Europlus Operator
Europlus Operator is a Brazilian B2B travel wholesaler that serves travel agencies nationwide through proprietary Euroeasy and Eurolazer booking platforms, a 30+ executive regional sales force, and commission-based partnerships with 100,000+ international hotels, car rental firms, airlines and theme parks.
- Company typePrivate
- Founded2007
- HeadquartersPorto Alegre, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Europlus Operator does
Europlus Operator (legal name Europlus Viagem e Turismo LTDA) is a Brazilian B2B travel operator founded in May 2007 and headquartered in Porto Alegre, with regional offices in São Paulo and Rio de Janeiro. The company serves travel agencies across all 27 Brazilian states through a dedicated field-sales force of more than 30 executives and two proprietary booking platforms: Euroeasy, focused on corporate travel (hotel and car rental bookings with installment payment options), and Eurolazer, focused on leisure packages that agents can customize with flights, hotels, transfers and ancillary services. Europlus monetizes primarily through transaction-based commissions on hotel, car rental, air and package bookings, plus package-assembly margins and facilitation of Santander-branded installment financing for end customers.
The company's technology stack centers on the Euroeasy and Eurolazer web portals — built on Cangooroo and InfoTravel frameworks — which give agents autonomy to search inventory, assemble packages and issue reservations, complemented by a dedicated Supplier Portal (Portal do Fornecedor) for invoice submission, reconciliation and payment status tracking. Europlus holds distribution agreements with over 100,000 international hotel properties plus major Brazilian chains (Slaviero, Intercity, Louvre, Nacional Inn, Hilton, Iberostar, Palladium, Sandos), four Brazilian car rental operators (Localiza, Movida, Unidas, Foco), airlines (Gol, TAP) and theme parks (Disney, Universal Orlando). Marketing relies heavily on industry events (ABAV, Festuris, WTM Latin America, UNAV), the multi-city "Na Estrada" roadshow, famtours, the Eurocast podcast and active social media channels.
The go-to-market is exclusively B2B — Europlus does not sell directly to end consumers — and the company has scaled to more than 200 employees as of 2023 (a 120% increase versus 2019), reporting a 172% year-over-year increase in corporate hotel sales and 60% growth in Caribbean product sales in Q1 2023. The company is privately held and appears to be founder-led, with CEO Peter Weber, and undertook a corporate rebrand in November 2024 alongside continued investment in geographic expansion, supplier integrations and the international products vertical.
Europlus Operator firmographics
Firmographics- Name
- Europlus Operator
- Legal name
- Europlus Viagem e Turismo LTDA
- Website
- https://europlus.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Europlus Operator is a Brazilian B2B travel wholesaler that serves travel agencies nationwide through proprietary Euroeasy and Eurolazer booking platforms, a 30+ executive regional sales force, and commission-based partnerships with 100,000+ international hotels, car rental firms, airlines and theme parks.
- Ownership category
- akta.pro rank
Europlus Operator industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Corporate Travel & Expense Booking Platforms (BPAMAIAI), Corporate Air Ticketing Agencies (SME/Enterprise Accounts) (THAKALAB)
Keywords
Where Europlus Operator is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Europlus Operator business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commission from Hotels: Europlus earns commissions from hotel partners for bookings made through its platforms. The company has agreements with over 100 international hotels and numerous national hotel chains.
- Commission from Car Rentals: Commissions earned from car rental partners including Localiza, Movida, Foco, and Unidas for bookings facilitated through the platform.
- Package and Service Fees: Revenue from assembling and selling travel packages including flights, hotels, transfers, and tickets with associated service margins.
- Financing Services: Partner financing through Santander provides payment flexibility to end customers, with Europlus facilitating the transaction process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Credit card installment option for end customers |
| Transaction based/ take rate | Monthly | Santander financing for package bookings |
| Transaction based/ take rate | Pay-as-you-go | Seasonal promotional campaigns with discounted rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Europlus Operator product offering
Product offeringCore offering
Europlus Operator is a B2B Brazilian travel operator that provides travel agencies with proprietary online booking platforms — Euroeasy (corporate) and Eurolazer (leisure) — to book hotels, flights, car rentals, and customized travel packages. The company earns commissions from hotel, car rental, and supplier partners, and also integrates Santander bank financing to enable end-customer installment payments.
