Life Safety Solutions

What Life Safety Solutions does

Life Safety Solutions, Inc. is a privately held, Florida-based life safety distributor and services company founded in 2001 and led by President and owner Dave Magruder. The company operates as an authorized dealer and distributor for six major AED manufacturers (Philips, HeartSine, Zoll, Defibtech, Physio Control/Medtronic, and Cardiac Science), as well as LIFE Corp for emergency oxygen and Afassco for first aid supplies, and it resells AED hardware, electrode pads, batteries, cabinets, signage, and ancillary emergency response kits (including QuikClot bleeding control products) through an e-commerce storefront and direct phone-based enterprise sales.

Its service offering extends well beyond hardware distribution. Life Safety Solutions runs an American Heart Association Authorized Training Center and an ECSI Education Center delivering CPR, AED, First Aid, BLS, and other emergency response training, and it sells recurring AED program management (inspections, compliance tracking, and device monitoring) through a proprietary Web-Tracker management platform. A separately branded Safety & Security Division, staffed with former police officers and firefighters, delivers vulnerability assessments, emergency preparedness planning, OSHA safety training, and risk mitigation consulting to schools, churches, corporate accounts, government, and youth sports organizations.

The company makes money from four streams: hardware resales (mostly quote-based), recurring managed services for AED programs, training and certification services (with publicly listed card replacement fees), and professional services for security and compliance assessments. Customers span K-12 schools and dioceses (e.g., Diocese of Orlando covering 40 schools and 36 parishes), large enterprises (e.g., Publix), government and law enforcement, youth sports nonprofits, and a long tail of SMB and consumer buyers reached through the website. Geographic reach is domestic (United States), and headcount is reported at 11-50 employees, indicating a small but operationally diversified business.

Name

Life Safety Solutions

Legal name

Life Safety Solutions, Inc.

Website

https://lifesafetysolution.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Safety Solutions is a Florida-based, privately held distributor and service provider of AEDs, emergency response equipment, CPR training, and safety/security consulting, serving schools, churches, enterprises, government, and youth sports organizations across the United States since 2001.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Distribution and Training

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL)

akta.pro secondary industries

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• AED distribution services
• CPR training programs
• AED program management
• Emergency medical equipment
• Safety consulting services

Headquarters

HQ city

Palm City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AED and Safety Product Sales: Sale of automated external defibrillators, electrode pads, batteries, carrying cases, cabinets, and accessories from authorized manufacturers including Philips, HeartSine, Zoll, Defibtech, Physio Control, and Cardiac Science.
2. AED Program Management Services: Ongoing program management including inspections, compliance tracking, device monitoring, and maintenance services for organizations with AED fleets.
3. Safety Training Services: American Heart Association authorized CPR, AED, First Aid, and emergency response training courses. Includes BLS renewal and blended learning options.
4. Security Assessment Services: Vulnerability assessments, emergency preparedness planning, OSHA safety compliance, and risk mitigation consulting for schools, churches, and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Life Safety Solutions distributes automated external defibrillators (AEDs) and related accessories as an authorized dealer for Philips, HeartSine, Zoll, Defibtech, Physio Control, and Cardiac Science. The company also provides AED program management, American Heart Association authorized CPR/first aid training, emergency epinephrine program management for schools, and safety/security consulting including vulnerability assessments. Customers include schools, religious facilities, government, corporate offices, healthcare, entertainment venues, supermarkets, and youth sports organizations across the United States.

Product overview

Life Safety Solutions is a distributor and service provider of life safety equipment and training programs. The company offers a comprehensive portfolio of AED products across multiple authorized brand lines (Philips, HeartSine, Defibtech, Zoll, Cardiac Science), AED accessories (batteries, electrodes, pads, cabinets), emergency medical supplies (oxygen cylinders, bleeding control kits, epinephrine cabinets), and signage. Services include AED Program Management, CPR AED Training (AHA authorized), and Safety & Security consulting. The product portfolio is organized around the core AED device ecosystem, with supporting accessories, storage solutions, training products, and emergency response kits designed for organizations including schools, healthcare facilities, government, entertainment venues, and corporate environments.

