Huntsville Hospital Foundation

What Huntsville Hospital Foundation does

Huntsville Hospital Foundation (HHF) is a 501(c)(3) non-profit fundraising organization established in 1978 in Huntsville, Alabama, serving as the designated philanthropy arm of the Huntsville Hospital Health System — the third-largest community health system in the United States, serving a region of approximately 1.1 million residents. HHF channels individual donations, corporate sponsorships, planned gifts, grants, and event revenue into equipment, facilities, and clinical programs across three beneficiary hospitals: Huntsville Hospital, Huntsville Hospital for Women & Children, and Madison Hospital (opened 2012). Over 41+ years, the Foundation has distributed more than $54 million to the hospital system, with annual distributions trending from $4 million (2019) to more than $6.8 million (2024).

HHF's programmatic surface spans capital equipment (cardiac CT scanners, 3D mammography, neonatal incubators, pediatric transport ambulances), named patient-assistance funds (Liz Hurley Breast Cancer Fund, Melissa George Neonatal Memorial Fund, Lee Coggins Patient Care Fund, Crim Compassion Fund), and innovative clinical and support programs including the Canines for Coping facility dog program (first in Alabama), the Becky Streetman Center for Eating Disorders, the North Alabama-first Infant Nutrition Lab, a pediatric music therapy program, and the Daisy P. Swinton Nursing Scholarship. The Foundation also operates a Giving That Heals-aligned employee giving program distributing over $5 million annually across the system's 9,000+ employees via the Lifesaver Club.

The Foundation's go-to-market blends event-driven, community-led, and direct-to-consumer fundraising: four signature events (Huntsville Classic concert, BMW Brunch, Liz Hurley Ribbon Run 5K, Miracle Bash) generate multi-million-dollar annual returns and corporate sponsorship pipelines, while a website donation portal, planned giving vehicles (charitable lead trusts, bequests, memorial funds), and dedicated grant-writing and corporate/governmental relations functions round out a diversified revenue stack. Notable anchor partners include PetSmart Charities, Hearst Foundations, City of Huntsville, Madison County Commission, Hometown Lenders, Huntsville Havoc, and Orion Amphitheater, alongside recurring defense-industry sponsorships from IronMountain Solutions, Torch Technologies, Thompson Gray, and CFD Research.

Name

Huntsville Hospital Foundation

Legal name

Huntsville Hospital Foundation

Website

https://huntsvillehospitalfoundation.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntsville Hospital Foundation is a 501(c)(3) non-profit fundraising organization, established 1978 in Huntsville, Alabama, that channels individual, corporate, event, and grant revenue into equipment, programs, and patient-assistance funds across Huntsville Hospital, Huntsville Hospital for Women & Children, and Madison Hospital.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Hospital fundraising services
• Healthcare philanthropy management
• Nonprofit grant administration
• Community health donations
• Event-based fundraising

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring donations to support hospital equipment and program needs. Donors can direct gifts to specific programs or departments.
2. Corporate Sponsorships: Corporate sponsors support signature events like Huntsville Classic, BMW Brunch, Liz Hurley Ribbon Run, and Miracle Bash. Sponsors receive recognition and benefits at various tiers.
3. Grants: Foundation receives grants from organizations like Hearst Foundations, PetSmart Charities, Regions Foundation, City of Huntsville, and Madison County Commission for specific programs.
4. Planned Giving: Planned giving vehicles include charitable lead trusts, bequests, and memorial funds that provide future funding for hospital needs. Examples include the Glover family's $300,000 planned gift and Helen Rose Ream's $434,000 bequest.
5. Event Fundraising: Major annual events generate significant fundraising including the Huntsville Classic concert, BMW Brunch, Liz Hurley Ribbon Run, and Miracle Bash. Events feature concerts, auctions, and community activities.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Huntsville Hospital Foundation is a 501(c)(3) nonprofit fundraising organization that solicits and administers donations, corporate sponsorships, and grants to fund medical equipment, technology, and patient programs for Huntsville Hospital, Huntsville Hospital for Women & Children, and Madison Hospital. The Foundation distributes more than $6 million annually across the hospital system through signature events, online donations, planned giving vehicles, and named giving funds.

