Member Benefit
- Company typePrivate
- Founded1984
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Member Benefit firmographics
Firmographics- Name
- Member Benefit
- Legal name
- Business Planning Concepts, Inc.
- Website
- https://memberbenefits.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Member Benefit industry classification
Industry- Product category
- Insurance Brokerage and Benefits Administration
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Member Benefit is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Member Benefit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Carrier Commissions: Member Benefits earns commissions from insurance carriers for policies sold through its platform. This includes health insurance, dental, vision, life, critical illness, disability, long-term care, Medicare, pet, auto, home, and identity theft protection products from partner carriers including MetLife, Prudential, Farmers, Allstate, and others.
- Association Membership Program Fees: The company works with associations such as the American Association of Business Networking (ABN), offering group benefit programs exclusively to association members. Membership in participating organizations is required to enroll in certain plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Allstate Identity Protection Individual Plan |
| Subscription | Monthly | Allstate Identity Protection Family Plan |
| Subscription | Monthly | MetLife Dental Low PPO Plan |
| Subscription | Monthly | MetLife Dental High PPO Plan |
| Subscription | Monthly | MetLife Vision PPO Add-on Plan |
| Subscription | Monthly | Pet Insurance (MetLife) |
| Subscription | Monthly | Long-Term Disability Insurance |
| Subscription | Monthly | Critical Illness Insurance |
| Subscription | Monthly | Life Insurance (Multiple Types) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Member Benefit product offering
Product offeringCore offering
Member Benefits operates a private insurance exchange and marketplace that aggregates policies from multiple leading carriers (MetLife, Prudential, Farmers, Allstate, United Health One, Aetna, Humana, Cigna, Guardian, Nationwide) and distributes them to associations, employers, and individuals. The company designs, markets, and administers customized group insurance and employee benefit programs, supported by licensed Benefits Counselors who guide customers through plan selection, enrollment, and ongoing service. Its core products include health, dental, vision, life, critical illness, disability, long-term care, Medicare, pet, auto, home, identity theft, and travel insurance.
Product overview
Member Benefits operates a multi-product insurance and benefits marketplace/platform for associations, employers, and individuals. The core platform provides a Private Health Exchange for employers with a decision support tool, HR admin portal, and real-time reporting capabilities. The individual products include Health Insurance (ACA and non-ACA options), Dental & Vision (MetLife PPO plans), Critical Illness (Prudential), Term Life Insurance (QuickTerm, Member Term, Individual, and Final Expense options via MetLife and eFinancial), Long-Term Care Insurance (multiple carriers with traditional and hybrid plans), Medicare Solutions (specialist advisory), Long-Term Disability Insurance (Prudential, up to $10,000/month for professionals), Identity Theft Protection (Allstate), Pet Insurance (MetLife), Auto & Home (Farmers), and Travel Program. These products are distributed through affinity group relationships (American Association of Business Networking) and carrier partnerships, with ancillary benefits available as standalone or bundled offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Family Health Insurance ACA major medical plans and non-ACA short-term health insurance offered through an Insurance Marketplace with access to licensed Benefits Counselors and multiple carrier options.
- MetLife Dental & Vision Insurance PPO dental insurance plans (Low and High options) with optional vision coverage add-on, featuring MetLife's provider network and coverage for exams, cleanings, orthodontia, lenses, frames, and contacts.
- Critical Illness Insurance Supplemental critical illness coverage provided by Prudential covering conditions including cancer, heart attack, stroke, Alzheimer's Disease, and renal failure, with coverage up to $30,000 for members under 65.
- Term Life Insurance Multiple term life insurance options including QuickTerm (up to $250,000, no medical exam), Member Group Term Life (up to $1,000,000), Individual Term Life (up to $10,000,000), and Final Expense (up to $40,000) offered through MetLife and eFinancial.
- Long-Term Care Insurance Long-term care insurance program providing access to multiple top carriers with traditional and hybrid (life insurance with LTC riders) plan options, including National Partnership qualifying policies.
