Stay Metrics

What Stay Metrics does

Stay Metrics is a US-based driver engagement and retention software company founded in 2012 in South Bend, operating closely with the Tenstreet platform (Tulsa, Oklahoma), under which most of the documented product suite is published. The platform is a modular driver lifecycle management system spanning hiring (IntelliApp pre-populated applications, Xchange digital employment verification), engagement (Driver Pulse mobile app with 480,000+ monthly active drivers, Xpress lifecycle dashboard), and operational optimization (True Fuel in-cab coaching with claimed 3–10% fuel economy gains and up to $8,000 per-truck annual savings, True Load Time detention database, TruckMap truck-safe navigation, DriverProtect freight fraud verification, DQF document management, TextLocate load tracking, and Job Store driver marketing). An AI add-on, Tenstreet Assistant, provides workflow automation for carrier staff.

The company targets horizontal customer segments across the trucking industry — small fleets on pay-per-service terms, private fleets with DOT-compliant customization, trucking schools for graduate placement, and large truckload carriers facing near-90% driver turnover — and sells primarily through direct enterprise sales with quote-based multi-year contracts, supplemented by self-serve options for smaller operators. Distribution leverage is created through a broad integration ecosystem covering all five major telematics platforms (Geotab, Motive, Platform Science, Trimble, Samsara), allowing the platform to sit on top of carriers' existing fleet technology investments rather than displacing them. Revenue mechanics rely on SaaS subscriptions tied to fleet size and module selection, with case-study evidence of measurable customer outcomes including $275,000 in annual fuel savings at a single carrier and up to 37% driver retention improvement from feedback and rewards tooling.

Name

Stay Metrics

Legal name

Tenstreet

Website

https://staymetrics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stay Metrics, operating alongside the Tenstreet platform, provides a driver lifecycle management SaaS suite for trucking carriers — covering hiring, mobile engagement (480K+ monthly drivers), fuel optimization, detention tracking, and truck-safe navigation.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Other Support Activities for Road Transportation (48849), Other Support Activities for Road Transportation (488490), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), ELD/HOS & Driver Compliance Telematics (TLAEAFAC)

Keywords

• Driver retention software
• Fleet optimization platform
• Driver engagement surveys
• Trucking industry SaaS
• Driver lifecycle management

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: SaaS platform offering driver lifecycle management solutions. Carriers subscribe to access hiring, safety, and optimization tools. Subscription likely tiered based on fleet size and features used.
2. Driver Rewards Program: Points-based reward system where drivers earn points for performance touchstones like fuel efficiency and accident-free miles. Drivers redeem points for rewards like gift cards. This may generate revenue through reward catalog partnerships or transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Stay Metrics delivers a unified driver lifecycle management platform for trucking carriers that combines hiring, engagement, safety/compliance, and fleet optimization tools in a single mobile-first ecosystem. The flagship products include IntelliApp and Xchange for hiring, Driver Pulse and Xpress for engagement, Tenstreet Assistant for AI-assisted workflows, and optimization add-ons such as True Fuel, True Load Time, TruckMap, Job Store, DQF, TextLocate, and DriverProtect. The platform is delivered primarily to enterprise fleets via subscription, with self-serve options for small fleets, and is anchored by the Driver Pulse app used by over 480,000 drivers monthly.

Product overview

Tenstreet is a unified driver lifecycle management platform with a modular architecture. The core platform consists of flagship products for hiring (IntelliApp, Xchange), engagement (Driver Pulse, Xpress), and an AI-powered assistant (Tenstreet Assistant). These are supplemented by optimization add-ons including True Fuel for fleet fuel management, True Load Time for detention time prediction, TruckMap for trucking-specific navigation, Job Store for driver marketing, DQF for document management, TextLocate for load tracking, and DriverProtect for fraud prevention. All tools operate through the Driver Pulse mobile app, creating an integrated ecosystem for carrier operations.

Differentiator

Problem solved

Functional benefit

Brands

• Driver Pulse: Mobile app used by over 480,000 drivers every month for driver-carrier communication and engagement
• True Fuel
• True Load Time
• IntelliApp
• Xchange
• Xpress
• TruckMap
• Tenstreet Assistant
• Job Store
• DQF
• TextLocate
• DriverProtect

Products and services

• IntelliApp Pre-populating job application that drivers can complete in minutes, increasing application volume and reducing time-to-hire for trucking carriers.
• Xchange Digital employment verification platform that optimizes the driver verification process and minimizes hiring delays for carriers.
• Driver Pulse Mobile application used by over 480,000 drivers monthly that connects drivers with carriers at every stage of employment, enabling route sharing, feedback collection, and access to rewards.
• Xpress Customizable Driver Lifecycle Management dashboard for tracking all aspects of driver employment and fleet operations.
• Tenstreet Assistant Personalizable AI assistant that streamlines trucking-specific workflows and speeds up carrier operations through automation.
• True Fuel Fleet fuel management technology that provides real-time in-cab audible driver coaching, quantifies fuel lost to inefficient driving behaviors, and delivers detailed driver fuel efficiency reports; can save up to $8,000 per truck annually and improve fuel economy 3-10%.
• True Load Time Load efficiency solution that predicts wait times at docks using a database of real driver reviews, enabling better route planning, rate negotiations with customers, and improved driver satisfaction.
• Job Store Driver marketing tool that generates more leads from advertising spend with job posting capabilities in a few clicks.
• DQF Document management solution enabling compliant handling of driver qualification documentation without paper, integrated with Driver Pulse.
• TruckMap Trucking-specific turn-by-turn navigation providing real-time alerts on traffic, low clearance, weight restrictions, and location-specific facility details such as truck entrances, access roads, and loading docks.
• TextLocate Load tracking solution that empowers freight brokers to track loads using an app-free process that drivers trust.
• DriverProtect Freight fraud combatting tool that verifies drivers before engagement to reduce fraud risk for carriers and brokers.

Quantifiable outcome

• Reduce fuel costs up to $8,000 per truck annually
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• GeotabcoreTechnology or IntegrationIntegration partnership enabling data connectivity between Tenstreet's driver management platform and Geotab's fleet telematics. Drivers use TruckMap navigation through Driver Pulse app while fleet managers access combined data in Geotab.
• MotivecoreTechnology or IntegrationIntegration partnership connecting Tenstreet's driver management solutions with Motive's fleet management and telematics platform for combined driver and vehicle data.
• Platform SciencecoreTechnology or IntegrationIntegration partnership enabling Tenstreet's Driver Pulse and optimization tools to work alongside Platform Science's fleet management platform.
• TrimblecoreTechnology or IntegrationIntegration partnership connecting Tenstreet's trucking-specific navigation and driver management with Trimble's transportation technology solutions.
• SamsaracoreTechnology or IntegrationIntegration partnership enabling Samsara fleet customers to leverage Tenstreet's hiring, safety, and optimization tools alongside Samsara's telematics.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/staymetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay Metrics