Nurogames

What Nurogames does

Nurogames GmbH is a Cologne-based, privately held software engineering company founded in 2006 that develops gamified applications, serious games, and VR/AR/MR experiences for enterprise clients, healthcare providers, educational institutions, research consortia, and end consumers. Under CEO and Managing Partner Jens Piesk, the company operates a project-based services model spanning six formal offerings: Serious Games & Gamification, Games Development, Virtual Reality Development, Augmented & Mixed Reality Development, Metaverse Solutions, and Research & Innovation. Technical delivery is centered on Unity, WebGL, React Native, and platforms including Microsoft HoloLens and Magic Leap, with proprietary modules for affective computing, AI-powered motion control, and procedural content generation embedded in specific projects.

The business model is dual-track. On the B2B side, Nurogames sells custom development, serious games, and immersive training solutions directly to enterprise clients (e.g., SCHOTT) and competes for roles in EU-funded research consortia spanning Horizon 2020, Creative Europe MEDIA, Eurostars, and German federal programs (RAGE, PRECINCT, CALLISTO, Brain Blossom, DIVAN-Kids, PREFERABLE, FORTEe, PATHway, Passion HF, e-MOTIPH). On the B2C side, the company distributes free-to-play mobile titles such as World of Kingdoms and The Expendables via iOS and Google Play, monetizing through in-game purchases. Pricing is project-specific and quote-based, with no public pricing disclosed.

The company's footprint is concentrated in Europe, anchored to a 11-50 employee team of 22 nationalities, and operates within the broader Nuro-company group alongside sister company Nuromedia GmbH. Nurogames maintains active collaborations with academic and clinical partners including Humboldt University of Berlin, HMKW, Aarhus University, and Brain-plus.com, positioning itself at the intersection of game development, behavioral science, and applied research. No external venture funding, M&A activity, patents, or public recognition data was disclosed in the input materials, indicating an independent, self-funded, services-led operating profile.

Name

Nurogames

Legal name

Nurogames GmbH

Website

https://nurogames.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Nurogames GmbH is a Cologne-based serious games and VR/AR/MR studio founded in 2006, building gamified applications, immersive training simulations, and research-driven therapeutic games for enterprise clients, healthcare institutions, and EU research consortia, alongside select free-to-play consumer mobile titles.

Ownership category

akta.pro rank

Product category

Serious Games Development

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

Keywords

• Serious games development
• Gamification solutions
• VR AR game development
• Applied gaming research
• Custom game studio

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Game Development Services: Custom game development for consumers, brands, and established industry clients
2. Serious Games & Gamification Solutions: Strategies and solutions for serious games, gamification projects and gamified applications for enterprise clients
3. Consumer Games (Free-to-Play): Free-to-play games with in-game monetization (e.g., World of Kingdoms, The Expendables)
4. VR/AR/MR Development: Immersive experience development for virtual reality, augmented reality and mixed reality applications
5. Research & Innovation Projects: EU-funded research and innovation projects developing gamified solutions

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Nurogames is a software engineering company that develops gamified applications, serious games, and VR/AR/MR experiences. It delivers custom game development, serious games and gamification solutions, VR/AR/MR applications, metaverse experiences, and gamified research & innovation solutions for consumers, established brands, industry clients, and European research consortia.

Product overview

Nurogames is a software engineering company that creates gamified experiences, operating as a multi-offering portfolio rather than a single unified platform. The core offerings include Serious Games & Gamification Solutions, Games Development, Virtual Reality Development, Augmented & Mixed Reality Development, Metaverse Solutions, and Research & Innovation services. The portfolio spans consumer-facing indie games (Cloudward, Signs From Mars, World of Kingdoms, The Expendables), health-focused serious games (Brain Blossom, DIVAN-Kids, Preferable, FORTEe, Passion HF, e-MOTIPH, PATHway), educational solutions (MaTHiSiS, Immerse 2 Learn, eConfidence, Play Stories), fitness/exergaming (City Hopper, SmartLife), enterprise gamification (SCHOTT, Plastic Twist), and research projects (RAGE, PRECINCT, RISE UP, Callisto, 5GSolutions). Projects utilize Unity, WebGL, React Native, and platforms like Microsoft HoloLens, Magic Leap, and various gaming consoles for development and deployment.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered major and core.

