What heartsmart.com does

Heartsmart.com is a US-based e-commerce retailer and multi-brand master distributor of automated external defibrillators (AEDs) and emergency medical equipment, headquartered in Dublin, Ohio (with secondary location New Milford). Founded in 2010 as an 11-50 employee private subsidiary of diversified emergency-medical group Sarnova, the company carries AEDs from all six major manufacturers—Philips, ZOLL, Defibtech, HeartSine, Cardiac Science, and Physio-Control—alongside branded consumables (pads, batteries), wall cabinets, signage, cases, first aid kits, bleed control kits, choking rescue devices, CPR barriers, and training manikins. It merchandises vertical-specific value packages for schools, homes, small businesses, and houses of worship, each bundling a device with cabinetry, signage, and (where applicable) pediatric pads and training licenses. The company is also a Licensed Training Provider of the American Red Cross for CPR/AED and First Aid certification, with over 50,000 individuals trained to date.

Name

heartsmart.com

Legal name

Heartsmart

Website

https://heartsmart.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartsmart.com is a US e-commerce master distributor of AEDs and emergency medical equipment across all major manufacturers, serving homes, schools, churches, small businesses, and first responders with bundled kits, consumables, training, and AED program management services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. AED and Accessory Sales: One-time sales of AED machines, pads, batteries, cabinets, cases, and related accessories from major manufacturers including Philips, ZOLL, Defibtech, HeartSine, Cardiac Science, and Physio-Control
2. Total Readiness Program: Monthly subscription program at $79.99/month providing ongoing AED readiness and management services
3. CPR and AED Training Services: On-site and online CPR/AED and First Aid certification courses through American Red Cross, including BLS training with 2-year certification

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heartsmart.com is a master distributor and e-commerce retailer of Automated External Defibrillators (AEDs), AED pads and batteries, wall cabinets, carrying cases, signage, first aid kits, bleed control kits, choking rescue devices, and CPR training equipment. The company sells pre-configured AED value kits for homes, schools, businesses, and places of worship, and provides American Red Cross CPR/AED certification training, the subscription-based Total Readiness Program, and Arch Medical Direction with AED Sentinel remote monitoring for ongoing AED program management.

Product overview

Heartsmart.com is an e-commerce retailer specializing in automated external defibrillators (AEDs) and emergency medical equipment. The company operates as a multi-brand distributor offering products across several interconnected categories: (1) Core AED devices from six major manufacturers—ZOLL, Physio-Control, HeartSine, Defibtech, Philips, and Cardiac Science—including professional-grade models like the LIFEPAK 1000 and ZOLL AED Pro, as well as consumer-oriented options like the Philips HeartStart OnSite; (2) Pre-configured AED value packages (kits) bundled by use case—School & Community, Home, Business, and Church/Worship—each including the AED, carry case, electrode pads, batteries, wall cabinet, and signage; (3) Consumable accessories including AED pads, batteries, pediatric pads, wall cabinets, carrying cases, and signs; (4) Rescue products including first aid kits, bleed control kits (Curaplex Stop the Bleed), choking rescue aids (LifeVac), bag valve masks, CPR barriers, and AED rescue kits; (5) Training products and services including AED trainers, CPR manikins (PRESTAN, Laerdal), and American Red Cross certification courses; (6) Subscription and management services including the Total Readiness Program and Arch Medical Direction for AED program compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOLL AED Pro Professional-grade AED designed for first responders and EMS use, featuring manual override capability and ECG monitoring for trained emergency personnel.
• Physio-Control LIFEPAK 1000 Rugged, durable AED designed for demanding environments with cprMAX technology for optimized CPR compression intervals.
• HeartSine samaritan 350P/360P AED Lightweight, portable AED combining battery and pads into a single Pad-Pak for simplified maintenance.
• HeartSine samaritan PAD 450P AED AED with CPR advisor technology providing real-time feedback on CPR compression depth and rate.
• Defibtech Lifeline and Lifeline AUTO AED Semi-automatic and fully automatic AED options with bright yellow industrial-grade housing for high visibility.
• Philips HeartStart OnSite AED - M5066A Lightweight home AED with voice prompts and clear visual instructions for use by lay rescuers.
• ZOLL AED Plus AED with Real CPR Help technology providing real-time feedback on chest compressions during resuscitation.
• Defibtech Lifeline View AED AED featuring a full-color video display showing step-by-step rescue videos and ECG capability.
• Philips HeartStart FRx AED Durable AED designed for harsh environments with configurable options for pediatric use via key.
• Cardiac Science Powerheart G5 AED AED with Rescue Ready technology, automatic shock delivery, and escalating energy for effective defibrillation.
• ZOLL AED 3 Next-generation AED with enhanced CPR coaching, Wi-Fi connectivity for program management, and high-resolution display.
• Physio-Control LIFEPAK CR2 AED Modern AED with cloud connectivity, dual-language capability, and cprINSIGHT analysis technology.
• School and Community AED Kits Complete AED packages for schools and community settings including AED machine, carry case, adult/pediatric pads, wall cabinet, and 3D wall sign.
• Home AED Kits AED value packages for residential use, including Philips HeartStart OnSite and HeartSine samaritan 350P options.
• Business AED Kits Complete AED packages for small businesses and offices including AED, carry case, pads, wall cabinet, and signage.
• Church/Worship AED Kits Comprehensive AED packages for places of worship including carry case, pads, alarm/strobe wall cabinet, 3D wall sign, window decal, and five online training licenses.
• AED Pads Replacement electrode pads compatible with all major AED brands including Philips, ZOLL, Defibtech, Cardiac Science, HeartSine, and Physio-Control.
• AED Batteries Replacement batteries for AED devices, typically lasting 4-7 years in standby mode, compatible with all major AED manufacturers.
• AED Wall Cabinets Protective enclosures for AED storage, available in surface-mount, semi-recessed, and fully-recessed configurations with optional alarm and strobe features.
• AED Carrying Cases Protective cases for transporting AEDs, ranging from soft ballistic nylon to hard-shell waterproof options.
• AED Signs High-visibility signage to ensure AED locations are clearly marked for emergency responders, including wall signs and facility decals.
• AED Accessory Kits (Refresh Packs) Bundled replacement packs containing electrode pads, batteries, and essential supplies for AED maintenance, available in Basic, Standard, Select, or Complete configurations.
• Pediatric AED Pads Specialized electrode pads designed for SCA victims under 55 lb or younger than 8 years old, reducing shock strength to appropriate levels.
• First Aid Kits OSHA-compliant first aid kits meeting ANSI/ISEA Z308.1-2015 standards, available in Class A and Class B configurations for various environments.
• Bleed Control Kits Emergency hemorrhage control kits including Basic, Intermediate, and Advanced configurations with trauma supplies and tourniquets, such as the Curaplex Stop the Bleed kits aligned with the national Stop the Bleed campaign.
• LifeVac Choking Rescue Kits Non-powered airway clearance device for choking emergencies, available in Home, Travel, and School configurations.
• Bag Valve Masks (BVMs) Portable resuscitators (Ambu bags) essential for first responders providing manual ventilation during respiratory emergencies.
• CPR Masks, Barriers, Face Shields Personal protective devices for CPR delivery including pocket masks, masks with O2 inlet, filter options, and face shields.
• AED Rescue Kits Compact emergency response kits containing CPR masks, nitrile gloves, trauma shears, medical prep razors, and antiseptic towelettes.
• American Red Cross CPR/AED and First Aid Training On-site and online CPR-AED and First Aid certification courses approved by federal, state, municipal, and private organizations, with 2-year certification, including the BLS for Healthcare Providers course.
• AED Trainers Training devices that simulate AED operation for practice without delivering shocks, compatible with various AED brand platforms.
• CPR Training Manikins Authentic simulation training manikins for CPR practice, available in adult, child, and infant sizes, including PRESTAN Professional Manikins (with optional CPR monitors and diversity kits) and the Laerdal Little Baby QCPR infant manikin with QCPR feedback technology.
• Total Readiness Program Monthly subscription program starting at $79.99/month that ensures AED readiness, covering ongoing maintenance, consumables, and replacement needs.
• Arch Medical Direction and Program Management AED program management service providing medical direction, regulatory compliance support, and oversight for organizational AED programs.
• AED Sentinel Remote Monitoring Remote monitoring system for AED readiness that alerts program managers to device status, pad/battery expiration, and required maintenance.

