Stikwood
Stikwood designs, manufactures, and sells peel-and-stick real wood wall and ceiling planks, acoustic slat panels, mosaic tiles, and DIY kits, serving U.S. homeowners via direct e-commerce and architects, designers, and builders through a dedicated trade program.
- Company typePrivate
- Founded2012
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stikwood does
Stikwood is a U.S.-based real wood wall and ceiling treatment company founded in 2012 and headquartered in Sacramento, California, with manufacturing in Michigan. Its core technology is a peel-and-stick adhesive backing applied to reclaimed and sustainable wood planks, enabling DIY installation without nails, screws, or contractors; complementary products use bonded (not stapled) acoustic felt for slat panels and pre-assembled interlocking construction for mosaic tiles. The company sells a platform of sub-brands covering decorative planks (Stikwood), acoustic slat panels (Slatwood), mosaic tiles (Woodwöl), printed patterns (Plankprints), custom team-color sports walls (Fanwall), DIY kits (Stikits), plus commercial-oriented engineered planks (Planklogic), art-infused planks (Timbergraf), box beams (Restoration Timber), and custom solutions (Planktheory).
The business is one-time-purchase, project-based revenue with no recurring component. Pricing is per square foot ($9.95–$16.50) for planks, per box ($239–$449) for Slatwood, per tile for Woodwöl, and per unit for Stikits, with quote-based pricing on trade/commercial orders. Distribution is primarily direct-to-consumer through a Shopify e-commerce storefront, supplemented by a dedicated Trade Program portal serving architects, designers, builders, and property owners. Customer segments split between DIY homeowners and professional specifiers, with named enterprise case studies across hospitality (Jack Daniel's, Washington Hotel, Cured Wine Bar), commercial real estate (Genmab, Dumbo Heights), finance (Cabrera Capital), and education (University of Arizona). Marketing is anchored by a 100,000+ subscriber email list, a six-channel social presence, an online visualizer, and a WorkBench content library.
Stikwood firmographics
Firmographics- Name
- Stikwood
- Website
- https://stikwood.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stikwood designs, manufactures, and sells peel-and-stick real wood wall and ceiling planks, acoustic slat panels, mosaic tiles, and DIY kits, serving U.S. homeowners via direct e-commerce and architects, designers, and builders through a dedicated trade program.
- Ownership category
- akta.pro rank
Stikwood industry classification
Industry- Product category
- Architectural Wood Wall and Ceiling Products
- NAICS
- Wood Product Manufacturing (321), Other Wood Product Manufacturing (3219), Building Material and Supplies Dealers (4441)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Engineered Wood Siding, Trim & Mouldings (IMAMACAI)
- akta.pro secondary industries
- Wood Flooring & Wood Veneer Products (IMADADAI), Architectural Salvage & Reclaimed Building Elements Retail (Doors, Windows, Mantels) (CRAIANAH)
Keywords
Where Stikwood is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Markets served
Stikwood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (Retail E-commerce): Stikwood generates revenue primarily through direct-to-consumer sales of peel-and-stick real wood planks, acoustic slat panels, mosaic tiles, and DIY kits via its Shopify e-commerce storefront. Products are sold in per-square-foot increments, per-box for Slatwood, and as individual kits for headboards and barn doors. This is a one-time purchase model with no recurring revenue.
- Trade / Commercial Sales: The commercial trade program serves architects, designers, builders, and property owners with custom quoting for larger projects. Revenue from this channel includes standard product sales plus custom Fanwall color orders and bespoke solutions through Planktheory and Timbergraf sub-brands.
- Custom Sports Wall (Fanwall) Orders: Fanwall custom sports walls are made-to-order with specific team colors, generating project-based revenue through custom orders with contact-us-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stikwood Peel & Stick Wood Planks — 35+ finishes priced per square foot |
| Unit Pricing | Pay-as-you-go | Slatwood Acoustic Panels — priced per box |
| Unit Pricing | Pay-as-you-go | Woodwöl Mosaic Tiles — 5 finishes, 9 patterns, priced per tile (1 sq ft) |
| Unit Pricing | Pay-as-you-go | Stikits — headboards and barn door kits priced per unit |
| Quote-based/ custom | Multi-year contract | Fanwall Custom Sports Walls — custom team colors, quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Stikwood product offering
Product offeringCore offering
Stikwood manufactures and sells real, reclaimed, and sustainable wood wall and ceiling products in the U.S., including original peel-and-stick wood planks, acoustic wood slat panels (Slatwood), mosaic wood tiles (Woodwöl), printed-wood planks (Plankprints), custom sports walls (Fanwall), and DIY headboard/barn door kits (Stikits). Products are sold direct-to-consumer through an own e-commerce storefront and through a dedicated Trade Program for architects, designers, builders, and property owners.
