What Plank and Mill does

Plank and Mill is a Tulsa, Oklahoma-based direct-to-consumer manufacturer of peel-and-stick reclaimed barn wood wall coverings. The company's core product is 100% reclaimed wood planks, pre-cut to lengths of 1-4 feet and available in 3-inch and 5-inch widths at 0.15 inch thickness, with an industrial-strength pressure-sensitive adhesive backing that enables installation without power tools. The product line spans a Reclaimed natural finish plus a wide color palette (Whitewash, Slate Blue, Espresso Brown, Smoky Black, Robin's Egg Blue, Rustic Red, Untreated Redwood) and includes a herringbone pattern variant, corner trim, and sample packs. Beyond wall planks, the company sells adjacent reclaimed-wood home goods including headboards, coffee tables, sliding barn doors, and art panels, all handcrafted in Tulsa.

The business model is a product-led, self-serve e-commerce operation. Revenue is generated primarily through one-time unit sales priced by square footage (roughly $19-$30 per sq ft for planks), supplemented by an $8.00 sample-pack funnel and a $2.00 per sq ft professional installation service available in the Oklahoma City Metro. Orders are made to order with 1-9 week lead times and ship within the US from Tulsa, with free shipping triggered at 130+ sq ft to lift average order value. The primary customer segment is individual homeowners and DIY enthusiasts, with secondary exposure to interior designers and small commercial buyers. Marketing is content-driven, combining a tutorial video library, blog, customer gallery, social media presence, and partnerships with home-design influencers such as Shanty2Chic, Mr. Kate, and GoldenBirchMama. The company operates as a subsidiary of Epic Artifactory and is privately held with no disclosed external funding.

Name

Plank and Mill

Legal name

Plank and Mill LLC

Website

https://plankandmill.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Plank and Mill is a Tulsa-based direct-to-consumer manufacturer of peel-and-stick reclaimed barn wood wall planks and adjacent home goods, serving DIY homeowners, interior designers, and small commercial buyers through a content-driven Shopify storefront.

Ownership category

akta.pro rank

Product category

Reclaimed Wood Wall Coverings

NAICS

Wood Product Manufacturing (321), Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Window and Door Manufacturing (321911)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industries

Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Wood Coatings & Finishes (IMADAKAD)

Keywords

• Peel and stick wood walls
• Reclaimed barn wood planks
• Wood wall paneling
• DIY home decor
• Reclaimed wood furniture

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of reclaimed wood planks and home décor products. Customers purchase based on square footage needed. Products include wall coverings, headboards, coffee tables, barn doors, art panels, and accessories like corner trim pieces.
2. Professional Installation Services: Professional installation service offered for Oklahoma City Metro customers at $2.00 per square foot with minimum 100 square feet purchase. Installation scheduled within 3 weeks and completed in 1-2 days.
3. Sample Packs: Sample packs available for $8.00, allowing customers to evaluate wood colors, textures, and finishes before purchasing full quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Plank and Mill manufactures and sells 100% reclaimed barn wood products with a peel-and-stick adhesive backing, primarily wall planks in 3-inch and 5-inch widths across multiple finishes (Reclaimed, Whitewash, Slate Blue, Espresso Brown, Smoky Black, Robin's Egg Blue, Rustic Red, Untreated Redwood) and a herringbone pattern. The product line also includes handcrafted headboards, coffee tables, sliding barn doors, art panels, corner trim pieces, sample packs, and an optional professional installation service for the Oklahoma City Metro. All products are made to order in Tulsa, Oklahoma and shipped directly to customers.

