brick&batten

What brick&batten does

brick&batten is a privately held, founder-owned virtual exterior design service founded in 2017 in Georgia, USA, by sisters Cassie and Alli. The company produces photorealistic exterior renderings for residential and commercial property clients by applying curated paint colors, materials, lighting, fixtures, and landscaping to client-submitted home photos or blueprints, with colors manually calibrated against physical paint swatches for accuracy. Its core technology stack includes photo-realistic rendering, photo stitching for obstructed views, blueprint-to-rendering conversion, and a clickable shopping list with direct retail pricing linking each design element to brand, color, finish, and vendor.

The company operates a tiered product architecture: Paint Visualization ($495 per side), Design Transformation (starting at $995), Premium Landscape ($1,195), Design from Blueprint ($1,445), 1:1 Design Zoom ($2,295), and VIP Experience ($3,245), plus $100 digital style guides, gift certificates, and an e-commerce store carrying 138+ curated products. Distribution is direct-to-consumer via brickandbatten.com with inside sales support, complemented by a $50-per-referral affiliate program, a Pro Network of vetted contractors, and a 30+ brand partner ecosystem including Benjamin Moore, Clopay, Frontgate, Serena & Lily, and Visual Comfort. Geographic reach covers the US and Canada; the company has transformed over 20,000 homes, holds a 4.8 Houzz rating, and reaches 300k+ across social platforms with 150k+ newsletter subscribers.

Name

brick&batten

Legal name

Brick & Batten, Inc

Website

https://brickandbatten.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

brick&batten is a virtual exterior design service founded in 2017 that produces photorealistic exterior renderings for US and Canadian residential and commercial property clients, priced $495-$3,245 per design package.

Ownership category

akta.pro rank

Product category

Virtual Exterior Design Services

NAICS

Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Exterior design services
• Virtual home rendering
• Paint visualization
• Residential curb appeal
• Exterior renovation design

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Design service fees: One-time fees for design packages including Paint Visualization ($495 per side), Design Transformation (starting at $995), Premium Landscape ($1,195), Design from Blueprint ($1,445), 1:1 Design Zoom ($2,295), and VIP Experience ($3,245). Additional sides at discounted rates. Optional add-ons include expedited delivery, second color option, and 1:1 designer consultation.
2. Affiliate commission: $50 instant commission paid to affiliates (contractors, builders, real estate agents, designers, content creators) for each referred customer who purchases a design. Pro Network contractors also earn commissions through the affiliate program.
3. Product sales (store): E-commerce store selling exterior home products including lighting, planters, furniture, outdoor decor, mailboxes, door hardware, and rugs from preferred brand partners. Company earns affiliate commissions on third-party product sales.
4. Gift certificates: Digital gift certificates sold from $500 minimum with $100 bonus added automatically. Redeemable on any design package. 6-month validity.
5. Style guide digital downloads: Digital download of professional exterior design style guides at $100 per guide. Includes color palettes, material recommendations, product picks, and inspiration photos in PDF format.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

brick&batten sells tiered, one-time virtual exterior design packages for homeowners and small commercial property owners. Professional designers produce photorealistic exterior renderings based on the customer's submitted home photos or blueprints, with manually color-calibrated paint palettes, a clickable shopping list specifying exact products and vendors, and access to a vetted contractor network for implementation. Revenue is generated primarily through tiered service fees plus affiliate commissions on third-party products and referrals.