Product overview
Stikwood is a multi-product real wood wall and ceiling treatment company offering a platform-plus-modules architecture. The core product line includes Stikwood (original peel-and-stick wood planks with 35+ finishes), Slatwood (acoustic wood slat panels with noise reduction), Woodwöl (mosaic wood tiles in 9 patterns), Plankprints (printed patterns on real wood), Fanwall (custom sports walls with team colors), and Stikits (DIY headboard and barn door kits). Supporting modules include Planklogic (engineered T&G planks), Timbergraf (art-infused wood), Restoration Timber (box beams), and Planktheory (custom solutions) available through the commercial/trade program. Accessories include tools, trim, and samples. All products are made in the USA from reclaimed and sustainable wood sources.
Differentiator
Problem solved
Functional benefit
Brands
- Slatwood: Acoustic wood slat panels that combine timeless style with modern design and are built to perform exceptionally. Features real wood slats bonded to acoustic felt for walls and ceilings.
- Woodwöl
- Plankprints
- Fanwall
- Stikits
- Planklogic
- Timbergraf
- Planktheory
Products and services
- Stikwood Peel & Stick Real Wood Planks The original peel-and-stick reclaimed and sustainable real wood wall and ceiling planks offering 35+ unique finishes. Consumers peel the adhesive backer and stick planks directly to walls, ceilings, or accent surfaces without nails, screws, or construction adhesive. Targeted at DIY homeowners and trade professionals for accent walls, ceilings, kitchen backsplashes, and bathroom accents.
- Slatwood Acoustic Wood Slat Panels Acoustic wood slat panels combining timeless style with modern design for walls and ceilings. Made with furniture-grade brushed European Oak veneer and real reclaimed woods bonded (not stapled) to acoustic felt for noise reduction. Available in Melody (narrow slat) and Chorus (wide slat) patterns, priced per box covering 15.75 sq ft, with free U.S. shipping.
- Woodwöl Mosaic Wood Wall and Ceiling Tiles Pre-assembled interlocking 1-square-foot mosaic tiles made from reclaimed and sustainable woods. Available in 5 finishes and 9 patterns (herringbone, chevron, stacked, brick, grid, cobblestone, bond, ashlar 1, ashlar 2) in flat or dimensional profiles. Class A fire treatment available for commercial projects.
- Plankprints Printed Patterns on Real Reclaimed Wood Printed decorative patterns applied to real reclaimed wood planks, combining natural wood texture with designs such as damask, geometric, and floral prints. Features 9 pattern options including Victoria, Victoria Vandyke, Loom, Rings, Linea, Blossom, Adria, Tapestry, and Weathered Mod Squad.
- Planklogic Engineered Tongue-and-Groove Wood Planks Engineered tongue-and-groove (T&G) wood planks offering Stikwood finishes plus classics like walnut and white oak, designed for walls and ceilings with professional-grade installation. Targeted at the commercial/trade program.
- Fanwall Custom Sports Walls Custom-made sports walls featuring 2.25-inch wide real maple planks arranged in team-color patterns. Available as peel-and-stick DIY installations or custom orders with specific team colors for colleges and professional teams. Designed for man caves, bedrooms, home theaters, sports bars, alumni lounges, and rec rooms.
- Stikits DIY Headboard and Barn Door Kits DIY headboard and barn door kits made from real wood. Available in Twin ($190), Full ($399), Queen ($399), and King ($449) headboard sizes, plus Reclaimed Wood Barn Door Kits ($789) and Fanwall Sports Court Headboards ($315). Targeted at homeowners seeking easy weekend projects.
- Timbergraf Art-Infused Wood Planks Art-infused wood planks that combine nature and design to create one-of-a-kind spaces. Sold through the trade/commercial program for architects, designers, builders, and property owners.
- Planktheory Custom Wood Solutions Bespoke custom wood wall solutions for specialized commercial and residential projects, available through the trade program for architects, designers, builders, and owners.
- Restoration Timber Engineered Box Beams
Quantifiable outcome
- Thin and lightweight planks are easy to cut and install without special tools, enabling most homeowners to complete projects in hours.
- +3 more outcomes
Companies that use Stikwood
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
Stikwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stikwood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GenslercoreGensler, one of the world's leading architecture and design firms, used Stikwood products (Reclaimed Weathered Wood White planks) in the Genmab office project in Princeton, NJ. This represents a significant design firm endorsement and commercial specification relationship.
- Anecdote Architectural ExperiencesminorAnecdote Architectural Experiences designed the Jack Daniel's Distillery tasting rooms using Stikwood's charcoal finish, creating dramatic and complex interior spaces.
- STG DesignminorSTG Design, an architecture and design firm, specified and designed the University of Arizona Fanwall recreation center project using Stikwood custom team-color sports wall planks.
