RedCart

What RedCart does

RedCart is a Polish e-commerce SaaS platform operated by Droplo Sp. z o.o. and headquartered in Wałbrzych, Poland. The company has been building e-commerce software since 2006 and serves primarily small and medium-sized merchants — both entrepreneurs launching new stores and established SMBs migrating from other platforms. Its customer base has grown to over 100,000 registered sellers and 100,000+ stores created, distributed across industries such as dietary supplements, footwear, fashion, jewelry, construction materials, cycling, and health products, with no single large anchor dominating the mix.

The platform's core technology is built on the Sellaio multi-module architecture, which unifies a visual AI-powered store builder, Product Information Management (PIM), Order Management System (OMS), and Customer Relationship Management (CRM) under a single administrative panel. Differentiated technical components include a drag-and-drop visual editor with hundreds of ready-made blocks and templates, a built-in AI assistant, an intelligent cart, automatic advertising, competitor monitoring with Allegro repricing, and real-time multi-warehouse inventory synchronization. Native integrations span the Allegro marketplace (Poland's largest), couriers (InPost, DHL, DPD, Apaczka), accounting (Fakturownia), dropshipping (Droplo), payments (PayU), and a documented pipeline of additional European marketplaces (Amazon, eBay, Bol, Cdiscount, eMag, Kaufland, Pigu.lt, Wayfair).

RedCart's business model is a three-tier SaaS subscription layered with usage-based monetization. The FREEMIUM tier is free for the first 10 orders per month with per-order fees from the 11th order onward; PREMIUM is a paid monthly or annual subscription with the same per-order structure; ENTERPRISE is custom-priced based on stores, product catalog size, storage, and order volume on multi-year contracts. Additional revenue comes from paid add-ons (e.g., Pakowalnia packing module) and integrations, with payments processed through PayU. Go-to-market is primarily product-led through a free self-serve sign-up flow at admin.sellaio.com, augmented by a partner program (Program Partnerski) targeting agencies, freelancers, e-commerce consultants, bloggers, influencers, and technology partners who both refer merchants and earn fees on implementation services.

Name

RedCart

Legal name

Droplo Sp. z o.o.

Website

https://redcart.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

RedCart is a Polish SaaS e-commerce platform, operated by Droplo Sp. z o.o. and headquartered in Wałbrzych, serving SMB merchants with an AI-powered store builder, PIM/OMS/CRM modules, and Allegro marketplace integration on a freemium-plus-subscription model with per-order usage fees.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software (SaaS)

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• E-commerce platform
• Online store builder
• SaaS storefront software
• Multi-channel commerce
• Order management system

Headquarters

HQ city

Walbrzych

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Platform Subscription (Freemium): RedCart operates a freemium model where the basic platform access is free, with paid tiers unlocking additional features. The FREEMIUM tier includes limited free orders before per-order fees apply. This drives broad adoption while monetizing active merchants.
2. Premium Subscription (Monthly/Annual): The PREMIUM tier is a fully paid subscription available in monthly or annual plans. Merchants pay a recurring subscription fee for access to enhanced features, with additional per-order fees applied after the first 10 registered orders each month.
3. Enterprise Custom Subscription: The ENTERPRISE tier is a bespoke package tailored to individual merchant needs, with custom pricing based on number of stores, products, data storage, expected order volume, and preferred payment model. Negotiated individually with sales team.
4. Usage-based Per-Order Fees: Monthly fees are charged per registered order beyond the first 10 free orders per month. This usage-based component applies across FREEMIUM and PREMIUM tiers and creates revenue correlation with merchant transaction volume.
5. Add-ons and Integrations: Paid add-ons and integrations (e.g., Allegro, DHL, DPD, InPost, Fakturownia) are available for purchase on top of base packages, creating incremental revenue from functional extensions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

RedCart (part of the Sellaio platform) is an AI-powered SaaS e-commerce platform that enables merchants to build, manage, and scale online stores. It bundles a visual no-code store builder with integrated Product Information Management (PIM), Order Management (OMS), Customer Relationship Management (CRM), and business process automation modules, with native multi-channel sales (Allegro and other marketplaces), courier and accounting integrations, and a built-in AI assistant to support the entire sales process.

