What Cooper Levenson Law Firm does

Cooper Levenson Attorneys at Law is a privately held, full-service U.S. law firm founded in 1957 in Atlantic City, New Jersey, by Jim Cooper with two attorneys. Today the firm operates seven offices across six states (New Jersey, New York, Delaware, Pennsylvania, Nevada, and Florida), employs 101–250 people, and practices in more than 25 distinct legal areas spanning litigation, transactional, regulatory, and advisory work. It is recognized as one of the premier gaming, casino, and iGaming law firms in the country, having helped craft the legislation that enabled casinos in Atlantic City in the 1970s and having represented most casino companies doing business in New Jersey since the inception of legalized casino gambling. Beyond gaming, the firm serves clients in healthcare, education (school law), real estate development, banking and financial services, cannabis, employment and labor, personal injury, criminal defense, estate planning, bankruptcy, tax, and appellate law, among others.

The firm's service portfolio is delivered by partners, counsel, and associates across its practice groups, with senior leadership including CEO Lloyd D. Levenson, COO Kenneth J. Calemmo, Jr., President Robert E. Salad, and practice-group chairs across employment, bankruptcy, ethics, medical malpractice, insurance defense, and casino/hospitality defense litigation. The firm has no proprietary technology product; its core offering is professional legal services delivered on an engagement basis via direct attorney–client relationships through its office network, toll-free access, and website inquiry channel.

Cooper Levenson generates revenue through billable professional fees—primarily hourly billing for litigation and advisory matters, with retainer arrangements for ongoing client engagements. Fees are quote-based and tailored to matter complexity and scope, and the firm does not publish a public fee schedule. Go-to-market is sales-led, relying on the firm's 65+ year reputation, client and professional referrals, industry conference participation (SBC Summit North America, G2E, NJSBA, and others), thought leadership content (blog, client alerts, email newsletter), community service initiatives, and active social media presence across LinkedIn, Facebook, X, Instagram, and Reddit. Customer segments span individuals, small-to-large businesses across industries, government entities (including sovereign governments and NJ school districts), and enterprise clients in gaming, healthcare, financial services, and real estate development.

Name

Cooper Levenson Law Firm

Legal name

Cooper Levenson Attorneys at Law

Website

https://cooperlevenson.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Cooper Levenson is a privately held, full-service U.S. law firm founded in 1957, operating seven offices across six states and practicing in 25+ legal areas. It serves individuals, businesses, governments, and gaming/casino clients, with a nationally recognized gaming and iGaming practice.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Gaming Regulatory Consulting & Advisory (MPAEAOAA)

Keywords

• Legal advisory services
• Gaming law practice
• Commercial litigation
• Estate planning services
• Real estate law

Headquarters

HQ city

Atlantic City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services – Professional Fees: Cooper Levenson generates revenue through billable professional legal services rendered to clients across its 25+ practice areas. Services are provided to individuals, corporations, companies of all sizes, and sovereign governments. The firm handles matters ranging from straightforward individual legal needs to complex multi-party, multi-jurisdictional litigation and transactions. Fee arrangements include hourly billing for litigation and advisory matters, with specialized arrangements for certain practice areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cooper Levenson is a full-service law firm providing billable legal counsel across 25+ practice areas to individuals, corporations, and sovereign governments. The firm is particularly distinguished as a premier gaming, casino, and iGaming law practice, having helped craft Atlantic City casino legislation in the 1970s and serving as legal/regulatory advisor to major gaming industry conferences. Services are delivered on engagement and retainer bases through offices in six states.

Product overview

Cooper Levenson is a full-service law firm established in 1957 offering legal services through 26 distinct practice areas. The firm is particularly recognized as one of the premier gaming, casino, and iGaming law firms in the country, providing services in sports wagering, esports wagering, online gaming, licensing, and regulatory compliance. Beyond gaming law, the firm provides comprehensive legal counsel across commercial litigation, business law, real estate, employment law, health care, estate planning, banking, bankruptcy, cannabis industry, criminal defense, personal injury, tax law, workers' compensation, and more. The firm operates offices in New Jersey, Delaware, Nevada, Florida, Pennsylvania, and New York, serving individuals, corporations, and sovereign governments.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming & iGaming Law Legal counsel and representation in interactive gaming, mobile sports wagering, esports wagering, skill gaming, social gaming, licensing, software approval, corporate structuring, M&A, compliance, and criminal liability matters for casino hotel resorts, gaming industry vendors, iGaming operators, sports wagering platforms, and esports wagering companies.
• Commercial / General Litigation
• Real Estate
• Business Law
• Employment Law
• Health Care Law
• Estate Planning, Administration, and Litigation
• Banking & Financial Services
• Bankruptcy & Financial Restructuring
• Cannabis Industry Practice
• Casino & Hospitality Industry Defense Litigation
• Criminal Law
• Education / School Law
• Family & Divorce Law
• Governmental Services
• Medical Malpractice Defense
• Personal Injury
• Appellate Law
• Attorney Discipline Defense
• Workers' Compensation

