Teambakery

What Teambakery does

Teambakery (operated under the legal entity Promance, SIREN 834631558) is a French management training and coaching company founded in 2018 and headquartered in Limoges with a Paris presence via co-founder Baptiste Bénézet. The company targets first-time managers transitioning from expert or individual-contributor roles, as well as the HR and Learning & Development teams that procure management development on their behalf. Its core offering is a 12-week structured program — the 'Plan d'entraînement 90 jours' — composed of weekly objectives, checklists, scripts/templates, and three 45-minute mentoring sessions, delivered on a subscription/recurring basis and accessible to enterprises and individual learners. A second curriculum track, 'Manager l'IA', extends the methodology to managers leading AI-integrated teams.

The business is a services-and-content play, not a software platform: there is no app, no public API, and no proprietary AI/ML model. The technology stack is a methodology and content engine — 200+ podcast episodes, a YouTube channel, a weekly newsletter reaching 3,400+ subscribers, the Club Teambakery community, and a blog — used as the top-of-funnel acquisition layer. Conversion runs through a Calendly-led 3-step sales process (Exploration → Identification → 72-hour implementation). A November 2025 Qualiopi certification now unlocks French public training funding (OPCO, CPF, Pôle Emploi, Regions) and the ability to respond to enterprise training RFPs.

Commercially, Teambakery is a bootstrapped, founder-controlled micro-business with only the two co-founders confirmed on team. Customer logos include large French and international enterprises (Somfy, AXA, Engie, SNCF, Accenture, Legrand, Mazars, Enedis, Crédit Mutuel Arkéa, Petit Bateau, Spendesk, Gong) across diverse verticals, and the company states it has accompanied 4,320+ managers with a 4.8/5 rating across 432+ reviews. Pricing is not publicly disclosed. The business has raised no external funding, has no subsidiaries, and shows no M&A or restructuring activity.

Name

Teambakery

Legal name

Promance

Website

https://teambakery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Teambakery (legal entity Promance) is a French management training company that helps first-time managers and HR/L&D teams transition experts into effective people leaders through a 12-week structured program, a 200-episode podcast, a community (Club Teambakery), and Qualiopi-certified training.

Ownership category

akta.pro rank

Product category

Management Training and Coaching

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

akta.pro secondary industries

Onboarding & New-Hire Training Programs (BPACANAF), Collaboration & Teamwork (EDABAMAC)

Keywords

• Management training programs
• Leadership coaching services
• Manager onboarding
• Professional training services
• Team management coaching

Headquarters

HQ city

Limoges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 90-day training program: Structured 12-week program with weekly objectives, checklists, tools, and 3 mentoring sessions of 45 minutes each. Positioned as a boot camp to reboot team management.
2. Personalized support: Customized services including managerial community facilitation, event facilitation, and keynote speaking.
3. Club membership: Ongoing community membership for managers seeking continued support and peer learning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Teambakery offers a structured 12-week (90-day) training program designed for experts transitioning into management roles. The program provides weekly objectives, actionable checklists, templates and scripts, and includes three 45-minute mentoring sessions per cohort. The flagship training plan is sold to enterprise HR/L&D departments and individual first-time managers, and is complemented by personalized coaching, facilitation, and speaking services, plus a subscription-based community membership (Club Teambakery) for ongoing peer learning.

Product overview

Teambakery is a management training and coaching company that offers a comprehensive ecosystem of products and services designed to help experts transition into management roles. The core offering consists of the 90-Day Training Plan, a structured 12-week program with weekly objectives, tools, and mentoring sessions, complemented by the Learning by Doing podcast (200+ episodes), a community platform (Club Teambakery), YouTube video content, and a weekly newsletter. The company also provides personalized coaching services for organizations seeking tailored support.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan d'entrainement 90 jours (90-Day Training Plan) A 12-week structured program for newly promoted experts becoming managers, providing weekly objectives, actionable checklists, scripts, templates, and three mentoring sessions of 45 minutes each. It helps managers organize their priorities, establish sustainable team rituals, and handle challenging situations. Targeted at first-time managers and sold both to enterprise HR/L&D departments (e.g., Somfy, AXA, Engie, SNCF, Crédit Mutuel Arkéa, Accenture) and individual managers. Qualiopi certified, enabling OPCO/CPF public funding.
• Accompagnement personnalisé (Personalized Coaching) Customized services for organizations, including managerial community facilitation, event facilitation, and keynote speaking. Engagements are initiated via direct email ([email protected]) or by booking a discovery call through Calendly. Tailored for organizations and teams that require bespoke support beyond the standard 90-day program.
• Club Teambakery (Community Membership) An ongoing community membership platform that connects managers for peer learning, sharing of experiences, and access to exclusive resources on hybrid management challenges. Operates on a recurring subscription basis and serves as the company's graduate community after the 90-day program.

Quantifiable outcome

• 4.8/5 average rating from 432+ managers
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TealecoreStrategic or Co-development Partner · 27 November 2025Mental health and wellness platform collaborating with Teambakery on joint webinars about workplace mental load, decision fatigue, and team resilience. Topics include 'Naviguer dans l'incertitude: 5 clés de résilience pour le travail de demain' and 'Fatigue décisionnelle et surcharge mentale'.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Peers

• Mind Tools:

Direct peers

• Cegos: France-headquartered global corporate training firm with extensive management and leadership development catalogs. Directly comparable to Teambakery in customer base (HR/L&D departments) and training delivery, though at much larger scale and broader scope.
• Coachhub: European digital coaching platform matching employees with certified coaches for leadership and management development. Comparable to Teambakery's personalized coaching and community offerings, with overlapping enterprise buyer persona (HR/L&D).
• Dale Carnegie Training: Global management training franchise built around courses for new and experienced managers (e.g., leadership, communication, delegation). Directly comparable offering and customer base, though delivered through in-person instructor network rather than digital content.

Emerging players

• Clap42: France-based leadership development and coaching firm focused on supporting managers and leadership transitions. Closely comparable niche and target buyer (HR/L&D in French companies), with similar methodology-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teambkry
• YouTubeyoutube.com/@teambkry
• LinkedInlinkedin.com/company/teambakery
• Instagraminstagram.com/teambkry
• Facebookfacebook.com/teambkry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teambakery