Professional Financial Specialist Inc

Name

Professional Financial Specialist Inc

Legal name

HUB International Limited

Website

https://pfsi.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Financial Specialist Inc is a privately held, Boulder, Colorado-based full-service insurance broker founded in 1988 that compares and analyzes products across virtually all carriers, serving individual and small commercial clients with an 11–50 employee footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage and Advisory Services: HUB International generates revenue through commissions and fees as an insurance broker, placing insurance products from carriers with customers, and providing advisory services for risk management, employee benefits, retirement planning, and people/technology consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Professional Financial Specialist Inc (PFSI) is a full-service insurance broker that specializes in detailed comparison and analysis of insurance products available from virtually all carriers. The firm provides insurance placement and advisory services, helping clients evaluate coverage options across multiple carriers to support informed coverage decisions.

Product overview

HUB International is an insurance brokerage firm offering a comprehensive portfolio of risk and insurance solutions organized into seven core product categories: Business Insurance (commercial property, casualty, liability, and specialized coverage), Employee Benefits (health, wellness, and benefits administration), Retirement Services (401k, pensions, and wealth management), People & Technology Consulting (HR and organizational services), Personal Insurance (auto, home, and specialty coverage), Private Client (high net worth solutions), and Risk Services (claims, crisis, and safety management). The company also operates VIU by HUB as a digital-first personal insurance platform providing instant quotes and centralized policy management.

Differentiator

Problem solved

Functional benefit

Brands

• VIU by HUB: A personal insurance digital platform offering lightning-fast quotes, expert advice, and consolidated policy management.

Products and services

• Insurance Brokerage Services
• Commercial Insurance Placement
• Risk Management Advisory

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves1 record

Expansion highlights1 record

Direct peers

• Brown & Brown: Publicly traded national insurance brokerage built largely through acquisition of independent regional brokers like PFSI. Operates the same core business model — placing commercial and personal insurance across multiple carrier partners — making it a directly comparable independent-brokerage peer.
• IMA Financial Group: Privately held independent insurance brokerage offering commercial, personal, and employee benefits coverage. Operates the same core brokerage model as PFSI, focused on relationship-driven service for middle-market and SMB clients.
• Leavitt Group: Privately held regional insurance brokerage network operating across the Western U.S. Same independent brokerage model as PFSI with similar client focus on SMB, commercial, and personal lines, and comparable multi-carrier placement approach.
• Lockton Companies: World's largest privately held insurance brokerage. While significantly larger than PFSI, it operates the same independent brokerage model, serving commercial clients across multiple industries with multi-carrier placement and risk advisory services.
• USI Insurance Services: Privately held mid-to-large national insurance brokerage serving commercial and personal lines clients across multiple industries. Highly comparable business model to PFSI, including multi-carrier placement, employee benefits, and risk advisory services.

Broad incumbents

• HUB International: Large North American insurance brokerage and advisory firm offering business insurance, employee benefits, and risk services. Although HUB is much larger and broader in scope than PFSI, both are private brokerage firms operating in the same product category across overlapping client segments.
• Marsh McLennan: Global leader in insurance brokerage and risk advisory. While operating in the same overall industry and product category as PFSI, Marsh serves primarily large enterprise accounts with global capabilities that PFSI cannot match.
• Aon: Global professional services firm offering insurance brokerage, reinsurance, and risk advisory services. Operates in the same insurance brokerage category as PFSI, but at the largest end of the market, serving multinational corporations and large institutions.
• Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with strong U.S. middle-market presence. Operates a similar brokerage model to PFSI across commercial, personal, and employee benefits lines, but at vastly greater scale with public-company resources.
• Acclaro (Acrisure): Rapidly growing tech-enabled insurance brokerage roll-up. Operates the same independent-agent-style brokerage model as PFSI, but at vastly greater scale, and has acquired numerous regional brokers with comparable client profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hub-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Financial Specialist Inc