Product overview
Europlus Operadora is a Brazilian travel operator (B2B) that offers a multi-platform ecosystem for travel agencies. The core offering consists of Euroeasy and Eurolazer booking platforms, complemented by a comprehensive product portfolio including Hotelaria Nacional (national hotels), Hotelaria Internacional (international hotels with 100,000+ partners), Aéreo (air booking), Locações (car rentals), Ingressos (tickets), Serviços (ground services), and Transfers. The company also provides a Supplier Portal (Portal do Fornecedor) and Santander financing options for customer payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Euroeasy Online corporate travel booking platform that enables travel agents to autonomously reserve and issue national and international hotels and car rentals, with installment payment options on credit card (up to 8x without interest).
- Eurolazer Online leisure travel booking platform that lets travel agents assemble and customize complete travel packages combining hotels, flights, car rentals, tickets, and services for end customers.
- Hotelaria Nacional (National Hotel Booking) Distribution of domestic Brazilian hotel inventory to travel agencies, offering the best portfolio of hotels across Brazil.
- Hotelaria Internacional (International Hotel Booking) Distribution of international hotel inventory to travel agencies with agreements covering more than 100,000 partner accommodations worldwide.
- Aéreo (Air Booking) Air travel booking service that enables travel agents to quickly create national and international flight-inclusive packages.
- Locações (Car Rental Distribution) Car rental distribution service providing travel agents with access to a complete portfolio of Brazilian and international car rental companies, including Localiza, Movida, Unidas, and Foco.
- Ingressos (Tickets) Distribution of national and international tickets (theme parks, attractions, shows) with specialized support and consulting services for travel agents.
- Serviços (Ground Services) Distribution of ground services to be added to travel packages, including various ancillary travel services.
- Transfers Distribution of local transfer services, including regular and private receptives, for travel packages.
- Portal do Fornecedor (Supplier Portal) Web-based supplier portal enabling hotel and service partners to submit invoices online, perform automated reconciliation, track discrepancies through tickets, and monitor payment status.
- Financiamento Santander (Santander Financing) Integrated Santander bank financing service that allows end customers to pay for travel purchases in installments up to 10x without interest via boleto or direct debit, facilitated through the Europlus platforms.
Quantifiable outcome
- 172% increase in corporate hotel sales in Q1 2023
- +3 more outcomes
Companies that use Europlus Operator
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Europlus Operator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Europlus Operator partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Hilton Hotels & ResortscoreMajor international hotel partnership with over 7,000 properties worldwide. Europlus promotes Hilton All Inclusive resorts in Caribbean and Latin America, with joint events and training for travel agents in Brazil. Includes properties across 120+ destinations.
- IberostarcorePartnership with Iberostar Hotels & Resorts featuring hotels in Mexico, Dominican Republic, Brazil, and the Iberostar Heritage Grand Amazon floating hotel. Joint campaigns including Iberostar Week promotions.
- Playa Hotels & ResortscorePartnership with Playa Hotels & Resorts covering 25+ resorts in Jamaica, Dominican Republic, and Mexico. Includes Hyatt Zilara, Hyatt Ziva, Wyndham Alltra, and Jewel brands with all-inclusive concepts.
- Palladium Hotel GroupcorePartnership featuring Grand Palladium Imbassaí Resort & Spa in Brazil, celebrating 10 years. Joint events and sales training for travel agents.
- SandosminorPartnership with Sandos Hotels covering Caribbean properties. Joint events in Bauru and other cities for agent training.
- LocalizacoreCar rental partner with fixed pricing in Europlus systems. Major Brazilian car rental company integrated into booking platforms.
- MovidacoreCar rental partner with pricing integrated into Euroeasy platform. Approximately 4% rate reduction implemented recently.
- UnidascoreCar rental partner with online billing integration in Euroeasy system for authorized agencies.
- FococoreCar rental partner with online billing integration in Euroeasy platform for authorized agencies.
- Slaviero HotéiscorePartnership with Brazilian hotel chain featuring Slaviero Week campaign with discounts up to 10% across 35 hotels in 22 destinations.
- Intercity HotéiscorePartnership with Intercity Hotels featuring Intercity Week campaigns with up to 10% discount across 30+ Brazilian destinations.
- Louvre Hotels Group BrasilcorePartnership with Louvre Hotels Group covering Luxo, Midscale, and Economic category hotels across 14+ Brazilian cities including Brasília, Fortaleza, Natal.
- Vila GalécorePartnership featuring Vila Galé Mares in Ceará and Vila Galé Santa Cruz in Madeira. Joint famtour and dinner events organized.
- Nacional InncorePartnership with Nacional Inn hotel chain covering multiple Brazilian destinations including Campos do Jordão with up to 25% discount campaigns.
