Make Real
Make Real is a UK-based immersive technology content developer that designs and builds bespoke VR, AR, and AI-powered learning experiences for enterprise clients across healthcare, finance, utilities, construction, and education, sold via consultative project work, licence-based apps, and location-based entertainment partnerships.
- Company typePrivate
- Founded2012
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Make Real does
Make Real Ltd is a UK-headquartered (Brighton studio, registered in Hailsham, East Sussex) immersive technologies content developer founded in 2001 as a corporate entity, operating in its current immersive-learning form since 2012. The firm designs and develops bespoke VR, AR, AI-powered, desktop, mobile, and 360° video experiences for enterprise learning and development and entertainment clients, supporting both headset and browser-based delivery. Its underlying technology stack spans Unity, JavaScript, HTML, and 2D/3D animation, augmented by custom hardware integrations (e.g., bespoke PCBs combined with Raspberry Pi for the EDF Energy Sentinel control-room simulator) and Azure Playfab-backed analytics. Make Real's ready-to-deploy product portfolio includes the Traffic Marshall, Slinger/Signaller, and Rear Guard VR safety training applications, the SkillShield competency evidence platform (developed with Keltbray xR), the D&I: Perspectives empathy experience, and the Reality Check AI-powered conversation simulator; a consumer games line (Loco Dojo, Hazard Us, Radial-G) and the Chaos Karts AR location-based entertainment experience round out the offering.
Revenue is generated through three primary streams: (1) bespoke project development sold via consultative enterprise sales, with project values frequently in the low-to-mid six figures and quote-based pricing dependent on scope; (2) licence-based product sales for ready-to-deploy VR applications, available via monthly, annual, or perpetual seat licences and through Meta App Lab, Google Play, and Apple App Store; and (3) consultancy services (technology workshops, use-case validation, 'art of the possible' sessions) that typically function as a precursor to project work. Make Real serves a concentrated enterprise client base spanning healthcare (NHS, NHSBT, Kenes Group), financial services (Lloyds Banking Group, London Stock Exchange Group), utilities and infrastructure (EDF Energy, Severn Trent, Network Rail, Vodafone), construction (BAM Nuttall, CITB, Keltbray), education (London Business School, Institution of Civil Engineers), and location-based entertainment (Little Lion Entertainment's Chaos Karts in Manchester and Dubai). The firm holds approved developer partner status with Meta, HTC, Microsoft, Sony, and Google, is Cyber Essentials Plus certified, and operates a mostly remote UK-distributed team centred on a studio within the Plus X Innovation Hub in Brighton.
Make Real firmographics
Firmographics- Name
- Make Real
- Legal name
- Make Real Ltd
- Website
- https://makereal.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make Real is a UK-based immersive technology content developer that designs and builds bespoke VR, AR, and AI-powered learning experiences for enterprise clients across healthcare, finance, utilities, construction, and education, sold via consultative project work, licence-based apps, and location-based entertainment partnerships.
- Ownership category
- akta.pro rank
Make Real industry classification
Industry- Product category
- Immersive Learning & Training
- NAICS
- Software Publishers (5132), Computer Training (611420), Amusement Parks and Arcades (7131), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Amusement & Recreation Services (7900), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
- akta.pro secondary industries
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), VR/AR Gaming Platforms (BPAMAKAG), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
Keywords
Where Make Real is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Make Real business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Bespoke Project Development: Make Real designs and develops fully bespoke immersive learning experiences tailored to individual client requirements. Revenue is earned on a project-by-project basis through discovery, design, development, and deployment phases. Pricing is quote-based and varies by project scope, complexity, and platform.
- Product Licensing (Ready-to-Deploy Apps): Off-the-shelf VR training applications (Traffic Marshall, Slinger/Signaller, Rear Guard, D&I: Perspectives, SkillShield) are sold via licence seats. Licence seats can be purchased on a month-by-month, annual, or perpetual basis. Some products are available through Meta App Lab, Google Play, and Apple App Store for direct consumer/enterprise purchase.
- Consultancy Services: Workshops and knowledge sharing sessions help clients make informed decisions about deploying immersive technologies. This consultative offering includes technology 101 sessions, 'art of the possible' workshops, use case validation, and group workshops — typically as a precursor to project work.
