What Foliage Design Systems does

Foliage Design Systems (FDS) is a commercial interiorscape company that designs, installs, and maintains interior plants, living green walls, preserved moss walls, artificial foliage, and commercial holiday décor for enterprise clients across Florida, Georgia, and — through affiliated brands under its parent Botanical Designs — nationwide. Founded in 1971 in Ocala, Florida, the company pioneered the leasing of interior plants to commercial businesses and has grown to operate four core branches in Atlanta, Orlando, Jacksonville, and Tampa, with a broader national footprint delivered through sister brands Botanical Designs (Seattle, Denver), McCaren Designs (Minnesota), and GreenWalls (all 50 states). Its customer base spans corporate offices, hotels and resorts (Hilton, Hotel Signia, Caribe Royale), commercial real estate (JLL, Colliers, Cousins Properties, Star Metals, Novelis), professional services (Deloitte, Salesforce), healthcare, retail, and educational institutions.

FDS's service portfolio is built around a recurring maintenance model (subscription plant care at $2-$25/sq ft/month) complemented by installation projects for living green walls (with proprietary exterior-rated panel systems and automated irrigation), preserved moss wall art (lasting 3-5 years at $125-$300+/sq ft), seasonal color rotations, orchid arrangements, artificial foliage for impractical spaces, commercial holiday décor programs, and event plant rentals. The underlying technology is primarily craft-based horticultural expertise augmented by proprietary physical systems — custom panel systems engineered for climate resilience, automatic irrigation, and hand-sculpted preserved moss elements — rather than software or digital platforms.

The business model combines recurring maintenance revenue with project-based installation and seasonal décor contracts, sold through an enterprise field sales motion coordinated nationally via the Atlanta hub. Following the 2022 acquisition by Botanical Designs, FDS transitioned from a 25-location franchise structure to four corporate branches, retaining its brand as a subsidiary within a multi-brand national platform. Leadership has been stable since 1998 under President David Liu and Executive Vice President Michael K. Lewis.

Name

Foliage Design Systems

Legal name

Foliage Design Systems

Website

https://foliagedesign.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Foliage Design Systems is a commercial interiorscape company that designs, installs, and maintains interior plants, living green walls, moss walls, and holiday décor for enterprise clients across Florida, Georgia, and nationwide through its parent Botanical Designs' brand network.

Ownership category

akta.pro rank

Product category

Commercial Interior Landscaping Services

NAICS

Landscaping Services (56173), Landscaping Services (561730), Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Seasonal Color, Planting & Horticultural Services (BPABADAL), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Commercial interior plantscaping
• Living green wall installation
• Plant maintenance services
• Commercial holiday decor
• Interiorscape design services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Plant Maintenance Programs: Recurring maintenance contracts for interior plants, living walls, and greenery installations with regular scheduled service visits
2. Installation Services: One-time design and installation of interior plantscapes, living green walls, moss art, holiday décor, and exterior landscaping
3. Commercial Holiday Décor: Design, installation, and storage of commercial holiday decorations including trees, garlands, and seasonal displays
4. Event Rentals: Temporary plant and greenery rentals for commercial events and corporate functions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Foliage Design Systems provides commercial interiorscaping services spanning plant design consultation, installation, and ongoing plant maintenance for offices, hotels, healthcare facilities, mixed-use properties, and retail centers. Its offerings include interior plant design, living green walls, preserved moss wall art, holiday décor, artificial foliage, event plant rentals, and exterior landscaping, delivered through a regional branch network with national reach via affiliated brands.

