What Selvatica does

Selvatica is a Mexico-based adventure tourism operator that runs a single outdoor activity park in Puerto Morelos, Quintana Roo, situated on the Ruta de los Cenotes between Cancun and Playa del Carmen. Founded in 2005 and operating under the corporate parent The Dolphin Company (via the Ventura Entertainment group), the park caters primarily to international tourists visiting the Cancun/Riviera Maya region — predominantly visitors from the United States, Canada, and other countries — seeking outdoor adventure experiences beyond the area's typical beach tourism. The company employs between 251 and 500 people and has served more than 5 million cumulative guests across roughly 20 years of operation.

The park's core offering is a tiered portfolio of guided adventure packages built around physical infrastructure including a 10-zipline circuit, a "Tarzania" human roller-coaster zipline, a "Superflight" Superman-style zipline, an "Aquazip" cenote water-landing zipline, a glove-controlled speed zipline, Polaris 4x4 ATV off-road tracks, a bungee swing, hanging aerial bridges, and access to multiple cenotes. Distinctive product innovations include the newly-launched Sky Bikes (November 2024) and an "all-you-can-do" Beyond Pass tier. All attractions operate under ACCT (Association for Challenge Course Technology) safety certification with trained guides and certified equipment.

Selvatica generates revenue through a direct-to-consumer model with unit-priced tour packages priced between roughly $70 and $199 USD per adult (with discounted online pricing yielding 10-30% off and children's tiers starting around $44-$69 USD), supplemented by transportation add-ons ($5-$15/person), F&B, and ancillary purchases like photo packages, lockers, and ATV insurance. Distribution is concentrated on the selvatica.com.mx website, supplemented by toll-free phone reservations (US/Canada/Mexico), WhatsApp, Groupon partnerships, hotel/resort concierge referrals, and tour-operator integrations (including combo packages with sister brands Dolphinaris and Ventura Park). The company actively invests in digital discovery channels — TripAdvisor Hall of Fame status, a 200K+ Facebook following, Instagram, YouTube, and active email and SEO marketing — and supports ancillary community programs including the Seed of Life reforestation initiative (over 300,000 trees planted) and the Helping Hands youth program.

Name

Selvatica

Legal name

Ejecutivos de Turismo Sustentable S.A. de C.V.

Website

https://selvatica.com.mx

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Selvatica operates a single outdoor adventure park in Puerto Morelos, Quintana Roo, on Mexico's Ruta de los Cenotes, offering zipline, ATV, bungee, cenote, and aerial experiences priced $70-$199 per ticket primarily to international tourists visiting the Cancun and Riviera Maya regions under parent The Dolphin Company / Ventura Entertainment.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Theme Park Services

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zipline & Canopy Tour Parks (THAAACAA)

akta.pro secondary industries

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Adventure tourism
• Zipline tours
• ATV off-road
• Cenote experiences
• Outdoor adventure park

Headquarters

HQ city

Puerto Morelos

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Tour and Admission Tickets: Primary revenue stream from selling tickets to various adventure tour packages including Extreme Canopy, Offroad Polaris, and Gimme All experiences. Prices range from approximately $70-$155 USD per adult depending on package selected.
2. Transportation Services: Optional add-on round-trip transportation from hotels in Cancun and Riviera Maya area, priced at $5-$15 per person depending on location.
3. Food and Beverage: Light lunch and non-alcoholic beverages included in some tour packages; additional food and beverages available for purchase separately.
4. Optional Add-ons: Revenue from optional purchases including photo/video packages, lockers ($10 USD with $5 refundable), ATV insurance ($10-$20 USD), and souvenirs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Selvatica operates an outdoor adventure park in the Mayan jungle of Puerto Morelos, Riviera Maya, Mexico, selling guided multi-activity tour packages built around zipline circuits, Polaris 4x4 ATV off-road rides, cenote swimming, bungee swings, and Sky Bikes. It offers tiered packages (Silver/Extreme Canopy, Gold/Offroad, Platinum/Gimme All) plus an unlimited Beyond Pass, all delivered with trained guides and certified safety equipment.

Product overview

Selvatica is an adventure park in Puerto Morelos, Riviera Maya offering a portfolio of guided outdoor adventure tours and attractions. The company operates three main tiered tour packages: Platinum (Gimme All) as the premium all-inclusive option with 7 activities, Gold (Offroad) featuring 5 activities combining ziplines with ATV off-road experiences, and Silver (Extreme Canopy) as the entry-level option with 4 activities. Additional offerings include the Beyond Pass for unlimited activities, Sky Trail + Zipline combination tours, and Sky Bikes (new in 2024). Core attractions include a 10-zipline circuit, Superflight Superman zipline, Tarzania human roller-coaster zipline, Aquazip water landing, bungee swing, Polaris ATV off-road tours, hanging aerial bridges, and cenote swimming/diving experiences across multiple cenote sites.

