Master Teacher
Master Teacher is a privately-held K-12 professional development company, founded in 1969, that delivers cloud-based eLearning courses, observation tools, and certification programs for teachers, paraeducators, substitute teachers, and administrators across U.S. school districts.
- Company typePrivate
- Founded1969
- HeadquartersManhattan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Master Teacher does
Master Teacher (The Master Teacher, Inc.) is a privately-held K-12 professional development company founded in 1969 and headquartered in Manhattan, Kansas. The company delivers training content to educators and school support staff through a cloud-based eLearning platform accessible via web, tablet, and mobile apps on Apple's App Store and Google Play. The portfolio spans tiered eLearning bundles for teachers, paraeducator certification and training, English Language Learners curriculum aligned to TESOL and WIDA standards, autism certification tracks, substitute and support staff training, behavior management programs (including the You Can Handle Them All! mobile app), and a flagship weekly micro-lesson publication in print and online form. The integrated weCLIMB Observation Solution extends the offering into instructional coaching, walkthroughs, and evaluations, with customizable forms including a built-in Danielson Framework and drillable, exportable reporting.
Master Teacher firmographics
Firmographics- Name
- Master Teacher
- Legal name
- The Master Teacher, Inc.
- Website
- https://masterteacher.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Master Teacher is a privately-held K-12 professional development company, founded in 1969, that delivers cloud-based eLearning courses, observation tools, and certification programs for teachers, paraeducators, substitute teachers, and administrators across U.S. school districts.
- Ownership category
- akta.pro rank
Master Teacher industry classification
Industry- Product category
- K-12 Professional Development and Educator Training
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)
- akta.pro secondary industries
- Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Teacher Professional Development & In-Service Training Institutes (EDAHAFAM), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)
Keywords
Where Master Teacher is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Master Teacher business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Annual Subscription Licenses: Annual subscription model for eLearning programs sold on a per-user or site license basis with tiered volume pricing. Users pay annual fees to access course libraries with 1-3, 4-10, 10-25, 25-50, 50-100, and 100+ user tiers with decreasing per-user costs.
- Books & Planners: One-time purchase of physical and digital books, planners, and grade books for educators. Individual product pricing ranging from $9.95 to $66.95.
- Print Publications: The Master Teacher Weekly PD Program available in print and online formats with 36 weekly micro-lessons delivered annually. Annual subscription pricing.
- Site License Pricing: Bulk licensing for schools and districts offering volume pricing for larger user counts, enabling district-wide implementation of professional development programs.
- Workshops: Ready-to-use inservice workshop packages and ignite PD activity products sold as one-time purchases, with workshop bundles ranging from $8.95 to $300.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Paraeducator Online Training and Certification - Annual subscription with volume pricing |
| Subscription | Annual | The Master Teacher Weekly PD Program - Print and/or online delivery |
| Subscription | Annual | Teacher eLearning Bundle - 200+ courses annual subscription |
| Subscription | Annual | The Teacher PD Bundle+ - Complete professional learning solution |
| One time/ perpetual license | Multi-year contract | Autism Certification for Paraeducators |
| One time/ perpetual license | Multi-year contract | Autism Certification For Teachers |
| One time/ perpetual license | Multi-year contract | Autism Specialist Certification |
| Subscription | Annual | English Language Learners Online Training - Annual subscription with 20 courses |
| Subscription | Annual | You Can Handle Them All Behavior Online Training - Annual subscription |
| Subscription | Annual | Early Career Teaching Monthly PD Program - Annual subscription with 18 courses |
| Subscription | Annual | Substitute Teacher Online Training - Annual subscription with 25 courses |
| Subscription | Annual | Support Staff Online Training - Annual subscription with 39 courses |
| Subscription | Annual | Bridging the Learning Loss Gap Series - Annual subscription |
| Subscription | Annual | Social & Emotional Learning Series - Annual subscription |
| Subscription | Annual | How to Teach Online Series - Annual subscription with 19 courses |
| Unit Pricing | Pay-as-you-go | Books and Planners - Individual products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Master Teacher product offering
Product offeringCore offering
Master Teacher provides K-12 professional development products and services for educators, school administrators, and district leaders. Offerings include subscription-based eLearning libraries, on-demand and live workshops, books and planners, leadership conferences, and a teacher observation/evaluation platform called weCLIMB. The company has served educators since 1969, combining self-published books, video courses, and in-person and virtual training events.
Product overview
The Master Teacher is a K-12 professional development company offering a comprehensive suite of training solutions built around its cloud-based eLearning Platform. The portfolio consists of multiple bundled product tiers (The Teacher PD Bundle+, Teacher eLearning Bundle) that combine self-paced courses across topics like behavior management, English Language Learners, autism, inclusion, and social-emotional learning. Complementary standalone programs include Paraeducator Online Training and Certification, CTE Pathway, Substitute Teacher Online Training, Early Career Teaching Monthly Pd Program, Support Staff Online Training, and the flagship The Master Teacher Weekly Pd Program. The weCLIMB Observation Solution provides an integrated coaching and observation platform, while the You Can Handle Them All! Behavior App delivers mobile-based behavior management support. Physical products include books, planners, and ready-to-use workshops. All offerings are accessible via the eLearning Platform with SSO integration, mobile apps, and administrative dashboards for tracking and compliance.
Differentiator
Problem solved
Functional benefit
Brands
- weCLIMB: Observation solution for instructional coaching, observations, evaluations, and professional growth management.
