What Clean Planet does

Clean Planet Franchise Limited is a 100% New Zealand-owned and operated franchise network founded in 2007, providing eco-friendly cleaning and property services across 12 regions from Northland to Christchurch. The company delivers commercial cleaning, home cleaning, eMowing and grounds care, carpet and floor care, and car valet services through a tiered franchise structure of Master Regional Franchisees and sub-franchisee owner-operators. Named enterprise customers span retail (New World Onerahi), fitness (a leading New Zealand gym group), education (early childhood centres), healthcare (medical clinics), property management (Pakiri Highlands Ltd), and food service (Orchard Estate, Kerikeri), alongside an unspecified residential long tail, with the company publicly citing a 4,000+ Kiwi homes and businesses customer base.

The company's technological foundation rests on two pillars: (1) a proprietary product portfolio of BioGro-certified organic cleaning formulations manufactured in New Zealand — including multi-surface, dish, toilet, glass, floor, and hand cleaners — that are free from bleaches, ammonia, VOCs, phosphates, and synthetic fragrances, and are Sensitive Choice approved for asthma and allergy sufferers; and (2) a technology partnership with Pudu Robotics delivering the EcoBot, a New Zealand-first autonomous robotic floor cleaner using vision + LiDAR fusion positioning, AI-based stain detection, and automatic surface mode switching, currently deployed alongside human cleaners in high-traffic commercial venues such as gym chains. Low-allergen cleaning methods (direct cloth application, HEPA-filter vacuums, Norwex antibacterial microfibre, spray-free techniques) complement the product chemistry.

Revenue is generated through recurring hourly and contracted cleaning services (commercial and residential), subscription-based grounds care using electric eMowing equipment, professional carpet and floor care services, and a smaller e-commerce channel selling proprietary cleaning products direct to consumers via the company's online shop. Go-to-market combines franchise-led direct service delivery, enterprise field sales targeting multi-site property and facility managers with customised plans and digital reporting, inbound phone sales (0800 274 355) and website quote requests, plus digital marketing via SEO, Facebook/LinkedIn, Google AdWords remarketing, and email. Pricing is quote-based with a 2-hour minimum on hourly cleaning and bespoke pricing for deep cleans and end-of-tenancy work. The legal entity Clean Planet Franchise Limited is privately held with no disclosed external institutional investment and is led by CEO Tony Pattison alongside a National Franchise Manager and regional franchise leadership.

Name

Clean Planet

Legal name

Clean Planet Franchise Limited

Website

https://cleanplanet.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Clean Planet is a New Zealand-based franchise network founded in 2007 providing eco-friendly commercial and residential cleaning, grounds care, carpet and floor care, and car valet services, serving 4,000+ customers across 12 regions through BioGro-certified proprietary cleaning products and Sensitive Choice approval.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Carpet and Upholstery Cleaning Services (561740)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Residential Green Recurring Cleaning (HSAEAGAA)

akta.pro secondary industries

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL), Green Deep Cleaning (Whole-Home) (HSAEAGAB), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH), Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA), All-Purpose Eco Cleaners (CRAJAOAA)

Keywords

• Commercial cleaning services
• Residential cleaning services
• Eco-friendly cleaning products
• Grounds care services
• Carpet and floor care

Headquarters

HQ city

Penrose

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Commercial Cleaning Services: Recurring cleaning contracts for businesses of all sizes, including daily, weekly, monthly schedules. Revenue generated through hourly rates (minimum 2 hours) or customized service packages for multi-site commercial properties.
2. Residential/Home Cleaning Services: Domestic cleaning services for households, including regular scheduled cleans and one-time deep cleans or end-of-tenancy cleaning.
3. Grounds Care and eMowing Services: Lawn mowing, grounds maintenance, soft landscaping, weed control, and garden maintenance for commercial and residential properties using electric/battery-powered equipment.
4. Car Valet/Grooming Services: Vehicle cleaning and grooming services for private vehicles, commercial fleets, rental vehicles, and campervans using eco-friendly products.
5. Carpet and Floor Care Services: Specialized carpet steam cleaning, floor stripping, sealing, waxing, and restoration services for commercial and residential properties.
6. Eco-Friendly Cleaning Products Sales: Sale of proprietary cleaning products including All Clean, Dish Clean, Toilet Clean, Surface Clean, Floor Clean, Hand Clean, Glass & Surface, and Clean Air through online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Clean Planet is a New Zealand-based franchise network providing eco-friendly commercial cleaning, residential home cleaning, eMowing and grounds care, carpet and floor care, and car valet services. The company also manufactures and sells its own proprietary BioGro-certified organic cleaning products through its online shop. Services are delivered via a national franchise network spanning 12 regions across New Zealand.

