Blondie's Treehouse

What Blondie's Treehouse does

Blondie's Treehouse, Inc. is a New York-based, vertically integrated horticultural services firm founded in 1979 by Howard K. Freilich. The company designs, builds, fabricates, installs, and maintains interior and exterior plantscapes for enterprise clients, operating across six core service lines — interior plantscaping, exterior landscape design/build, floral design (Flower Studio), custom replica and preserved botanicals (Silk Atelier), holiday décor (Holiday House), and the National Account Program for multi-location brands. Ancillary capabilities include in-house metal and wood fabrication, arborist services, irrigation and lighting design, and green roof and living wall installation, supported by a 35,000+ sq ft Mamaroneck headquarters, two NYC showrooms, and a Bronx fabrication studio. Subsidiaries include J. Mendoza Gardens (landscape architecture, merged 2011), Kokobo Greenscapes (urban exterior, acquired 2016), and Axiom Architectural (a CAD/BIM-linked design tool for architects).

Name

Blondie's Treehouse

Legal name

Blondie's Treehouse, Inc.

Website

https://blondiestreehouse.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Blondie's Treehouse is a vertically integrated, NYC-based horticultural services firm that designs, fabricates, installs, and maintains interior and exterior plantscapes for hospitality, corporate, real estate, and multi-location brand clients across North America.

Ownership category

akta.pro rank

Product category

Horticultural and Landscape Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Tree Care & Arborist Services (BPABADAD), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Interior plantscaping services
• Exterior landscape design
• Green wall installation
• Holiday decor services
• Landscape maintenance programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Build Services: Complete landscape design, construction, and installation services for exterior projects including roof decks, terraces, courtyards, and entry gardens. Projects vary in scope and duration.
2. Horticultural Maintenance Services: Ongoing horticultural service programs including interior and exterior plant care, landscape maintenance, color rotation programs, and seasonal maintenance.
3. Floral and Event Services: Fresh floral arrangements, special events design, wedding design, weekly floral rotations, seasonal displays, and corporate hospitality floral services.
4. Holiday Decor Services: Custom holiday installations including trees, wreaths, garlands and décor for commercial and hospitality clients. Services include design, fabrication, installation, removal, storage, refurbishment, and leasing options.
5. Replica and Silk Botanicals: Custom replica pieces, preserved foliage, and botanical décor for areas where live plants cannot be used. Services include branded green identities for multi-location brands.
6. National Account Program: Comprehensive service program for multi-location brands offering design services, procurement, guaranteed service programs, horticultural services, botanical branding, and quality assurance across regional or national sites.
7. Fabrication Services: Custom wood and metal fabrication including planters, edging, stairs, decking, custom furniture, and architectural elements. Turnkey products delivered directly to field.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Blondie's Treehouse designs, installs, and maintains interior and exterior horticultural environments for commercial, hospitality, corporate, and residential clients. Offerings span interiorscaping with live and replica foliage, green wall systems, exterior landscape architecture and construction, green roofs, floral design, holiday decor, custom wood and metal fabrication, arbor care, irrigation, and lighting design. The company operates a National Account Program that delivers these services consistently across multi-location brands nationally and internationally.

Product overview

Blondie's Treehouse is a comprehensive horticultural services company offering a portfolio of interconnected design, installation, and maintenance services. The core offerings include Interior Plantscape Services (live and replica foliage, green walls, biophilic design) and Exterior Landscape Design/Build/Maintenance (rooftops, terraces, green roofs, green walls). Supporting these core services are specialized divisions: Flower Studio (corporate and event floral design), Silk Atelier (custom replica and preserved botanical pieces), Holiday House (seasonal decorations), and Fabrication Services (custom metal and wood fabrication for planters and architectural elements). The company also operates sub-brands J. Mendoza Gardens (high-end landscape architecture) and Kokobo Greenscapes (boutique urban landscapes), plus Axiom Architectural (a design tool for architects to specify and order products). The National Account Program ties these services together for multi-location brands, while the GREENSOURCE Program provides corporate-wide botanical branding standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Plantscape Services
• Exterior Landscape Design, Build & Maintenance
• Flower Studio
• Silk Atelier
• Holiday House
• National Account Program
• J. Mendoza Gardens
• Kokobo Greenscapes
• Axiom Architectural (Design Tool & Fabrication)
• Custom Wood and Metal Fabrication Services
• Arborist Services
• Hospitality Services
• GREENSOURCE Program

