Accountable2You
Accountable2You is a privately-held subscription software company founded in 2006 that provides a two-app digital accountability platform—monitoring device activity and reporting it to designated partners—for individuals, families, churches, and schools seeking transparency and digital purity.
- Company typePrivate
- Founded2006
- HeadquartersWilliamstown, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Accountable2You does
Accountable2You is a privately-held software company founded in 2006 by Ben Lawrence and Alissa Lawrence, headquartered in Williamstown, Kentucky. The company operates a subscription-based digital accountability platform built around a two-app system: a Monitoring App installed on user devices (Android, iOS, Windows, Mac, Linux, Chromebook) that captures websites visited, search terms, applications used, and detects objectionable content and circumvention attempts including incognito/private browsing modes; and a companion Reports App that delivers real-time activity alerts, notifications, and searchable logs to designated accountability partners. The platform includes differentiating features such as trigger-word customization, uninstall-attempt detection, call and text monitoring on Android, and partner-protection design that shields accountability partners from exposure to explicit material. The company does not block or restrict content, instead positioning transparency and reporting as the core value mechanism.
The company's revenue model is recurring subscription billing, with plans tiered by user type: Personal at $11/month covering up to six devices, Family at $16/month for households, plus dedicated Group/Business, Church, and School plans. Distribution is entirely digital and self-serve via the company website (my.accountable2you.com) and mobile app stores, supported by an affiliate program offering 15% commission on the first twelve months of referred subscriptions and a 30-day trial for affiliate-referred customers versus a standard 10-day trial. Customer acquisition leans on content marketing, including a blog, YouTube channel, social media presence, and a free online book titled 'Defending Purity in a Pornographic Age' that introduces the company's Purity Shield framework. Target segments include individuals pursuing personal purity, families seeking parental oversight, churches equipping staff and congregations, and schools/educational institutions requiring enterprise accountability solutions. The company has served thousands of customers worldwide and operates with a team of 1–10 employees, with no disclosed external funding or institutional investment.
Accountable2You firmographics
Firmographics- Name
- Accountable2You
- Legal name
- Accountable2You, LLC
- Website
- https://accountable2you.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Accountable2You is a privately-held subscription software company founded in 2006 that provides a two-app digital accountability platform—monitoring device activity and reporting it to designated partners—for individuals, families, churches, and schools seeking transparency and digital purity.
- Ownership category
- akta.pro rank
Accountable2You industry classification
Industry- Product category
- Digital Accountability Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cheating Prevention & Test Integrity Monitoring (EDAFALAD)
Keywords
Where Accountable2You is headquartered
LocationHeadquarters
- HQ city
- Williamstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Accountable2You business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Recurring monthly and annual subscription fees for Personal, Family, Group, Church, and School plans. Personal plan at $11/month, Family plan at $16/month. Auto-renewal with monthly or annual billing cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Plan - Individual accountability for up to 6 devices |
| Subscription | Monthly | Family Plan - Household accountability and monitoring |
| Subscription | Monthly | Affiliate Commission Structure |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Accountable2You product offering
Product offeringCore offering
Accountable2You sells a digital accountability software platform delivered through two companion apps: a Monitoring App installed on user devices that captures websites, searches, app usage, calls/texts (Android), and objectionable content (including incognito/private browsing), and a Reports App that delivers real-time alerts and detailed activity logs to designated accountability partners. The platform is offered via subscription (Personal, Family, Group, Church, and School plans) across Android, iOS, Windows, Mac, Linux, and Chromebook, with a faith-based, transparency-over-blocking philosophy.
Product overview
Accountable2You is a digital accountability software company offering a two-app system: the Monitoring App (installed on devices to track activity including websites, apps, searches, calls, and texts) and the Reports App (for viewing detailed activity reports and receiving real-time alerts). The platform supports Android, iOS, Windows, Mac, Linux, and Chromebook, and includes a free online book called 'Defending Purity in a Pornographic Age' that teaches biblical principles of accountability. The company serves individuals, families, churches, schools, and businesses through various subscription plans.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Founded 2006 - nearly two decades of experience in digital accountability
Companies that use Accountable2You
Customer profileSegments5 records
Ideal customer profiles5 records
Accountable2You technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Accountable2You partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Accountable2You competitors and assessment
Company assessmentDirect peers
- Qustodio: Cross-platform parental control software offering web filtering, app monitoring, and screen time management for families and schools — directly overlapping with Accountable2You's device activity monitoring capabilities.
- Covenant Eyes: Faith-based internet accountability software with monitoring and reporting to accountability partners — the closest direct competitor to Accountable2You, with an explicitly Christian positioning and very similar product philosophy.
- Bark: Parental monitoring platform covering content, social media, and screen time across multiple devices; competes with Accountable2You in the family monitoring segment with a more secular, AI-driven approach.
- Net Nanny: Long-standing parental control solution providing web filtering, screen time management, and activity reporting across devices; competes with Accountable2You in the family device monitoring category.
Emerging players
- Canopy: Content filtering and screen time management app focused on families, with strong mobile device protection features; overlaps with Accountable2You's filtering and device monitoring capabilities.
- Mobicip: Parental control app with screen time limits, app blocking, and web filtering across multiple platforms; competes in the family device monitoring category with a similar subscription model.
Broad incumbents
- Aura: Digital safety platform offering parental controls, identity theft protection, and online security; competes with Accountable2You in family digital safety with a much broader product suite.
- Norton Family: Parental control offering from Norton, a large established security vendor; competes in the same family device monitoring space with broader brand reach and bundled security suite positioning.
- Kaspersky Safe Kids: Parental control product from a global cybersecurity incumbent offering content filtering, screen time, and location tracking; competes with Accountable2You in cross-platform family monitoring.
Others
- Fight the New Drug: Non-profit education and advocacy organization focused on the harms of pornography; adjacent to Accountable2You's mission, sharing the same faith-influenced audience and contributing to top-of-funnel awareness in the digital purity space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Accountable2You social profiles
Digital presenceAccountable2You financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accountable2You leadership team
Management profileNumber of profiles
Profiles5 records
Accountable2You funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accountable2You M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accountable2You
What does Accountable2You do?
Accountable2You sells a digital accountability software platform delivered through two companion apps: a Monitoring App installed on user devices that captures websites, searches, app usage, calls/texts (Android), and objectionable content (including incognito/private browsing), and a Reports App that delivers real-time alerts and detailed activity logs to designated accountability partners. The platform is offered via subscription (Personal, Family, Group, Church, and School plans) across Android, iOS, Windows, Mac, Linux, and Chromebook, with a faith-based, transparency-over-blocking philosophy.
Is Accountable2You a public or private company?
Accountable2You is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accountable2You founded?
Accountable2You was founded in 2006. It employs 1 to 10 people.
Where is Accountable2You based?
Accountable2You is headquartered in Williamstown, United States, in the North America region.
How does Accountable2You make money?
One revenue line is on record: subscription Revenue.
Who are Accountable2You's main competitors?
Direct peers on record are Qustodio, Covenant Eyes, Bark and Net Nanny. Emerging players are Canopy and Mobicip. Broad incumbents are Aura, Norton Family and Kaspersky Safe Kids. Fight the New Drug is listed as an others.
Does Accountable2You have an API?
No public API is recorded for Accountable2You.
What industry is Accountable2You in?
Accountable2You's product category is Digital Accountability Software. Its primary akta.pro industry code is EDAFALAD, Cheating Prevention & Test Integrity Monitoring. Its NAICS code is 5132 and its SIC code is 7372.