- Bobby BerkminorCelebrity designer Bobby Berk has featured Stikwood products in his design projects, with Stikwood showcasing his work in gallery imagery and marketing materials.
- Trade Program Partners (Architects, Designers, Builders)coreStikwood's Trade Program serves architects, designers, builders, and property owners with exclusive product discounts, free samples, a dedicated support team, partnership opportunities, and custom ordering options. Over 100,000 email subscribers are reached through designer spotlight features, making trade partners integral to both GTM and brand awareness.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Stikwood competitors and assessment
Company assessmentDirect peers
- Wallplanks: Wallplanks sells peel-and-stick real wood wall planks directly to DIY consumers and designers, with a comparable product architecture (reclaimed and sustainable wood planks, multiple finishes) and similar trade/design focus. It is the closest like-for-like competitor to Stikwood's core product.
- Timberchic: Timberchic manufactures reclaimed wood peel-and-stick wall planks targeted at DIY accent walls, overlapping head-to-head with Stikwood on materials, install method, and customer. The brand competes for the same reclaimed-wood, contractor-free positioning.
- Woodupp: Woodupp markets acoustic wood slat wall panels with a similar DIY-friendly value proposition and comparable aesthetic to Stikwood's Slatwood line. It is a direct competitor in the emerging wood-slat acoustic panel category.
- BAUX: BAUX designs and manufactures sustainable acoustic wood-wool panels for commercial interiors. It overlaps with Stikwood's Slatwood acoustic offering in functionality (noise reduction, sustainable materials) and commercial specification channel.
- Plank and Mill: Plank and Mill produces reclaimed wood wall planks and decorative panels sold directly to consumers for accent walls and DIY projects, closely matching Stikwood's product mix and GTM. It is a relevant direct competitor in the reclaimed wood wall category.
Emerging players
- Inhabit: Inhabit offers modern architectural wall panels including wood and acoustic products targeting designers and commercial clients. The assortment intersects with Stikwood's Slatwood and Wallwöl lines, especially in commercial specification workflows.
- Aspecta Floors: Aspecta designs architectural surface solutions including wood-look wall products marketed to designers and commercial projects. It overlaps with Stikwood's commercial/trade channel and decorative wall coverings, though with a different primary product focus.
Broad incumbents
- Armstrong Flooring: Armstrong Flooring is a large, established manufacturer of flooring and surface products with deep retail distribution and brand recognition. While primarily focused on flooring, it represents the kind of broad incumbent that could extend into peel-and-stick wall planks and pressure Stikwood on price and channel reach.
- LL Flooring (formerly Lumber Liquidators): LL Flooring operates a national retail network selling wood and laminate flooring and related building materials to DIY consumers and contractors. It is a relevant broad incumbent with overlapping DIY customer base and category adjacency into wood wall treatments.
Others
- Brick & Batten: Brick & Batten is a direct-to-consumer exterior design and home improvement brand that targets homeowners undertaking renovation projects. It is an adjacent player in the same DIY home improvement shopping journey rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stikwood social profiles
Digital presenceStikwood compliance and trust
Trust signalCompliance2 records
Stikwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stikwood leadership team
Management profileNumber of profiles
Stikwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stikwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stikwood
What does Stikwood do?
Stikwood manufactures and sells real, reclaimed, and sustainable wood wall and ceiling products in the U.S., including original peel-and-stick wood planks, acoustic wood slat panels (Slatwood), mosaic wood tiles (Woodwöl), printed-wood planks (Plankprints), custom sports walls (Fanwall), and DIY headboard/barn door kits (Stikits). Products are sold direct-to-consumer through an own e-commerce storefront and through a dedicated Trade Program for architects, designers, builders, and property owners.
Is Stikwood a public or private company?
Stikwood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stikwood founded?
Stikwood was founded in 2012. It employs 11 to 50 people.
Where is Stikwood based?
Stikwood is headquartered in Sacramento, United States, in the North America region.
How does Stikwood make money?
Three revenue lines are on record. Direct Product Sales (Retail E-commerce) is the primary driver. The others are trade / Commercial Sales and custom Sports Wall (Fanwall) Orders.
Who are Stikwood's main competitors?
Direct peers on record are Wallplanks, Timberchic, Woodupp, BAUX and Plank and Mill. Emerging players are Inhabit and Aspecta Floors. Broad incumbents are Armstrong Flooring and LL Flooring (formerly Lumber Liquidators). Brick & Batten is listed as an others.
Does Stikwood have an API?
No public API is recorded for Stikwood.
What industry is Stikwood in?
Stikwood's product category is Architectural Wood Wall and Ceiling Products. Its primary akta.pro industry code is IMAMACAI, Engineered Wood Siding, Trim & Mouldings, with a secondary code of IMADADAI, Wood Flooring & Wood Veneer Products. Its NAICS code is 321 and its SIC code is 2430.