Evogym
- Company typePrivate
- Founded2022
- HeadquartersMesagne, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Evogym firmographics
Firmographics- Name
- Evogym
- Legal name
- Evogym
- Website
- https://evogym.it
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Evogym industry classification
Industry- Product category
- AI Fitness Software
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Evogym is headquartered
LocationHeadquarters
- HQ city
- Mesagne
- HQ country
- Italy
- HQ region
- Europe
Markets served
Evogym business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Monthly subscription at €9.99 providing AI-generated personalized workout plans, advanced progress tracking, complete video tutorials, smartwatch sync, priority support, and ad-free experience. Includes 7-day free trial for new users.
- Basic Free Tier: Free tier providing access to exercise library, basic progress tracking, essential workouts, and beginner content. Serves as acquisition layer for premium upsell.
- Business/Corporate Licensing: Custom enterprise pricing for gyms and fitness centers, including all Premium features, QR onboarding, equipment permalinks, analytics dashboard, AI Coach tools for trainers, and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for beginners with essential workout access |
| Subscription | Monthly | Full AI-powered experience with advanced personalization |
| Subscription | Multi-year contract | Enterprise solution for gyms and fitness centers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Evogym product offering
Product offeringCore offering
Evogym is an AI-powered fitness application that automatically generates personalized workout plans adapted in real time to each user's progress, energy levels, biometric data, and goals, with companion smartwatch apps for Apple Watch, Wear OS, and Garmin. The platform pairs the AI coach with a library of more than 200 filmed-in-4K exercise video tutorials organized across 10 muscle groups, and offers a separate Business tier with QR onboarding, equipment permalinks, trainer dashboard, and AI Coach for gyms and personal trainers.
Product overview
EVOGYM is a unified AI-powered fitness platform offering personalized workout generation. The product portfolio consists of three tiers: Basic (free essential access), Premium (€9.99/month with full AI personalization and smartwatch sync), and Business (custom enterprise pricing for gyms with trainer tools and QR/code onboarding). The AI core generates and continuously adapts workout plans based on user profiles and progress tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Evogym Basic (Free tier) Free consumer tier of the Evogym AI fitness app that provides AI-generated workout plans for individual users; it is the freemium entry point intended to drive adoption before upselling to Premium.
- Evogym Premium Paid consumer subscription (€9.99/month or €79.99/year) for the Evogym AI fitness app, unlocking the full AI-personalized workout engine, real-time adaptation, 200+ 4K exercise video tutorials, and smartwatch integration (Apple Watch, Wear OS, Garmin).
- Evogym Business (Business/Corporate Licensing) B2B offering for gyms, fitness studios, and personal trainers, sold on custom contracts, providing QR-based member onboarding, persistent equipment permalinks, a trainer dashboard with member and equipment insights, and an AI Coach for trainers to deliver guided floor coaching at scale.
Quantifiable outcome
- +5% Strength improvement tracked weekly
Companies that use Evogym
Customer profileSegments2 records
Ideal customer profiles2 records
Evogym technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Evogym partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Evogym competitors and assessment
Company assessmentDirect peers
- Freeletics: Freeletics is one of the most established AI-powered personal training apps, offering personalized workout plans and a freemium/coaching subscription model directly comparable to Evogym's Premium tier and AI Workout Generator.
- Fitbod: Fitbod uses AI to generate personalized strength-training workout plans based on user data and progression, directly comparable to Evogym's adaptive AI personalization and real-time plan evolution.
- Future: Future pairs users with a remote human personal trainer supported by an app and analytics; comparable to Evogym's positioning as a digital personal trainer with AI coaching and progress tracking.
- Aaptiv: Aaptiv delivers audio/video guided fitness training with personalized workout plans on a subscription basis, directly competing in the personalized at-home/flexible-location training segment with Evogym.
- JEFIT: JEFIT is a long-standing workout planner and tracker app offering personalized routines, an exercise library, and progress tracking — directly comparable to Evogym's free tier and progress analytics.
Broad incumbents
- Apple Fitness+: Apple Fitness+ is a broad incumbent offering guided workouts, trainer-led sessions, and Apple Watch integration — overlapping with Evogym's personalized training, video tutorials, and smartwatch integration, with significantly larger distribution.
- Nike Training Club: Nike Training Club is a free broad-incumbent workout app with a large library of guided video exercises and trainer-led programs — competing for the same beginner-to-intermediate consumer segment as Evogym's Basic tier.
- Peloton App: Peloton offers a broad digital fitness subscription with guided video workouts, strength, yoga, and progress tracking — comparable across categories to Evogym's premium subscription tier and video exercise library.
- Whoop: Whoop is a wearables/analytics-first fitness platform combining device data, recovery metrics, and AI coaching — relevant as a smart-device-linked AI fitness incumbent that competes for the same analytics-driven, wearables-connected user segment.
Emerging players
- Tonal: Tonal combines connected strength hardware with AI-personalized coaching and analytics — sharing Evogym's AI-personalization and progress-analytics DNA, and a potential Evogym Business-tier partner/customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Evogym social profiles
Digital presenceEvogym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evogym leadership team
Management profileNumber of profiles
Profiles1 record
Evogym funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evogym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evogym
What does Evogym do?
Evogym is an AI-powered fitness application that automatically generates personalized workout plans adapted in real time to each user's progress, energy levels, biometric data, and goals, with companion smartwatch apps for Apple Watch, Wear OS, and Garmin. The platform pairs the AI coach with a library of more than 200 filmed-in-4K exercise video tutorials organized across 10 muscle groups, and offers a separate Business tier with QR onboarding, equipment permalinks, trainer dashboard, and AI Coach for gyms and personal trainers.
Is Evogym a public or private company?
Evogym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evogym founded?
Evogym was founded in 2022. It employs 1 to 10 people.
Where is Evogym based?
Evogym is headquartered in Mesagne, Italy, in the Europe region.
How does Evogym make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are basic Free Tier and business/Corporate Licensing.
Who are Evogym's main competitors?
Direct peers on record are Freeletics, Fitbod, Future, Aaptiv and JEFIT. Broad incumbents are Apple Fitness+, Nike Training Club, Peloton App and Whoop. Tonal is listed as an emerging player.
Does Evogym have an API?
No public API is recorded for Evogym.
What industry is Evogym in?
Evogym's product category is AI Fitness Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 611620 and its SIC code is 3949.