- Location-Based Entertainment: Revenue is earned from location-based entertainment experiences such as Chaos Karts (developed for Little Lion Entertainment), including software development and integration services for physical installations involving projection mapping, AR, and tracking technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VR Training Application Licences — Traffic Marshall, Slinger/Signaller, Rear Guard |
| Subscription | Annual | VR Training Application Licences — Annual |
| One time/ perpetual license | Pay-as-you-go | VR Training Application Licences — Perpetual |
| Hybrid | Pay-as-you-go | D&I: Perspectives — Multiple Platforms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Make Real product offering
Product offeringCore offering
Make Real designs and develops bespoke and ready-to-deploy immersive learning experiences (VR, AR, 360° video, AI-powered) for enterprise training, soft skills development, and safety simulation. The company also produces location-based entertainment experiences (e.g., Chaos Karts AR go-karting) and offers consultancy workshops to help organisations validate and deploy immersive technology use cases.
Product overview
Make Real operates as an immersive technologies content developer offering two main product lines: Enterprise Learning & Training Solutions (VR training applications and soft skills development) and Consumer Gaming Products. The enterprise offerings include ready-to-deploy VR training applications for construction and industrial safety (Traffic Marshall, Slinger/Signaller, Rear Guard), assessment platforms (SkillShield: Total Review, End-Point Assessment), and soft skills training (D&I: Perspectives). The gaming portfolio includes social VR party games (Hazard Us, Loco Dojo Unleashed) and VR racing experiences (Radial-G). All enterprise products leverage immersive technologies including VR, AR, AI-powered emotional recognition, and generative AI for personalized feedback.
Differentiator
Problem solved
Functional benefit
Brands
- Chaos Karts: Augmented reality indoor go-karting experience developed in partnership with Little Lion Entertainment. Players race around tracks created by projection mapping with virtual powerups and interactions.
- Hazard Us
- Loco Dojo Unleashed
- Radial-G
- SkillShield
- Reality Check
Products and services
- Traffic Marshall VR training and assessment application for Site Access Traffic Marshalls on construction sites, using natural gestures. Includes practical assessments for pedestrian access, stopping traffic lanes, and stop works board handling, plus theory tests.
- Slinger/Signaller VR training and assessment application for crane slinger/signallers on construction sites using natural gestures. Covers sling selection, trial lifts, load lifting, general lifting knowledge, inspection requirements, and mode factors.
- Rear Guard VR training application for vehicle reversing assistants in waste management and deliveries. Includes five standardized residential training scenarios based on Biffa loader training, with refuse collection and 2-person delivery vehicle options.
- D&I: Perspectives
Quantifiable outcome
- 31% increase in behaviour change (Hear to Listen, vs. control group)
- +9 more outcomes
Companies that use Make Real
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Make Real technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature5 records
Make Real partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Diverse SussexminorMake Real is an active member of Diverse Sussex, submitting data on EDI metrics and using their resources to foster inclusion within the company.
- Plus X Innovation HubminorMake Real's Brighton studio is located within Plus X Innovation Hub, which holds the platinum WELL healthy building standard accreditation. Make Real benefits from shared facilities including immersive labs, media suites, and maker spaces. Host of regular yoga and wellness sessions.
- Little Lion EntertainmentcoreMake Real developed the software powering Chaos Karts — an augmented reality electric go-karting experience using projection mapping and location tracking. The initial prototype led to funding for the fully-fledged experience now operational in Manchester and Dubai. NDA-covered details include integration of booking systems, go-kart tracking, AR projection, and safety anti-collision detection.
- Ents InccoreEnts Inc commissioned the Chaos Karts AR go-karting experience. Make Real built the software that integrates go-kart tracking, projection mapping, and AR elements. Joint development of the initial prototype that secured funding for full commercial deployment.
- Keltbray xR (MRKL LLC)corePartnership to develop SkillShield — a VR training assessment tool that captures video evidence of immersive learning experiences. Jointly developed and co-branded. SkillShield won a bronze Learning Award in 2022. Make Real's Traffic Marshall, Slinger/Signaller, and Rear Guard products integrate SkillShield.
- CITB (Construction Industry Training Board)coreCITB funded and partnered on the Highways Induction VR/blended learning project with BAM Nuttall. CITB approved funding as part of a programme to pilot and measure the effectiveness of immersive technologies in construction training.
- BAM NuttallcoreBAM Nuttall partnered with Make Real and CITB to deliver the Highways Induction immersive learning experience for workers on the M5 Oldbury flyover. BAM Nuttall provided site access, subject matter expertise, and match funding for the project.
- BrightwaveminorBrightwave collaborated with Make Real on the Network Rail COSS VR training project, which won gold at the Learning Technologies Awards 2020 in the 'Best Use of Simulations and Virtual Environments for Learning' category.