Differentiator

Problem solved

Functional benefit

Products and services

• AED Program Management Comprehensive AED program management service for organizations, including program setup, compliance tracking, inspections, device monitoring, and maintenance, designed to lower risk and increase life-saving readiness.
• CPR AED Training American Heart Association authorized training classes including CPR AED, First Aid, Emergency Allergy Treatment, Active Shooter Response, Severe Bleeding Control, Bloodborne Pathogens, OSHA Safety, and Usher Safety.
• Safety & Security Services Security and vulnerability assessments, emergency preparedness planning, OSHA safety training, risk mitigation, loss control, and property condition assessments conducted by a team of former Police Officers and Firefighters.
• Emergency Epinephrine Access Program Program assisting schools in initiating and maintaining emergency epinephrine access, including medical direction, training, procurement, placement, and inspections; facilitates the EpiPen4Schools program for free and discounted epinephrine auto-injectors.
• Philips HeartStart OnSite AED Lightweight, portable AED designed for the ordinary person in an extraordinary moment, featuring simple audio and visual commands for ease of use by laypersons.
• Philips Heartstart FRx AED Advanced Life Guidance defibrillator with rugged design, easy set-up, and clear voice prompts designed for on-the-spot responders treating sudden cardiac arrest.
• HeartSine samaritan PAD 350P Semi-automatic AED with two-button operation, user-friendly design, and compact form factor with two parts and one expiration date for low cost of ownership.
• HeartSine samaritan PAD 450P with CPR Rate Advisor Semi-automatic AED featuring proprietary CPR Rate Advisor technology that uses defibrillator electrodes to determine CPR rate without accelerometers, providing real-time visual and verbal feedback.
• HeartSine samaritan PAD 360P Fully automatic AED with compact, lightweight, durable design featuring advanced technology and user-friendly visual and verbal guides.
• Defibtech Lifeline AED Defibtech AED with mission-critical features for advanced treatment of sudden cardiac arrest, designed for use by non-medical personnel.
• Cardiac Science Powerheart G3 Plus AED Reliable AED with fully automatic functionality, pre-connected rescue pads, Rescue Ready technology, and RescueCoach prompting for lay rescuers in public access defibrillation areas.
• Zoll AED 3 Defibrillator with Real CPR Help technology providing real-time feedback to guide rescuers in delivering high-quality CPR, available in semi-automatic or fully automatic operation.
• Zoll AED Plus AED with Real CPR Help technology that monitors CPR quality and provides real-time audio and visual feedback for chest compression depth and rate.
• Emergency Oxygen Cylinder 250 Liter with SoftPac Case Portable emergency oxygen cylinder providing oxygen-enriched CPR, supplemental oxygen after defibrillation, or emergency oxygen to breathing victims; includes adjustable regulator and 40-minute supply at 6 LPM.
• Allergy Emergency Kit Wall Cabinet Secure epinephrine cabinet with lock and emergency access hammer for 24/7/365 access; mounts to cinder block or drywall with included anchors; epinephrine not included.
• First Responder Kit (DAC-420) Kit containing CPR micromask, eye shield, nitrile gloves, antiseptic wipes, towel, razor, scissors, and bio-hazard bag; fits inside AED wall cabinet or carrying case.
• CPR AED Ready Kit Kit with CPR mask, nitrile gloves, antimicrobial wipes, gauze pads, scissors, and disposable razor in soft zippered case for AED preparedness.
• Fast Response Kit Philips-branded response kit with CPR micro mask, nitrile gloves, prep razor, clothing shears, antimicrobial wipes, and paper towel.
• Severe Bleed Kit (Stop the Bleed) Bleeding control kit for up to 2 injuries including tourniquets, QuikClot hemostatic dressing, gauze, bandages, eye shield, gloves, and biohazard bag.
• QuikClot Bleeding Control Bag Comprehensive bleeding control bag with supplies to treat up to 12 injuries including QuikClot Combat Gauze LE, tourniquets, nitrile gloves, and pressure dressings.
• QuikClot Bleeding Control Kit Mobile bleeding control kit containing components to treat up to four minor to traumatic bleeding injuries including QuikClot Combat Gauze LE, gloves, bandages, and tourniquet.
• AED Wall Cabinet - Weather-resistant with Alarm Galvannealed metal AED cabinet with weather-resistant powder-coat finish, clear acrylic window, 85db alarm, and stainless steel hardware.
• AED Wall Cabinet - Fiberglass - Outdoor Use Weatherproof fiberglass-reinforced polyester cabinet with rubber seal and Lexan window for outdoor AED storage.
• AED Directional Signage AED location signage including 3D metal and plastic wall signs, flat wall signs, and directional arrow signs for multi-directional AED visibility.
• AED Replacement Batteries and Electrode Pads Replacement batteries and electrode pads (adult and pediatric) for Philips, HeartSine, Defibtech, and Zoll AEDs to maintain AED readiness.