Differentiator

Problem solved

Functional benefit

Brands

• Selvatica Platinum (Gimme All): All-inclusive tour package including Zip Line Circuit + 4x4 Off Road + Swim in a Cenote + Aquazip + Superflight + Bungee Swing + Lunch, snack and Non Alcoholic Drinks. 7 activities in approximately 6.5 hours.
• Selvatica Gold (Offroad)
• Selvatica Silver (Extreme Canopy)
• Beyond Pass
• Sky Trail

Products and services

• Selvatica Platinum (Gimme All) All-Inclusive Tour

Quantifiable outcome

• 5 million+ travelers have experienced Selvatica's ziplines
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Dolphin CompanycoreOthersThe Dolphin Company is the parent company/operator of Selvatica. It operates 32 parks, dolphin habitats and marinas worldwide with presence in Mexico, Caribbean, USA, Argentina, and Italy. The Dolphin Company has provided experiences to over 21 million visitors over 28+ years.
• Ventura EntertainmentcoreOthersSelvatica is part of Ventura Entertainment group, which operates 231 different attractions through 12 brands in 16 locations. Ventura Entertainment is described as the most diversified group of parks and attractions in Mexico.
• Selva MágicaminorStrategic or Co-development PartnerSelva Mágica is identified as a sister park to Selvatica, operating as another adventure park under the same corporate umbrella.
• DolphinarisminorChannel Partner/ Reseller/ DistributorDolphinaris, part of the Ventura Entertainment family, offers combo packages with Selvatica allowing visitors to experience both dolphin swims and adventure activities with combined pricing.
• Ventura ParkminorChannel Partner/ Reseller/ DistributorVentura Park, a sister brand, offers combo packages with Selvatica including Dolphin Pass special promotions with discounts up to 50% on combined experiences.
• GrouponminorChannel Partner/ Reseller/ DistributorGroupon USA partnership provides promotional pricing on Selvatica's Extreme Canopy experience, expanding reach to deal-seeking consumers through third-party discount platforms.
• IAAPA (International Association of Amusement Parks and Attractions)minorStrategic or Co-development PartnerSelvatica/Ventura Entertainment is a member of IAAPA and has worked with the association to establish safety and hygiene guidelines for the industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rio Secreto: Underground river and cave adventure experience in Riviera Maya offering guided cenote and cave tours. Targets the same adventure-tourist customer with comparable premium pricing and Mayan-jungle positioning.
• Xel-Há Park: Xcaret Experiencias eco-aquatic park in Riviera Maya combining snorkeling, cliff jumping, ziplines, and cenote activities. Targets the same adventure-seeking Cancun tourist segment as Selvatica with a comparable all-inclusive day-pass pricing model.
• Ventura Park: Sister park under the same Ventura Entertainment / The Dolphin Company parent, offering water park and amusement attractions in Cancun. Already participates in combo-ticket partnerships with Selvatica, indicating direct operational and competitive overlap.
• Xavage Park: Xcaret Experiencias' adventure park in Cancun featuring ziplines, ATVs, rope courses, and water activities. Direct competitor positioned similarly to Selvatica with comparable ticket tiers and target demographic.
• Selva Mágica: Sister adventure park to Selvatica under the same corporate umbrella, also operating in the Riviera Maya region with family-focused adventure attractions. Operates under shared parent, distribution, and management infrastructure.
• Xplor Park: Adventure park in Riviera Maya operated by Xcaret Experiencias Group offering ziplines, ATVs, underground rivers, and cenote activities. Most direct head-to-head competitor to Selvatica in the same corridor with overlapping target customers (international Cancun tourists) and similar activity mix.
• Dolphinaris: Sister brand under The Dolphin Company offering dolphin swim experiences in Cancun/Riviera Maya. Cross-sells combo packages with Selvatica, sharing distribution and customer base; comparable premium tourism pricing model.

Regional players

• Parque Fundadores / Parque Las Palapas: Cancun-based public attraction options (cultural plazas, beach parks) competing for tourist leisure time and discretionary spend, though at lower price points and without Selvatica's aerial adventure differentiator.

Emerging players

• Wild Oasis Adventure Park: Smaller Cancun-area adventure park offering ziplines and outdoor activities. Competes for the same tourist segment as Selvatica but with a narrower attraction set and lower brand recognition, representing emerging direct competition.

Broad incumbents

• Xcaret Park: Flagship Xcaret Experiencias eco-archaeological park in Riviera Maya offering a broader portfolio (underground rivers, cultural shows, wildlife, water activities). Larger and more diversified than Selvatica but competes for the same tourist-day budget and serves overlapping customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMEHNZjhKDGZ_v3mZAw8kjA
• Facebookfacebook.com/SelvaticaCancun
• Instagraminstagram.com/selvatica_cancun
• Xx.com/selvaticacancun
• LinkedInlinkedin.com/company/selvatica---the-adventure-kingdom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selvatica