- Medicare Solutions Medicare advisory service with licensed Medicare Specialists who help navigate Medicare options, available to residents of FL, GA, TX (scheduled appointments) and all other states via HealthSherpa agent connections.
- Long-Term Disability Insurance Long-term disability insurance issued by Prudential offering up to $10,000/month in coverage for licensed professionals (accountants, architects, attorneys, dentists, engineers, mortgage professionals, paralegals, physicians, nurse practitioners) with own-occupation definition.
- Allstate Identity Theft Protection Identity protection service powered by Allstate/InfoArmor featuring identity monitoring, dark web monitoring, financial activity monitoring, social media monitoring, credit monitoring, lost wallet protection, and up to $1,000,000 identity theft insurance.
- MetLife Pet Insurance Pet insurance through MetLife offering up to 90% vet bill reimbursement, 5% affinity discount, freedom to visit any U.S. veterinarian, and optional preventive care coverage with 24/7 telehealth concierge services.
- Farmers Auto & Home Insurance Auto and home insurance program through Farmers Insurance providing group discounts, automatic payment discounts, good driving rewards, multi-policy discounts, and multi-vehicle savings via Farmers Insurance Choice platform.
- Travel Program Travel benefits program offering exclusive discounts averaging 10%-20% below market on hotels, cruises, vacation rentals, car rentals, tour packages, and entertainment tickets worldwide.
- Group Health & Employee Benefits Private Exchange Employer-facing private health insurance exchange platform providing access to group health and ancillary benefits with a decision support tool, plan comparison, provider search, HR admin portal, real-time reporting, and total compensation statements, with access to carriers including United Health One, Aetna, Humana, Guardian, Cigna, MetLife, and Nationwide.
Quantifiable outcome
- Travel bookings average 10%-20% savings below market, with some discounts exceeding 50%
- +1 more outcomes
Companies that use Member Benefit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Member Benefit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Member Benefit partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MetLifecoreMetLife provides dental PPO insurance, vision coverage, and various life insurance products (QuickTerm, Group Term Life, Individual Term Life, Final Expense) through Member Benefits' platform. Plans include grief counseling, will preparation, estate resolution services, and accelerated benefit options.
- The Prudential Insurance Company of AmericacorePrudential provides Critical Illness insurance (members under 65 can get up to $30,000 coverage) and Long-Term Disability insurance (up to $10,000 monthly coverage). Both products are available to association members with special group rates.
- Farmers InsurancecoreFarmers Insurance Choice platform provides auto and home insurance through Member Benefits. Employers and individuals can quote with multiple carriers for auto, home, and other coverage. Farmers GroupSelect offers group discounts, automatic payment discounts, good driving rewards, and multi-policy/multi-vehicle savings.
- Allstate Identity Protection (InfoArmor)coreAllstate Identity Protection provides identity theft protection services including enhanced identity monitoring, dark web monitoring, financial activity monitoring, social media monitoring, credit monitoring, lost wallet protection, and $1,000,000 identity theft insurance. Individual plan at $9.95/month, family at $17.95/month.
- United Health OnecoreUnited Health One provides health insurance options available through the Member Benefits Insurance Marketplace for employers and individuals.
- AetnacoreAetna provides health insurance options available through the Member Benefits Insurance Marketplace for employers and individuals.
- HumanacoreHumana provides health insurance options available through the Member Benefits Insurance Marketplace for employers and individuals.
- GuardiancoreGuardian provides health insurance and employee benefits options available through the Member Benefits Insurance Marketplace for employers.
- CignacoreCigna provides health insurance options available through the Member Benefits Insurance Marketplace for employers and individuals.
- NationwidecoreNationwide provides pet insurance and other benefits options available through the Member Benefits platform for employers and individuals.
- American Association of Business Networking (ABN)coreABN is a participating organization in the Association Insurance Trust (AIT) through which many of Member Benefits' insurance products are offered. ABN membership is required to enroll in certain plans including Critical Illness and Term Life insurance. The ABN is described as sponsoring the Critical Illness insurance program.