- The Master Teacher Weekly Pd Program
- You Can Handle Them All!
Products and services
- weCLIMB Web-based teacher observation and evaluation platform designed for school administrators to assess, document, and grow classroom instructional practice.
- PD Unlimited District-level subscription that gives schools and districts unlimited access to Master Teacher's online professional development library for their staff.
- Pro Dev Individual educator subscription that provides on-demand access to Master Teacher's online courses, video library, and self-directed professional development resources.
- The Library Online video library of professional development content curated by Master Teacher for K-12 educators and administrators.
- On-Demand Courses Self-paced online courses covering classroom management, social-emotional learning, teacher-student relationships, classroom technology, and related K-12 educator topics.
- Live Workshops and Events In-person and virtual live training events including back-to-school workshops, new teacher boot camps, and the annual Leadership Conference for educators and administrators.
- Customized Learning Solutions Tailored professional development programs and coaching engagements built to meet the specific instructional or leadership goals of a school or district.
- Master Teacher Books and Planners Self-published print and digital books on teaching, leadership, and educator finances, plus the Master Teacher Daily Planner sold to individual educators and schools.
- Leadership Conference Annual multi-day conference for school administrators, principals, and instructional leaders focused on leadership and educator growth.
Quantifiable outcome
- 96% of educators recommend the courses
- +3 more outcomes
Companies that use Master Teacher
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles2 records
Master Teacher technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature4 records
Master Teacher partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Master Teacher competitors and assessment
Company assessmentBroad incumbents
- PowerSchool: PowerSchool is a broad K-12 edtech incumbent with a Professional Learning platform offering PD courses and observation tools across its installed SIS base. PowerSchool's Perform product competes head-on with weCLIMB as part of a much larger enterprise portfolio.
- Edmentum: Edmentum offers K-12 online learning, assessment, and educator effectiveness solutions including professional development and observation tools. The company overlaps with Master Teacher in teacher PD and competency-based content for school districts.
- Learning A-Z: Learning A-Z provides K-12 instructional resources, professional development, and educator support content used by classroom teachers. The company shares Master Teacher's K-12 buyer and curriculum-and-instruction focus area.
Direct peers
- Frontline Education: Frontline operates a K-12 professional development management (PDM) platform with observation and evaluation tools directly competing with Master Teacher's weCLIMB. Both target district-level enterprise contracts for educator PD, observation, and compliance tracking.
- EdTech Teacher: EdTech Teacher provides professional development, coaching, and consulting services to K-12 schools on instructional technology integration. It competes with Master Teacher's PD portfolio for district-level training and teacher support contracts.
- Solution Tree: Solution Tree publishes professional development books, provides on-site workshops, and delivers conferences for K-12 educators, closely paralleling Master Teacher's mix of PD books, workshops, and on-demand content serving the same buyer.
- BetterLesson: BetterLesson provides K-12 teacher coaching, professional development, and instructional support services to schools and districts. Like Master Teacher, BetterLesson targets teacher growth through structured PD content and educator support.
- Corwin Press: Corwin Press is an educational publisher providing K-12 professional development books, on-demand courses, and consulting for educators. It parallels Master Teacher's combination of books, online PD content, and supporting certification programming.
- Aligned Professional Development: School Improvement Network (Aaligned) delivers online PD, video-based teacher coaching, and observation tools for K-12 districts, overlapping with Master Teacher's weCLIMB observation platform and eLearning course subscriptions.
- Advancement Courses: Advancement Courses provides online continuing education and graduate-level PD courses for K-12 teachers seeking salary lane changes and licensure renewal, mirroring Master Teacher's content-and-certification model and shared K-12 educator buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Master Teacher social profiles
Digital presenceMaster Teacher compliance and trust
Trust signalCompliance13 records
Master Teacher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Teacher leadership team
Management profileNumber of profiles
Profiles2 records
Master Teacher subsidiaries and ownership
Company hierarchySubsidiaries1 record
Master Teacher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Teacher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Teacher
What does Master Teacher do?
Master Teacher provides K-12 professional development products and services for educators, school administrators, and district leaders. Offerings include subscription-based eLearning libraries, on-demand and live workshops, books and planners, leadership conferences, and a teacher observation/evaluation platform called weCLIMB. The company has served educators since 1969, combining self-published books, video courses, and in-person and virtual training events.
Is Master Teacher a public or private company?
Master Teacher is a private company. It is classified as family owned and is currently operating.
When was Master Teacher founded?
Master Teacher was founded in 1969. It employs 11 to 50 people.
Where is Master Teacher based?
Master Teacher is headquartered in Manhattan, United States, in the North America region.
How does Master Teacher make money?
Five revenue lines are on record. Annual Subscription Licenses are the primary driver. The others are books & Planners, print Publications, site License Pricing and workshops.
Who are Master Teacher's main competitors?
Broad incumbents on record are PowerSchool, Edmentum and Learning A-Z. Direct peers are Frontline Education, EdTech Teacher, Solution Tree, BetterLesson, Corwin Press, Aligned Professional Development and Advancement Courses.
Does Master Teacher have an API?
No public API is recorded for Master Teacher.
What industry is Master Teacher in?
Master Teacher's product category is K-12 Professional Development and Educator Training. Its primary akta.pro industry code is EDAJAFAO, Instructional Coaching & Teacher Professional Learning (School-Embedded), with a secondary code of EDAFACAL, Teacher-Led Digital Lesson Packages & Instructional Resources. Its NAICS code is 611430 and its SIC code is 8200.