Product overview

Clean Planet is a 100% New Zealand-owned and operated franchise company providing eco-friendly cleaning and property services since 2007. The company operates a franchise model with a national network of regional master franchisees and franchise owners. Its product portfolio consists of two main categories: (1) A range of proprietary eco-friendly cleaning products — including All Clean, Dish Clean, Toilet Clean, Crème Cleanser, Clean Air, Surface Clean, Hand Clean Gel, Glass & Surface, Floor Clean, and Hand Clean (300ml) — all manufactured in New Zealand, many certified by Sensitive Choice and BioGro; and (2) A suite of services encompassing Commercial Cleaning, Home Cleaning, eMowing and Grounds Care, Carpet and Floor Care, and Car Valet/Vehicle Grooming. The company has recently introduced an innovative technology product — the EcoBot Robotic Floor Cleaner — a New Zealand-first autonomous cleaning robot sourced from Pudu Robotics, which works alongside human cleaners to handle high-traffic floor cleaning autonomously. The services are delivered through a franchise network across New Zealand including Northland, Auckland, Waikato, Bay of Plenty, Hawkes Bay, Wellington, and Christchurch.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services

Quantifiable outcome

• Improves indoor air quality and reduces allergens, bacteria, and mould risks for asthma and allergy sufferers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sensitive Choice (National Asthma Council)coreStrategic or Co-development PartnerClean Planet is New Zealand's only Sensitive Choice-approved commercial and home cleaning company. The partnership involves certification of Clean Planet's products and cleaning systems as beneficial for people with asthma, allergies and respiratory illness, providing independent verification of health claims.
• Toitū New ZealandcoreStrategic or Co-development PartnerToitū Net Carbon Zero certification under ISO 14064-1 standard for Clean Planet's Auckland Head Office. Toitū provides independent verification of carbon emissions measurement, reduction and offsetting standards.
• BioGro New Zealand LtdcoreStrategic or Co-development PartnerBioGro certification for Clean Planet's organic cleaning product inputs. Clean Planet manufactures BioGro-certified organic cleaning products giving full control over ingredients.
• Sustainable Business NetworkminorStrategic or Co-development PartnerClean Planet is a member of the Sustainable Business Network, an ongoing partnership to support and shape sustainable business practices in Aotearoa New Zealand.
• Franchise Association of New Zealand (FANZ)minorStrategic or Co-development PartnerClean Planet Franchise Limited is a member of FANZ, demonstrating commitment to ethical franchise practices and standards within New Zealand's franchise industry.
• Pudu RoboticscoreTechnology or IntegrationSource of Clean Planet's EcoBot - a New Zealand-first robotic floor cleaner. Pudu Robotics provides advanced autonomous cleaning technology which Clean Planet has reconfigured for their specific commercial cleaning applications.
• Environmental Choice New ZealandminorStrategic or Co-development PartnerClean Planet's products and cleaning systems have been certified by Environmental Choice New Zealand, demonstrating strong proof of environmental performance.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CrestClean: CrestClean is one of New Zealand's largest commercial cleaning franchise networks, offering office and commercial cleaning with a national footprint. It is the most direct competitor to Clean Planet's commercial cleaning franchise model in NZ.
• ServiceMaster Clean NZ: ServiceMaster Clean is a global commercial and residential cleaning franchise with NZ operations. It directly competes with Clean Planet in commercial cleaning, carpet care, and disaster restoration services.
• Vanguard Cleaning Systems: Vanguard Cleaning Systems is a commercial cleaning franchisor with regional operator networks. Its franchise-based delivery model and commercial focus make it a structurally comparable competitor to Clean Planet.
• Jani-King New Zealand: Jani-King is a global commercial cleaning franchisor with NZ operations providing contract cleaning services to businesses. It competes directly with Clean Planet in the commercial cleaning franchise segment.
• Molly Maid New Zealand: Molly Maid is a residential home cleaning franchise operating in NZ, directly comparable to Clean Planet's home cleaning services. It is a household-name residential cleaning franchise competitor.

Others

• PHS Group: PHS Group is a UK-based facilities services provider offering washroom, hygiene, and commercial cleaning services. While UK-focused, its multi-service facility model and product-plus-service structure are comparable to Clean Planet's blended offering.

Broad incumbents

• Spotless Group (Downer NZ): Spotless, owned by Downer, delivers integrated facility services including commercial cleaning across Australia and New Zealand. It is a broad incumbent with overlapping commercial cleaning capabilities, though not eco-niche focused.
• OfficeMax (OCS Group New Zealand): OfficeMax / OCS Group NZ provides commercial cleaning, hygiene, and facility services to large enterprise customers across New Zealand. It is a broader incumbent offering a wider portfolio than Clean Planet's eco-focused niche.

Regional players

• Clean Group (Australia): Clean Group is an Australian commercial and strata cleaning provider offering office, retail, and residential cleaning. It is comparable in service mix and franchise-style operation but operates across the Tasman rather than in NZ.

Emerging players

• BioPak / Ecostore: Ecostore is a New Zealand-based eco-friendly household and personal care products company with overlapping sustainability positioning. While Ecostore focuses on retail consumer products rather than cleaning services, its BioGro/eco credentials and NZ market overlap make it a thematic peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanplanetnz
• LinkedInlinkedin.com/company/1160988
• Xx.com/planet_nz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Planet