ListTrac

What ListTrac does

ListTrac, Inc. is a San Diego-based, privately held software company founded in 2011 that operates a real estate listing analytics platform targeting US brokers, agents, and MLS executives. The platform aggregates listing engagement data — views, leads, shares, and favorites — from major consumer portals (Zillow, Trulia, Realtor), partner MLS systems, and broker websites into a unified dashboard, and delivers weekly automated seller reports that brokers can share with their clients. The product is organized as a four-module suite: Reporting (seller/agent reports), Analytics (dashboard and listing metrics), Site Network (portals/MLS/broker site data aggregation), and Branding (MLS and broker white-label customization).

Underlying the product is a tracking architecture that combines cookies, mobile device identifiers (IDFA, Android Advertising ID), and an SDK embedded on partner websites and mobile applications. This SDK-based integration model is the technical mechanism by which ListTrac captures cross-portal engagement signals that would otherwise require brokers to log into each portal separately. The company positions its analytics as a third-party, unbiased alternative to portal-native reporting, with configurable MLS- and broker-level branding on reports and dashboards.

ListTrac operates a subscription/recurring revenue model distributed through a self-serve website registration portal that validates users against their MLS system before granting access. The company is privately held with 11-50 employees, a single headquarters location in San Diego, no disclosed funding rounds, and no publicly disclosed pricing. It maintains EU-U.S. Privacy Shield certification, CCPA compliance, and a registered US trademark (ListTrac®). Co-founder Trent Gardner is the only named member of the leadership team in the available data.

Name

ListTrac

Legal name

ListTrac, Inc.

Website

https://listtrac.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ListTrac provides a web and SDK-based analytics platform that aggregates real estate listing engagement data (views, leads, shares, favorites) from Zillow, Trulia, Realtor, MLS systems, and broker sites into unified dashboards and weekly seller reports for US real estate brokers, agents, and MLS executives on a subscription basis.

Ownership category

akta.pro rank

Product category

Real Estate Analytics Software

NAICS

Offices of Real Estate Agents and Brokers (531210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate analytics
• Listing performance tracking
• MLS data platform
• Property listing software
• Real estate reporting

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Analytics Services Subscription: ListTrac provides analytics services to real estate brokers, agents, and MLS organizations, offering listing performance tracking as a recurring service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ListTrac operates a real estate listing analytics SaaS platform that aggregates listing activity data (views, leads, shares, and favorites) from major consumer real estate portals (Zillow, Trulia, Realtor.com), MLS systems, and broker websites. The platform delivers unified dashboards, weekly seller reports, and branding customization tools designed for real estate professionals and MLS organizations to monitor and present listing performance.

Product overview

ListTrac is a real estate listing analytics platform that provides online activity reporting for real estate brokers and agents. The core platform aggregates listing performance data from major portals and MLS systems. The product suite consists of four integrated modules: the Analytics dashboard for real-time listing metrics (views, leads, shares, favorites), the Reporting module for automated seller and agent reports, the Site Network module that collects data from portals like Zillow, Trulia, and Realtor, and the Branding module for MLS and broker custom branding.

Differentiator

Problem solved

Functional benefit

Products and services

• ListTrac Platform Cloud-based analytics platform that aggregates listing performance metrics (views, leads, shares, favorites) from real estate portals, MLS systems, and broker websites into unified dashboards, weekly seller reports, and branded presentations for real estate brokers, agents, and MLS organizations.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• ShowingTime: ShowingTime (now part of Zillow Group) provides showing management and listing performance analytics for real estate agents and MLSs. It overlaps directly with ListTrac in providing listing-level reporting and analytics to brokers, agents, and MLS organizations.
• Real Geeks: Real Geeks provides real estate websites, CRM, and lead generation tools with performance tracking for agents and brokerages. Overlaps with ListTrac in serving real estate professionals with listing and marketing analytics.
• BoomTown: BoomTown offers a CRM and lead generation platform with built-in listing and marketing analytics for real estate teams. Comparable to ListTrac in serving real estate professionals with performance reporting and seller engagement tools.
• iHomefinder: iHomefinder provides MLS search, IDX, and lead capture technology with agent analytics dashboards. Comparable to ListTrac in serving real estate brokers and agents with MLS-integrated performance tools.
• Smartzip: Smartzip provides predictive analytics and marketing intelligence for real estate agents, including listing performance tracking and seller prospecting. It is comparable to ListTrac as a data-driven analytics platform serving real estate professionals.

Broad incumbents

• Zillow Premier Agent: Zillow's Premier Agent program offers built-in listing performance and marketing analytics to agents within the Zillow ecosystem. It is a broad incumbent that overlaps with ListTrac's analytics value proposition but bundles it inside Zillow's portal monopoly.
• Realtor.com (Move, Inc.): Realtor.com provides listing exposure and analytics tools for real estate professionals as part of its broader portal marketplace. Comparable to ListTrac as a source of listing performance data and as a broad incumbent offering agent analytics.
• Lone Wolf Technologies: Lone Wolf Technologies provides a broad suite of real estate back-office, MLS, and transaction management software to brokerages and MLSs. Comparable to ListTrac in serving MLS organizations with technology and analytics, though spanning a much broader product portfolio.

Emerging players

• Ylopo: Ylopo provides AI-powered marketing, lead generation, and performance tracking for real estate agents. Comparable to ListTrac as an emerging analytics and marketing intelligence provider in the real estate vertical.
• Offrs: Offrs provides AI-driven seller prediction and listing analytics for real estate agents. Comparable to ListTrac as a niche analytics player in the real estate vertical with overlapping listing performance use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/listtrac
• Facebookfacebook.com/listtrac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ListTrac