- Gol Linhas AéreascoreAirline partner for flights supporting package travel. Collaborated on famtour to Mendoza, Argentina.
- TAP Air PortugalcoreInternational airline partner. Joint famtour to Madeira Island organized with TAP.
- Costão do SantinhominorHotel partner for regional encounters in Santa Catarina, hosting sales team events.
- Universal Orlando ResortminorTheme park partner for Florida Special campaign, providing tickets and training for travel agents.
- Walt Disney World ResortsminorTheme park and resort partner for Florida Special campaign in partnership with Kaluah Tours.
- Jumbo Tours GroupminorReceptive tour operator in Punta Cana, part of Alpitour World with 75+ years experience. Provides support services for Dominican Republic destinations.
- Chile TravelcoreChile tourism representation partnership with events in Porto Alegre, São Paulo, and Brasília for agent training on Chilean destinations.
- Visit Tampa BayminorTourism board partnership for Tampa Bay destination promotion with brunch events and agent training.
- Vitrine GlobalminorMarketing agency representing Aruba tourism in Brazil, organizing joint events with travel agents.
- Xcaret HotelesminorMexican resort partner with events in Porto Alegre and other cities for agent training.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Europlus Operator competitors and assessment
Company assessmentBroad incumbents
- CVC Corp: Brazil's largest travel operator with both B2C retail and B2B wholesale (Trend) operations. Directly comparable as a multi-product travel distributor serving Brazilian travel agents and end consumers, but materially larger and publicly listed.
- Booking Holdings: Global OTA conglomerate (Booking.com, Priceline, Agoda) with massive hotel distribution. Indirectly comparable as a multi-product online travel distribution incumbent, though primarily B2C and global rather than B2B-focused in Brazil.
- Expedia Group: Global OTA conglomerate including B2B partner programs (Expedia Partner Solutions) serving travel suppliers and distributors. Comparable as a large incumbent with B2B distribution arms competing for the same supplier and agent relationships.
- BCD Travel: Global corporate travel management company with Brazilian operations. Comparable as a corporate travel booking platform serving business travelers, the same end-customer segment Europlus targets via its Euroeasy portal.
- American Express Global Business Travel (Amex GBT): Global corporate travel management company serving multinational clients. Comparable as a corporate travel platform competitor with online booking tools serving business travelers via agent and direct channels.
Direct peers
- Decolar (Despegar): Latin America's leading online travel agency operating in Brazil with multi-product (flights, hotels, packages) distribution. Comparable as a multi-product travel distribution platform serving the same Brazilian travel market.
- Hotelbeds: Global bedbank and B2B travel distribution platform intermediating between hotels and travel agents. Directly comparable business model as a wholesale hotel intermediary powering travel agent bookings.
- Agaxtur Operadora: Brazilian B2B travel operator providing air tickets, hotels, packages, and car rentals to travel agents. Directly comparable as a domestic Brazilian operadora with similar product portfolio and agent-channel distribution.
Others
- Localiza: Brazil's largest car rental company and a core supplier partner for Europlus. Comparable not as a competitor but as a key supplier/distribution counterpart whose pricing and integration directly affect Europlus's car rental offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Europlus Operator social profiles
Digital presenceEuroplus Operator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Europlus Operator leadership team
Management profileNumber of profiles
Profiles21 records
Europlus Operator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Europlus Operator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Europlus Operator
What does Europlus Operator do?
Europlus Operator is a B2B Brazilian travel operator that provides travel agencies with proprietary online booking platforms — Euroeasy (corporate) and Eurolazer (leisure) — to book hotels, flights, car rentals, and customized travel packages. The company earns commissions from hotel, car rental, and supplier partners, and also integrates Santander bank financing to enable end-customer installment payments.
Is Europlus Operator a public or private company?
Europlus Operator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Europlus Operator founded?
Europlus Operator was founded in 2007. It employs 101 to 250 people.
Where is Europlus Operator based?
Europlus Operator is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Europlus Operator make money?
Four revenue lines are on record. Commission from Hotels are the primary driver. The others are commission from Car Rentals, package and Service Fees and financing Services.
Who are Europlus Operator's main competitors?
Broad incumbents on record are CVC Corp, Booking Holdings, Expedia Group, BCD Travel and American Express Global Business Travel (Amex GBT). Direct peers are Decolar (Despegar), Hotelbeds and Agaxtur Operadora. Localiza is listed as an others.
Does Europlus Operator have an API?
No public API is recorded for Europlus Operator.
What industry is Europlus Operator in?
Europlus Operator's product category is Travel Agency Services. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support). Its NAICS code is 561510.