Decoded Strategies

What Decoded Strategies does

Decoded Strategies is a privately held, founder-led marketing consultancy headquartered in Los Angeles that provides full-service marketing strategy, messaging and positioning, demand generation, content development, and team coaching to complex B2B technology companies. The firm targets five vertical segments — SaaS, cybersecurity, managed service providers (MSPs), enterprise technology, and technology services — and applies the StoryBrand framework to translate technical concepts into clear customer-facing messaging. The named team is small, comprising co-founders Kristin Spiotto (CEO) and Annie Mosbacher (Chief Strategy Officer), Director of Content Jane St. John, and Content Strategist Katie Canavan, consistent with a 1-10 employee band.

The firm's core offering is delivered through professional services engagements, structured around six service modules: marketing roadmap and goal setting, messaging and positioning strategy, demand and lead generation, website content and optimization, brand and founder social strategy, and team development and coaching. Each module is also exposed as a vertical-specific service page. Decoded Strategies complements project-based work with a recurring Quarterly Content Membership subscription and a free Marketing Assessment diagnostic tool, and produces the "Decoding Story-Based Marketing" podcast and a blog as primary inbound channels.

The go-to-market motion is sales-led and direct: prospects enter primarily through Calendly-driven discovery calls, supported by content marketing and client logos (Viasat, CrowdStrike, Samsung, TD SYNNEX Public Sector, among others). Pricing is quote-based and not publicly disclosed. No outside capital, parent company, or PE/VC backing is identified, and no revenue, funding rounds, or acquisition activity are reported in the available data.

Name

Decoded Strategies

Legal name

Decoded Strategies

Website

https://decodedstrategies.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Decoded Strategies is a Los Angeles-based marketing consultancy that helps complex B2B tech companies in SaaS, cybersecurity, MSPs, enterprise tech, and technology services clarify messaging and drive measurable growth through StoryBrand-based strategy, content, and coaching services.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Strategy and Consulting Services: Full-service marketing partnership providing strategic marketing services including marketing roadmaps, messaging and positioning strategy, demand and lead generation, website content and optimization, brand and founder social strategy, and team development and coaching.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Decoded Strategies is a marketing consultancy that helps complex technology companies (SaaS, cybersecurity, MSPs, enterprise tech, technology services) clarify their messaging and drive measurable growth. It delivers a full-service marketing partnership covering messaging and positioning strategy, demand and lead generation, website content and optimization, brand and founder social strategy, marketing roadmaps, and team coaching, applying the StoryBrand framework as its core methodology.

Product overview

Decoded Strategies is a full-service marketing consultancy focused on helping complex tech brands (SaaS, cybersecurity, MSPs, enterprise tech, technology services) clarify their messaging and drive measurable growth. The company offers a comprehensive suite of service modules including marketing roadmap and goal setting, messaging and positioning strategy, demand and lead generation, website content and optimization, brand and founder social strategy, and team development and coaching. These services are delivered through engagement models including ongoing partnerships and a Quarterly Content Membership subscription. The company also produces the 'Decoding Story-Based Marketing' podcast and offers a free Marketing Assessment tool. Services are organized by industry vertical (Cybersecurity, SaaS, MSPs, Enterprise Tech, Technology Services), with each specialization tailored to address the unique marketing challenges of that sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Full-service marketing partnership providing strategic messaging, positioning, demand generation, website content, social strategy, and team coaching for complex B2B tech brands.
• Marketing Services for Cybersecurity Specialized marketing services including strategic goal-setting, clear messaging, and tactical execution support for cybersecurity companies competing in saturated markets.
• Marketing Services for SaaS Marketing services tailored for SaaS companies to clarify messaging and drive growth through strategic marketing initiatives.
• Marketing Services for MSPs Marketing services for Managed Service Providers facing unique challenges in differentiating services and driving sales amid competition.
• Marketing Services for Enterprise Tech Marketing services for enterprise technology companies with complex products and multiple decision-makers, focused on razor-sharp brand messaging.
• Marketing for Technology Services Companies Marketing services for technology services companies to help translate complex technical concepts into clear marketing messages for the right customers.
• Decoded Quarterly Content Membership Monthly content membership providing ongoing cohesive content strategy for prospect nurturing and customer conversion.

Quantifiable outcome

• 157% growth in monthly contacts for Rainforest QA
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Refine Labs: B2B SaaS marketing agency specializing in demand generation, brand, and content strategy for software companies, competing for the same SaaS/enterprise tech CMO buyer that Decoded targets.
• DemandZen: B2B SaaS demand-generation agency providing account-based marketing, content, and lead-nurturing services, operating in the same messaging and demand-gen perimeter as Decoded.
• IMPACT: B2B sales and marketing agency specializing in inbound, content, and They Ask, You Answer-style messaging frameworks for mid-market and enterprise companies, competing in the same messaging-first category.
• Heinz Marketing: B2B tech marketing agency focused on demand generation, sales enablement, and messaging for technology and manufacturing companies, sharing Decoded's enterprise tech buyer.
• Weidert Group: B2B inbound marketing agency with a strong industrial and technology practice, applying messaging frameworks and HubSpot-driven demand gen similar to Decoded's stack.
• Single Grain: Digital marketing agency with a strong SaaS and B2B tech practice delivering content, SEO, and paid-media services; overlaps significantly with Decoded's message-first, tech-vertical approach.
• StoryBrand: Originator of the StoryBrand marketing framework that Decoded Strategies specializes in applying for B2B tech clients, offering both training and agency services to mid-market and enterprise brands.
• SmartBug Media: B2B SaaS and enterprise tech marketing agency offering content, demand-gen, and revenue operations services; targets a similar SaaS/cybersecurity/enterprise tech buyer profile.
• Walker Sands: B2B tech marketing and PR agency serving software, cybersecurity, and enterprise tech clients; comparable in vertical focus and mid-to-enterprise buyer mix.
• Kalungi: B2B SaaS growth consultancy providing fractional CMO, content, and demand-gen services tailored to software companies, addressing the same messaging and positioning pain points Decoded serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/anniemosbacher

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decoded Strategies