Product overview

brick&batten is a virtual exterior design service platform operating on a tiered product architecture. The core offering is the Design Transformation service, which produces photorealistic exterior renderings from client-submitted home photos along with clickable shopping lists and contractor referrals. This core service has multiple tiers and add-ons: Paint Visualization serves clients focused only on color changes; Premium Landscape adds zone-specific landscape planning; Design from Blueprint enables new construction rendering; 1:1 Design Zoom and VIP Experience add personalized consultation and premium features. Supporting the core design business, brick&batten also offers Style Guides as downloadable digital products, operates a Pro Network of vetted contractors, runs an Affiliate Program for partner referrals, maintains an e-commerce Store for curated exterior products, and sells Gift Certificates. The company positions itself as a technology-enabled design service rather than a pure software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Transformation Core exterior design service that produces a photorealistic rendering of the customer's home using submitted photos, including designer-selected colors, a clickable shopping list, dedicated concierge, one free revision, and access to the contractor network. Pricing starts at $995 per side with additional sides at $895 each, delivered in approximately 8 business days.
• Paint Visualization Paint-focused design package delivering a designer-curated exterior color palette with a photo-realistic paint rendering applied to the customer's home photo and a clickable shopping list specifying exact paint brand and finish. Priced at $495 per side and delivered in 3-6 business days.
• Premium Landscape Design package that adds a zone-specific landscape plan with plantings, hardscape, walkways, and outdoor lighting recommendations tailored to the home's architecture, climate, and hardiness zone, plus a 45-minute live designer consultation, an additional color option, and priority delivery. Priced at $1,195.
• Design from Blueprint Service that produces photorealistic exterior renderings starting from architectural blueprints, sketches, or construction drawings rather than finished photos, intended for new-construction or home-addition projects. Priced at $1,445 and includes the standard Design Transformation deliverables.
• 1:1 Design Zoom Design transformation tier that adds a 45-minute live video consultation with a designer alongside the standard design transformation deliverables. Priced at $2,295.
• VIP Experience Highest-tier package that combines Design Transformation with Premium Landscape customized to the home's hardiness zone, a second color option, expedited delivery, and a 1:1 designer consultation. Priced at $3,245.
• Exterior Design Style Guides Digital PDF style guides sold at $100 each, covering Contemporary, Traditional, Mid-Century Modern, and Modern Farmhouse styles with color palettes (including exact paint codes), material recommendations, product picks with sourcing links, and inspiration photography.
• Exterior Design Store Online storefront featuring curated outdoor and exterior home products, including lighting, planters, furniture, mailboxes, door hardware, outdoor decor, and rugs from preferred brand partners, with affiliate links directing purchases to external retailers.
• Gift Certificates Digital gift certificates starting at $500 minimum with an automatic $100 bonus added, redeemable on any brick&batten design package and valid for six months from purchase, delivered instantly by email.
• Pro Network (Contractor Network) Vetted network of contractors and painters that brick&batten matches with clients whose designs are finalized and ready to execute, providing warm referrals of design-ready homeowners. Free to join with no monthly fees, quotas, or long-term commitments.
• Affiliate Program Commission-based referral program that pays $50 per referred customer purchase to contractors, builders, architects, real estate agents, designers, bloggers, and content creators. Free to join with no fees, quotas, or minimums.

Quantifiable outcome

• 4.8 star rating on Houzz
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

31 partnerships are on record, tiered minor and core.