Product overview

Foliage Design Systems is a commercial interiorscape company offering a portfolio of plant design, installation, and maintenance services. Their core offerings include Interior Plant Design, Living Green Walls, Custom Moss Art, Plant Maintenance, Holiday Décor, Artificial Foliage, Event Rentals, Exterior Landscaping, and Plant Design Consultation. These services are delivered through a network of four branches (Atlanta, Orlando, Jacksonville, Tampa) serving Florida and Georgia, with access to a national network through affiliated brands Botanical Designs, GreenWalls, and McCaren Designs. The company positions itself as a full-service provider from design through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Plant Design Professional interior plantscaping and plant installation services for commercial spaces including offices, lobbies, hotels, and healthcare facilities.
• Living Green Walls Vertical living plant installations for both interior and exterior spaces, featuring automated irrigation systems and professional maintenance.
• Custom Moss Art Preserved moss wall installations providing low-maintenance biophilic design elements lasting three to five years, with custom designs including sculptural features.
• Plant Maintenance Ongoing professional plant care including watering, pruning, pest management, and plant replacement for commercial interiorscapes.
• Holiday Décor Custom commercial holiday décor installations including Christmas trees, garlands, ornaments, and seasonal displays for office buildings and hospitality venues.
• Artificial Foliage Maintenance-free artificial plant installations using UV-rated faux foliage for spaces where live plants are impractical, including outdoor areas.
• Event Rentals Temporary plant and greenery rentals for events, trade shows, and corporate functions with installation and removal services.
• Exterior Landscaping Outdoor container plantings, seasonal flower rotations, and exterior greenery installations for commercial properties.
• Plant Design Consultation Expert guidance on plant selection, biophilic design planning, and space optimization for commercial interiorscapes.
• Orchid Arrangements Decorative orchid plantings for commercial interiors, providing elegant floral accents for lobbies and reception areas.
• Color Rotations Seasonal color rotation programs featuring flowering plants to maintain visual interest in commercial spaces throughout the year.

Quantifiable outcome

• Living green walls contribute to higher employee productivity and satisfaction through nature exposure
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Botanical DesignscoreStrategic or Co-development PartnerBotanical Designs acquired Foliage Design Systems in 2022, transitioning FDS from 25 franchise locations to four core branches. FDS now operates as a valued subsidiary within the Botanical Designs family of brands alongside McCaren Designs and GreenWalls.com. The acquisition enabled national service delivery through coordinated brand network.
• GreenWalls by Botanical DesignscoreStrategic or Co-development PartnerLiving green wall systems brand serving clients across the entire United States. Part of the Botanical Designs family of brands network that enables Foliage Design Systems to deliver nationwide green wall projects.
• McCaren DesignsminorStrategic or Co-development PartnerCommercial interior plant design and maintenance brand serving Twin Cities and business districts across Minnesota. Related brand within Botanical Designs family network.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Plant Interscapes: Full-service interior landscaping company specializing in design, installation, and horticultural maintenance for corporate, hospitality, and healthcare facilities — overlapping service lines and customer segments with FDS.
• Greenleaf IPS: Commercial interiorscape specialist providing plant rental, green wall, and maintenance services to corporate and institutional clients; competes head-to-head with FDS in design-led interior greenery programs.
• Plantscape Inc. Long-standing interior plantscaping provider offering interior plant rentals, green walls, and holiday décor programs; comparable business model and similar multi-decade operating history to FDS.
• Ambius: Largest direct competitor in commercial interiorscaping, offering interior plant design, installation, and maintenance plus green walls and seasonal décor across North America. Operates as a brand under Rentokil Initial, giving it comparable enterprise reach and a directly overlapping service portfolio.
• Botanica: Commercial plant design and maintenance firm serving hotels, offices, and luxury residential developments — overlaps directly with FDS's premium hospitality and trophy-project segment.
• Interior Plantscape Services: Mid-market commercial interiorscape provider delivering interior plant design, living walls, and recurring maintenance programs — a direct functional match to FDS's core offering with similar enterprise customer focus.

Others

• TreeTown USA / Color Spot Holdings: Wholesale nursery and plant supply operation providing horticultural inputs to commercial landscapers and interiorscapers — a key upstream supplier to FDS and adjacent ecosystem participant rather than a direct competitor.

Emerging players

• Planterworx: Design-forward architectural planter manufacturer with adjacent product portfolio for commercial interiorscaping; competes in the design/specification layer where FDS also positions its premium offerings.

Broad incumbents

• ValleyCrest Landscape Companies: National commercial landscape services firm competing for property-level contracts that bundle interior and exterior greenery services alongside broader grounds maintenance.
• BrightView Landscapes: Largest U.S. commercial landscaping provider with broad maintenance and design offerings; touches FDS's market through commercial property contracts but does not specialize in interior plantscaping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoliageDesignOrlando
• LinkedInlinkedin.com/company/foliagedesignsystems
• Instagraminstagram.com/foliagedesignsystems
• Xx.com/interiorscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foliage Design Systems