Product overview

Plank and Mill is a direct-to-consumer home decor company specializing in 100% reclaimed barn wood products with peel-and-stick installation. Their core product line consists of wall planks available in two widths (3" and 5"), multiple finishes (Reclaimed Natural, Whitewash, Slate Blue, Espresso Brown, Smoky Black, Robin's Egg Blue, Rustic Red), and pattern options (straight plank and herringbone). The product portfolio extends beyond wall coverings to include handcrafted furniture (headboards: The Daybreak, The Weekender, The Journeyer; coffee tables: The Brentwood, The Pacifica, The Sequoia; sliding barn doors: The Waterstone, The Timbermill, The Summerfield) and craftsman-designed art panels (The Pacifica, The Brentwood, The Sequoia). Accessories include corner trim pieces and sample packs. The company offers optional professional installation services for Oklahoma City Metro customers. All planks feature industrial-strength peel-and-stick adhesive backing and are handcrafted in Tulsa, Oklahoma. The products are designed for DIY installation without power tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Reclaimed Barn Wood 3" Wide Planks Peel-and-stick reclaimed barn wood wall planks, 3 inches wide, in 1ft, 2ft, 3ft, and 4ft pre-cut lengths at 0.15 inch thickness. Made from 100% reclaimed wood with natural color variation from brown to gray. Designed for DIY installation without power tools. Available with or without adhesive backing.
• Reclaimed Barn Wood 5" Wide Planks Peel-and-stick reclaimed barn wood wall planks in a 5.2 inch width, with the same 1ft to 4ft pre-cut lengths and 0.15 inch thickness as the 3" line. Features natural color variation from brown to gray with rustic character.
• Whitewash Barn Wood 3" Wide Planks 100% reclaimed wood with a hand-painted whitewash finish. Peel-and-stick backing for easy DIY installation, 3 inches wide and 0.15 inches thick.
• Whitewash Barn Wood 5" Wide Planks 100% reclaimed wood with a hand-painted whitewash finish in a wider 5-inch plank format for a more rustic, polished interior wall application.
• Reclaimed Barn Wood Planks - Herringbone Pattern Reclaimed barn wood pre-cut for herringbone pattern installation. Individual pieces are 1 foot long, 3 inches wide, and 0.15 inches thick, with peel-and-stick backing.
• The Daybreak Headboard Reclaimed artisan wood headboard from the Plank and Mill headboard collection.
• The Weekender Headboard Reclaimed artisan wood headboard from the Plank and Mill headboard collection.
• The Journeyer Headboard Reclaimed artisan wood headboard from the Plank and Mill headboard collection.
• The Brentwood Coffee Table Handcrafted reclaimed wood coffee table from Plank and Mill's furniture collection.
• The Pacifica Coffee Table Handcrafted reclaimed wood coffee table from Plank and Mill's furniture collection.
• The Sequoia Coffee Table Handcrafted reclaimed wood coffee table from Plank and Mill's furniture collection.
• The Waterstone Sliding Barn Door Custom sliding barn wood door from Plank and Mill's barn door collection.
• The Timbermill Sliding Barn Door Custom sliding barn wood door featuring an arrow design from Plank and Mill's barn door collection.
• The Summerfield Sliding Barn Door Custom sliding barn wood door with ombre design from Plank and Mill's barn door collection.
• The Pacifica Art Panel Craftsman-designed reclaimed wood art panel from Plank and Mill's art panel collection.
• The Brentwood Art Panel Craftsman-designed reclaimed wood art panel from Plank and Mill's art panel collection.
• The Sequoia Art Panel Craftsman-designed reclaimed wood art panel from Plank and Mill's art panel collection.
• Corner Trim Piece 46" Long (Peel-and-Stick) Corner trim piece for finishing edges where planks meet corners. Available in Reclaimed or Whitewashed finish, 46 inches long, 0.15 inches thick, with industrial-strength peel-and-stick adhesive.
• Sample Pack Sample pack containing sample pieces of each plank style (3-inch and 5-inch widths in Reclaimed, Whitewash, and all color finishes) to help customers visualize products before purchasing. Non-refundable.
• Install Service for Oklahoma City Metro Professional installation service for Oklahoma City Metro customers, priced at $2.00 per square foot with a minimum 100 square feet purchase. Installation is scheduled within 3 weeks and completed in 1-2 days.

Quantifiable outcome

• DIY installation achievable in one day
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Epic ArtifactorycoreOthersEpic Artifactory is the parent brand of Plank & Mill, owning and operating the company. This is a corporate parent-subsidiary relationship rather than a commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Elm: West Elm is a national home furnishings retailer offering wood wall decor, reclaimed wood furniture, and farmhouse/rustic home accessories. It competes broadly with Plank and Mill in the same end-customer category but with a much larger product portfolio and brick-and-mortar presence.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a national specialty retailer of hardwood flooring and related building materials including wall panels. While primarily flooring-focused, its reclaimed-look and panel offerings compete for the same homeowner improvement dollars as Plank and Mill.
• Pottery Barn: Pottery Barn is a national home furnishings retailer offering wood wall art, reclaimed wood furniture, and rustic home decor. It competes in the same end-use applications (accent walls, feature installations) as Plank and Mill but with a much broader product portfolio and national retail footprint.
• Magnolia Home by Joanna Gaines: Magnolia Home is a home and lifestyle brand built around farmhouse/rustic aesthetics, with product lines including wood wall decor, furniture, and home accessories. It targets the same design-conscious homeowner segment as Plank and Mill but operates at much larger scale via retail partnerships and Hearth & Hand with Target.
• Anthropologie Home: Anthropologie's home category offers curated wood wall decor, reclaimed wood furniture, and artisan-crafted home accessories targeting design-conscious consumers. It overlaps with Plank and Mill's customer segment and aesthetic positioning but at premium department-store scale.

Direct peers

• Stikwood: Stikwood is the closest direct competitor to Plank and Mill, offering peel-and-stick real wood planks made from reclaimed and sustainable wood sources. Both companies target DIY homeowners seeking authentic wood wall installations without power tools, with comparable SKU structures (multiple wood species, finishes, and pattern options).
• Timberchic: Timberchic manufactures reclaimed wood paneling designed for DIY installation, competing head-to-head with Plank and Mill in accent wall, headboard, and rustic interior applications. Both brands emphasize authentic character (knot holes, weathering) and target similar homeowner and interior designer segments.
• Real Wood Walls: Real Wood Walls produces peel-and-stick reclaimed wood planks and similar wall coverings, directly competing with Plank and Mill's core product line. Comparable in target customer (DIY homeowners), material sourcing (reclaimed wood), and end-use applications (accent walls, feature walls).
• Barnwood USA: Barnwood USA sells reclaimed barn wood products including wall paneling, flooring, and custom furniture, overlapping with Plank and Mill's reclaimed wood value proposition. Notably, a Barnwood USA email address appears in Plank and Mill's contact data, suggesting a sourcing or operational relationship.

Emerging players

• Etsy handmade wood wall sellers: Etsy hosts a long tail of small-batch reclaimed wood wall plank and panel sellers competing with Plank and Mill at the artisan/DIY end of the market. These sellers offer similar products (peel-and-stick reclaimed wood, custom finishes) but lack Plank and Mill's brand recognition, content library, and influencer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plankandmill
• Facebookfacebook.com/plankandmill
• Instagraminstagram.com/plankandmill
• Pinterestpinterest.com/plankmill
• LinkedInlinkedin.com/company/plankandmill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plank and Mill