• AllModernminorGTM or Marketing PartnerPreferred brand partner featured in brick&batten designs. Offers outdoor furniture and decor products recommended by designers.
• Architectural DesignsminorGTM or Marketing PartnerPreferred brand partner for architectural design resources and plans.
• Barron DesignsminorGTM or Marketing PartnerPreferred brand partner for exterior design products and materials.
• BBQGuysminorGTM or Marketing PartnerPreferred brand partner for outdoor grilling and kitchen products featured in designs.
• Bedrosians Tile & StoneminorGTM or Marketing PartnerPreferred brand partner for tile and stone materials for exterior applications.
• Benjamin MoorecoreGTM or Marketing PartnerKey paint brand partner. Designers specify Benjamin Moore paint colors in many exterior designs with verified color matching against physical swatches.
• Chair King BackyardminorGTM or Marketing PartnerPreferred brand partner for outdoor furniture and backyard products.
• ClopayminorGTM or Marketing PartnerPreferred brand partner for garage doors featured in exterior designs.
• Design Within ReachminorGTM or Marketing PartnerPreferred brand partner for outdoor furniture and design products.
• Door and MoreminorGTM or Marketing PartnerPreferred brand partner for doors and door products.
• Dunn-Edwards PaintsminorGTM or Marketing PartnerPreferred paint brand partner for exterior paint specifications.
• FrontgateminorGTM or Marketing PartnerPreferred brand partner for upscale outdoor furniture and home decor.
• Joss & MainminorGTM or Marketing PartnerPreferred brand partner for outdoor furniture and decor products.
• Kanso DesignsminorGTM or Marketing PartnerPreferred brand partner for outdoor planters and garden products.
• LeafFilterminorGTM or Marketing PartnerPreferred service partner for gutter protection systems.
• LightsOnlineminorGTM or Marketing PartnerPreferred brand partner for exterior lighting products.
• McGee & Co.minorGTM or Marketing PartnerPreferred brand partner for outdoor furniture and decor.
• ModloftminorGTM or Marketing PartnerPreferred brand partner for outdoor furniture products.
• One Kings LaneminorGTM or Marketing PartnerPreferred brand partner for outdoor decor and home furnishings.
• Porte + HallminorGTM or Marketing PartnerPreferred brand partner for door hardware and accessories.
• Quality EdgeminorGTM or Marketing PartnerPreferred brand partner for siding and exterior building materials.
• Romabio PaintsminorGTM or Marketing PartnerPreferred paint brand partner for eco-friendly exterior paint options.
• Serena & LilyminorGTM or Marketing PartnerPreferred brand partner for upscale outdoor furniture and decor.
• Shades of LightminorGTM or Marketing PartnerPreferred brand partner for exterior lighting fixtures.
• Sunbelt ShuttersminorGTM or Marketing PartnerPreferred brand partner for exterior shutters.
• Terra Outdoor LivingminorGTM or Marketing PartnerPreferred brand partner for outdoor living products.
• TerrainminorGTM or Marketing PartnerPreferred brand partner for outdoor and garden products.
• ThermoryminorGTM or Marketing PartnerPreferred brand partner for exterior wood products and materials.
• Treehouse SuppliesminorGTM or Marketing PartnerPreferred brand partner for treehouse and outdoor structure supplies.
• U-PackminorGTM or Marketing PartnerPreferred service partner for moving and storage solutions.
• Visual ComfortminorGTM or Marketing PartnerPreferred brand partner for exterior lighting fixtures featured in many designs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decorilla: Decorilla is an online interior design marketplace that pairs customers with multiple designer concepts, operating a comparable virtual-design-as-a-service model to brick&batten with tiered pricing and online ordering.
• Modsy: Modsy offers 3D-rendered interior design packages and a room-design product comparable to brick&batten's photorealistic rendering approach, though focused on interiors rather than exteriors. Both monetize via tiered design packages sold direct-to-consumer.
• Havenly: Havenly is an online interior design service that matches homeowners with professional designers for paid packages, sharing brick&batten's core model of tiered virtual design services delivered online with optional consultations and e-commerce add-ons.

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is the largest U.S. paint manufacturer with ColorSnap Visualizer and in-store color/design services, representing the largest potential incumbent competitor to brick&batten's exterior paint-visualization business with far broader retail distribution.
• Benjamin Moore: Benjamin Moore is a premium paint manufacturer (and brick&batten's flagship brand partner) with its own color visualization tools and designer relationships — an incumbent that could extend deeper into the design-service layer brick&batten occupies.
• The Home Depot: The Home Depot is the largest U.S. home improvement retailer, offering in-store and online paint color visualization and increasingly professional design consultations — a broad incumbent with massive customer reach and installed base.
• Lowe's: Lowe's is the second-largest U.S. home improvement retailer with MyLowe's design services, in-store color tools, and a wide contractor network — operating adjacent exterior design and project-matching capabilities to brick&batten.

Others

• Houzz: Houzz is a home design platform and marketplace hosting brick&batten's reviews, connecting homeowners with designers and contractors — an ecosystem participant and indirect channel rather than a direct competitor.

Emerging players

• Hutch: Hutch is a mobile home design app that uses AR/visualization to help homeowners redesign both interiors and exteriors — an emerging, mobile-first competitor addressing the same visualization-before-purchase pain point brick&batten solves.
• HOVER: HOVER provides 3D property visualization and measurement technology for exteriors, intersecting with brick&batten's exterior rendering focus but serving primarily contractors and insurance adjusters rather than homeowners directly.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brickandbatten
• LinkedInlinkedin.com/company/brickandbatten

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brick&batten