Quantifiable outcome

• 50,000+ individuals trained through CPR/AED certification programs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Red CrosscoreStrategic or Co-development PartnerHeartsmart is a proud licensed training provider of American Red Cross training programs. The company provides access to nationwide instructors for on-site CPR/AED and First Aid certification training. All courses are OSHA compliant and approved by federal, state, municipal and private/non-profit organizations. The partnership includes 50,000+ individuals trained.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Defibtech: AED manufacturer (Lifeline, Lifeline View) supplying Heartsmart. Direct manufacturer with growing direct and partner sales channels competing for the same end customers.
• Philips HeartStart: Manufacturer of the HeartStart OnSite and FRx AEDs—one of Heartsmart's top product lines. Functions as a strategic supplier but also sells through its own channels and partners directly.
• Henry Schein Medical: Large diversified medical and dental supplies distributor to physicians, schools, and workplaces. Sells AEDs and accessories among a broader portfolio, overlapping with Heartsmart in workplace and education segments.
• ZOLL Medical: AED manufacturer (ZOLL AED Plus, AED Pro, AED 3) and broader resuscitation/critical-care device maker. Overlaps as a supplier and direct-to-buyer competitor with vertical integration in cardiac resuscitation.
• Stryker Emergency Care (Physio-Control/LifePak): Manufacturers of LIFEPAK professional defibrillators (CR2, 1000). Source of AED inventory for Heartsmart and a direct B2B competitor in EMS/hospital channels through Stryker's broader portfolio.

Direct peers

• AED Superstore: Specialty online retailer of AEDs and accessories from multiple manufacturers serving consumers, schools, and businesses. Highly comparable e-commerce distribution model with similar multi-brand catalog and value-package approach.
• AED Brands: Authorized master distributor of Philips, ZOLL, HeartSine, and Defibtech AEDs serving schools, workplaces, and first responders. Closely aligned multi-brand distribution model and customer segments to Heartsmart.
• Bound Tree Medical: Distributor of emergency medical equipment, including AEDs, BLS supplies, and training products to EMS, fire, and medical markets. Comparable specialty medical distributor with adjacent training/service offerings.
• Cardio Partners: Sister company under Sarnova offering AEDs and program management to B2B/enterprise accounts. Direct peer with shared corporate parent, overlapping supplier base, and complementary (rather than competing) go-to-market motion.
• AED.com (Enerspect Medical Solutions): Online AED retailer distributing Philips, ZOLL, HeartSine, Defibtech, and Cardiac Science. Same multi-brand DTC playbook and overlapping product/accessory catalog with bundled kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HeartSmartAED

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heartsmart.com