• Brain-plus.commajorStrategic or Co-development Partner · 1 October 2021Partner in the Eurostars Project ACTTDCS (Brain Blossom), contributing neuroscience and clinical expertise for memory training game development targeting patients with Mild Cognitive Impairment.
• Aarhus UniversitymajorStrategic or Co-development Partner · 1 October 2021Academic research partner in the Eurostars Project ACTTDCS (Brain Blossom), providing clinical validation research for the memory training game effectiveness study.
• Nuromedia GmbHcoreStrategic or Co-development PartnerPartner company within the Nuro-company group. Nuromedia handles current hiring activities for the group, redirecting career inquiries to their careers page. The companies share resources and appear to operate as sister companies within the same corporate group.
• Humboldt University of BerlinmajorStrategic or Co-development PartnerAcademic partner in the DIVAN-Kids project, a pioneering initiative combining web-based therapy platform with playful elements and psycho-educational content for children with anxiety disorders awaiting psychotherapy.
• HMKW (Hochschule für Medien, Kommunikation und Wirtschaft)majorStrategic or Co-development PartnerAcademic partner in the DIVAN-Kids project contributing research expertise in media, communication, and economics to the children's therapy application development.
• intecsoftmajorStrategic or Co-development PartnerTechnology partner in the DIVAN-Kids project providing technical development capabilities alongside Nurogames, Humboldt University, and HMKW.
• NATUREVENTYR ApSmajorStrategic or Co-development PartnerCo-development partner for the Play Stories project, an innovative outdoor exploration app building on the success of the Nature Tales app launched in Denmark in 2019.
• ESPRONCEDAmajorStrategic or Co-development PartnerInternational partner collaborating with Nurogames and NATUREVENTYR ApS on the Play Stories project for outdoor exploration through digital innovation.
• Ergofox GmbHmajorStrategic or Co-development PartnerPrimary developer of City Hopper with Nurogames contributing game design, technical consulting, and body-tracking motion control system expertise. Funded by German Federal Games Funding.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Holodia / Move.ai: VR fitness / motion-tracking category operators building webcam-based motion control into immersive experiences. Comparable to Nurogames' AI-powered motion control work in City Hopper and adjacent to its exergaming projects (SmartLife, City Hopper).
• Resolution Games: Stockholm-based studio focused on cross-reality (VR/AR/MR) multiplayer games. Closely comparable to Nurogames' VR/AR/MR development capabilities and its metaverse direction, though more consumer-skewed.

Direct peers

• Filament Games: US-based studio focused on educational and serious games for K-12, workforce, and corporate learning. Like Nurogames, Filament pairs game development expertise with learning research partnerships and serves enterprise and institutional clients.
• Schell Games: US-based independent studio specializing in serious games, VR/AR experiences, and gamified enterprise training. Directly comparable to Nurogames in operating model (mid-sized indie studio with serious games plus immersive/XR offerings for healthcare, education, and corporate clients).
• ustwo games: London-based independent studio (Monument Valley, Assemble with Care) that also operates a digital products and ventures arm building serious games and behavioral-change apps. Comparable to Nurogames in combining premium consumer-facing games with serious games / purpose-driven work, and similar mid-size indie profile.
• PlayGen: UK-based serious games and gamification studio building simulation-based training and behavior-change products for healthcare, education, and policy clients. Overlaps directly with Nurogames' serious games / gamification healthcare and research portfolio.

Regional players

• Wooga: Berlin-based mobile free-to-play game studio (June's Journey, Pearl's Peril). German gaming peer with substantially larger scale; useful for sizing consumer mobile games potential relative to Nurogames' smaller titles like The Expendables and World of Kingdoms.
• Deck13 Interactive: Frankfurt-based independent studio (The Surge series) developing premium PC/console games. Same German indie tier as Nurogames but more concentrated in core/commercial game development rather than serious games and XR.
• King Art Games: Bremen-based independent game studio (The Book of Unwritten Tales, Deliver Us Mars). German indie peer to Nurogames with similar headcount profile and focus on narrative-driven PC/console titles, useful as a regional benchmark for pricing and project scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nurogames
• Xx.com/nurogames
• LinkedInlinkedin.com/company/nurogames-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurogames