Filters Delivered

What Filters Delivered does

Filters Delivered LLC is a privately held e-commerce retailer, founded in 2015 and headquartered in Charlotte, North Carolina, that sells residential, commercial, and industrial HVAC air filters direct-to-consumer through its own web storefront at filtersdelivered.com. The company targets residential homeowners as its primary customer segment and commercial/industrial buyers (including property managers) as a secondary segment, addressing pain points around big-box retail pricing, limited in-store selection, and the inconvenience of buying bulky filter products. Its catalog spans filter thicknesses from 1" to 5"+, MERV ratings from 8 through 13, and pack configurations from 2-packs up to cases of 12, under a multi-brand assortment that includes Mann+Hummel, Honeywell, AprilAire, Carrier, Bryant, Lennox, Trion Air Bear, White Rogers, Space-Gard, Glasfloss, and the company's own private-label "Fortify" line.

The platform is built on BigCommerce and supports self-serve purchasing by size, brand, or MERV rating, with product reviews and comparison tools. The business model is product-led direct e-commerce: revenue is generated through transactional unit sales (with bulk discounts for larger pack sizes), a subscription option for recurring replacement, and wholesale ordering for commercial customers. Pricing is positioned at up to 50% below big-box retailers, with free shipping and returns, a 100-day return policy, and 1-business-day order processing serving as the primary customer-facing value levers. Distribution is fulfilled from a single Charlotte, NC location with nationwide US shipping; the company has no physical retail footprint or third-party marketplace presence.

Filters Delivered markets through a mix of owned digital channels including organic social (Facebook, Instagram, X, LinkedIn, Pinterest), an HVAC education blog, and SEO-optimized long-tail product pages covering hundreds of size-specific SKUs. The company is independently operated with no disclosed institutional investors, M&A activity, regulatory actions, or leadership changes in the available data, and it carries no disclosed patents, certifications, or third-party endorsements. Its scale is bounded by the 11-50 employee range and the absence of any disclosed revenue figure or funding history.

Name

Filters Delivered

Legal name

Filters Delivered LLC

Website

https://filtersdelivered.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Filters Delivered is a Charlotte, NC-based privately held e-commerce retailer founded in 2015 that sells residential, commercial, and industrial HVAC air filters direct-to-consumer across filter sizes, MERV ratings, and major brands, including its own Fortify private label.

Ownership category

akta.pro rank

Product category

HVAC Air Filters

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC Filter Replacement & Vent Register Checks (HSAGAOAB)

Keywords

• HVAC air filters
• Furnace filters
• AC air filters
• Pleated air filters
• MERV rated filters

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Air Filter Sales: Direct e-commerce sales of AC and furnace air filters to residential, commercial, and industrial customers. Products sold in various pack sizes (2-pack, 3-pack, 4-pack, 6-pack, case of 12) with free shipping and returns. The company also offers subscription options for recurring filter purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Filters Delivered is an e-commerce retailer selling AC and furnace air filters for residential, commercial, and industrial HVAC systems. The company offers pleated and electrostatic filters in MERV 8, 10, 11, and 13 ratings and sizes from 1 inch to 5+ inch thickness, sold in pack configurations from 2-pack up to case of 12. Products are delivered through a direct-to-consumer online storefront with free shipping, subscription options for recurring purchases, and bulk/wholesale ordering for commercial customers.

Product overview

Filters Delivered is an e-commerce platform selling air filtration products for residential, commercial, and industrial HVAC applications. The core product consists of pleated and electrostatic air filters available in multiple thickness sizes (1", 2", 3", 4", and 5"+ inches) and MERV efficiency ratings (8, 10, 11, 13). The company offers replacement filters from multiple brands including Mann+Hummel, Fortify, Honeywell, White Rogers, Trion Air Bear, Space-Gard, AprilAire, and Glasfloss. Products are sold in various pack sizes (2-pack through case of 12) to accommodate both residential homeowners and wholesale/commercial customers. The company differentiates through free shipping, competitive pricing (up to 50% savings versus big-box stores), and fast 1-business-day order processing.

Differentiator

Problem solved

Functional benefit

Brands

• Fortify: Private label brand of air filters sold exclusively through Filters Delivered, including pleated whole house air filters in various MERV ratings.
• Filters Delivered

Products and services

• AC & Furnace Air Filters Pleated and electrostatic air filters for residential and commercial HVAC systems, available in MERV 8, 10, 11, and 13 ratings and in 1 inch to 5+ inch thickness sizes. Sold in pack configurations from 2-pack up to case of 12, with subscription options for recurring orders and free shipping on every order.
• Disposable Fiberglass Air Filters Economy-grade disposable fiberglass air filters for basic HVAC filtration requirements at low price points.
• Fortify Brand Whole House Air Filters Private-label Fortify brand pleated whole-house air filters compatible with TopTech, White Rogers, Trion Air Bear, Skuttle, and Generalaire air cleaner systems, available in multiple MERV ratings.
• Whole House Air Cleaner Replacement Filters System-specific replacement filters for whole-house air cleaning systems including Honeywell F25 (Model 203721), Trion Air Bear, White Rogers FR1600M and FR1400M series, Space-Gard, and AprilAire, sourced from manufacturers including Mann+Hummel and Glasfloss.

Quantifiable outcome

• Save up to 50% on air filter purchases compared to big box stores
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FilterBuy: Direct-to-consumer online retailer of residential and commercial HVAC air filters in standard and custom sizes, with a subscription model and competitive pricing — the closest functional competitor to Filters Delivered.
• Nordic Pure: DTC e-commerce seller of pleated and MERV-rated HVAC air filters for residential and commercial use, with custom-size capability and a subscription model — overlapping catalog and target customer with Filters Delivered.
• K&N Engineering: Sells washable and disposable air filters direct to consumers and through retail, including HVAC replacement filters with multiple MERV-equivalent ratings, overlapping with Filters Delivered's residential offering.

Broad incumbents

• Filtrete (3M): 3M's consumer air-filter brand, distributed through big-box retail, that competes head-on in the same MERV-rated pleated filter category and sets the de facto benchmark Filters Delivered positions against.
• Honeywell Home (Resideo): OEM of whole-house air cleaners (e.g., F25) and replacement filter media; Filters Delivered explicitly carries Honeywell-compatible replacement filters, making Honeywell both a supplier and a competitor for the end customer.
• AprilAire: Manufacturer of whole-house air filtration systems and replacement media; Filters Delivered resells AprilAire-compatible filters, making the OEM an adjacent competitor on replacement consumables.
• Koch Filter: Commercial and industrial air filtration manufacturer with broad MERV-rated product lines that competes with Filters Delivered's commercial/industrial bulk channel.
• Amazon (HVAC filter category): Largest online destination for commodity HVAC filters via marketplace sellers and its own Subscribe & Save program; explicitly cited by Filters Delivered as a pricing benchmark.
• The Home Depot: Major big-box retailer carrying the same MERV-rated residential HVAC filters; named by Filters Delivered as a pricing comparison point and represents the brick-and-mortar alternative the company is built to displace.

Emerging players

• CleanAirFilter.com: Smaller DTC air filter retailer offering custom-size residential filters online; comparable product model and target customer to Filters Delivered, though at a smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/hvacairfilter?lang=en
• Facebookfacebook.com/FiltersDeliveredLLC
• LinkedInlinkedin.com/company/filters-delivered-llc
• Instagraminstagram.com/hvacairfilters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filters Delivered