P3

What P3 does

P3 (Peak Performance Project) is a U.S.-based sports science and athlete development company founded in 2006 by Harvard-trained physician Dr. Marcus Elliott. It operates as a fully integrated elite athlete training environment and a sports science research laboratory, combining gold-standard 3D motion capture with dual-force plate systems to assess the kinetics and kinematics of how athletes execute sport movements. P3 has built what it describes as the most detailed athlete movement database in sports, with thousands of pro athlete assessments spanning 18+ years and covering 68%+ of the NBA and 1,000+ players with NBA experience.

The company monetizes through multiple streams: professional services revenue from space-limited athlete training programs (professional and amateur/youth tracks) and biomechanical assessments used for injury risk modeling, performance profiling, return-to-play evaluation, and talent identification; a high-margin recurring concierge performance and sports medicine membership providing career-long white-glove access to Dr. Elliott and P3's clinical team; and, since 2022, P3 Labs licensing/installations that give collegiate and professional organizations in-house access to P3's gold-standard technology, automated reporting, and proprietary pro athlete database. Underlying the offering are proprietary analytical products including a prospective knee injury risk model that identifies 6 of the next 10 traumatic knee injuries in the NBA and nearest-neighbor analyses for talent comparison against current professionals.

P3 serves professional athletes, professional sports teams (Atlanta Hawks, Brooklyn Nets, Toronto Maple Leafs, Utah Jazz, MLB organizations, German National Team, USA Basketball Jr.), and collegiate programs (Duke Basketball, UC Santa Barbara), with two physical facilities in Santa Barbara and Atlanta (the latter co-located with the Emory Sports Medicine Complex). Distribution relies on direct enrollment of screened athletes, formal team partnerships, the Adidas co-developed Blueprint camp pipeline, and P3 Labs installations — supported by earned media, athlete case studies, and referral-driven channels rather than performance marketing.

Name

P3

Legal name

P3, LLC

Website

https://p3.md

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

P3 (Peak Performance Project) is a sports science company providing biomechanical assessment, performance training, and injury risk modeling to professional athletes, professional sports teams, and collegiate organizations using 3D motion capture and force plate technology.

Ownership category

akta.pro rank

Product category

Sports Science & Elite Athlete Development

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (541715)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Sports science services
• Athlete biomechanical assessment
• Elite athlete training
• Injury risk modeling
• Performance profiling

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Elite Athlete Training Programs: Space-limited intensive programs for professional athletes at P3 facilities, ranging from a few days to multiple months. Also includes amateur/college athlete programs with same level of personalization.
2. Concierge Performance and Sports Medicine Membership: Ultra-premium white-glove service for elite athletes providing comprehensive assessment, training, medical oversight, direct access to Dr. Marcus Elliott, and career-long support. Annual membership with limited availability.
3. P3 Labs - Lab Installation and Licensing: P3 installs labs with collegiate and professional organizations, providing access to P3 data-context and insights in-house. Organizations become self-sufficient with P3 support on training and technology level.
4. Athlete Assessment Services: Biomechanical assessments using 3D Motion Capture and Force Plates to evaluate how athletes execute sport movements. Assessment used for injury risk modeling, performance profiling, return to play, and talent identification.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

P3 is a sports science research lab and elite athlete training environment that delivers gold-standard 3D motion capture and force-plate biomechanical assessment, data-driven individualized training, injury risk modeling, performance profiling, return-to-play evaluation, and talent identification for professional athletes and sports teams. Through P3 Labs, the company installs its proprietary lab solution and data context at collegiate and professional organizations, while also offering ultra-premium Concierge Performance & Sports Medicine memberships to individual elite athletes.

Product overview

P3 Peak Performance Project is a sports science and athlete development company founded in 2006. Its core product is P3 Labs, a proprietary gold-standard lab solution that combines force plate and 3D motion capture technology with automated data processing and benchmarking against the company's extensive professional athlete database. P3's service portfolio includes athlete development programs (professional and amateur tracks), athlete assessment services (injury risk modeling, performance profiling, return to play, talent identification), and the P3 Concierge Performance & Sports Medicine Membership. The company operates two training facilities in Santa Barbara and Atlanta. P3's approach synthesizes biomechanical data collection with individualized training prescription to optimize athletic performance and reduce injury risk.

Differentiator

Problem solved

Functional benefit

Brands

• P3 Labs: A gold-standard lab solution providing full-service assessment process with biomechanical engineering, data-science team, and pro athlete assessment data for rapid processing of force plate and 3-D motion capture data at client facilities.