Quantifiable outcome

• Green roof at Sky View Parc functions as NYC's second largest green roof storm water sponge, diverting water from overtaxed sewer system
• +5 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PolarmosscoreOthersNorth American Distributor of Polarmoss products. Company has utilized Polarmoss products for many years in a wide range of design applications. Services include design, custom fabrication, installation, and shipment of bulk supplies or customized design elements.
• International Growers NetworkcoreStrategic or Co-development PartnerEstablished relationships with best local and international growers in Europe, South America, Israel, and South Africa who ship directly to Blondie's, providing highest quality and freshest product available.
• James Corner Field OperationsminorStrategic or Co-development PartnerLandscape architecture firm for Dumbo Rooftop project (45 Main Street). Design firm for signature properties in Brooklyn waterfront development.
• Two Trees ManagementcoreStrategic or Co-development PartnerDeveloper client for multiple projects including Dumbo Rooftop (45 Main Street) and 325 Kent in Williamsburg. Major real estate development firm with signature Brooklyn properties.
• Ismael Levya ArchitectsminorStrategic or Co-development PartnerArchitecture firm for 325 Kent project in Brooklyn's Williamsburg neighborhood. Project features stylish new building with refined landscaped spaces.
• Leeser ArchitectureminorStrategic or Co-development PartnerInterior development for 325 Kent project. Partnership for creating distinctive interior and exterior amenity spaces.
• James P. Gilday Landscape ArchitectminorStrategic or Co-development PartnerLandscape architecture partnership for Sky View Parc project in Flushing Queens. Partnership for creating spectacular green roof design.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ambius: Ambius (owned by Rentokil Initial) is one of the largest commercial interior plantscaping and ambient scenting providers in North America, directly competing with Blondie's Treehouse in live foliage, green walls, and seasonal displays for offices, hospitality, and healthcare customers.
• Planterra: Planterra is a Michigan-based interiorscape and botanical design firm offering interior plantscaping, living walls, holiday decor, and event florals for commercial and hospitality clients — directly comparable to Blondie's interior and floral service lines.
• Tropical Plant Services (PSI): Tropical Plant Services is a New England-based interior plantscaping company providing design, installation, and maintenance of live plants and seasonal displays for corporate, hospitality, and institutional customers — directly comparable to Blondie's interiorscape and Flower Studio offerings.
• Foliage Design Systems: Foliage Design Systems is a national interior plantscaping provider offering interior landscaping, green walls, and holiday decor to commercial properties — overlapping customer base, services, and delivery model with Blondie's Treehouse.
• Focal Pointe Outdoor Solutions: Focal Pointe Outdoor Solutions is a commercial landscape services firm providing design-build, maintenance, and enhancement services for corporate, healthcare, hospitality, and retail properties — directly comparable to Blondie's exterior landscape design/build and maintenance business.

Broad incumbents

• BrightView Holdings: BrightView is the largest publicly traded commercial landscaping services company in the US, offering landscape maintenance, design/build, and tree care to enterprise customers — a broad incumbent with overlapping capabilities but at much larger scale and geographic footprint than Blondie's.
• Davey Tree Expert: Davey Tree Expert is a large, established provider of arborist, tree care, and environmental services for utilities, municipalities, and commercial customers — directly comparable to Blondie's arborist services line (600+ municipal/institutional clients).
• SavATree: SavATree is a regional tree care and landscape services provider across the Northeast and Mid-Atlantic, offering arborist, lawn care, and landscape services — comparable to Blondie's arborist and exterior landscape services, especially in the Tri-State area.
• Asplundh Tree Expert: Asplundh is a national utility vegetation management and tree care provider serving utilities, municipalities, and commercial customers — overlapping with Blondie's arborist services to municipalities, institutions, and private clients.
• Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscape services provider across the Southeast and Mid-Atlantic offering landscape maintenance, design/build, and irrigation — comparable to Blondie's exterior maintenance and design/build services for commercial properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bdbnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blondie's Treehouse