Bailey Place Insurance

What Bailey Place Insurance does

Bailey Place Insurance is an independent, locally owned insurance agency founded circa 1860, operating three physical offices across Cortland (headquarters), Dryden, and Ithaca in New York's Finger Lakes region. The agency sells personal lines (auto, homeowners, condo, renters, landlord, flood, umbrella, life, Medicare, RV, motorcycle, boat, off-road, student), commercial lines (general liability, commercial property, business auto, commercial umbrella, workers compensation, cyber, EPLI, D&O, bonds), and verticalized specialty coverage (cannabis, breweries/wineries/distilleries, agritourism, farms, restaurants, contractors, nonprofits, municipalities, education). Geographic focus is Cortland and Tompkins Counties, with capability to write coverage across all of New York State. The customer base spans individuals, families, small-to-mid-sized businesses, and licensed cannabis operators.

The business model is commission-based agency distribution: Bailey Place represents more than 40 insurance carriers — including Nationwide, Progressive, Liberty Mutual, Travelers, Chubb, Cincinnati Insurance, AmTrust, The Hartford, Foremost, Hagerty, Dryden Mutual, Amwins, and the New York State Insurance Fund — and earns carrier commissions on policies placed, rather than underwriting risk itself. Pricing is quote-based and not publicly disclosed; customers engage via in-person office visits, phone, or online quote forms. Customer acquisition combines direct sales at the three branches, inbound phone, online self-serve quote forms, local SEO, content marketing via blog, social media (Facebook, LinkedIn, YouTube, Instagram, Yelp, Google), a referral program, and community partnerships (Landlords Association of Tompkins County, Brewers Association). Employee benefits (group life and health) are delivered through a strategic partnership with OneDigital.

Technology and operations are traditional-agency in character. The tech stack consists of a Webtricity-hosted marketing website, a Vertafore client portal, and standard online quote forms; there is no mobile app, no proprietary platform, no API or SDK surface, and no disclosed AI/ML, data, or automation capabilities. Strategic posture emphasizes broad carrier access as the primary value driver, supplemented by industry specialization in emerging New York verticals (licensed cannabis, beverage and agritourism), an employee benefits practice, and a 165-year brand legacy. The company is privately held with no institutional investor, parent entity, or disclosed ownership changes; only Vice President Val VanGorder is named in management. Revenue, headcount, and growth metrics are not publicly disclosed.

Name

Bailey Place Insurance

Legal name

Bailey Place Insurance

Website

https://baileyplace.com

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

11–50 employees

Short description

Bailey Place Insurance is an independent, locally owned insurance agency founded circa 1860, operating three offices in Central New York. It sells personal and commercial coverage through 40+ carrier partnerships, with specialization in cannabis, agriculture, and beverage-industry risks.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Multi-carrier insurance agency
• Employee benefits consulting

Headquarters

HQ city

Cortland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Bailey Place Insurance earns commissions from insurance carriers for policies placed. They work with multiple quality insurance companies to provide coverage options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bailey Place Insurance is an independently owned, locally operated insurance agency that places personal and commercial insurance policies on behalf of customers through relationships with more than 40 insurance carriers. Licensed agents at three New York offices (Cortland, Dryden, Ithaca) advise individuals, families, and businesses, then shop coverage across multiple carriers to deliver tailored insurance products including auto, home, life, Medicare, recreational vehicle, general liability, commercial property, workers compensation, cyber liability, and industry-specific policies for breweries, wineries, agritourism, cannabis, nonprofits, municipalities, and education. The firm also delivers employee benefits brokerage and administrative support through a strategic partnership with OneDigital.

Product overview

Bailey Place Insurance is an independent insurance agency with offices in Cortland, Dryden, and Ithaca, New York, offering a comprehensive portfolio of personal and business insurance products. The company operates as a traditional insurance agency rather than a technology platform, providing personalized insurance solutions through multiple carrier partnerships. Their personal insurance offerings include Auto Insurance, Homeowner Insurance, Condo Insurance, Renters Insurance, Landlord Insurance, Flood Insurance, Umbrella Insurance, Life Insurance, Medicare assistance, RV Insurance, Motorcycle Insurance, Boat Insurance, Off-Road Vehicle Insurance, and Student Select. Business insurance products encompass General Liability, Commercial Property, Business Auto, Commercial Umbrella, Workers Compensation, Cyber Liability, Employment Practices Liability (EPLI), Directors & Officers (D&O), Restaurant Insurance, Contractor Insurance, Bonds, Agritourism Insurance, Agri-Business Insurance, Nonprofit Insurance, Municipal Insurance, Education Insurance, and Cannabis Insurance. The company also offers Employee Benefits services through a partnership with OneDigital for group health and life insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• AmTrust FinancialcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and personal insurance products through the agency.
• AmwinscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing various commercial and personal insurance products.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium insurance carrier partner for high-value personal and commercial coverage.
• Cincinnati InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing business and personal insurance products.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in specialty products including manufactured housing and recreational vehicles.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering a wide range of personal and commercial insurance products.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for auto and various personal insurance products.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal and commercial insurance products.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for business and personal insurance coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and commercial insurance products.
• HagertycoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in classic car and collector vehicle insurance.
• Dryden MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner serving the local community.
• OneDigitalcoreStrategic or Co-development PartnerStrategic partnership providing access to the nation's largest firm focused exclusively on employee benefits, combining national resources with local service for group life and health insurance.
• New York State Insurance FundcoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier partner for New York State employers.
• Landlords Association of Tompkins CountyminorGTM or Marketing PartnerCommunity partnership for referral networking and community engagement with local landlord community.
• Brewers AssociationminorGTM or Marketing PartnerAssociation supporter status for industry recognition and networking with brewery and brewing industry clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Acrisure: One of the largest US insurance brokerages, built through aggressive roll-up of independent agencies like Bailey Place. Comparable as a broad P&C and benefits distribution platform, though much larger and more diversified.
• Brown & Brown: National insurance brokerage and risk management firm with a large independent-agency-style retail segment. Comparable in offering personal, commercial, and employee benefits products through a multi-carrier agency model.
• Burns & Wilcox: Specialty insurance wholesaler and brokerage serving independent agents. Comparable as a multi-carrier distribution intermediary in personal and commercial lines, particularly for niche and excess/surplus risks.
• USI Insurance Services: Large middle-market insurance brokerage offering property/casualty, employee benefits, and specialty coverage. Comparable as a multi-carrier distribution platform targeting commercial and personal lines customers.

Direct peers

• Assurance: Mid-sized independent insurance agency offering P&C, benefits, and risk management for businesses and individuals. Comparable in serving SMB and personal customers through a multi-carrier agency model with hybrid digital/office distribution.
• Keystone Insurers Group: Alliance of independent insurance agencies that pools carrier access and back-office resources for member agencies. Highly comparable operating model — a community of multi-carrier independent agents serving personal and commercial customers.
• OneDigital: The largest US firm focused exclusively on employee benefits — already a Bailey Place strategic partner. Comparable in the benefits brokerage and consulting segment, and a key go-to-market ally for the agency.
• The Hilb Group: Mid-market insurance broker that acquires and operates regional independent agencies. Closely comparable in operating model — multi-carrier retail agency serving SMB and personal customers with a localized service approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChwoeBzo8EGUIf8KyNGTL0w
• Facebookfacebook.com/BaileyPlaceIns
• LinkedInlinkedin.com/company/bailey-place-insurance
• Instagraminstagram.com/BaileyPlace
• Xx.com/baileyplaceins

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey Place Insurance