Products and services

• P3 Labs Gold-standard lab solution installed at collegiate and professional organizations, providing full-service biomechanical assessment with force plate and 3D motion capture technology, automated data processing and reporting, and benchmarking against P3's proprietary database of professional athlete norms across performance and injury risk indicators.
• Athlete Assessment Services Comprehensive biomechanical and performance assessment services using gold-standard force plates and 3D motion capture, including injury risk modeling, performance profiling, return to play evaluation, and talent identification for professional and amateur athletes.

Quantifiable outcome

• Prospective knee injury identification: P3's knee injury risk model can prospectively identify 6 of the next 10 traumatic knee injuries in the NBA
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Emory Sports Medicine ComplexcoreStrategic or Co-development Partner · 1 January 2018Atlanta facility opened within Emory Sports Medicine Complex. P3 Sports Scientists collaborate with Emory's world-class physicians next door to further enhance athlete care. Emory's Sports Science and Research division operates within the same facility.
• Atlanta HawkscoreStrategic or Co-development Partner · 1 January 2018The 90,000-square-foot Atlanta facility is the official training and practice facility of the Atlanta Hawks. P3 pro basketball players have access to the practice courts within the facility.
• AdidascoreStrategic or Co-development Partner · 1 January 2015Multi-year partnership with Adidas starting in 2015 to support icon athletes and innovate. In collaboration with Adidas, P3 developed a blueprint camp - the first elite basketball camp that does not involve a basketball, focusing on developing physical development blueprints for elite players including Zion Williamson, Cam Reddish, Darius Garland, PJ Washington, Gary Trent Jr., and Wendell Carter.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STATSports: STATSports provides GPS-based player tracking and performance analysis to elite soccer, football, and other professional teams worldwide. Comparable to P3 in delivering athlete performance data to professional sports organizations, with overlapping buyer personas (team performance staff).
• Driveline Baseball: Driveline is a data-driven baseball player development facility using motion capture, biomechanics, and training programs for elite amateur and professional baseball athletes. Directly comparable to P3 in combining biomechanical assessment with elite athlete training services for a specific sport vertical.
• Catapult Sports: Catapult is a leading provider of athlete performance monitoring technology (wearables, GPS, IMU) used by elite teams globally. Directly comparable to P3 as both sell data-driven athlete performance and injury prevention analytics to professional sports organizations, though Catapult emphasizes wearable tracking versus P3's biomechanical lab approach.

Emerging players

• Kinduct Technologies: Kinduct provides athlete performance and injury management software to professional and collegiate teams, aggregating data from multiple sources including wearables and biomechanical assessments. Comparable to P3 Labs' data analytics layer for sports organizations.
• SimpliFaster: SimpliFaster provides speed and athletic development training, equipment, and education to strength coaches and sports performance facilities. Partially comparable to P3 in serving the elite athlete training market, though oriented toward facility operators rather than direct athlete assessment services.
• KinaTrax: KinaTrax offers markerless 3D motion capture for in-venue biomechanical analysis of baseball pitchers and batters. Comparable to P3's 3D motion capture work with MLB athletes (Matt Olson, Cedric Mullins) but uses computer vision rather than marker-based lab capture.
• Fusion Sport (Smartabase): Fusion Sport's Smartabase platform is an athlete management system used by professional teams and Olympic organizations to consolidate performance, medical, and training data. Comparable to P3 Labs as a centralized athlete data platform for elite sports organizations.

Broad incumbents

• EXOS (formerly Athletes' Performance): EXOS is a large-scale athlete performance and physical therapy company providing training, nutrition, and rehabilitation services to professional athletes, teams, and the military. Comparable to P3 in elite athlete development services but operates at greater scale and broader scope than P3's specialized biomechanics focus.
• Gatorade Sports Science Institute (GSSI): GSSI is PepsiCo/Gatorade's applied sports science research division conducting biomechanical, physiological, and nutritional research with elite athletes. Comparable to P3's sports science research and biomechanics focus, but as a corporate-funded research institute rather than a private company.
• Zebra Technologies (Player Tracking): Zebra Technologies provides the NFL's official player tracking RFID-based location and motion data system. Comparable as a sports performance analytics provider serving professional leagues, though Zebra is a broad industrial technology incumbent entering sports rather than a sports-native specialist like P3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/p3sportscience
• Instagraminstagram.com/p3sportscience
• Facebookfacebook.com/PeakPerformanceProject
• LinkedInlinkedin.com/company/p3-applied-sports-science

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P3