- TEQ4minorTEQ4 led the multi-supplier team for the Kravis Discovery Centre mixed reality museum installation at Gilcrease Museum in Tulsa, Oklahoma. Make Real delivered the tablet application, AR experience, and system integration for the interactive museum guide.
- Gilcrease Museum (Kravis Discovery Centre)minorGilcrease Museum in Tulsa, Oklahoma, showcased the TEQ4-led mixed reality installation developed by Make Real. The project covered over 4,000 artefacts from indigenous peoples of the Americas.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Make Real competitors and assessment
Company assessmentDirect peers
- Talespin: Talespin builds immersive soft-skills and workforce training platforms using VR and AI. It is directly comparable to Make Real across use cases (D&I, leadership, communication training), target buyer (enterprise L&D), and underlying tech stack (Unity-based VR with AI coaching).
- Mursion: Mursion delivers VR-based simulation training for leadership, sales, and workplace conversations, combining AI and human-driven avatars. Highly comparable to Make Real's empathy/soft-skills and conversation simulation work (e.g., Reality Check, Hear to Listen).
- Immerse: Immerse is a VR language and enterprise training platform with a content authoring environment and enterprise distribution. Comparable to Make Real's off-the-shelf plus bespoke enterprise VR training model.
- PIXO (formerly Motusi / Pixo VR): PIXO delivers AR/VR enterprise training solutions, including device-agnostic content and managed distribution. Comparable to Make Real's tech-agnostic, multi-platform positioning and enterprise training focus.
- Interplay Learning: Interplay Learning provides VR training for skilled trades (HVAC, plumbing, electrical, solar). Comparable in industrial-safety and skills-training adjacency to Make Real's Safety/Traffic Marshall/Rear Guard-type applied training.
- STRIVR: STRIVR delivers immersive learning for enterprise, originally focused on sports performance and now extending into retail, financial services, and operations training. Comparable in target customer (large enterprise) and content-led training approach.
Emerging players
- FundamentalVR: FundamentalVR builds immersive clinical simulation for surgery and healthcare training, with haptic feedback. Adjacent to Make Real's NHS healthcare simulation work (e.g., Crossmatching with NHSBT) but focused on clinical procedure training specifically.
- Kognitiv Spark: Kognitiv Spark offers industrial AR/VR training and remote-expert solutions for manufacturing and utilities. Directly comparable to Make Real's industrial-safety and utilities training (e.g., EDF Sentinel, Network Rail, Vodafone) on a like-for-like use-case basis.
- Gemba: Gemba builds VR-based leadership and people-skills training for enterprises. Comparable to Make Real's soft-skills and leadership focus (e.g., EDF inclusive leadership, Lloyds coaching), though more software-platform-led.
Broad incumbents
- PwC Extended Reality (XR) practice: PwC's XR/Metaverse practice delivers enterprise immersive solutions as part of its broader consulting portfolio. Comparable as a competing buyer-facing option for the same enterprise L&D budgets Make Real targets, but with broader advisory and integration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Make Real social profiles
Digital presenceMake Real compliance and trust
Trust signalCompliance4 records
Make Real financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Real leadership team
Management profileNumber of profiles
Profiles11 records
Make Real funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Real M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Real
What does Make Real do?
Make Real designs and develops bespoke and ready-to-deploy immersive learning experiences (VR, AR, 360° video, AI-powered) for enterprise training, soft skills development, and safety simulation. The company also produces location-based entertainment experiences (e.g., Chaos Karts AR go-karting) and offers consultancy workshops to help organisations validate and deploy immersive technology use cases.
Is Make Real a public or private company?
Make Real is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Real founded?
Make Real was founded in 2012. It employs 11 to 50 people.
Where is Make Real based?
Make Real is headquartered in Brighton, United Kingdom, in the Europe region.
How does Make Real make money?
Four revenue lines are on record. Bespoke Project Development is the primary driver. The others are product Licensing (Ready-to-Deploy Apps), consultancy Services and location-Based Entertainment.
Who are Make Real's main competitors?
Direct peers on record are Talespin, Mursion, Immerse, PIXO (formerly Motusi / Pixo VR), Interplay Learning and STRIVR. Emerging players are FundamentalVR, Kognitiv Spark and Gemba. PwC Extended Reality (XR) practice is listed as a broad incumbent.
Does Make Real have an API?
No public API is recorded for Make Real.
What industry is Make Real in?
Make Real's product category is Immersive Learning & Training. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise), with a secondary code of EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership). Its NAICS code is 5132 and its SIC code is 7371.