Product overview

Huntsville Hospital Foundation operates as a fundraising organization for not-for-profit Huntsville Hospital, Huntsville Hospital for Women & Children, and Madison Hospital. The Foundation offers a diverse portfolio of programs and services organized across several categories: signature fundraising events (Huntsville Classic, BMW Brunch, Liz Hurley Ribbon Run, Miracle Bash); patient support programs (Canines for Coping facility dog program, Healthcare Heroes Fund, memorial funds for neonatal care, breast cancer, and gynecologic oncology); educational initiatives (Daisy P. Swinton Nursing Scholarship); community programs (BIRTHday Books); and giving mechanisms (online donations, planned giving, Care Champions recognition). The organization provides more than $4-6 million in annual funding for hospital technology, equipment, and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Huntsville Classic Annual fundraising concert featuring nationally recognized musical performers at The Orion Amphitheater; benefiting Huntsville Hospital for Women & Children and pediatric services.
• BMW Brunch 41st annual holiday-season fundraising brunch benefiting the Lee Coggins Patient Care Fund for gynecologic oncology patients.
• Liz Hurley Ribbon Run Annual 5K race benefiting the Liz Hurley Breast Cancer Fund, supporting breast cancer awareness and diagnostic technology at Huntsville and Madison Hospitals' Breast Centers.
• Miracle Bash Annual fundraising event benefiting the Melissa George Neonatal Memorial Fund, supporting the Regional Neonatal ICU at Huntsville Hospital for Women and Children.
• Online Donation Platform Online donation system allowing donors to contribute to hospital programs or departments of their choice, with 100% of gifts going to the selected program or department.
• Planned Giving Program Estate planning and planned giving options allowing donors to make lasting contributions through charitable lead trusts, bequests, and memorial funds.
• Care Champions (Thank a Caregiver) Program allowing donors to honor or recognize physicians, nurses, and staff with donations and custom-crafted Care Champion pins.
• Canines for Coping Facility Dog Program First hospital facility dog program in Alabama providing emotional support to pediatric and adult patients through five professionally trained facility dogs working as full-time hospital employees.
• BIRTHday Books Program Literacy program providing a book to every baby born at Huntsville Hospital for Women & Children and Madison Hospital, promoting literacy and developmental growth.
• Healthcare Heroes Fund Emergency assistance fund providing meals, morale boosters, and emergency assistance funding for healthcare workers during the COVID-19 crisis.
• Melissa George Neonatal Memorial Fund Memorial fund supporting the Regional NICU at Huntsville Hospital for Women and Children, providing critical equipment including incubators, transport ambulances, and specialized cribs.
• Liz Hurley Breast Cancer Fund Fund supporting breast cancer awareness programs and diagnostic technology at Huntsville and Madison Hospitals' Breast Centers, including 3D mammography.
• Lee Coggins Patient Care Fund Fund providing transformational financial support for Huntsville Hospital gynecologic oncology patients so they can focus on treatment and healing.
• Crim Compassion Fund Fund providing compassionate assistance to patients and families in need at Huntsville Hospital facilities.
• Daisy P. Swinton Scholarship Scholarship fund established in memory of Huntsville Hospital's first African American ICU Nurse Manager to support nursing students.
• Employee Giving Program (Lifesaver Club) Workplace giving program for the hospital's 9,000+ employees that distributes more than $5 million annually to meet hospital needs through the Lifesaver Club.
• MyHospital Campaign Campaign celebrating Madison Hospital's 10th anniversary to raise money for future equipment and facility upgrades, including nursery renovations.