Quantifiable outcome

• Lives saved through AED deployments

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PublixcoreStrategic or Co-development PartnerLife Safety Solutions provides AED Management services to Publix supermarket locations. Publix employees have been trained and equipped to respond to cardiac emergencies, with documented life-saving outcomes using store AEDs.
• Diocese of OrlandocoreImplementation/ SI/ Consulting PartnerSelected to complete church and school safety and security assessments for 40 schools and 36 parishes. Services include vulnerability assessments, crisis response training, and prioritized security recommendations.
• Heart of the GameminorStrategic or Co-development PartnerNon-profit partnership to donate AEDs to youth sports organizations. LSS provides AEDs and support while Heart of the Game coordinates donations to youth athletic programs in Florida.
• Philips HealthcarecoreChannel Partner/ Reseller/ DistributorAuthorized Dealer/Distributor for Philips HeartStart AEDs, batteries, and accessories including OnSite, FRx models.
• HeartSinecoreChannel Partner/ Reseller/ DistributorAuthorized Distributor for HeartSine samaritan PAD AEDs and Pad-Pak/Pediatric-Pak cartridges.
• Zoll MedicalcoreChannel Partner/ Reseller/ DistributorAuthorized Distributor for Zoll AED Plus, AED 3, and related supplies including CPR-D-padz and Pedi-padz II electrodes.
• DefibtechcoreChannel Partner/ Reseller/ DistributorAuthorized Distributor for Defibtech Lifeline AEDs, battery packs, and adult/pediatric electrode pads.
• Physio Control (Medtronic)coreChannel Partner/ Reseller/ DistributorAuthorized Distributor for Physio Control AED products and accessories.
• Cardiac SciencecoreChannel Partner/ Reseller/ DistributorAuthorized Distributor for Cardiac Science Powerheart G3 Plus AED.
• American Heart AssociationcoreStrategic or Co-development PartnerAHA Authorized Training Center providing CPR, AED, First Aid, and BLS training courses. Company is an official extension of AHA training network.
• EpiPen4SchoolsminorGTM or Marketing PartnerFacilitates EpiPen4Schools program for obtaining free and discounted epinephrine auto-injectors for school emergency epinephrine programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AED Superstore: Online AED retailer and authorized distributor of multiple AED brands (Philips, HeartSine, Zoll, Defibtech, Cardiac Science), selling direct to schools, businesses, and consumers — directly competes with LSS in multi-brand AED distribution and accessories.
• CPR Savers: Direct-to-consumer AED retailer and authorized training provider for CPR/First Aid, mirroring LSS's combined hardware-plus-training offering across Philips, Zoll, and HeartSine product lines.
• AED Brands: AED specialty distributor offering Philips, HeartSine, Defibtech, Zoll, and Physio-Control products alongside program management and accessories — directly competitive with LSS's authorized-dealer-plus-services model.

Broad incumbents

• Defibtech: AED manufacturer whose Lifeline product line is distributed by LSS; represents both a partner and a competitive threat if Defibtech were to bypass distributors for direct enterprise sales.
• Zoll Medical: Major AED and resuscitation device manufacturer (AED Plus, AED 3) for which LSS is an authorized distributor; broader portfolio of clinical defibrillators and CPR feedback technology competes for the same end-customer wallet.
• Philips Healthcare: OEM of HeartStart OnSite and FRx AEDs (LSS's flagship Philips brand); a key channel partner but also a competitive threat via direct enterprise sales and HeartStart program management offerings.
• HeartSine Technologies: Manufacturer of samaritan PAD AEDs distributed by LSS; competes in the same AED category and increasingly offers its own samaritan PAD program management tools.
• American Red Cross Training Services: National CPR/AED/First Aid training provider that competes with LSS's AHA Authorized Training Center for institutional training contracts, though it is not itself an AED distributor.

Emerging players

• Heartsmart.com: Online AED retailer and accessories provider with a similar catalog (Philips, Zoll, Cardiac Science) competing in the same e-commerce channel.
• En-Pro Plus (AED Program Management): AED program management and inspection service provider targeting schools, businesses, and municipalities — competitive overlap with LSS's recurring managed-services offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifecanbshockin
• Facebookfacebook.com/LifeCanBeShocking
• LinkedInlinkedin.com/company/life-safety-solutions-inc
• Instagraminstagram.com/lifesafetysolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Safety Solutions