What Chilling, Inc does

Chilling, Inc is a privately held, early-stage streaming media company founded in 2021 and based in Dover, Delaware, operating with a team of 1-10 employees. The company offers a vertical-niche streaming application branded as Chilling App, focused exclusively on horror entertainment content and distributed as a direct-to-consumer product on connected-TV platforms.

The core product is a streaming application available on Samsung Smart TV and Amazon Fire TV marketplaces, indicating a CTV-first go-to-market strategy. Underlying technology appears to leverage Muvi's white-label streaming platform and CDN infrastructure, allowing the company to deliver video content without building proprietary video pipeline components. The product is presented as a horror-focused alternative to mainstream OTT services, though no content library details, original programming, or licensing arrangements are disclosed.

The business model is not publicly disclosed: no subscription tiers, ad-supported pricing, or transactional terms appear in available materials. The company has raised a single disclosed funding round of $289,450 in March 2023, with investors undisclosed, suggesting a bootstrapped or minimally capitalized seed-stage operation. Customer acquisition is driven primarily by marketplace discoverability on Samsung and Amazon Fire TV stores rather than direct marketing.

Name

Chilling, Inc

Website

https://chillingapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Chilling, Inc is a Dover, Delaware-based early-stage company operating a horror-focused streaming app on Samsung Smart TV and Amazon Fire TV, serving consumers seeking niche horror content. The product runs on Muvi's white-label streaming platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Distribution channels2 records

Core offering

Chilling, Inc offers the Chilling App, a streaming media application dedicated to horror-themed video content. The app is distributed on connected TV platforms, specifically Samsung Smart TV and Amazon Fire TV, allowing consumers to stream horror entertainment directly on their televisions. Content delivery and streaming infrastructure are powered by Muvi's white-label platform and CDN.

Product overview

Chilling, Inc offers a streaming media application available on connected TV platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Chilling App A horror-focused streaming application available on connected TV platforms (Samsung Smart TV, Amazon Fire TV), enabling consumers to stream horror entertainment content directly on their televisions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is shown as a platform partner on the Chilling app homepage 'Available On' section. The Chilling app is available for download on Samsung Smart TV platform, indicating a distribution partnership through Samsung's TV app ecosystem.
• Amazon Fire TVcoreChannel Partner/ Reseller/ DistributorAmazon Fire TV is shown as a platform partner on the Chilling app homepage 'Available On' section. The Chilling app is available for download on Amazon Fire TV devices, indicating a distribution partnership through Amazon's streaming device ecosystem.
• MuvicoreTechnology or IntegrationMuvi visual designer CDN is referenced in the webpage assets. This suggests Chilling may utilize Muvi's streaming platform infrastructure or white-label technology for content delivery and streaming functionality.

Recent moves5 records

Expansion highlights4 records

Direct peers

• FrightPix: Horror-dedicated streaming platform with a deep catalog of horror films and curated content. Compares directly to Chilling on niche-horizon positioning and audience targeting.
• Shudder: AMC Networks-owned subscription streaming service dedicated exclusively to horror, thriller, and supernatural content. The most direct competitor to Chilling: same genre focus, same B2C OTT model, same target audience of horror fans.
• Screambox: Niche horror-focused streaming service offering a curated library of horror films and originals. Directly comparable to Chilling as a genre-specialist OTT targeting horror fans with subscription and transactional access.
• Arrow Player: Streaming service from Arrow Video featuring curated genre films, including a strong horror, exploitation, and cult catalog. Comparable to Chilling as a specialist OTT targeting cinephile genre audiences with curated rather than mass-market content.
• Mubi: Curated film streaming service targeting cinephiles with a hand-picked daily movie and rich film-festival/arthouse content. Comparable to Chilling as a niche, curator-led OTT targeting engaged genre audiences rather than mass-market viewers.

Broad incumbents

• Tubi: Fox-owned free ad-supported streaming service with a large general library that includes a meaningful horror catalog. A broader incumbent competing for the same horror eyeballs with a free, ad-supported model.
• Pluto TV: Paramount-owned free ad-supported streaming service distributed widely on smart TVs and CTV devices. Overlaps with Chilling on CTV distribution and horror content availability, but competes from a much broader, general-entertainment position.
• The Roku Channel: Roku's free ad-supported streaming service with a large library including horror. Compares to Chilling on CTV distribution and AVOD-based content discovery, but at vastly greater scale.
• Crackle: Chicken Soup for the Soul Entertainment-owned free ad-supported streaming service with a general catalog including horror. Overlaps with Chilling on AVOD economics and CTV availability for genre content.
• Netflix: Global subscription streaming incumbent with a substantial and growing horror catalog, including high-profile horror originals. Represents the largest competitive threat to Chilling on horror content depth, marketing scale, and CTV ubiquity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/chillingapp
• Facebookfacebook.com/chillingapp
• LinkedInlinkedin.com/company/chillingapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chilling, Inc