Quantifiable outcome

• More than $54 million distributed to hospitals over 41+ years
• +7 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• Guide Dogs of America - Tender Loving CaninescoreTechnology or Integration · 24 July 2023Guide Dogs of America - Tender Loving Canines provides facility dogs for the Canines for Coping program, including Apple for Madison Hospital. Dogs undergo extensive training at the institution to provide services based on medical goals.
• IronMountain Solutions, Torch Technologies, Wicks Family FoundationcoreGTM or Marketing Partner · 20 May 2023Certified Diamond Partners of the 2023 Huntsville Classic, contributing at unprecedented levels and rallying other defense industry companies to support the Heart Center fundraising goal of $1.7 million.
• Thompson GraycoreGTM or Marketing Partner · 20 May 2023Center Stage Partner for 2023 Huntsville Classic, supporting the record-breaking fundraising event for cardiac CT scanner.
• Hank Isenberg and Bill RoarkcoreGTM or Marketing Partner · 20 May 2023Co-chairmen of 2023 Huntsville Classic who drove record-breaking fundraising, both having experienced lifesaving cardiac care at Huntsville Hospital.
• The Orion AmphitheatercoreStrategic or Co-development Partner · 7 May 2022The Orion Amphitheater is the venue for the Huntsville Classic concert, which serves as the inaugural show at the new amphitheater. The partnership provides a premier venue for one of the Foundation's most significant annual fundraising events.
• Junior League of HuntsvillecoreStrategic or Co-development Partner · 31 August 2018Partner in BIRTHday Books program, with provisional members stuffing and hand-delivering bags monthly to new families at Huntsville and Madison Hospital Mother/Baby units.
• Huntsville-Madison County Public LibrarycoreStrategic or Co-development Partner · 31 August 2018Partner in BIRTHday Books program, providing best practices information and library card application materials to new families.
• The Snail on the Wall bookstorecoreStrategic or Co-development Partner · 31 August 2018Partner in BIRTHday Books program, collaborating to promote literacy and developmental growth for children in the hospitals' service area.
• Huntsville HavoccoreGTM or Marketing Partner · 13 May 2018Huntsville Havoc hockey organization hosts annual Melissa George Night, auctioning special jerseys and holding silent stick auctions. Raised nearly $600,000 over 12 years for the Melissa George Neonatal Memorial Fund.

Scale indicators22 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vanderbilt Health Foundation: Fundraising arm for Vanderbilt University Medical Center, a not-for-profit academic health system. Directly comparable as a hospital-system foundation raising funds for equipment, programs, and capital needs through events, major gifts, and planned giving.
• UPMC Foundation: Philanthropic arm of UPMC, a large integrated nonprofit health system. Comparable in mission, scale, and model — funding medical equipment, patient programs, and capital projects through community-wide fundraising.
• Norton Healthcare Foundation: Fundraising arm of Norton Healthcare in Louisville, Kentucky. A regional, community-focused hospital foundation supporting equipment, patient care, and specialty programs with a comparable signature-events-and-major-gifts model.
• HonorHealth Foundation: Fundraising arm of HonorHealth, a nonprofit regional health system. Directly comparable community-hospital foundation model with signature events, capital campaigns, and named programmatic funds.
• Memorial Hermann Foundation: Philanthropic arm of Memorial Hermann Health System in the Greater Houston area. Comparable in supporting a multi-hospital nonprofit system through events, corporate sponsorships, and major gift campaigns.
• Atrium Health Foundation: Fundraising arm of Atrium Health (now part of Advocate Health), a large nonprofit hospital system. Comparable mission and model of community-based fundraising for hospital equipment, technology, and patient programs.

Broad incumbents

• Ascension Foundation: National Catholic health system's charitable foundation, supporting Ascension's network of nonprofit hospitals. Broader footprint but analogous mission of funding equipment and programs across multiple hospital facilities.
• AdventHealth Foundation: Foundation supporting AdventHealth's nationwide network of nonprofit hospitals. Comparable in funding patient care, capital projects, and community benefit programs through events, major gifts, and grants.

Others

• PetSmart Charities: Major grantmaking partner of Huntsville Hospital Foundation, providing $186K+ to the Canines for Coping program. Comparable as a health/animal-welfare grantmaking funder supporting hospital-based animal-assisted therapy programs.
• Children's Miracle Network Hospitals: National nonprofit that raises funds for children's hospitals; many of the Foundation's pediatric/Women & Children hospital programs (NICU, Music Therapy) align with CMN's funding categories. Comparable as a hospital-fundraising model focused on pediatric capital and programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HuntsvilleHospitalFoundation
• Instagraminstagram.com/hh_caninesforcoping
• Xx.com/HH_Foundation
• LinkedInlinkedin.com/company/huntsvillehospitalfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsville Hospital Foundation