Product overview

RedCart operates as a product brand within the Sellaio multi-module e-commerce platform. Sellaio is a unified SaaS platform comprising four core integrated modules — PIM (Product Information Management), OMS (Order Management System), CRM (Customer Relationship Management), and a Business Process Automation module — all accessible through a single administrative panel. RedCart is the primary customer-facing storefront product: an AI-powered online store builder featuring ready-made templates, a visual drag-and-drop editor with hundreds of blocks, and a built-in AI assistant that guides sellers through the sales process. RedCart stores connect to multiple sales channels (Allegro, Amazon, and other marketplaces) and integrate with delivery, accounting, and marketing tools. The platform is available in three tiers: FREEMIUM (partially paid, free for the first 10 orders), PREMIUM (fully paid with monthly or annual plans), and ENTERPRISE (custom negotiated). Additional offerings include the Pakowalnia packing add-on for OMS, and a Partner Program for agencies, freelancers, and influencers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sellaio / RedCart SaaS Platform A unified multi-module SaaS platform combining a visual no-code store builder (RedCart) with PIM, OMS, CRM, and business process automation modules under one admin panel, designed for SMB and mid-market merchants to launch and run online stores with multi-channel sales and AI-assisted automation.
• Automatyczne akcje (Automatic Actions) Task automation module that automates time-consuming tasks across the sales workflow from order to delivery, including payment reminders, abandoned-cart recovery emails, and data flow between modules.
• Analiza konkurencji (Competition Analysis) Competitor monitoring and dynamic pricing tool that tracks competitor prices, trends, and new product additions, with Allegro repricing to support better business decisions.
• Sprzedawaj na Allegro (Sell on Allegro) Allegro marketplace integration that enables merchants to list products, synchronize prices and inventory in real time, perform bulk offer editing, manage orders, and update order status automatically from RedCart's admin panel.
• Menadżer zamówień (Order Manager) Multi-channel order management capability that centralizes offers, customers, and orders from multiple sales channels in one place, supporting fulfillment, payment tracking, courier integration, and shipment preparation.
• Zarządzanie produktami (Product Management)

Quantifiable outcome

• Nearly 2x revenue growth reported by merchant SportFuel.pl after migrating to RedCart
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability9 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core.

• AllegrocoreTechnology or IntegrationAllegro is a primary marketplace integration allowing merchants to list products, synchronize prices and inventory in real-time, manage orders, and monitor competitor pricing directly from RedCart's admin panel. The integration supports category and parameter mapping to Allegro requirements and enables automatic order status updates.
• InPostcoreTechnology or IntegrationInPost integration enables bulk shipment dispatch including parcel lockers (paczkomaty) and delivery label retrieval directly from RedCart.
• DHLcoreTechnology or IntegrationDHL integration enables shipment dispatch and courier label retrieval from RedCart's admin panel.
• DPDcoreTechnology or IntegrationDPD integration enables shipment dispatch and courier label retrieval from RedCart's admin panel.
• FakturowniacoreTechnology or IntegrationFakturownia is an online accounting integration that enables automatic sending and retrieval of VAT invoices from RedCart.
• PAYUcoreTechnology or IntegrationPAYU is the payment platform integrated for processing recurring card payments and subscription billing for RedCart services. PayU S.A. provides the payment gateway for subscription renewals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShopGold: Polish SaaS e-commerce platform with store builder, marketplace integrations, and automation tools targeting small and mid-sized Polish merchants. Local comparable competing in the same niche.
• Shoper: Polish SaaS e-commerce platform (now part of Allegro Group) with store builder, marketplace integrations, payments, and logistics. Directly competes for Polish SMB merchants with similar bundled SaaS pricing.
• Sky-Shop: Polish SaaS e-commerce platform offering store creation, multi-channel selling, and order automation targeting Polish SMB merchants. Comparable Polish SaaS alternative in the same competitive set.
• IdoSell (IAI): Polish SaaS e-commerce platform by IAI S.A. offering multi-channel selling, OMS, PIM, marketplace integrations, and ERP modules to Polish and international merchants. Closest direct comparator operating in the same Polish SMB segment.
• Atomstore: Polish SaaS e-commerce platform with multi-store, marketplace integration, and automation tooling for SMB merchants. Competes head-to-head for Polish online sellers with comparable feature set.
• WooCommerce: Open-source WordPress-based e-commerce plugin enabling merchants to build online stores with extensions, payments, and shipping integrations. Direct competitor for SMB merchants building on low-cost platform alternatives.

Broad incumbents

• Wix: SaaS website builder with built-in commerce, payments, and multi-channel selling (Wix Stores). Competes for the same SMB merchant persona with a website-first rather than e-commerce-first positioning.
• BigCommerce: Global SaaS e-commerce platform serving SMB through enterprise merchants with multi-channel selling, headless commerce APIs, and B2B features. Broader incumbent offering overlapping capabilities to RedCart's ENTERPRISE tier.
• Squarespace: SaaS website and commerce platform with templates, design-led store builder, and commerce features. Comparable as an SMB-focused, design-driven store alternative in adjacent geographies.
• Shopify: Global SaaS e-commerce platform serving SMB and mid-market merchants with multi-channel selling, app ecosystem, and AI features (Shopify Magic). Comparable as the dominant all-in-one store builder competing for the same SMB merchant persona as RedCart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RedcartPl
• Facebookfacebook.com/RedCartPL
• LinkedInlinkedin.com/company/redcart-pl
• Xx.com/redcart_pl

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedCart