrás Subscription-based tourism club offering 7 hotel nights per title per year, redeemable across a network of 80,000+ partner hotels in Brazil and internationally, with Executive and Superior plan tiers and 2 or 3 person capacity options.
• Voalá - Agência de Viagens Physical and digital travel agency offering hotels, flights, car rentals, and complementary services, combining human specialized service with technology convenience for personalized travel planning.
• Zarpo 100% online premium travel agency recognized for curated hotel and resort experiences with special conditions, targeting families in classes A and B with 7 million registered clients.
• Trib Pass Corporate travel benefit solution for companies that provides employees with facilitated access to travel and accommodations to promote well-being, flexibility, and work-life balance.
• Operadora Bancorbrás Tourism operator connecting agencies, partners, and destinations through structured products and competitive conditions, serving as a B2B channel for the travel trade with 150% growth in 2025.
• Bancorbrás Corporativo Corporate travel management unit handling end-to-end logistics for businesses of all sizes, from travel planning and reservation to operational support, with focus on efficiency, economy, and comfort.
• Bancorbrás Consórcios (Consórcio Nacional Bancorbrás) Consortium administration service offering affordable and secure financial planning for acquiring goods and services without interest, including property, automobiles, trucks, buses, agricultural machinery, boats, aircraft, and services through credit letters; regulated by Banco Central do Brasil.
• Pluna Corretora de Seguros Insurance brokerage connecting clients to insurance solutions, offering life, auto, residential, business, and travel insurance products, acting as intermediary between customers and insurance companies.
• FGTS Withdrawal Intermediation Service Service for consortium clients allowing use of FGTS funds for down payments or to complement credit for residential real estate purchases, with Bancorbrás handling document analysis, approval, and fund disbursement.

Quantifiable outcome

• 5 million+ hotel reservations completed through Clube Bancorbrás
• +4 more outcomes

Named customers7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hero SegurosminorStrategic or Co-development Partner · 1 September 2025Bancorbrás and Hero Seguros launched a new travel insurance product, expanding Bancorbrás' insurance product portfolio in partnership with Hero Seguros. Featured in Revista Apólice insurance industry publication.
• VivalácoreStrategic or Co-development Partner · 1 May 2024Partnership between Bancorbrás Turismo and Vivalá for sustainable tourism. Bancorbrás Tourism became one of Brazil's largest sustainable tour operators through this partnership. Vivalá operates expeditions in 22+ Brazilian conservation units across Amazon, Atlantic Forest, Cerrado, and Caatinga biomes, working with 700+ indigenous, riverside, quilombola, sertaneja, and caiçara community members. Bancorbrás' sales teams are being trained to market Vivalá packages. Expected to increase travel package sales by 5%. Instituto Bancorbrás originated the partnership proposal focused on sustainable tourism.
• ZarpocoreStrategic or Co-development Partner · 11 July 2023Grupo Bancorbrás acquired controlling interest in Zarpo, a 12-year-old online travel agency with approximately R$150 million in annual transactions and 7 million registered customers (60% from São Paulo state, 90% traveling with children). The acquisition strengthens Bancorbrás' digital presence, expands its São Paulo market penetration, and adds a premium B2C and B2B2C online hotel booking platform to its portfolio. Daniel Topper continues as CEO. KPTL, which had invested as VC in 2013, exited as part of this transaction.
• Profissionais do TextominorGTM or Marketing Partner · 1 January 2016Since 2016, Profissionais do Texto has been responsible for content production and media relations for all Bancorbrás group companies. The agency manages press releases, media inquiries, and executive communications, guided by the Marketing and Advertising Department and aligned with Group leadership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CVC Brasil: Brazil's largest travel agency and OTA, operating retail stores and digital booking across flights, hotels, and packages. Directly comparable as a Brazilian omni-channel travel retailer competing with Voalá and Operadora Bancorbrás for consumer and agency mindshare.
• Decolar.com (Despegar): Leading Latin American OTA with strong Brazil presence offering flights, hotels, and packages. Comparable to Voalá and Zarpo in digital travel distribution and competes for the same Brazilian leisure traveler.
• Smiles (Smiles Fidelidade): Brazilian loyalty/miles program under Gol Linhas Aéreas that monetizes points for hotel nights, flights, and travel benefits. Closely comparable to Clube Bancorbrás's subscription-based hotel-night redemption model.
• Multiplan Consórcios: Brazilian consortium administrator offering credit letters for real estate, vehicles, and services. Direct competitor to Consórcio Nacional Bancorbrás in the regulated BACEN-supervised consortium market.
• Wiz Soluções (Wiz Co): One of Brazil's largest insurance brokerage networks distributing life, auto, residential, and commercial insurance. Directly comparable to Pluna Corretora de Seguros in product mix and distribution model.

Broad incumbents

• Booking Holdings: Global OTA parent of Booking.com, Priceline, and Agoda with deep Brazilian hotel supply relationships. A broad incumbent that competes with Voalá and Operadora Bancorbrás via superior inventory and pricing infrastructure.
• Expedia Group: Global OTA conglomerate (Expedia, Hotels.com, Vrbo) with established Brazilian supply. Overlaps with Voalá's package and hotel offerings as a broad incumbent rather than a Brazil-specialist.
• Porto Seguro Consórcios: Insurance-led financial group with a significant consortium administration business for vehicles and real estate. Comparable to Consórcio Nacional Bancorbrás with broader insurance and banking adjacencies.

Emerging players

• Localiza: Brazilian car rental leader that has expanded into travel subscription and tourism packages. Comparable to Operadora Bancorbrás as a Brazil-based travel services operator leveraging an adjacent customer base.
• B2B Reservas (B2BR): Brazilian B2B hotel distribution platform serving travel agencies and corporate clients. Comparable to Operadora Bancorbrás in connecting partner agencies with structured hotel and travel inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GrupoBancorbras
• LinkedInlinkedin.com/company/bancorbras
• Xx.com/bancorbras

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bancobrás