- HealthSherpaminorHealthSherpa Medicare agents assist customers residing outside FL, GA, and TX with Medicare solutions. Customers can call 1-833-852-6353 to be connected with HealthSherpa agents (M-F, 9a-8p ET).
- Association Insurance Trust (AIT)coreAIT is an association group insurance trust through which Long-Term Disability insurance is available. The LTD plan is issued as an association group plan available to members of participating associations in AIT.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Member Benefit competitors and assessment
Company assessmentBroad incumbents
- Marsh & McLennan Agency: Middle-market arm of Marsh McLennan offering employer benefits, association programs, and individual coverage; comparable in employer and association channels, with broader portfolio.
- Aon Affinity: Affinity and association insurance arm of Aon plc; operates scaled association/affinity benefits marketplaces that overlap directly with Member Benefits' association channel.
Direct peers
- Lockton Companies: Largest independent insurance brokerage globally with strong affinity and association benefits practices; comparable as a multi-carrier brokerage serving employer, association, and individual clients with proprietary tools.
- Holmes Murphy: Mid-market insurance broker with deep association/affinity group benefits expertise and employer-facing benefits administration; directly comparable in the association and SMB employer channels.
- Brown & Brown: Diversified insurance brokerage and benefits firm serving commercial, personal, and association customers with multi-carrier aggregation — comparable operating model and customer profile.
- HUB International: Large North American insurance brokerage offering personal, commercial, and employee benefits products across multiple carriers; overlaps significantly on benefits administration and multi-product marketplace distribution.
- eHealth: Online health insurance marketplace serving individuals, families, and small businesses with multi-carrier comparison and enrollment tools; highly comparable on the direct-to-consumer marketplace model.
- HealthMarkets: National health insurance agency/distribution platform with licensed agents and multi-carrier comparison for individuals, families, and small employers; closely comparable on insurance marketplace/agency model.
- Alliant Insurance Services: Specialty insurance brokerage with strong employee benefits practice; directly comparable in employer exchange, association, and group benefits aggregation.
Emerging players
- Benefytt Technologies (HealthCare.com): Digital insurance marketplace and agency serving individuals with health, Medicare, and supplemental products; comparable as a multi-product individual-focused insurance aggregator, though more digital-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Member Benefit social profiles
Digital presenceMember Benefit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Member Benefit leadership team
Management profileNumber of profiles
Profiles2 records
Member Benefit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Member Benefit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Member Benefit
What does Member Benefit do?
Member Benefits operates a private insurance exchange and marketplace that aggregates policies from multiple leading carriers (MetLife, Prudential, Farmers, Allstate, United Health One, Aetna, Humana, Cigna, Guardian, Nationwide) and distributes them to associations, employers, and individuals. The company designs, markets, and administers customized group insurance and employee benefit programs, supported by licensed Benefits Counselors who guide customers through plan selection, enrollment, and ongoing service. Its core products include health, dental, vision, life, critical illness, disability, long-term care, Medicare, pet, auto, home, identity theft, and travel insurance.
Is Member Benefit a public or private company?
Member Benefit is a private company. It is classified as family owned and is currently operating.
When was Member Benefit founded?
Member Benefit was founded in 1984. It employs 11 to 50 people.
Where is Member Benefit based?
Member Benefit is headquartered in Jacksonville, United States, in the North America region.
How does Member Benefit make money?
Two revenue lines are on record. Insurance Carrier Commissions are the primary driver. The others are association Membership Program Fees.
Who are Member Benefit's main competitors?
Broad incumbents on record are Marsh & McLennan Agency and Aon Affinity. Direct peers are Lockton Companies, Holmes Murphy, Brown & Brown, HUB International, eHealth, HealthMarkets and Alliant Insurance Services. Benefytt Technologies (HealthCare.com) is listed as an emerging player.
Does Member Benefit have an API?
No public API is recorded for Member Benefit.
What industry is Member Benefit in?
Member Benefit's product category is Insurance Brokerage and Benefits Administration. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of HLAEALAH, Eligibility, Enrollment & Benefits Administration. Its NAICS code is 524210 and its SIC code is 6411.