Quantifiable outcome

• Successfully represented most casino companies doing business in New Jersey since inception of Atlantic City casino gambling
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• SBC Summit North AmericaflagshipStrategic or Co-development PartnerCooper Levenson serves as the legal and regulatory partner to SBC Summit North America, a major gaming industry conference. This partnership positions the firm as a thought leader and primary legal advisor to conference attendees and sponsors in the sports betting and gaming space.
• Global Gaming Expo (G2E)flagshipStrategic or Co-development PartnerThe firm served as the legal and regulatory advisor to Global Gaming Expo (G2E) for a dozen years, the premier gaming industry trade show. This long-standing advisory role established Cooper Levenson as a trusted authority in gaming law.
• WrB (World of Regulated Betting) ConferencecoreStrategic or Co-development PartnerCooper Levenson served as legal and regulatory advisor to the WrB conference, a leading event focused on regulated betting and gaming compliance issues.
• GIGse (Global iGaming Summit & Expo)coreStrategic or Co-development PartnerThe firm served as legal and regulatory advisor to GIGse, an iGaming industry conference focused on interactive gaming and digital betting developments.
• American Gaming AssociationcoreGTM or Marketing PartnerFrank J. Fahrenkopf, Jr., former President and CEO of the American Gaming Association, has publicly endorsed the firm's gaming law capabilities. The firm has been instrumental in both developing and implementing all aspects of gaming law since the 1970s according to AGA leadership.
• Casino Reinvestment Development Authority (CRDA)coreStrategic or Co-development PartnerCooper Levenson negotiates redevelopment agreements with the CRDA on behalf of clients seeking development approvals and tax incentives in Atlantic City and surrounding areas. The firm has facilitated hundreds of millions of dollars in CRDA-related incentives for casino and hospitality clients.
• New Jersey Economic Development Authority (EDA)coreStrategic or Co-development PartnerCooper Levenson negotiates agreements for redevelopment projects with the NJ EDA, facilitating Economic Redevelopment and Growth (ERG) grants and Grow NJ tax credits for clients. Recent deals facilitated include $38.4 million in ERG incentives and $261 million in tax incentives.
• Boys & Girls Club of Atlantic CityminorGTM or Marketing PartnerKenneth J. Calemmo, Jr., COO of Cooper Levenson, was honored at the 20th Annual 'Let's Get Cookin'' event hosted by the Boys & Girls Club of Atlantic City. The firm actively supports this organization through board service and fundraising.
• Let Us Eat, Please (Food Distribution Program)minorOthersCooper Levenson supports the 'Let Us Eat, Please' food distribution program, established by founder Jim Cooper, which serves thousands of local families whose children lose access to school meals during summer. The firm supports summer food deliveries and fundraising efforts to fight food insecurity.
• Bay Atlantic SymphonyminorOthersJennifer Barr, Partner at Cooper Levenson, serves as President of the Board of Trustees of the Bay Atlantic Symphony, a regional arts organization. This represents the firm's broader community engagement through arts and culture.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fox Rothschild LLP: Large full-service AmLaw 200 firm with a nationally recognized gaming, hospitality, and entertainment practice. Overlaps with Cooper Levenson on Atlantic City–anchored gaming work but operates at substantially greater scale across more U.S. offices.
• Greenberg Traurig: Global AmLaw 50 firm with a premier gaming practice serving casinos, lotteries, iGaming operators, and equipment manufacturers. Direct competitor for high-end gaming regulatory and licensing mandates, particularly in NJ and FL where Cooper Levenson is active.
• Duane Morris LLP: AmLaw 200 full-service firm with a recognized gaming law group in Atlantic City, Las Vegas, and Philadelphia. Significant overlap with Cooper Levenson's gaming, hospitality, and real estate practices in the Mid-Atlantic and on the East Coast.
• Blank Rome LLP: AmLaw 100 firm with a nationally recognized gaming and entertainment practice serving major casino operators and equipment manufacturers. Overlaps with Cooper Levenson on hospitality, real estate, and casino operations work in NJ and beyond.
• Foley & Lardner LLP: AmLaw 200 firm with a dedicated gaming and hospitality industry team serving casino, tribal gaming, and iGaming clients. Comparable on the gaming-legal-services vertical but at materially larger scale and broader geographic footprint.

Direct peers

• McDonald Carano: Reno-based law firm with one of the most established gaming and casino law practices in the U.S., serving operators, suppliers, and financial institutions. Comparable to Cooper Levenson in its gaming-law specialization and multi-jurisdictional reach, though more anchored to Nevada/Caribbean jurisdictions.
• Lewis Roca Rothgerber Christie: Phoenix-based full-service firm with a substantial gaming law and Indian gaming practice. Comparable to Cooper Levenson's regulatory and tribal/sovereign gaming expertise, though more concentrated in the Western U.S.
• Armstrong Teasdale: St. Louis-based full-service firm that has built out gaming and cannabis industry practices. Comparable to Cooper Levenson in mid-size full-service structure with vertical specialty practices, though with different geographic anchors.
• Dickinson Wright PLLC: Mid-sized full-service firm with a strong gaming and administrative law practice in Nevada and Michigan. Similar positioning to Cooper Levenson in combining a vertical gaming specialty with broad-service breadth across multiple states.
• Brownstein Hyatt Farber Schreck: Denver-based full-service firm with a leading gaming and hospitality practice in Las Vegas and Washington, D.C. Closely comparable to Cooper Levenson in vertical gaming specialization paired with broad-service multi-jurisdictional coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clanw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Levenson Law Firm